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市場調查報告書
商品編碼
2028194
糙米市場規模、佔有率、成長及全球產業分析:按類型、應用和地區分類,並預測至2026-2034年Brown Rice Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034 |
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受消費者對更健康、富含纖維食品偏好日益成長的推動,全球糙米市場正經歷穩定成長。預計到2025年,該市場規模將達到115.9億美元,2026年將達到121.2億美元,到2034年將進一步擴大至175.8億美元,預測期內(2026-2034年)的複合年成長率為4.76%。
預計到 2025 年,亞太地區將引領全球市場,這主要得益於米的消費量高、健康意識增強以及飲食結構轉向全穀穀物為主的飲食模式。
市場概覽
糙米是一種未經精加工的穀物,由於其營養價值遠高於白米,因此越來越受歡迎。糙米富含膳食纖維、維生素和礦物質,是注重健康消費者的首選。
新冠疫情對消費者行為的改變起了決定性作用。隨著人們對免疫力和整體健康的日益關注,包括糙米在內的保健食品在全球範圍內需求激增。儘管疫情期間供應鏈中斷影響了供應,但隨著封鎖措施的解除,強勁的消費者需求推動市場迅速復甦。
主要市場趨勢
對機能性食品的需求日益成長
消費者越來越傾向於選擇機能性食品,這類食品除了提供基本營養外,還能帶來其他健康益處。糙米富含益生元和膳食纖維,有助於維持健康的腸道環境,並降低糖尿病和心血管疾病等慢性疾病的風險。
糙米糖漿、義式麵食和發酵米等創新產品的開發進一步推動了市場成長。這些創新與將全穀穀物納入日常飲食的日益成長的趨勢相契合。
特色稻米品種越來越受歡迎
消費者對糙米、紅米和黑米等特色米的需求正在迅速成長。他們正從加工食品轉向天然、未經加工的食品。未精製的糙米正符合此趨勢,並因其營養價值而日益受到歡迎。
市場成長要素
人們越來越意識到健康益處
糙米含有豐富的必需營養素,例如維生素B1、B3和B6,以及鐵和鎂等礦物質。其高纖維含量有助於消化,輔助體重管理,並有助於調節血糖值。
人們越來越意識到糙米對健康的益處,這大大促進了已開發市場和開發中國家中市場對糙米的消費。
對有機產品的需求不斷成長
由於消費者普遍認為有機食品更安全、更健康,因此對有機糙米的需求不斷成長。這一趨勢在北美和歐洲尤為明顯,這些地區的「潔淨標示」產品越來越受歡迎。
零售通路的擴張
在零售業,超級市場和大賣場佔主導地位,憑藉其產品的便利性和易得性而主導市場。同時,電子商務憑藉其豐富的商品選擇和宅配服務,正在崛起成為成長最快的銷售管道。
市場限制因素
價格波動
糙米市場面臨的主要挑戰之一是價格波動。糙米價格很大程度取決於白米價格,也受氣候條件的影響。例如,2019年至2020年全球米價大幅上漲,影響了消費者的購買力和貿易。
這種價格波動會阻礙市場成長,尤其是在價格敏感型地區。
亞太地區
受高消費和健康飲食意識不斷增強的推動,亞太地區預計將引領全球市場,到 2025 年市場規模將達到 49.4 億美元。印度、中國和日本等國家是主要貢獻者。
北美洲
預計到 2025 年,北美地區的市場規模將達到 35.9 億美元,由於人們對腸道健康和膳食纖維益處的認知不斷提高,這一數字還將繼續成長。
歐洲
歐洲是成長最快的地區,對有機米和特色米產品的需求強勁,尤其是在德國、義大利和英國等國家。
拉丁美洲、中東和非洲
在健康意識增強和健康飲食習慣普及的推動下,這些地區正在經歷逐步成長。
The global brown rice market is witnessing steady growth driven by rising consumer preference for healthier and fiber-rich food options. The market was valued at USD 11.59 billion in 2025 and is projected to reach USD 12.12 billion in 2026, further expanding to USD 17.58 billion by 2034, exhibiting a CAGR of 4.76% during the forecast period (2026-2034).
Asia Pacific dominated the global market in 2025, supported by high rice consumption, increasing health awareness, and a growing shift toward whole grain diets.
Market Overview
Brown rice, an unpolished and unrefined grain, has gained significant popularity due to its superior nutritional profile compared to white rice. It contains higher levels of fiber, vitamins, and minerals, making it a preferred choice among health-conscious consumers.
The COVID-19 pandemic played a crucial role in reshaping consumer behavior. With increased focus on immunity and overall well-being, the demand for healthy food products, including brown rice, surged globally. Although supply chain disruptions affected availability during the pandemic, the market quickly recovered due to strong consumer demand post-lockdown.
Key Market Trends
Rising Demand for Functional Foods
Consumers are increasingly shifting toward functional foods that offer health benefits beyond basic nutrition. Brown rice, rich in prebiotics and dietary fiber, supports gut health and helps reduce the risk of chronic diseases such as diabetes and cardiovascular conditions.
The development of innovative products such as brown rice syrup, pasta, and fermented rice is further driving market growth. These innovations align with the growing trend of incorporating whole grains into daily diets.
Growing Popularity of Specialty Rice
The demand for specialty rice varieties, including brown, red, and black rice, is growing rapidly. Consumers are moving away from processed foods toward natural and minimally processed alternatives. Brown rice, being unpolished, fits well within this trend and is increasingly preferred for its nutritional value.
Market Growth Drivers
Increasing Awareness of Health Benefits
Brown rice contains essential nutrients such as vitamins B1, B3, and B6, along with minerals like iron and magnesium. Its high fiber content aids digestion, supports weight management, and helps regulate blood sugar levels.
Growing awareness of these benefits is significantly boosting its consumption across both developed and developing markets.
Rising Demand for Organic Products
The demand for organic brown rice is increasing due to consumer perception of organic foods as safer and healthier. This trend is especially prominent in North America and Europe, where clean-label products are gaining traction.
Expansion of Retail Channels
Supermarkets and hypermarkets dominate distribution, accounting for a major share due to product availability and convenience. Meanwhile, e-commerce is emerging as the fastest-growing channel, offering a wide range of options and home delivery services.
Market Restraints
Price Volatility
One of the key challenges in the brown rice market is price fluctuation. Prices are heavily dependent on white rice and are influenced by climatic conditions. For instance, global rice prices saw a significant increase between 2019 and 2020, impacting affordability and trade.
Such volatility can hinder market growth, especially in price-sensitive regions.
Asia Pacific
Asia Pacific leads the global market, with a value of USD 4.94 billion in 2025, driven by high consumption and growing awareness of healthy eating habits. Countries like India, China, and Japan are major contributors.
North America
North America accounted for USD 3.59 billion in 2025 and continues to grow due to increasing awareness of gut health and dietary fiber benefits.
Europe
Europe is the fastest-growing region, with strong demand for organic and specialty rice products, particularly in countries such as Germany, Italy, and the UK.
Latin America & Middle East & Africa
These regions are experiencing gradual growth, supported by rising health awareness and increasing adoption of healthier diets.
Competitive Landscape
Key players in the global brown rice market include KRBL Limited, LT Foods Ltd., Riviana Foods, Inc., Kohinoor Foods Limited, and Lundberg Family Farms. These companies are focusing on product innovation, capacity expansion, and strategic partnerships to strengthen their market presence.
Conclusion
The global brown rice market is set for consistent growth, increasing from USD 11.59 billion in 2025 to USD 17.58 billion by 2034, driven by rising health awareness, growing demand for functional foods, and the shift toward whole grain diets. While challenges such as price volatility remain, ongoing innovations and expanding retail channels are expected to support long-term market expansion. Asia Pacific will continue to dominate, while Europe and North America offer strong growth opportunities, making the market highly dynamic and competitive in the coming years.
Segmentation By Nature
By Distribution Channel
By Geography