全球社交視頻市場：增長機會

Global Social Video Growth Opportunities

出版日期: 2022年06月13日 | 出版商:

Frost & Sullivan | 英文 38 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

全球社交視頻市場預計將在 2021 年增長到 1556.8 億美元，到 2028 年增長到 6379.4 億美元，從 2021 年到 2028 年的複合年增長率為 22.7%。

這個競爭激烈的市場由字節跳動、快手、Meta 和 Alphabet 等幾家公司主導。然而，在社交商務、直播和內容創作者等收入機會前景的推動下，社交視頻市場現在由大量不同規模和地區的競爭對手佔據。

本報告研究和分析全球社交視頻市場，並提供有關戰略要素、增長動力、限制因素、收入預測、增長機會等方面的信息。

全球社交視頻市場：分析範圍
全球社交視頻市場：全球移動廣告支出
全球社交視頻市場：全球消費者在移動應用上的支出
社交視頻的主要競爭對手：部分參與者
全球社交視頻市場：市場份額
全球社交視頻市場：主要增長指標
全球社交視頻市場：增長動力
全球社交視頻市場：增長促進因素分析
全球社交視頻市場：增長抑制因素
全球社交視頻市場：增長抑制因素分析
全球社交視頻市場：收入預測
全球社交視頻市場：預測分析

增長機會宇宙：社交視頻

增長機會一：社交商務和數字廣告
成長機會 2：內容創作者
增長機會 3：視頻內容的替代類型
增長機會四：直播

附錄

社交視頻市場其他細分市場中的提供商
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簡介目錄

Product Code: K752-70

A Rising Force in Social Media Catalyzes Platforms to Rethink Monetization Strategies

Social videos are short recordings (between 15 seconds and 3 minutes) designed specifically for social media platforms. Social videos primarily serve to drive viewer engagement through interactions such as comments, reactions, likes, or dislikes. Individual users and businesses can create social videos. These videos are frequently only suitable for a specific hosting platform. Apart from promoting user interaction, social videos have various purposes, including brand building and expanding eCommerce operations.

The social video market is comprised of short-video platforms, which either feature short-form videos as their main feature or as one of their main offerings. Short-video platforms generate much of their revenues through advertising, with brands paying to place advertisements across users' feeds, either organically or inorganically. Short-video platforms also secure revenues through alternative channels such as premium subscriptions or paid customization, which are collectively referred to as consumer spending.

This highly competitive market is dominated by a few players, namely ByteDance, Kuaishou, Meta, and Alphabet. Nonetheless, the social video market is currently experiencing the abrupt entry of numerous competitors of various sizes and across regions and is driven by the prospect of profitable opportunities such as social commerce, livestreaming, or content creators.

Frost & Sullivan forecasts that the global social video market will grow from $151.68 billion in 2021 to $637.94 billion in 2028, increasing at a compound annual growth rate (CAGR) of 22.7% during that period. From Frost & Sullivan's view, higher growth rates will occur in the medium term, primarily related to the expected entry of streaming platforms, improvements in social media algorithms, and the expansion of video streaming capabilities across the globe. In the long term, we expect this growth to slow down in relation to anticipated regulatory interventions.

This report does not account for other types of video-based media, such as ephemeral (or time-limited) content.

Research Scope:

This study examines the global social video market, detailing drivers, restraints, and potential growth opportunities. It also forecasts the market size from 2022 to 2028, in addition to overall global spending on mobile advertising and global consumer spending on mobile apps during the same period. The base year of the study is 2021.