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市場調查報告書
商品編碼
1887121
休閒服飾市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024-2032年預測Casual Wear Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著消費者越來越重視日常穿著的舒適性、時尚性和多功能性,全球休閒服飾市場持續擴張。 2024年,該市場規模達到6,242.9億美元,其成長動力主要來自不斷變化的時尚潮流、數位化優先的購物行為以及全球可支配收入的成長。預計2025年,市場規模將進一步成長至6,452.2億美元,到2032年將達到8,390億美元,2025年至2032年的複合年增長率(CAGR)為3.76%。亞太地區將引領全球市場,到2024年將佔41.51%的市場佔有率,這主要得益於中國、印度和東南亞國家龐大的人口基數、不斷增長的中產階級收入以及快速增長的時尚消費群體。
受混合辦公文化、運動休閒風以及Z世代的影響,人們對舒適服裝的需求不斷增長,這持續重塑服裝業。如今,休閒服飾涵蓋多種時尚類別,包括街頭服飾、商務休閒服、運動服和中性設計。耐吉、阿迪達斯、彪馬、H&M 和 LVMH 等領先企業正大力投資創新、永續材料和全通路策略,以滿足不斷變化的消費者期望。
市場動態
市場驅動因素
推動市場成長的關鍵因素之一是產品的快速創新。消費者對技術先進、性能卓越的服裝的需求日益增長。例如,2021 年,TieL 開發了智慧線技術,能夠追蹤拉伸速度和彎曲力等生物特徵數據,滿足了消費者對兼具時尚與科技的產品的日益增長的需求。
日益增強的環保意識也正在改變服裝設計。全球品牌正轉向以永續和可回收材料以及耐用性為重點的系列產品。 2024 年 6 月,英國零售商 John Lewis 推出了一個包含 20 件單品的循環系列,採用可回收和耐用材料,這反映了整個行業向環境責任的整體轉變。此外,後疫情時代全球對運動服的巨大需求也持續支撐著市場擴張。消費者現在更傾向於選擇透氣、吸濕排汗且具有防紫外線功能的休閒服飾作為日常穿著。
市場限制因子
儘管需求強勁,休閒服飾市場仍面臨與氣候變遷和環境永續性相關的挑戰。快時尚的興起,得益於快速的款式更迭和價格低廉的合成材料,顯著增加了全球紡織品浪費和排放。根據聯合國歐洲經濟委員會(UNECE)的數據,過去15年服裝產量翻了一番,對環境污染造成了顯著影響。合成纖維佔所有紡織材料的65%,是造成環境破壞的主要原因之一。這些永續性問題促使監管機構和消費者要求企業承擔更大的責任,這可能會阻礙那些依賴大規模、低成本生產的品牌的發展。
市場機會
消費者對符合道德規範的時尚和永續性的日益關注,為市場參與者帶來了巨大的機會。消費者越來越重視環保紡織品、符合道德規範的勞動實務和透明的採購流程。此趨勢正鼓勵品牌採用再生纖維、可生物降解染料和環保生產技術。監管部門對循環時尚和回收系統的支持進一步強化了這一機會。優先考慮永續性、公平勞動和透明供應鏈的品牌有望獲得長期競爭優勢。
依產品分類
預計到2024年,上裝(包括T卹、夾克、襯衫、洋裝和毛衣)將佔最大的市場佔有率,並實現最高的成長率。其主導地位歸功於高購買頻率、多功能性以及對具有吸濕排汗和防紫外線功能性服裝日益增長的需求。
由於對適合室內外活動的輕便靈活布料的需求不斷增長,下裝(牛仔褲、緊身褲、運動褲、短褲等)的市場佔有率持續增長。
依材質劃分
2024年,合成纖維市場佔主導地位,這主要得益於氨綸、滌綸和尼龍等面料的流行,它們具有耐用、柔韌和吸濕排汗等特性。
同時,由於消費者對天然、透氣、舒適且環境影響小的材料的需求不斷增長,預計棉質面料市場也將實現顯著增長。
依通路劃分
2024年,專賣店和品牌自營店將引領市場,這得益於印度、巴西和中國零售業的快速擴張。這些門市提供個人化的購物體驗和強大的品牌互動。
預計到2032年,隨著智慧型手機的普及、數位支付和社群媒體的影響,電子商務的採用速度加快,線上零售將成為成長最快的管道。
依地區分析
亞太地區
亞太地區仍將是最大的市場,預計到2024年將達到2,591.6億美元。不斷增長的勞動力、日益提高的女性就業率以及不斷擴大的網購正在顯著推動休閒和運動休閒服飾的需求。
北美
2024年,北美佔全球市場佔有率的26%。美國佔該地區市場84%的佔有率,這主要得益於人們對運動休閒裝、街頭服飾和網紅時尚潮流的濃厚興趣。
歐洲
歐洲仍然是重要的時尚中心,義大利、法國和英國等國家推動了對高端休閒服裝和永續服裝的需求。
其他
在南美洲和中東/非洲,由於年輕人口的增長和健身活動的增加,對快時尚和運動休閒裝的需求也在增長。
The global casual wear market continues to expand as consumers increasingly prioritize comfort, style, and versatility in everyday clothing. In 2024, the market reached USD 624.29 billion, driven by evolving fashion trends, digital-first shopping behaviors, and rising global disposable incomes. The market is projected to grow further to USD 645.22 billion in 2025, eventually reaching USD 839.00 billion by 2032, representing a CAGR of 3.76% from 2025 to 2032. Asia Pacific led the global landscape with a commanding 41.51% market share in 2024, supported by a massive population base, rising middle-class income, and fast-growing fashion-conscious consumer segments across countries like China, India, and Southeast Asia.
The shift toward comfortable apparel-shaped by hybrid work culture, athleisure preferences, and the influence of Gen Z-continues to redefine the apparel industry. Casual wear now spans multiple fashion categories, including streetwear, smart casuals, activewear, and gender-neutral designs. Leading players such as Nike, Adidas, Puma, H&M, and LVMH invest heavily in innovation, sustainable materials, and omnichannel strategies to meet changing consumer expectations.
Market Dynamics
Market Drivers
One of the key factors propelling market growth is the rapid pace of product innovation. Consumers increasingly seek technologically enhanced and performance-oriented apparel. For example, in 2021, Nextile introduced a smart thread technology capable of tracking biometric data such as stretch velocity and bending force, catering to rising demand for integrated fashion-tech products.
Environmental consciousness is also reshaping apparel design. Global brands are shifting toward sustainable fabrics, recycled materials, and durability-focused collections. In June 2024, the U.K. retailer John Lewis launched a 20-piece circular collection featuring recycled content and long-lasting materials-reflecting a wider industry pivot toward eco-responsibility. Furthermore, the massive global demand for activewear post-pandemic continues to support market expansion, as consumers now prefer breathable, moisture-wicking, and UV-protective casual clothing for everyday use.
Market Restraints
Despite strong demand, the casual wear market faces challenges related to climate impact and environmental sustainability. Fast fashion-driven by rapid style cycles and affordable synthetic materials-has significantly increased global textile waste and emissions. According to UNECE, clothing output has doubled in 15 years, contributing heavily to pollution. Synthetic fibers, which account for 65% of all textile materials, are a major source of environmental degradation. These sustainability concerns are prompting regulators and consumers to demand greater responsibility, which can hinder growth for brands dependent on high-volume, low-cost production.
Market Opportunities
Growing emphasis on ethical fashion and sustainability presents major opportunities for market players. Consumers increasingly prefer eco-friendly textiles, ethical labor practices, and transparent sourcing. This trend encourages brands to adopt recycled fabrics, biodegradable dyes, and green manufacturing techniques. Regulatory support for circular fashion and recycling systems further strengthens the opportunity landscape. Brands that prioritize sustainability, fair labor, and transparent supply chains are likely to gain long-term competitive advantages.
By Product
Top wear-including t-shirts, jackets, blouses, dresses, and sweaters-held the largest market share in 2024 and is projected to grow at the fastest rate. Its dominance stems from high purchase frequency, versatility, and increasing demand for performance-enhanced apparel with moisture-wicking and UV-protection features.
Bottom wear-including jeans, leggings, joggers, and shorts-continues to grow due to rising demand for lightweight, flexible fabrics suited for both indoor and outdoor activities.
By Material
The synthetic segment dominated in 2024 due to the widespread use of spandex, polyester, and nylon, which offer durability, flexibility, and moisture-wicking properties.
The cotton segment is poised for substantial growth as consumers seek natural, breathable, and skin-friendly materials with lower environmental impact.
By Distribution Channel
Specialty stores and branded outlets dominated in 2024, supported by rapid retail expansion in India, Brazil, and China. These stores offer personalized experiences and strong brand engagement.
Online retail is projected to grow fastest through 2032 as smartphone usage, digital payments, and social media influence accelerate e-commerce adoption.
Regional Analysis
Asia Pacific
Asia Pacific recorded USD 259.16 billion in 2024, remaining the largest market. Rising working populations, growing women's employment, and increasing online shopping significantly boost demand for casual and athleisure apparel.
North America
North America held 26% of the global share in 2024. The U.S. accounted for 84% of the regional market, driven by strong interest in athleisure, streetwear, and influencer-led fashion trends.
Europe
Europe remains a major fashion hub, with countries like Italy, France, and the U.K. driving demand for premium casual wear and sustainable apparel.
Rest of the World
South America and the Middle East & Africa are witnessing rising demand for fast fashion and athleisure, supported by growing youth populations and increasing fitness activities.
Conclusion
The global casual wear market-valued at USD 624.29 billion in 2024 and projected to reach USD 839.00 billion by 2032-is set for steady expansion driven by lifestyle changes, sustainability movements, technological innovation, and the rising influence of Gen Z. As brands adopt circular fashion, performance fabrics, and digital retail models, the casual wear industry will remain one of the most dynamic segments of the global apparel market.
Segmentation By Product
By Material
By Distribution Channel
By Geography