糙米市場規模、佔有率和成長分析（按品質、類型、米粒長度、分銷管道和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，全球糙米市場規模將達到 109.4 億美元，到 2025 年將成長至 115.1 億美元，到 2033 年將成長至 172.6 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.2%。

由於糙米營養價值高，且消費者健康飲食意識日益增強，預計全球糙米市場將持續成長。作為全穀穀物，糙米保留了麩皮和胚芽層，富含膳食纖維、維生素和礦物質等必需營養素，但與其他穀物相比，其蛋白質和纖維含量較低。此外，糙米澱粉和碳水化合物含量高，因此深受注重健康的消費者以及糖尿病和肥胖症患者的青睞。從兒童到成人，偏好轉向更健康的食品，這也推動了對糙米的需求。包裝技術的創新、新品牌的湧現以及已烹調產品的推出，預計將重振市場動態，並促進糙米消費量的成長。

全球糙米市場成長要素

全球糙米市場的成長主要得益於消費者對益生元和整體健康益處的日益關注。隨著人們越來越注重飲食選擇，全穀穀物（如糙米）因其營養價值而偏好。這種健康飲食習慣的轉變推動了對高纖維食品的需求，而高纖維食品有助於消化健康。此外，人們對維持腸道菌叢平衡重要性的認知不斷加深，這與糙米消費量的增加不謀而合，使其成為注重健康、希望透過飲食改善健康的消費者的首選。

全球糙米市場限制因素

全球糙米市場面臨許多挑戰，其中糙米價格固有的波動性特別突出，這可能對市場動態產生重大影響。價格波動為生產者和消費者都帶來了不確定性，進而影響購買決策和整體需求。這種波動性可能導致從農民到零售商的整個供應鏈相關人員在規劃和預算方面遇到困難。與價格波動相關的風險也構成市場壁壘，阻礙潛在投資者進入市場。因此，價格相關的限制因素可能會阻礙全球糙米市場的整體成長和擴張。

全球糙米市場趨勢

受消費者日益成長的健康意識推動，全球糙米市場正經歷強勁成長。人們對糙米營養價值的認知不斷提高，促使生產商創新，推出糙米片、糙米糖漿和糙米麵等多種產品形式。機能性食品，尤其是具有潛在抗糖尿病功效的發酵糙米，也進一步激發了消費者對糙米的興趣。此外，研發投入的增加也推動了糙米產品種類的多樣化，以滿足注重健康的消費者的需求，預計這將推動市場在不久的將來持續成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 一手和二手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 用例
• 技術進步
• 貿易分析
• 客戶和購買標準分析

全球糙米市場規模：按類型和複合年成長率分類（2026-2033 年）

• 有機的
• 傳統的

全球糙米市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 甜點種
• 巴斯馬蒂

全球糙米市場規模：以粒長和複合年成長率分類（2026-2033 年）

• 長粒
• 中等粒度

全球糙米市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 專賣店
• 便利商店
• 線上零售

全球糙米市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • GCC
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

  主要企業簡介

  • 埃布羅食品（西班牙）
  • SunRice（澳洲）
  • Lotus Foods（美國）
  • Riviana Foods, Inc.（美國）
  • KRBL有限公司（印度）
  • LT Foods Ltd.（印度）
  • Kohinoor 食品有限公司（印度）
  • 倫德伯格家族農場（美國）
  • 海恩天體集團（美國）
  • 龜甲萬株式會社（日本）
  • Sukoyaka糙米（日本）
  • TK 碾米廠和灰燼廠（泰國）
  • 亞洲黃金米有限公司（泰國）
  • Amira Nature Foods Ltd.（阿拉伯聯合大公國）
  • 印度昌德里卡紡織集團
  • Agrocorp International Pte Ltd.（新加坡）
  • 首都稻米Group Limited（泰國）
  • SunFoods LLC（美國）
  • Tarbani Foods（巴基斯坦）

結論與建議

Global Brown Rice Market size was valued at USD 10.94 Billion in 2024 and is poised to grow from USD 11.51 Billion in 2025 to USD 17.26 Billion by 2033, growing at a CAGR of 5.2% during the forecast period (2026-2033).

The global brown rice market is poised for growth, driven by its nutritional benefits and increasing consumer awareness of healthy eating. As a whole grain, brown rice retains its bran and germ layers, making it rich in essential nutrients such as fiber, vitamins, and minerals while offering low protein and fiber compared to other cereals. Its high starch and carbohydrate content appeal to fitness-conscious consumers and those managing diabetes and obesity. The demand for brown rice is further bolstered by shifting preferences towards healthier food options for children and adults alike. Innovations in packaging, the rise of new brands, and the introduction of convenient ready-to-cook products are anticipated to enhance market dynamics and boost overall consumption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Brown Rice market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Brown Rice Market Segments Analysis

Global Brown Rice Market is segmented by Nature, Type, Length, Short-GrainDistribution Channel and region. Based on Nature, the market is segmented into Organic and Conventional. Based on Type, the market is segmented into Sweet and Basmati. Based on Length, the market is segmented into Long-Grain and Medium-Grain. Based on Short-GrainDistribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores and Online Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. Brown Rice Market Segments Analysis

Driver of the Global Brown Rice Market

The global brown rice market is experiencing growth driven by a rising consumer awareness of the benefits of prebiotics and overall gut health. As individuals become more conscious of their dietary choices, there is an increasing preference for whole grains like brown rice, known for their nutritional advantages. This shift toward healthier eating habits is promoting the demand for high-fiber foods that support digestive health. Furthermore, the expanding knowledge surrounding the importance of maintaining a balanced gut microbiome aligns with the consumption of brown rice, thus positioning it as a favorable option for health-conscious consumers seeking to enhance their well-being through diet.

Restraints in the Global Brown Rice Market

The Global Brown Rice market faces certain challenges due to the inherent volatility in brown rice prices, which can significantly influence market dynamics. Fluctuating prices may create uncertainty for both producers and consumers, impacting purchasing decisions and overall demand. This instability can lead to difficulties in planning and budgeting for stakeholders across the supply chain, from farmers to retailers. Such price variations can also discourage potential investors from entering the market, as the risk associated with these fluctuations becomes a deterrent. Consequently, the overall growth and expansion of the Global Brown Rice market can be hindered by these price-related constraints.

Market Trends of the Global Brown Rice Market

The Global Brown Rice market is witnessing a robust trend driven by a rising consumer focus on health and wellness. As awareness of the nutritional benefits of brown rice increases, manufacturers are innovating by introducing products like thin brown rice and alternative forms such as syrups and noodles. The incorporation of functional foods into this segment, notably fermented varieties with potential anti-diabetic properties, is further stimulating interest. Additionally, heightened investment in research and product development is anticipated to enhance the diversity of brown rice offerings, catering to health-conscious consumers and propelling overall market growth in the foreseeable future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Brown Rice Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Brown Rice Market Size by Type & CAGR (2026-2033)

• Market Overview
• Sweet
• Basmati

Global Brown Rice Market Size by Length & CAGR (2026-2033)

• Market Overview
• Long-Grain
• Medium-Grain

Global Brown Rice Market Size by Short-GrainDistribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retail

Global Brown Rice Market Size & CAGR (2026-2033)

• North America (Nature, Type, Length, Short-GrainDistribution Channel)
  • US
  • Canada
• Europe (Nature, Type, Length, Short-GrainDistribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Type, Length, Short-GrainDistribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Type, Length, Short-GrainDistribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Type, Length, Short-GrainDistribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Ebro Foods (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunRice (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riviana Foods, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KRBL Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LT Foods Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kohinoor Foods Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lundberg Family Farms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kikkoman Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sukoyaka Brown Rice (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TK Rice Mill and Ash (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asia Golden Rice Co., Ltd. (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amira Nature Foods Ltd. (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chandrika Group of Mills (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agrocorp International Pte Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capital Rice Group Co., Ltd. (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunFoods LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarbani Foods (Pakistan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations