市場調查報告書
商品編碼
1182044
數字視頻廣告全球市場規模研究與預測:按類型(桌面,移動),最終用戶行業(零售,汽車,金融服務,電信,消費品/電子,媒體和娛樂,其他),區域分析2022-2029Global Digital Video Advertising Market Size study & Forecast, by Type (Desktop, Mobile), End-use Industry (Retail, Automotive, Financial Services, Telecom, Consumer Goods & Electronics, Media & Entertainment, Others) & Regional Analysis, 2022-2029 |
2021 年全球數字視頻廣告市場價值約為 370.5 億美元,預計在 2022-2029 年預測期內增長超過 41.1%。
單獨或在在線視頻內容中顯示視頻廣告的做法被稱為數字視頻廣告。它包含針對不同設置(例如橫幅視頻、鏈接電視和其他 OTT 服務)製作的數十種佈局。市場的主要驅動力是 OTT 平台用戶數量的增加、智能手機用戶的增加以及電子商務行業的增長。此外,在預測期內,5G 技術的採用正在為市場創造有利可圖的增長機會。
根據印度品牌資產基金會(IBEF)的數據,印度的 OTT 用戶數量從 2020 年 3 月的 2220 萬增加到同年 7 月的 2900 萬。與此同時,美國的OTT平台合同數量也在增加,根據Statista的數據,2018年美國的OTT合同數量為1.701億,預計到2022年這一數字將增長到1.977億。。此外,根據上述同一消息來源,2018年,中國智能手機用戶為9.6985億,預計到2026年這一數字將增長至12.8728億。然而,數字視頻廣告的高成本阻礙了整個 2022-2029 年預測期內的市場增長。
研究全球數字視頻廣告市場的主要區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。北美主導銷售。這是由於該地區智能手機的高普及率。鼓勵營銷人員採用數字視頻廣告技術。這是由於品牌和代理商的需求增加,他們希望利用不斷增長的數字受眾並佔據更大比例的放映時間。由於斷線案例的增加以及該地區居民從傳統有線電視轉向 OTT 媒體分發系統的逐漸趨勢,預計該市場也將得到發展。亞太地區預計在預測期內以最高複合年增長率增長。該地區經濟實惠的高速互聯網接入正在增長,促使營銷人員使用數字媒體作為視頻廣告平台。此外,該地區越來越多地使用社交媒體為營銷人員提供了賺取現金的新途徑,進一步推動了市場的擴張前景。
這項研究的目的是定義近年來各個細分市場和國家的市場規模,並預測它們在未來幾年的價值。該報告旨在捕捉被調查國家工業的定性和定量方面的情況。
它還提供了有關關鍵方面的詳細信息,例如將定義市場未來增長的驅動因素和挑戰。此外,它還包含了利益相關者投資的潛在微觀市場機會,以及對主要參與者和產品類型的競爭格局的深入分析。
Global Digital Video Advertising Market is valued at approximately USD 37.05 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 41.1% over the forecast period 2022-2029. The practice of displaying video adverts either separately or inside online video content is known as digital video advertising. This comprises a large number of layouts created especially for diverse settings including banner video, linked TV, or other OTT services. The major driving factors for the market are rising subscriptions for OTT platforms, an increasing number of smartphone users and the growing e-commerce industry is driving the growth for the market. Along with this, the adoption of 5G technology is creating a lucrative growth opportunity for the market over the forecast period.
According to the India Brand Equity Foundation (IBEF), the number of OTT subscribers in India have increased from 22.2 million in March 2020 and 29 million in July of the same year. Along with this, according to Statista, an increase in the number of OTT platform subscriptions in the United States has been witnessed, in 2018 the number of OTT subscriptions in the United States were 170.1 million and this number is projected to increase up to 197.7 million in 2022. Additionally, according to the same source mentioned above, in 2018, the number of smartphone users in China was 969.85 million and this number is projected to increase up to 1287.28 million in 2026. However, the high cost of Digital Video Advertising stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Digital Video Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the marketin terms of revenue. This is explained by the high rate of smartphone adoption in the area. Marketers are being encouraged to embrace digital video advertising methods as a result of growing demands from brands and agencies to take advantage of the growing number of digital viewers and capture a bigger proportion of screen time. Additionally, the market is seeing prospects for development due to the rising instances of cord-cutting and the gradual tendency among residents of this region to switch from traditional cable TVs to OTT media delivery systems. The Asia Pacific is expected to grow with the highest CAGRduring the forecast period. Affordable high-speed internet access in the area encourages widespread adoption, which encourages marketers to use digital media as a platform for video advertising. The increased use of social media in the region provides marketers with additional avenues for generating cash, which further encourages market expansion prospects.
Major market players included in this report are:
Advertise.com
Conversant Inc.
Longtail Ad Solutions, Inc.
PubMatic, Inc.
SpotX, Inc.
Tremor International Ltd.
Vdopia, Inc.
Verizon Media
Viant Technology LLC
ZypMedia
Recent Developments in the Market:
Global Digital Video Advertising Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Type, End-use Industry, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Type offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Desktop
Mobile
By End-use Industry:
Retail
Automotive
Financial Services
Telecom
Consumer Goods & Electronics
Media & Entertainment
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable