北美汽車暖通空調的成長機會

強調個人化和客製化控制的多區域溫度控制在汽車暖通空調領域受到關注

自上世紀下半葉起，小客車就開始配備暖通空調系統。第一輛空調汽車於 20 世紀 60 年代在美國生產。最初，HVAC 系統是一項高級功能，但在當今銷售的大多數車輛中，HVAC 已成為標準功能。

HVAC 系統有兩種類型：手動和自動。手動 HVAC 系統是基本的，帶有一個旋鈕，可以將氣流調節到您想要的水平。另一方面，自動化 HVAC 系統透過根據預設溫度調節氣流來維持所需的車廂溫度。自動化系統還可以選擇將汽車內部分類為多個區域，並根據乘客的喜好為每個區域設定不同的溫度。由於電氣零件會產生額外的熱量，HVAC 系統在純電動車(BEV) 中非常重要。

該研究概述了北美汽車暖通空調產業，並討論了各種趨勢對市場中OEM和供應商的成長和部署策略的影響。它還分析了市場的關鍵方面、暖通空調系統的類型、市場趨勢和預測以及成長機會。

目錄

戰略衝動

• 為什麼成長如此困難？
• The Strategic Imperative 8（TM）
• 關鍵策略要求對汽車暖通空調產業的影響
• 成長機會推動Growth Pipeline Engine（TM）

成長機會分析

• 分析範圍
• 分割
• 主要競爭
• 成長指標
• 生長促進因子
• 成長抑制因素
• 預測假設
• 預測收益和出貨
• 收益預測（按產品）
• 出貨預測（依產品）
• 普及（按細分市場）
• 收益預測分析
• 價格趨勢
• 競爭環境

成長機會分析：手動 HVAC

• 成長指標
• 收益/出貨預測
• 預測分析

成長機會分析：汽車暖通空調

• 成長指標
• 收益/出貨預測
• 按產品類型分類的收益預測
• 按產品類型分類的出貨預測
• 預測分析

技術概覽

• 汽車暖通空調：演變
• 汽車暖通空調：組件
• CASE對汽車HVAC的影響
• 空氣清淨技術
• 純電動汽車暖通空調系統

OEM用例

• Ford Group
• Stellantis Group
• GM Group
• Tesla

供應商簡介

• Valeo
• 馬勒-貝洱、貝洱-海拉
• Hanon
• Denso

主要發現

• 主要發現

成長機會宇宙

• 成長機會一：自動控溫
• 成長機會 2：在純電動車中安裝熱泵
• 成長機會3：個性化能力

下一步

Multi-zone Climate Control Focused on Personalization and Customized Control is Expected to Gain Prominence in Automotive HVAC

Passenger cars have included HVAC systems since the 2nd half of the past century. The United States produced the 1st car with air conditioning in the 1960s. Initially, the HVAC system was a premium feature; however, in most of the vehicles sold nowadays, HVAC has become a standard feature.

HVAC systems are of 2 types: Manual and automatic. Manual HVAC systems are rudimentary, with knobs to adjust the airflow to the desired level, while automatic HVAC systems maintain the desired cabin temperature by adjusting airflow based on the preset temperature. Automatic systems also have the option of dividing the cabin into zones and setting different temperatures for individual zones based on passengers' preferences. HVAC systems are significant in battery electric vehicles (BEVs) due to the additional heat the electrical components generate.

This study provides an overview of the North American automotive HVAC industry and discusses the impact of various trends on the growth and deployment strategies of OEMs and suppliers in the market. It also analyzes crucial market aspects, HVAC system types, market trends and forecasts, and growth opportunities.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• Impact of the Top 3 Strategic Imperatives on the Automotive Heating, Ventilation, and Air Conditioning (HVAC) Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Segmentation
• Key Competitors
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Product
• Unit Shipment Forecast by Product
• Penetration by Segmentation
• Revenue Forecast Analysis
• Pricing Trends
• Competitive Environment

Growth Opportunity Analysis, Manual HVAC

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis

Growth Opportunity Analysis, Automatic HVAC

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Product Type
• Unit Shipment Forecast by Product Type
• Forecast Analysis

Technology Overview

• Automotive HVAC: Evolution
• Automotive HVAC: Components
• Impact of CASE on Automotive HVAC
• Air Purification Technologies
• HVAC Systems in BEVs

OEM Use-Cases

• Ford Group
• Stellantis Group
• GM Group
• Tesla

Supplier Profiles

• Valeo
• Mahle-Behr and Behr-Hella
• Hanon
• Denso

Key Findings

• Main Findings

Growth Opportunity Universe

• Growth Opportunity 1: Automatic Climate Control
• Growth Opportunity 2: Integration of Heat Pumps in BEVs
• Growth Opportunity 3: Personalization Features

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer