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市場調查報告書
商品編碼
2128078
鮪魚罐頭市場規模、佔有率、成長、全球產業分析、區域趨勢及2026年至2034年預測。Canned Tuna Market Size, Share, Growth and Global Industry Analysis, Regional Insights and Forecast to 2026-2034 |
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全球鮪魚罐頭市場預計在2025年達到296.6億美元,2026年成長至304.6億美元,2034年達到391.4億美元,預測期內複合年成長率(CAGR)為3.19%。歐洲憑藉其高水產品量、完善的零售網路以及消費者對便利、富含蛋白質食品的強烈偏好,將主導全球鮪魚罐頭市場,預計到2025年將佔43.96%的市場。
由於忙碌的消費者對即食和易烹飪食品的需求不斷成長,市場持續擴張。鮪魚罐頭是全球最受歡迎的包裝海鮮水產品之一,因為它保存期限長、營養豐富、價格實惠且易於烹飪。都市化加快、組織零售業發展以及電子商務平台擴張,將進一步推動市場成長,預計2034年市場將持續維持成長動能。
鮪魚罐頭市場趨勢
隨著人們對健康飲食習慣的日益關注,富含蛋白質的水產品消費量顯著增加。鮪魚罐頭因其高蛋白、富含omega-3脂肪酸、維生素和礦物質而廣受認可,已成為注重健康的消費者的熱門食品。同時,它也深受健身愛好者、上班族以及尋求便捷餐食的家庭的青睞。
為了吸引年輕消費者,生產商不斷推出融合當地口味並採用創新配方的各種風味鮪魚罐頭。此外,隨著消費者越來越關注環境保護和負責任的捕撈方式,永續採購、可回收包裝和認證項目也正成為重要的市場趨勢。
鮪魚罐頭市場的市場促進因素
人們對速食食品的日益依賴仍然是鮪魚罐頭市場的主要成長要素之一。就業成長、生活方式的改變以及烹飪時間的限制,都在加速消費者對無需過多烹飪的包裝魚貝類的需求。鮪魚罐頭廣泛用於三明治、沙拉、義式麵食、捲餅和調理食品中,非常適合現代消費者。
此外,電子商務和有組織零售的快速發展也推動了市場成長。線上食品雜貨平台為消費者提供了便利的管道,讓他們可以輕鬆購買多種鮪魚品牌,並享受誘人的折扣和宅配服務。超級市場、大賣場、便利商店和專賣店等管道的產品供應量不斷增加,也促進了鮪魚產品在已開發市場和新興市場的持續滲透。
鮪魚罐頭市場的市場限制
消費者對植物來源飲食日益成長的偏好正在阻礙市場擴張。日益增強的環境意識、對動物福利的關注以及植物來源魚貝類替代品的日益普及,促使一些消費者從傳統魚貝類產品轉向素食替代品。尤其是在已開發國家,不斷成長的純素食人群可能會限制市場的長期成長。
鮪魚罐頭市場的機遇
產品創新不斷為參與企業創造誘人的機會。製造商紛紛推出風味鮪魚產品、高階配方、單份包裝以及低鈉、高營養的健康產品。這些創新吸引了那些既追求便利又不願犧牲口味或營養的消費者。
線上零售的擴張和新興市場需求的成長也創造了巨大的成長機會。隨著亞太地區、拉丁美洲和中東地區居民可支配收入的增加以及現代零售基礎設施的完善,金槍魚罐頭生產商有望通過更廣泛的分銷網路來鞏固其市場佔有率。
鮪魚罐頭市場的市場區隔
按品種分類,市場細分包括正鰹、長鰭鮪魚、黃鰭鮪魚、大眼鮪魚及其他品種。由於鰹魚供應充足、生長週期短,且在罐裝水產品生產中有廣泛的商業用途,預計到2026年,正鰹將佔全球市場66.58%的佔有率。
從類型來看,鮪魚市場分為淡鮪魚和白鮪魚。由於淡鮪魚味道鮮美、價格實惠且營養價值高,預計到2026年,淡鮪魚將佔市場主導地位,市佔率高達87.33%。
就保鮮方法而言,市場分為油浸和水浸/鹽水浸兩種。預計到2026年,油浸產品將佔70.98%的市場佔有率,因為油可以改善產品的風味、質地和保存期限。
從形狀上看,市場上的產品包括片狀、塊狀和魚片狀。由於塊狀產品外觀誘人且烹飪用途廣泛,預計到2026年,塊狀產品將佔61.26%的市場佔有率。
就分銷管道而言,零售商店仍然是主要的銷售管道,因為它們具有便利性、價格競爭力強、方便消費者等優點。
歐洲仍是最大的區域市場,預計2025年市場規模將達130.4億美元,2026年將達到133.5億美元。強勁的水產品消費、不斷成長的已調理食品需求以及完善的零售基礎設施將繼續支撐該地區的成長。西班牙、義大利、法國、葡萄牙、德國和英國仍然是領先的市場。
預計到 2025 年,北美地區的罐裝海鮮消費額將達到 82.5 億美元,到 2026 年將達到 84.5 億美元。美國仍然是罐裝水產品的最大消費國,這得益於大規模進口、強大的零售網路以及消費者對營養便利食品日益成長的偏好。
預計亞太地區市場規模將在2025年達到56.1億美元,2026年達到58.1億美元。快速的都市化、中產階級的壯大、線上食品銷售的興起以及飲食習慣的改變,將繼續支撐該地區的需求。
預計到2025年,拉丁美洲的銷售額將達到19.9億美元,而中東和非洲的銷售額累計將達到7.7億美元。這兩個地區預計都將保持穩定成長,這主要得益於消費者對價格實惠、保存期限長的蛋白質產品的需求不斷成長。
近期產業趨勢
2023 年 12 月,Tony's 透過沃爾瑪商店在美國市場推出了六款優質罐裝黃鰭鮪產品。
2023 年 5 月,泰聯集團推出了自有品牌「Sealect」喜馬拉雅粉紅鹽水鮪魚罐頭排,該產品富含蛋白質,目標客戶是注重健康的消費者。
2021 年 3 月,土耳其海鮮公司 Dardaner 完成了對希臘海鮮製造商 G. Kallimanis SA 的收購,以加強在該地區的地位。
在此之前,2020 年 2 月,台灣海鮮公司 FCF 以 9.28 億美元收購了 Bumblebee Foods,大幅擴展了其國際業務。
The global canned tuna market was valued at USD 29.66 billion in 2025 and is projected to grow from USD 30.46 billion in 2026 to USD 39.14 billion by 2034, exhibiting a CAGR of 3.19% during the forecast period. Europe dominated the global canned tuna market with a 43.96% market share in 2025, supported by high seafood consumption, well-established retail networks, and strong consumer preference for convenient protein-rich food products.
The market continues to expand due to rising demand for ready-to-eat and ready-to-cook food products among busy consumers. Canned tuna provides a long shelf life, high nutritional value, affordability, and ease of preparation, making it one of the most preferred packaged seafood products worldwide. Increasing urbanization, growth in organized retail, and expansion of e-commerce platforms are further supporting market growth through 2034.
Canned Tuna Market Trends
Growing awareness regarding healthy eating habits has significantly increased the consumption of protein-rich seafood products. Canned tuna is widely recognized for its high protein content, omega-3 fatty acids, vitamins, and minerals, making it a popular dietary choice among health-conscious consumers. Demand has also increased among fitness enthusiasts, working professionals, and families seeking convenient meal options.
Manufacturers are increasingly introducing flavored canned tuna products with regional seasonings and innovative recipes to attract younger consumers. Sustainable sourcing, recyclable packaging, and certification programs are also becoming important market trends as consumers show greater concern for environmental responsibility and responsible fishing practices.
Canned Tuna Market Drivers
The increasing reliance on convenience food remains one of the primary growth drivers for the canned tuna market. Rising employment, changing lifestyles, and limited cooking time have accelerated demand for packaged seafood that requires minimal preparation. Canned tuna is widely used in sandwiches, salads, pasta, wraps, and ready meals, making it highly suitable for modern consumers.
The rapid expansion of e-commerce and organized retail has also strengthened market growth. Online grocery platforms provide consumers with easy access to multiple canned tuna brands, attractive discounts, and home delivery services. The growing availability of products through supermarkets, hypermarkets, convenience stores, and specialty retailers continues to expand market penetration across both developed and emerging economies.
Canned Tuna Market Restraints
Growing consumer preference for plant-based diets is restricting market expansion. Rising environmental concerns, animal welfare awareness, and increasing availability of plant-based seafood alternatives are encouraging some consumers to replace conventional seafood products with vegetarian substitutes. The expanding vegan population, particularly in developed countries, may limit long-term market growth.
Canned Tuna Market Opportunities
Product innovation continues to create attractive opportunities for market participants. Manufacturers are introducing flavored tuna varieties, premium recipes, single-serve packaging, and healthier formulations with reduced sodium and improved nutritional profiles. Such innovations appeal to consumers seeking convenience without compromising taste or nutrition.
Expanding online retail and increasing demand from emerging markets also provide significant growth opportunities. As disposable incomes rise and modern retail infrastructure develops across Asia Pacific, Latin America, and the Middle East, canned tuna manufacturers are expected to strengthen their market presence through broader distribution networks.
Canned Tuna Market Segmentation
Based on species, the market is segmented into skipjack, albacore, yellowfin, bigeye, and others. The skipjack segment is expected to account for 66.58% of the global market in 2026, owing to its abundant availability, rapid growth cycle, and widespread commercial use in canned seafood production.
Based on type, the market includes canned light tuna and canned white tuna. Canned light tuna is projected to dominate with an 87.33% market share in 2026 due to its rich flavor, affordability, and high nutritional value.
By preservation method, the market is divided into oil and water & brine. The oil preservation segment is anticipated to hold 70.98% market share in 2026, as oil enhances flavor, texture, and product shelf life.
Based on shape, the market includes flakes, chunks, fillets, and others. The chunks segment is expected to account for 61.26% market share in 2026 because of its attractive appearance and versatility in food preparation.
By distribution channel, retail outlets remain the dominant sales channel due to extensive product availability, competitive pricing, and consumer convenience.
Europe remained the largest regional market, generating USD 13.04 billion in 2025 and is projected to reach USD 13.35 billion in 2026. Strong seafood consumption, growing demand for ready-to-eat meals, and well-developed retail infrastructure continue to support regional growth. Spain, Italy, France, Portugal, Germany, and the U.K. remain key markets.
North America accounted for USD 8.25 billion in 2025 and is expected to reach USD 8.45 billion in 2026. The United States remains the largest consumer of canned seafood, supported by extensive imports, strong retail networks, and growing preference for nutritious convenience foods.
Asia Pacific generated USD 5.61 billion in 2025 and is projected to reach USD 5.81 billion in 2026. Rapid urbanization, expanding middle-class populations, increasing online grocery sales, and changing dietary habits continue to support regional demand.
Latin America recorded USD 1.99 billion in 2025, while the Middle East & Africa generated USD 0.77 billion, with both regions expected to experience steady growth driven by increasing demand for affordable, shelf-stable protein products.
Competitive Landscape
The global canned tuna market is semi-fragmented, with the top five companies accounting for nearly 40% of total market share. Leading manufacturers continue to focus on product innovation, sustainable sourcing, mergers and acquisitions, and geographic expansion to strengthen their competitive position.
Major companies operating in the market include Thai Union Group PLC, StarKist Co., Bumble Bee Foods LLC, Century Pacific Foods Inc., Grupo Albacora S.A., American Tuna Inc., E.C. Canning Company Limited, Crown Prince Inc., Wild Planet Foods Inc., Golden Prize Canning Co. Ltd., Ocean's, and Dongwon Enterprise Co., Ltd.
Recent Industry Developments
In December 2023, Tonnito introduced six premium canned yellowfin tuna products in the U.S. market through Walmart stores.
In May 2023, Thai Union Group launched protein-rich canned tuna steak in Himalayan pink brine under its Sealect brand for health-conscious consumers.
In March 2021, Turkish seafood company Dardanel completed the acquisition of Greek seafood manufacturer G. Kallimanis SA to strengthen its regional presence.
Earlier, in February 2020, Taiwanese seafood company FCF acquired Bumble Bee Foods for USD 928 million, significantly expanding its international operations.
Conclusion
The global canned tuna market is expected to maintain stable growth between 2026 and 2034, driven by rising demand for convenient, nutritious, and affordable seafood products. Expanding retail distribution, increasing online grocery sales, continuous product innovation, and growing consumer preference for healthy protein sources will continue to support market expansion. Companies investing in sustainable sourcing, premium product offerings, and innovative packaging solutions are expected to strengthen their competitive position throughout the forecast period.
Segmentation By Species
By Type
By Preservation Method
By Shape
By Distribution Channel
By Region