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市場調查報告書
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1993713

短期租賃市場：市場洞察、競爭格局及市場預測（2033 年）

Short-term Rental Market Insights, Competitive Landscape, and Market Forecast - 2033
出版日期: | 出版商: Fairfield Market Research | 英文 199 Pages | 商品交期: 2-5個工作天內

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簡介目錄

全球短期租賃市場預計將迎來顯著成長，主要驅動力是人們對靈活、便利且經濟實惠的住宿解決方案的需求不斷增長。預計到 2026 年，該市場規模將達到 1,345 億美元，到 2033 年將成長至 2,864 億美元，複合年增長率高達 11.40%。短期租賃已成為傳統飯店以外的熱門選擇，滿足了休閒和商務旅客對獨特體驗、隱私和個人化服務的需求。該行業正發展成為全球旅遊業生態系統的重要組成部分，重新​​定義了多個地區的住宿偏好。

市場洞察

短期租賃市場正經歷著數位化和技術驅動型預訂解決方案的重大轉變。 線上平台讓旅客能夠方便地搜尋、比較和預訂全球各地的房源。 人工智慧推薦功能、虛擬參觀和智慧家庭功能的整合進一步提升了用戶體驗，使短期租賃比傳統住宿更具吸引力。

共享經濟的日益普及也推動了市場擴張。房主和物業經理可以透過將閒置空間變現來創造新的收入來源。同時，旅客可以從各種房源中受益，包括公寓、別墅和度假村，這些房源都可根據他們的預算和偏好量身定制。

推動市場成長的因素

推動短期租賃市場成長的因素有很多：

  • 1. 全球旅遊需求不斷增長－休閒和商務旅行的增加，帶動了對短期住宿的強勁需求，尤其是在城市地區和旅遊目的地。
  • 2.數位平台和行動應用程式－便利的線上預訂平台和行動應用程式簡化了預訂流程，提高了透明度，並改善了客戶體驗。
  • 3. 都市化與商務旅遊－人口快速向城市地區遷移以及企業基地的擴張，推動了對商務中心附近便捷臨時住宿的需求。
  • 4. 經濟高效且靈活－短期租賃提供具有競爭力的價格和靈活的住宿選擇，使其成為尋求長期住宿或預算有限的旅客的理想選擇。
  • 5. 對本地體驗的需求－旅客越來越傾向於沉浸式的在地體驗，讓他們能夠與當地社區互動，並探索傳統旅遊景點之外的目的地。

商機

短期租賃市場為投資者、業主和技術驅動型服務提供者提供了豐厚的商機。 進入新興市場、開發豪華或小眾住宿以及與旅遊平台建立策略合作夥伴關係可以提高收入潛力。

實施創新解決方案，例如人工智慧驅動的房源推薦、虛擬實境 (VR) 參觀以及長期住宿訂閱模式，可以增強客戶參與度和留存率。 此外，營運商還可以透過共享居住理念、精心策劃的體驗以及針對遠距辦公人員和家庭的特色套餐來實現服務多元化。

區域分析

  • 北美－得益於高數位普及率、完善的旅遊基礎設施以及主要短租平台的存在，北美市場佔主導地位。美國憑藉著強勁的國內和國際旅行需求，仍然是主要貢獻者。
  • 歐洲－在文化旅遊、歷史遺跡以及支持短租的法規的推動下，歐洲市場呈現穩定成長。法國、西班牙和義大利等國家引領著該地區的擴張。
  • 亞太地區 - 由於城市化進程加快、中產階級壯大以及國內外旅遊需求不斷增長，預計將錄得最高增長率。主要市場包括中國、印度和日本。
  • 拉丁美洲 - 旅遊基礎設施的擴張、線上預訂普及率的提高以及經濟型住宿的增加是推動成長的主要因素。巴西和墨西哥是主要貢獻者。
  • 中東和非洲 - 商務旅行、高端旅遊和城市發展項目的增加正在推動杜拜和開普敦等主要城市的成長。

主要公司

市場競爭激烈，多家全球性和區域性公司共同塑造市場的發展軌跡。主要參與者包括：

  • 9flats.com PTE Ltd.
  • Airbnb, Inc.
  • Hotelplan Management AG
  • Booking Holdings, Inc.
  • Expedia Group, Inc.
  • Wyndham Destinations Inc.
  • MakeMyTrip Pvt.有限公司
  • TripAdvisor, Inc.
  • NOVASOL A/S
  • Oravel Stays Pvt. Ltd.

這些公司致力於拓展房源清單、利用技術並提供差異化服務，以在快速變化的市場中保持競爭優勢。

市場區隔

依住宿類型

  • 獨棟住宅
  • 公寓
  • 度假村/公寓式飯店
  • 其他

依預訂方式

  • 線上
  • 線下

依地區

  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

目錄

第一章：摘要整理

第二章：市場概覽

  • 市場定義與細分
  • 市場動態
    • 驅動因素
    • 限制因素
    • 市場機遇
  • 價值鏈分析
  • 新冠疫情影響分析
  • 波特五力分析
  • 俄烏衝突的影響
  • PESTLE 分析
  • 監理分析
  • 價格趨勢分析
    • 當前價格及未來預測（2025-2033 年）
    • 價格影響因素

第三章 全球短期租賃市場展望，2020-2033 年

  • 全球短期租賃市場展望，依住宿類型劃分，價值（十億美元），2020-2033 年
    • 獨棟住宅住宅
    • 公寓
    • 度假村/公寓式飯店
    • 其他
  • 全球短期租賃市場展望（依預訂方式劃分，價值（十億美元）），2020-2033 年
    • 線上
    • 線下
  • 全球短期租賃市場展望（依地區劃分，價值（十億美元）），2020-2033 年
    • 北美
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第四章：北美短期租賃市場展望，2020-2033 年

第五章：歐洲短期租賃市場展望，2020-2033 年

第六章：亞太地區短期租賃市場展望， 2020–2033

第七章：拉丁美洲短期租賃市場展望，2020–2033

第八章：中東與非洲短期租賃市場展望，2020–2033

第9章 競爭情形

  • 企業對市場區隔的熱圖
  • 各企業市場佔有率分析，2025年
  • 競爭儀表板
  • 企業簡介
    • 9flats.com PTE Ltd.
    • Airbnb, Inc.
    • Hotelplan Management AG
    • Booking Holdings, Inc.
    • Expedia Group, Inc.
    • Wyndham Destinations Inc.
    • MakeMyTrip Pvt. Ltd.
    • TripAdvisor, Inc.
    • NOVASOL A/S
    • Oravel Stays Pvt. Ltd.

第10章 附錄

簡介目錄

The global short-term rental market is set for substantial growth, driven by the rising demand for flexible, convenient, and cost-effective lodging solutions. The market is projected to reach USD 134.5 billion in 2026 and escalate to USD 286.4 billion by 2033, registering a strong CAGR of 11.40%. Short-term rentals have emerged as a popular alternative to traditional hotels, catering to leisure and business travelers seeking unique experiences, privacy, and personalized services. The sector has evolved into a key component of the global travel and tourism ecosystem, redefining accommodation preferences across multiple regions.

Market Insights

The short-term rental market is witnessing a significant shift toward digitalization and technology-driven booking solutions. Online platforms enable travelers to conveniently search, compare, and book properties worldwide. The integration of AI-based recommendations, virtual tours, and smart home features has further enhanced user experiences, making short-term rentals more attractive than conventional accommodations.

The growing popularity of the sharing economy has also contributed to market expansion. Homeowners and property managers can monetize underutilized spaces, creating additional income opportunities. Travelers, on the other hand, benefit from a wide range of options, including apartments, homes, and resorts, tailored to their budget and preferences.

Drivers of Market Growth

Several factors are fueling the growth of the short-term rental market:

  • 1. Rising Global Tourism - Increasing travel for leisure and business is creating strong demand for short-term accommodations, especially in urban and tourist-centric regions.
  • 2. Digital Platforms and Mobile Apps - The convenience of online booking platforms and mobile applications is simplifying the reservation process, enhancing transparency, and improving customer experience.
  • 3. Urbanization and Business Travel - Rapid urban migration and the expansion of corporate hubs are driving the need for temporary, convenient lodging options near business centers.
  • 4. Cost-efficiency and Flexibility - Short-term rentals offer competitive pricing and flexible stay options, making them ideal for travelers seeking longer stays or budget-friendly solutions.
  • 5. Demand for Localized Experiences - Travelers increasingly prefer immersive, local experiences that allow them to engage with communities and explore destinations beyond conventional tourist attractions.

Business Opportunities

The short-term rental market presents lucrative opportunities for investors, property owners, and technology-driven service providers. Expanding into emerging markets, developing luxury or niche accommodations, and forming strategic partnerships with travel platforms can enhance revenue potential.

Adopting innovative solutions such as AI-based property recommendations, virtual reality tours, and subscription-based models for extended stays can boost engagement and retention. Operators can also diversify offerings through co-living concepts, curated experiences, and specialized packages catering to remote workers or family travelers.

Regional Analysis

  • North America - Dominates the market, supported by high digital adoption, well-established travel infrastructure, and the presence of leading short-term rental platforms. The U.S. remains a major contributor due to strong domestic and international travel demand.
  • Europe - Witnesses steady growth fueled by cultural tourism, historical destinations, and supportive regulations for short-term rentals. Countries such as France, Spain, and Italy drive regional expansion.
  • Asia Pacific - Expected to record the highest growth rate owing to rising urbanization, a growing middle class, and increasing domestic and international travel. Key markets include China, India, and Japan.
  • Latin America - Growth is attributed to expanding tourism infrastructure, rising online booking penetration, and affordable accommodation options. Brazil and Mexico are major contributors.
  • Middle East & Africa - Increasing business travel, luxury tourism, and urban development projects support growth in key cities such as Dubai and Cape Town.

Key Players

The market is competitive, with several global and regional players shaping its growth trajectory. Leading companies include:

  • 9flats.com PTE Ltd.
  • Airbnb, Inc.
  • Hotelplan Management AG
  • Booking Holdings, Inc.
  • Expedia Group, Inc.
  • Wyndham Destinations Inc.
  • MakeMyTrip Pvt. Ltd.
  • TripAdvisor, Inc.
  • NOVASOL A/S
  • Oravel Stays Pvt. Ltd.

These companies focus on expanding their property listings, leveraging technology, and offering differentiated services to maintain a competitive edge in a rapidly evolving market.

Market Segmentation

By Accommodation Type

  • Home
  • Apartments
  • Resort/Condominium
  • Others

By Booking Mode

  • Online
  • Offline

By Geographic Coverage

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Short-term Rental Market Snapshot
  • 1.2. Future Projections
  • 1.3. Key Market Trends
  • 1.4. Regional Snapshot, by Value, 2026
  • 1.5. Analyst Recommendations

2. Market Overview

  • 2.1. Market Definitions and Segmentations
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Market Opportunities
  • 2.3. Value Chain Analysis
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Porter's Five Forces Analysis
  • 2.6. Impact of Russia-Ukraine Conflict
  • 2.7. PESTLE Analysis
  • 2.8. Regulatory Analysis
  • 2.9. Price Trend Analysis
    • 2.9.1. Current Prices and Future Projections, 2025-2033
    • 2.9.2. Price Impact Factors

3. Global Short-term Rental Market Outlook, 2020-2033

  • 3.1. Global Short-term Rental Market Outlook, by Accommodation Type, Value (US$ Bn), 2020-2033
    • 3.1.1. Home
    • 3.1.2. Apartments
    • 3.1.3. Resort/Condominium
    • 3.1.4. Others
  • 3.2. Global Short-term Rental Market Outlook, by Booking Mode, Value (US$ Bn), 2020-2033
    • 3.2.1. Online
    • 3.2.2. Offline
  • 3.3. Global Short-term Rental Market Outlook, by Region, Value (US$ Bn), 2020-2033
    • 3.3.1. North America
    • 3.3.2. Europe
    • 3.3.3. Asia Pacific
    • 3.3.4. Latin America
    • 3.3.5. Middle East & Africa

4. North America Short-term Rental Market Outlook, 2020-2033

  • 4.1. North America Short-term Rental Market Outlook, by Accommodation Type, Value (US$ Bn), 2020-2033
    • 4.1.1. Home
    • 4.1.2. Apartments
    • 4.1.3. Resort/Condominium
    • 4.1.4. Others
  • 4.2. North America Short-term Rental Market Outlook, by Booking Mode, Value (US$ Bn), 2020-2033
    • 4.2.1. Online
    • 4.2.2. Offline
  • 4.3. North America Short-term Rental Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 4.3.1. U.S. Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 4.3.2. U.S. Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 4.3.3. Canada Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 4.3.4. Canada Short-term Rental Market Outlook, by Booking Mode, 2020-2033
  • 4.4. BPS Analysis/Market Attractiveness Analysis

5. Europe Short-term Rental Market Outlook, 2020-2033

  • 5.1. Europe Short-term Rental Market Outlook, by Accommodation Type, Value (US$ Bn), 2020-2033
    • 5.1.1. Home
    • 5.1.2. Apartments
    • 5.1.3. Resort/Condominium
    • 5.1.4. Others
  • 5.2. Europe Short-term Rental Market Outlook, by Booking Mode, Value (US$ Bn), 2020-2033
    • 5.2.1. Online
    • 5.2.2. Offline
  • 5.3. Europe Short-term Rental Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 5.3.1. Germany Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 5.3.2. Germany Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 5.3.3. Italy Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 5.3.4. Italy Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 5.3.5. France Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 5.3.6. France Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 5.3.7. U.K. Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 5.3.8. U.K. Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 5.3.9. Spain Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 5.3.10. Spain Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 5.3.11. Russia Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 5.3.12. Russia Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 5.3.13. Rest of Europe Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 5.3.14. Rest of Europe Short-term Rental Market Outlook, by Booking Mode, 2020-2033
  • 5.4. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Short-term Rental Market Outlook, 2020-2033

  • 6.1. Asia Pacific Short-term Rental Market Outlook, by Accommodation Type, Value (US$ Bn), 2020-2033
    • 6.1.1. Home
    • 6.1.2. Apartments
    • 6.1.3. Resort/Condominium
    • 6.1.4. Others
  • 6.2. Asia Pacific Short-term Rental Market Outlook, by Booking Mode, Value (US$ Bn), 2020-2033
    • 6.2.1. Online
    • 6.2.2. Offline
  • 6.3. Asia Pacific Short-term Rental Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 6.3.1. China Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 6.3.2. China Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 6.3.3. Japan Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 6.3.4. Japan Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 6.3.5. South Korea Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 6.3.6. South Korea Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 6.3.7. India Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 6.3.8. India Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 6.3.9. Southeast Asia Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 6.3.10. Southeast Asia Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 6.3.11. Rest of SAO Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 6.3.12. Rest of SAO Short-term Rental Market Outlook, by Booking Mode, 2020-2033
  • 6.4. BPS Analysis/Market Attractiveness Analysis

7. Latin America Short-term Rental Market Outlook, 2020-2033

  • 7.1. Latin America Short-term Rental Market Outlook, by Accommodation Type, Value (US$ Bn), 2020-2033
    • 7.1.1. Home
    • 7.1.2. Apartments
    • 7.1.3. Resort/Condominium
    • 7.1.4. Others
  • 7.2. Latin America Short-term Rental Market Outlook, by Booking Mode, Value (US$ Bn), 2020-2033
    • 7.2.1. Online
    • 7.2.2. Offline
  • 7.3. Latin America Short-term Rental Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 7.3.1. Brazil Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 7.3.2. Brazil Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 7.3.3. Mexico Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 7.3.4. Mexico Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 7.3.5. Argentina Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 7.3.6. Argentina Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 7.3.7. Rest of LATAM Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 7.3.8. Rest of LATAM Short-term Rental Market Outlook, by Booking Mode, 2020-2033
  • 7.4. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Short-term Rental Market Outlook, 2020-2033

  • 8.1. Middle East & Africa Short-term Rental Market Outlook, by Accommodation Type, Value (US$ Bn), 2020-2033
    • 8.1.1. Home
    • 8.1.2. Apartments
    • 8.1.3. Resort/Condominium
    • 8.1.4. Others
  • 8.2. Middle East & Africa Short-term Rental Market Outlook, by Booking Mode, Value (US$ Bn), 2020-2033
    • 8.2.1. Online
    • 8.2.2. Offline
  • 8.3. Middle East & Africa Short-term Rental Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 8.3.1. GCC Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 8.3.2. GCC Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 8.3.3. South Africa Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 8.3.4. South Africa Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 8.3.5. Egypt Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 8.3.6. Egypt Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 8.3.7. Nigeria Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 8.3.8. Nigeria Short-term Rental Market Outlook, by Booking Mode, 2020-2033
    • 8.3.9. Rest of Middle East Short-term Rental Market Outlook, by Accommodation Type, 2020-2033
    • 8.3.10. Rest of Middle East Short-term Rental Market Outlook, by Booking Mode, 2020-2033
  • 8.4. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

  • 9.1. Company Vs Segment Heatmap
  • 9.2. Company Market Share Analysis, 2025
  • 9.3. Competitive Dashboard
  • 9.4. Company Profiles
    • 9.4.1. 9flats.com PTE Ltd.
      • 9.4.1.1. Company Overview
      • 9.4.1.2. Product Portfolio
      • 9.4.1.3. Financial Overview
      • 9.4.1.4. Business Strategies and Developments
    • 9.4.2. Airbnb, Inc.
    • 9.4.3. Hotelplan Management AG
    • 9.4.4. Booking Holdings, Inc.
    • 9.4.5. Expedia Group, Inc.
    • 9.4.6. Wyndham Destinations Inc.
    • 9.4.7. MakeMyTrip Pvt. Ltd.
    • 9.4.8. TripAdvisor, Inc.
    • 9.4.9. NOVASOL A/S
    • 9.4.10. Oravel Stays Pvt. Ltd.

10. Appendix

  • 10.1. Research Methodology
  • 10.2. Report Assumptions
  • 10.3. Acronyms and Abbreviations