全球非公路設備產業展望，2025年

經濟不確定性推動顧客行為的變化，鼓勵相關人員之間的合作

俄烏衝突和貿易戰帶來的經濟不確定性，對非公路設備產業的原始設備製造商業務、供應商信心以及消費者的購買決策產生重大影響。雖然這些挑戰預計將減緩經濟復甦，但政府投資計畫、補貼和雙邊貿易協定預計將推動市場逐步復甦。

在全球範圍內，價格敏感型客戶預計將轉向租賃等替代設備選擇。已宣布計劃在美國設立製造廠的原始設備製造商擴大產能，以維持成長和貿易關係。然而，預計中長期來看，這將對銷售產生正面影響。

雙邊貿易協定和巴西與墨西哥、加拿大與歐洲、印度與歐洲等國家之間的貿易加強可能會鼓勵相關人員之間的擴張與合作。全球非公路設備行業市場預計將出現低速至中速成長，因為多種市場趨勢推動該行業朝著積極的方向發展。

數位化解決方案、機械控制技術以及對整個建築價值鏈關鍵機械資訊的即時存取的進步，將改善承包商的採購決策。建築和採礦業的數位化互聯市場將成為全球建築和採礦設備銷售的關鍵驅動力。

研究涵蓋2024年至2025年，以2024年為基準年，2025年為預測期。目標產業包括施工機械、礦山機械和農業機械。目標地區涵蓋六個區域：美國、拉丁美洲、歐洲、亞洲（印度、中國）、澳洲和世界其他地區。

三大策略問題對非公路設備產業的影響

地緣政治動盪

• 為什麼
• 俄羅斯與烏克蘭衝突和貿易戰造成的經濟不確定性對原始設備製造商的業務、供應商信心和消費者的購買決策產生了重大影響。
• 預計這些挑戰將減緩經濟復甦，但政府投資計畫、補貼和雙邊貿易協定可能會導致市場逐步復甦。
• Frost的觀點
• 已宣布計劃在美國推出製造廠的原始設備製造商擴大生產能力以維持成長和貿易關係，但預計中長期將對銷售產生積極影響。
• 雙邊貿易協定和國家之間貿易的加強，例如巴西和墨西哥、加拿大和歐洲以及印度和歐洲，預計將促進相關人員之間的擴展和合作。

產業融合

• 為什麼
• 非公路設備產業的相關人員可能會採取策略來應對短期挑戰。
• 注重成本的買家和主要市場兩位數的銷售額下滑可能會鼓勵相關人員捆綁服務並與其他參與企業夥伴關係。
• Frost的觀點
• 原始設備製造商、供應商、新興企業、金融機構和租賃公司之間的夥伴關係將支持進一步擴張並維持成長。
• 垂直整合拓寬了產品系列，並為最終客戶提供一站式解決方案。

競爭激烈程度

• 為什麼
• 電氣化、自動化等領域的新技術不斷影響著產業。
• 脫碳、連結性和全通路方法帶來一波新進入者和非進入者的浪潮，擾亂非公路生態系統。
• Frost的觀點
• 預計該策略協同將提供低成本的解決方案，消除客戶的猶豫。
• 原始設備製造商與解決方案提供者之間以及原始設備製造商與承包商之間的收購和合資企業可能會在短期內激增，以確保特定應用領域的成長。

目錄

分析亮點

• 非公路設備銷售
• 運作的非公路用車數量 EIO
• 各地區 OEM 銷售額
• 值得關注的熱門產業需求指標
• 對緊湊型設備的需求
• 互聯解決方案的激增
• 租賃需求
• 透過租賃通路拓展業務
• 小型飛機需求不斷成長
• 努力實現採礦業脫碳
• 致力於替代動力傳動系統
• 自主和電子機械改造

調查概述

• 研究期
• 實施領域
• 地理覆蓋範圍
• 基準年
• 預測期

2024年非公路設備產業：預測與業績

2025年的五大預測

• 設備多功能性、總擁有成本和運輸便利性
• 貫穿整個價值鏈的普遍連接
• 建築業和採礦業的脫碳
• 多行業協同
• 使用租賃設備

2024年值得關注的收購

主要 OEM/供應商夥伴關係

戰略問題

• 為何成長變得越來越困難？
• The Strategic Imperative 8
• 三大戰略要務對非公路設備產業的影響
• 加速成長機會成長管道引擎

調查範圍

• 區隔
• 成長環境
• 各地區收益成長

宏觀經濟因素

• 全球趨勢概覽
• 十大成長機會
• 2025年十大趨勢
• 全球GDP成長概況
• 全球趨勢1：GDP成長率
• 成長機會1：全球GDP成長
• 趨勢2：通貨膨脹和利率
• 成長機會2：通貨膨脹和利率
• 趨勢3：石油市場
• 成長機會3：石油市場
• 趨勢4：勞動市場
• 成長機會4：勞動市場
• 趨勢5：美國與黃金
• 成長機會5：美國和黃金
• 趨勢6：北美
• 成長機會6：北美
• 趨勢7：拉丁美洲
• 成長機會7：拉丁美洲
• 趨勢8：西歐
• 成長機會8：西歐
• 趨勢9：中東
• 成長機會9：中東
• 趨勢10：亞洲
• 成長機會10：亞洲
• 地區和國家列表（2025年）

熱門趨勢

• 趨勢1：小型設備需求
• 趨勢2：互聯解決方案的激增
• 趨勢3：租賃設備需求
• 趨勢4：關注替代動力傳動系統
• 趨勢5：自動駕駛與電氣化改裝
• 區域趨勢的影響

市場指標

• 各地區銷售
• 各部門收益及預測
• 依地區分類的運作設施

區域分析：美國

• 美國
• 供應商分析

區域分析：拉丁美洲

• 拉丁美洲
• 供應商分析

區域分析：歐洲

• 歐洲
• 供應商分析

區域分析：亞太地區

• 中國
• 印度
• 印度農業曳引機供應商分析
• 澳洲
• 供應商分析：亞太其他地區和世界其他地區

結論與未來展望

成長機會宇宙

• 成長機會1：透過租賃管道拓展業務
• 成長機會2：開發小型設備的需求
• 成長機會3：努力實現採礦業脫碳

附錄與後續步驟

• 成長機會的益處和影響
• 後續步驟
• 附表
• 免責聲明

Shifting Customer Behaviors Spurred by Economic Uncertainties Will Drive Collaboration Among Stakeholders

Economic uncertainties caused by the Russo-Ukraine conflict and trade wars have significantly affected OEM operations, supplier confidence, and consumer purchase decisions in the off-highway equipment industry. While these challenges are expected to delay economic recovery, government investment programs, subsidies, and bilateral trade agreements are expected to initiate a gradual market recovery.

The global scenario is anticipated to push price-sensitive customers to resort to alternative equipment utilization, such as rentals. OEMs that announced plans to launch manufacturing plants in the United States are expanding capacities to sustain growth and trade relations. However, the positive impact on sales is projected in the medium to long term.

Bilateral trade agreements and the strengthening of trade between countries such as Brazil-Mexico, Canada-Europe, and India-Europe are likely to drive expansion and collaboration among stakeholders. Globally, low to moderate growth is expected in the off-highway equipment market as several marketplace trends push the industry in a positive direction.

The evolution of digital solutions, machine control technologies, and real-time access to key machine information across the construction value chain will improve purchasing confidence among contractors. A digitally connected marketplace in the construction and mining industries will be a key driver for construction and mining equipment sales worldwide.

The study period is 2024-2025, with 2024 as the base year and 2025 as the forecast period. The practice areas are construction, mining, and agricultural equipment. The six regions covered are the United States, Latin America, Europe, Asia (India and China), Australia, and the Rest of the World.

The Impact of the Top 3 Strategic Imperatives on the Off-Highway Equipment Industry

Geopolitical Chaos

• Why
• Economic uncertainties caused by the Russo-Ukraine conflict and trade wars have significantly affected OEM operations, supplier confidence, and consumer purchase decisions.
• While these challenges are expected to delay economic recovery, government investment programs, subsidies, and bilateral trade agreements are likely to initiate a gradual market recovery.
• Frost Perspective
• OEMs that announced plans to launch manufacturing plants in the United States are expanding capacities to sustain growth and trade relations. However, the positive impact on sales is expected in the medium to longer term.
• Bilateral trade agreements and the strengthening of trade between countries, such as Brazil-Mexico, Canada-Europe, and India-Europe, are anticipated to drive expansion and collaboration among stakeholders.

Industry Convergence

• Why
• Off-highway industry stakeholders will likely adopt measures to counter short-term challenges.
• Cost-conscious buyers and a double-digit decline in unit sales in key markets will push stakeholders to bundle services and form partnerships with cross-industry participants.
• Frost Perspective
• Partnerships between OEMs, suppliers, start-ups, financial institutions, and rental companies will support further expansion and sustain growth.
• Vertical integration will broaden the product portfolio and enable one-stop solutions for end customers.

Competitive Intensity

• Why
• New technologies are continuously impacting the industry in fields such as electrification and automation.
• Decarbonization, connectivity, and an omnichannel approach have brought in a wave of both new and cross-industry participants that are disrupting the off-highway ecosystem.
• Frost Perspective
• Strategic synergies are expected to offer low-cost solutions to alleviate customer hesitance.
• Acquisitions and joint ventures between OEMs and solution providers, as well as OEMs and contractors, respectively, will surge in the short term to secure growth in specific applications.

Table of Contents

Analysis Highlights

• Off-highway equipment unit sales
• Off-highway equipment in operation EIO
• Original equipment manufacturer OEM revenue by region
• Demand metrics for top trend areas in focus
• Compact equipment demand
• Proliferation of connected solutions
• Rental equipment demand
• Pursue business expansion through rental channels
• Explore compact equipment demand
• Implement decarbonization initiatives in mining
• Focus on alternate powertrains
• Retrofitting autonomous and electric

Research Overview

• Study period
• Practice Areas
• Geographic Scope
• Base year
• Forecast period

The 2024 Off-Highway Equipment Industry: Forecast vs. Actual

Top 5 Predictions for 2025

• Equipment versatility, total cost of ownership, and easier transportation
• Proliferation of connectivity across the value chain
• Decarbonization in construction and mining
• Synergies across multiple verticals
• Rental equipment utilization

Notable Acquisitions in 2024

Key OEM/Supplier Partnerships

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Off-Highway Equipment Industry
• Growth Opportunities Fuel the Growth Pipeline Engine

Research Scope

• Segmentation
• Growth Environment
• Revenue Growth by Region

Macroeconomic Factors

• Overview of Global Trends
• Top 10 Growth Opportunities
• Top 10 Trends for 2025
• Global GDP Growth Snapshot
• Trend 1: Global GDP Growth
• Growth Opportunity 1: Global GDP Growth
• Trend 2: Inflation and Interest Rates
• Growth Opportunity 2: Inflation and Interest Rates
• Trend 3: Oil Markets
• Growth Opportunity 3: Oil Markets
• Trend 4: Labor Market
• Growth Opportunity 4: Labor Market
• Trend 5: US Dollar and Gold
• Growth Opportunity 5: US Dollar and Gold
• Trend 6: North America
• Growth Opportunity 6: North America
• Trend 7: Latin America
• Growth Opportunity 7: Latin America
• Trend 8: Western Europe
• Growth Opportunity 8: Western Europe
• Trend 9: Middle East
• Growth Opportunity 9: Middle East
• Trend 10: Asia
• Growth Opportunity 10: Asia
• List of Countries by Region, 2025

Top Trends

• Trend 1: Compact Equipment Demand
• Trend 2: Proliferation of Connected Solutions
• Trend 3: Rental Equipment Demand
• Trend 4: Focus on Alternate Powertrains
• Trend 5: Retrofitting Autonomous and Electric
• Impact of Trends by Region

Market Metrics

• Unit Sales by Region
• Revenue Forecast by Segment
• Equipment in Operation by Region

Regional Analysis: The United States

• The United States
• Vendor Analysis

Regional Analysis: Latin America

• Latin America
• Vendor Analysis

Regional Analysis: Europe

• Europe
• Vendor Analysis

Regional Analysis: APAC

• China
• India
• Agricultural Tractor Vendor Analysis: India
• Australia
• Vendor Analysis: Asia-Pacific and the Rest of the World

Conclusions and Future Outlook

Growth Opportunity Universe

• Growth Opportunity 1: Pursue Business Expansion Through Rental Channels
• Growth Opportunity 2: Explore Compact Equipment Demand
• Growth Opportunity 3: Implement Decarbonization Initiatives in Mining

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer