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市場調查報告書
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1424189

美國汽車技術員選拔調查:2022 年

US Automotive Technicians' Choice Survey, 2022

出版日期: | 出版商: Frost & Sullivan | 英文 72 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

實耐寶在所有產品線中保持主導品牌

這項關於汽車售後市場汽車服務技術人員工具選擇的研究於 2022 年採用電腦輔助電話訪談法進行。這項調查總合針對 400 名汽車工程師。要合格受訪者資格,技術人員必須每週工作至少 32 小時,並且至少每週親自參與車輛操作。受訪者代表了美國的汽車維修店:經銷商(新車)服務部門、專利權汽車維修店和獨立汽車維修店。 Frost & Sullivan 自 2008 年以來一直透過汽車技術人員追蹤汽車維修工具產業。在適用的情況下,本研究比較了 2008 年的趨勢。

本研究涵蓋以下工具類別:

  • 電動工具
  • 手動工具
  • 手持式診斷工具
  • 氣動/風動工具
  • 工具儲存裝置

本研究涵蓋的定性領域包括:

  • 品質:原廠零件的配合、形狀和功能的衡量。零件越接近正品零件,品質越高。
  • 可靠性:與使用壽命有關。可靠的產品不易過早失效,保固申請也相對較少。
  • 創新:製造商創造新的想法和產品並不斷改進它們。

也調查了2021年工具採購趨勢、採購決策因素、主導品牌、主要挑戰者(品牌)、策略促進因素、績效指標、品牌所有權趨勢和品牌估值差距。

目錄

研究目的和調查方法

  • 調查方法
  • 調查方法- 過去和目前的研究樣本大小
  • 汽車技師簡介 - 商店類型/地區

成長環境

  • 購買汽車工具
  • 決策標準
  • 主導品牌比較及關鍵議題—所有權差距
  • 汽車工具採購管道
  • 汽車工具購買通路-線上平台
  • 最常見的購買管道-行動工具店

電動工具

  • 2021 年採購
  • 銷售管道隨時間的變化
  • 市場表現指數
  • 品牌擁有率
  • 品牌聲譽
  • 前5名競爭對手屬性分析
  • 為什麼實耐寶是最好的品牌

手動工具

  • 2021 年採購
  • 銷售管道隨時間的變化
  • 市場表現指數
  • 品牌擁有率
  • 品牌聲譽
  • 前5名競爭對手屬性分析
  • 為什麼實耐寶是最好的品牌

手持式診斷工具

  • 2021 年採購
  • 銷售管道隨時間的變化
  • 市場表現指數
  • 品牌擁有率
  • 品牌聲譽
  • 前5名競爭對手屬性分析
  • 為什麼實耐寶是最好的品牌

氣動工具

  • 2021 年採購
  • 銷售管道隨時間的變化
  • 市場表現指數
  • 品牌擁有率
  • 品牌聲譽
  • 前5名競爭對手屬性分析
  • 為什麼實耐寶是最好的品牌

工具儲存裝置

  • 2021 年採購
  • 銷售管道隨時間的變化
  • 市場表現指數
  • 品牌擁有率
  • 品牌聲譽
  • 前5名競爭對手屬性分析
  • 為什麼實耐寶是最好的品牌

受訪者簡介

  • 車間和技術人員簡介
  • 絕緣手持工具在電動車維修的使用

附錄

  • 定義
  • 為什麼成長如此困難?
  • 策略要務 8 (TM)
  • 成長機會加速成長管道引擎(TM)

下一步

  • 下一步
  • 為什麼是霜凍,為什麼是現在?
  • 附件清單
  • 免責聲明
簡介目錄
Product Code: K905-41

Snap-on Remains the Dominant Brand across All Product Lines

This survey of automotive aftermarket vehicle service technicians' tool choices was conducted in 2022 using a computer-assisted telephone interview methodology. In total, 400 automotive technicians were surveyed for this research. To qualify as a respondent, a technician had to be working at least 32 hours per week and physically working on vehicles on at least a weekly basis. Respondents represent automotive repair shops throughout the United States: dealership (new vehicle) service departments, franchised auto repair shops, and independent auto repair shops. Frost & Sullivan has been tracking the automotive repair tool industry through automotive technicians since 2008. When applicable, this research compares data trending as far back as 2008.

This survey covers the following tool categories:

  •      Power tools
  •      Hand tools
  •      Handheld diagnostic tools
  •      Pneumatic/air tools
  •      Tool storage devices

Qualitative areas covered in this research include the following:

  •      Quality: A measure of original equipment fit, form, and function; the closer something matches the original part, the higher the perceived quality.
  •      Reliability: Relates to service life. A reliable product is less susceptible to premature failure and has comparatively low warranty claims.
  •      Innovation: Manufacturers coming up with new ideas or products and making continual improvements.

Tool purchases in 2021, purchase decision factors, dominant brands, key challengers (brands), strategic drivers, performance index, brand ownership trends, and brand reputation gap are also explored.

Table of Contents

Research Objectives and Methodology

  • Research Methodology
  • Methodology-Sample Sizes of Past and Current Research
  • Automotive Technician Profile-Shop Type and Region

Growth Environment

  • Automotive Tool Purchases
  • Decision-Making Criteria
  • Dominant Brand vs. Key Challengers-Ownership Gap
  • Automotive Tool Purchase Channel
  • Auto Tools Purchase Channel-Online Platforms
  • Most Prevalent Purchase Channel-Mobile Tool Distributor

Power Tools

  • 2021 Purchases
  • Distribution Channels Over Time
  • Market Performance Index
  • Brand Ownership
  • Brand Reputation
  • Attribute Analysis of Top 5 Competitors
  • Why Snap-on Is the Best Brand

Hand Tools

  • 2021 Purchases
  • Distribution Channels Over Time
  • Market Performance Index
  • Brand Ownership
  • Brand Reputation
  • Attribute Analysis of Top 5 Competitors
  • Why Snap-on Is the Best Brand

Handheld Diagnostic Tools

  • 2021 Purchases
  • Distribution Channels Over Time
  • Market Performance Index
  • Brand Ownership
  • Brand Reputation
  • Attribute Analysis of Top 5 Competitors
  • Why Snap-on Is the Best Brand

Pneumatic/Air Tools

  • 2021 Purchases
  • Distribution Channels Over Time
  • Market Performance Index
  • Brand Ownership
  • Brand Reputation
  • Attribute Analysis of Top 5 Competitors
  • Why Snap-on Is the Best Brand

Tool Storage Devices

  • 2021 Purchases
  • Distribution Channels Over Time
  • Market Performance Index
  • Brand Ownership
  • Brand Reputation
  • Attribute Analysis of Top 5 Competitors
  • Why Snap-on is the Best Brand

Respondent Profile

  • Shop and Technician Profile
  • Use of Insulated Handheld Tools to Service Electric Vehicles

Appendix

  • Definitions
  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Next Steps

  • Your Next Steps
  • Why Frost, Why Now?
  • List of Exhibits
  • Legal Disclaimer