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市場調查報告書
商品編碼
1876789

戶外服飾市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

Outdoor Apparel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球戶外服飾市場價值為 174.7 億美元，預計到 2034 年將以 5.5% 的複合年成長率成長至 298.5 億美元。

戶外服裝市集 - IMG1

戶外休閒和探險旅遊的日益普及推動了市場擴張。健行、越野跑、滑雪和露營等活動正逐漸成為主流，尤其是在千禧世代和Z世代消費者中，他們更注重積極健康的生活方式以及與自然親密接觸的體驗。社群媒體和數位故事的傳播也提升了戶外生活的吸引力，從而帶動了人們對探險裝備的興趣。消費者越來越傾向兼具功能性和美觀性的服裝——既要足夠實用以應對戶外環境，又要時尚百搭，適合日常休閒或都市穿著。這種實用性和時尚性日益融合的趨勢，促使各大品牌推出融合科技創新和生活風格元素的混合系列。投資於永續材料、人體工學設計和布料技術的公司正獲得市場認可，因為消費者尋求的服裝既要能夠適應各種環境，又要符合環保理念。舒適性、功能性和現代設計的完美結合，持續推動全球戶外服裝產業的穩定成長。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 174.7億美元
預測值 298.5億美元
複合年成長率 5.5%

2024年，戶外上衣市場規模預計將達98.6億美元。戶外上衣專為在各種氣候和地形條件下進行高性能活動而設計。領導品牌透過先進的材料和結構，開發出性能卓越的服裝。從吸濕排汗的貼身層到防風外套，每件產品都旨在提升透氣性、保暖性和防護性。美麗諾羊毛、Polartec®等現代布料以及高科技薄膜，兼具耐用性和靈活性；符合人體工學的設計，例如立體剪裁的袖子和巧妙的通風設計，則能提升運動時的靈活性和舒適度。隨著消費者尋求功能多樣、技術先進的服裝，以滿足戶外運動和日常穿著的需求，戶外上衣市場持續成長。

2024年，合成布料佔據了63%的市場。尼龍、氨綸和聚酯等合成材料憑藉其在惡劣天氣條件下的卓越耐用性和適應性，在戶外服裝市場佔據主導地位。這些布料因其吸濕排汗、速乾和耐磨性能而備受青睞，使其成為攀岩、健行和跑步等高強度運動的理想之選。許多服裝還採用了額外的防護塗層和薄膜，以增強防水性和透氣性，確保長時間暴露在惡劣環境中也能保持舒適。合成布料具有良好的保形性和耐磨損性，因此仍然是追求高性能產品的理想之選，能夠延長產品使用壽命並確保功能可靠性。

2024年，美國戶外服飾市場佔據88.7%的市場佔有率，市場規模達54.1億美元。受生活方式轉變的推動，美國市場對戶外服裝的需求持續強勁，這種轉變強調健康、永續性和探險。美國消費者傾向於選擇多功能服裝，這種服裝能夠輕鬆應對從專業運動到休閒場合的各種需求。這種轉變促使各大品牌專注於開發環保材料和先進技術，以應對環境變化，同時倡導符合道德規範的採購方式並減少碳排放。消費者對永續性和負責任的生產方式的日益關注，也進一步影響產品開發、行銷策略和購買決策。

全球戶外服飾市場的主要參與者包括 Patagonia、Adidas、Under Armour、安踏體育用品有限公司、Puma、Mammut Sports Group AG、Jack Wolfskin、Columbia Sportswear、Amer Sports、Black Diamond Equipment、VF Corporation、Haglofs、La Sportiva、Fenix Outdoor International AG 和 Wolverine Worldwide。戶外服裝市場的領導者正透過創新、永續發展和品牌多元化來鞏固其市場地位。主要企業正在投資環保材料，例如再生聚酯纖維和生物基纖維，以吸引具有環保意識的消費者。與技術合作夥伴和運動員的合作有助於品牌提升產品性能，並在實際使用環境中改善產品測試。透過社群媒體和網紅合作進行策略行銷，持續提升與年輕消費者的互動。此外，各公司也正在拓展其直銷通路和電子商務能力，以提高產品可近性並更能掌控品牌體驗。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

  • 產業生態系分析
    • 供應商格局
    • 利潤率
    • 每個階段的價值增加
    • 影響價值鏈的因素
  • 產業影響因素
    • 成長促進因素
      • 戶外活動和探險旅遊參與人數不斷增加
      • 健康與保健趨勢的影響
      • 轉向永續和以生活方式為導向的服裝
    • 產業陷阱與挑戰
      • 供應鏈中斷和原料短缺
      • 天氣依賴性和季節性波動
    • 機會
      • 永續性和環保創新
      • 布料和設計方面的技術進步
  • 成長潛力分析
  • 未來市場趨勢
  • 技術與創新格局
    • 當前技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 依產品類型
  • 監管環境
    • 標準和合規要求
    • 區域監理框架
    • 認證標準
  • 波特的分析
  • PESTEL 分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 合作夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估算與預測：依產品類型分類，2021-2034年

  • 主要趨勢
  • 上衣
    • T恤
    • 夾克
    • 背心
  • 下裝
    • 褲子
    • 短褲
    • 褲子
    • 綁腿
  • 其他配件

第6章：市場估算與預測：依材料分類，2021-2034年

  • 主要趨勢
  • 合成纖維
    • 聚酯纖維
    • 尼龍
  • 天然布料
    • 棉織物
    • 麻
    • 竹子
    • 羊毛

第7章：市場估計與預測：依性別分類，2021-2034年

  • 主要趨勢
  • 男人
  • 女性
  • 孩子們

第8章：市場估算與預測：依價格區間分類，2021-2034年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第9章：市場估算與預測：依配銷通路分類，2021-2034年

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 超市/大型超市
    • 專賣店
    • 其他零售店

第10章：市場估計與預測：依地區分類，2021-2034年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中東和非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第11章：公司簡介

  • Adidas
  • Amer Sports
  • Anta Sports Products
  • Black Diamond Equipment
  • Columbia Sportswear
  • Fenix Outdoor International
  • Haglofs
  • Jack Wolfskin
  • La Sportiva
  • Mammut Sports Group
  • Patagonia
  • Puma
  • Under Armour
  • VF
  • Wolverine Worldwide
簡介目錄
Product Code: 7349

The Global Outdoor Apparel Market was valued at USD 17.47 billion in 2024 and is estimated to grow at a CAGR of 5.5% to reach USD 29.85 billion by 2034.

Outdoor Apparel Market - IMG1

Market expansion is fueled by the rising popularity of outdoor recreation and adventure tourism. Activities such as hiking, trail running, skiing, and camping are becoming mainstream, especially among millennials and Gen Z consumers who prioritize active, wellness-oriented lifestyles and experiences that connect them to nature. The influence of social media and digital storytelling has also elevated the aspirational appeal of outdoor living, driving interest in adventure gear. Consumers increasingly prefer apparel that offers both performance and aesthetic versatility-functional enough for outdoor conditions yet stylish for casual or urban wear. This growing intersection of utility and fashion is encouraging brands to introduce hybrid collections that merge technical innovation with lifestyle appeal. Companies that invest in sustainable materials, ergonomic designs, and fabric technologies are gaining traction, as consumers seek apparel that performs across environments while aligning with eco-conscious values. The combination of comfort, functionality, and modern design continues to propel steady growth in the global outdoor apparel industry.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$17.47 Billion
Forecast Value$29.85 Billion
CAGR5.5%

The topwear segment recorded USD 9.86 billion in 2024. Outdoor topwear is specifically designed for high-performance use across varying climates and terrains. Leading brands develop garments that optimize performance through advanced materials and construction. From moisture-wicking base layers to wind-resistant outer shells, each product is crafted to enhance breathability, insulation, and protection. Modern fabrics such as merino wool, Polartec, and technical membranes provide durability and flexibility, while ergonomic designs with articulated sleeves and strategic ventilation improve mobility and comfort during intensive activity. The segment continues to expand as consumers seek versatile, technically advanced clothing that supports both outdoor pursuits and daily wear.

The synthetic fabrics segment held a 63% share in 2024. Synthetic materials like nylon, spandex, and polyester dominate the outdoor apparel market due to their superior resilience and adaptability in harsh weather conditions. These fabrics are favored for their moisture management, quick-drying properties, and resistance to abrasion, making them ideal for rigorous activities such as climbing, trekking, and running. Many garments feature additional protective coatings and membranes that enhance water resistance and breathability, ensuring comfort during prolonged exposure to the elements. With their ability to retain shape and endure repeated wear, synthetic fabrics remain a performance-driven choice, offering extended product life and functional reliability.

U.S. Outdoor Apparel Market accounted for an 88.7% share and generated USD 5.41 billion in 2024. The country continues to experience strong demand driven by shifting lifestyle preferences emphasizing health, sustainability, and adventure. American consumers are gravitating toward multipurpose apparel that transitions easily from performance to casual settings. This shift has prompted brands to focus on developing eco-conscious materials and advanced technologies that respond to environmental changes, while promoting ethical sourcing and reduced carbon impact. Growing consumer awareness around sustainability and responsible manufacturing is further shaping product development, marketing strategies, and purchase decisions.

Major players in the Global Outdoor Apparel Market include Patagonia, Adidas, Under Armour, Anta Sports Products Ltd., Puma, Mammut Sports Group AG, Jack Wolfskin, Columbia Sportswear, Amer Sports, Black Diamond Equipment, VF Corporation, Haglofs, La Sportiva, Fenix Outdoor International AG, and Wolverine Worldwide. Leading companies in the Outdoor Apparel Market are strengthening their presence through innovation, sustainability, and brand diversification. Major players are investing in eco-friendly materials, such as recycled polyester and bio-based fibers, to appeal to environmentally conscious consumers. Collaborations with technology partners and athletes help brands enhance performance features and improve product testing under real-world conditions. Strategic marketing through social media and influencer partnerships continues to build engagement with younger demographics. Companies are also expanding their direct-to-consumer channels and e-commerce capabilities to improve accessibility and control brand experience.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product type
    • 2.2.3 Material
    • 2.2.4 Gender
    • 2.2.5 Price range
    • 2.2.6 Distribution channel
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising participation in outdoor activities and adventure tourism
      • 3.2.1.2 Influence of health and wellness trends
      • 3.2.1.3 Shift toward sustainable and lifestyle-oriented apparel
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Supply chain disruptions and raw material shortages
      • 3.2.2.2 Weather dependency and seasonal volatility
    • 3.2.3 Opportunities
      • 3.2.3.1 Sustainability and eco-friendly innovation
      • 3.2.3.2 Technological advancements in fabric and design
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By product type
  • 3.7 Regulatory landscape
    • 3.7.1 Standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East and Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Topwear
    • 5.2.1 T-shirts
    • 5.2.2 Jackets
    • 5.2.3 Vests
  • 5.3 Bottomwear
    • 5.3.1 Pants
    • 5.3.2 Shorts
    • 5.3.3 Trousers
    • 5.3.4 Leggings
  • 5.4 Other accessories

Chapter 6 Market Estimates and Forecast, By Material, 2021 - 2034 (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Synthetic fabrics
    • 6.2.1 Polyester
    • 6.2.2 Nylon
  • 6.3 Natural fabrics
    • 6.3.1 Cotton fabrics
    • 6.3.2 Hemp
    • 6.3.3 Bamboo
    • 6.3.4 Wool

Chapter 7 Market Estimates and Forecast, By Gender, 2021 - 2034 (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Men
  • 7.3 Women
  • 7.4 Kids

Chapter 8 Market Estimates and Forecast, By Price Range, 2021 - 2034 (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Supermarket /hypermarket
    • 9.3.2 Specialty stores
    • 9.3.3 Other retail stores

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Thousand Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 Japan
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 South Korea
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 Middle East and Africa
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Adidas
  • 11.2 Amer Sports
  • 11.3 Anta Sports Products
  • 11.4 Black Diamond Equipment
  • 11.5 Columbia Sportswear
  • 11.6 Fenix Outdoor International
  • 11.7 Haglofs
  • 11.8 Jack Wolfskin
  • 11.9 La Sportiva
  • 11.10 Mammut Sports Group
  • 11.11 Patagonia
  • 11.12 Puma
  • 11.13 Under Armour
  • 11.14 VF
  • 11.15 Wolverine Worldwide