2024年美國汽車技師選拔調查

US Automotive Technicians' Choice Survey, 2024

出版日期: 2025年09月16日 | 出版商:

Frost & Sullivan | 英文 29 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

Snap-on 在技術人員選拔的關鍵方面繼續保持高分。

2024年美國汽車技師選擇研究是一項旨在了解汽車售後服務技師工具偏好的客戶之聲調查。研究於2024年進行，採用電腦輔助電話訪談（CATI）與電腦輔助網路訪談（CAWI）結合的方式。總合400名汽車技師參與了這項調查。符合資格的技師需每週工作至少32小時，並定期進行汽車維修的實際操作。自2008年以來，弗若斯特沙利文公司一直透過技師調查監測汽車維修工具市場的趨勢。受訪者來自美國各地的各類汽車維修店，包括新車經銷商服務部門、特許維修店和獨立維修店。在相關情況下，研究也提供了追溯至當年的歷史數據，以作比較。

該研究對汽車售後維修工具產業進行了全面分析，重點在於定性和定量兩方面。研究的關鍵定性領域包括品質認知（定義為工具與原廠設備的規格、外形和功能匹配程度）、可靠性（以產品壽命和抗早期失效能力衡量）以及創新性（反映製造商的持續改進和新理念的引入）。

該研究還檢驗了2024 年的工具購買模式、影響購買決策的關鍵因素、品牌動態（包括主要企業、新興挑戰者）以及策略市場促進因素。

此外，競爭考察還包括績效指標、品牌所有權趨勢和品牌聲譽差距分析，以全面了解美國汽車維修業的競爭格局和技術人員偏好。

主要發現
市場發展，2023-2024年
領先品牌比較及關鍵問題產品/品牌屬性
受訪者的品牌主導地位
品牌偏好
按地區分類的品牌偏好
受訪者對品牌的認知度
品牌聯想
品牌偏好
受訪者首選品牌
受訪者依職業分類的品牌偏好
按地區分類的品牌偏好
受訪者角色對品牌的偏好
按年齡層分類的品牌偏好

研究與分析，2024

受訪者的品牌偏好
最受歡迎的品牌
品牌正品
品牌偏好
基於排名的品牌偏好
受訪者最喜歡的三個品牌

受訪者概況

店鋪及技師簡介

附錄

定義
加速成長機會成長管道引擎
為什麼成長變得越來越難？
The Strategic Imperative 8

下一步

成長機會帶來的益處和影響
下一步
附件清單
免責聲明

簡介目錄

Product Code: KBAA-41

Snap-on Continues to Score Big on Critical Aspects of Technicians' Choices

The 2024 US Automotive Technicians' Choice study is a voice of customer survey on the tool preferences of automotive aftermarket service technicians. The survey was conducted in 2024 using a mix of the computer-assisted telephone interview (CATI) and computer-aided web interview (CAWI) methods. A total of 400 automotive technicians participated in the survey. To qualify, technicians were required to work at least 32 hours per week and regularly perform hands-on vehicle repairs. Frost & Sullivan has been monitoring trends in the automotive repair tool market through technician surveys since 2008. We carefully selected the respondents from a broad cross-section of automotive repair facilities across the United States, including new vehicle dealership service departments, franchised repair shops, and independent repair shops. Where relevant, this study includes historical comparisons using data dating back to that year.

This research provides a comprehensive analysis of the automotive aftermarket service tools industry, focusing on both qualitative and quantitative dimensions. Key qualitative areas explored include perceptions of quality (defined by the degree to which a tool matches original equipment specifications in fit, form, and function), reliability (measured by product longevity and resistance to premature failure), and innovation, reflecting continuous improvement and introduction of new ideas by manufacturers.

The study also examines 2024 tool purchasing patterns, the primary factors influencing purchase decisions, and brand dynamics, including dominant companies, emerging challengers, and strategic market drivers.

Additional insights include a performance index, trends in brand ownership, and analysis of the brand reputation gap, offering a holistic view of the competitive landscape and technician preferences within the US automotive repair industry.