![]() |
市場調查報告書
商品編碼
1887084
加熱毛衣市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024-2032年預測Heated Sweater Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
||||||
隨著消費者對舒適、安全和活動性更高的冬季服裝的需求日益增長,全球加熱毛衣市場需求持續強勁增長。根據2024年的估值,預計2024年市場規模為1,941萬美元,2025年成長至2,142萬美元,到2032年達到4,465萬美元。 2025年至2032年的複合年增長率預計為10.97%。冬季運動參與度的提高、保暖服裝的普及以及高效加熱技術的開發是推動產業成長的關鍵因素。
北美地區在2024年以40.96%的市佔率領先全球市場,主要得益於冬季裝備的高支出、消費者對保暖服飾的強勁需求,以及美國和加拿大雪上運動的穩定成長。 Ororo、Milwaukee Tool、Gobi Heat和Venture Heat等公司不斷推出創新保暖毛衣和外套,推動了該地區市場的快速擴張。
市場驅動因素
全球雪上運動參與人數的不斷增長是市場成長的關鍵驅動因素。滑雪、單板滑雪和冬季健行等活動顯著影響了對高保暖上衣、毛衣和連帽衫的需求。紐西蘭雪上運動協會(Snow Sports New Zealand)報告稱,2024年其雪上運動賽事的淨收入增長了17.39%,凸顯了參與人數的增長以及對保暖服裝需求的增加。具備溫度調節、智慧型手機連接和多區域加熱功能的加熱毛衣已成為寒冷氣候下必不可少的戶外裝備。這些功能有助於使用者放鬆肌肉、改善關節活動範圍,並在冬季活動中提升舒適度。
此外,名人代言和網紅行銷持續推動全球產品認知度的提升。像 Ororo 這樣的品牌正透過策略性行銷活動推廣季節性限量系列和高性能加熱服裝,加速北美和歐洲消費者的接受度。
市場限制因子
儘管成長潛力巨大,但傳統羊毛衫、抓絨外套以及價格適中的非加熱冬季服裝等替代品構成了重大挑戰。內建電池、加熱線和智慧溫度調節模組的加熱毛衣價格昂貴,可能會讓注重預算的消費者望而卻步。此外,電池故障、過熱和產品耐用性等問題仍然是限制市場滲透的挑戰,尤其是在價格敏感地區。
市場機會
採用節能加熱系統、環保材質和再生纖維混紡的加熱毛衣的出現,帶來了廣闊的市場機會。製造商正積極採用再生聚酯纖維、天然纖維和有機棉,以吸引具有環保意識的消費者。此外,加熱元件技術的不斷創新,例如石墨烯加熱器、輕型電池和柔性佈線系統,正在提升加熱服裝的性能。預計這些創新將推動2025年至2032年間的快速成長。
依材料劃分
2024年,抓絨布料憑藉其優異的保暖性能、柔軟的質地和易於整合加熱系統的優勢,引領市場。抓絨加熱毛衣仍然是滑雪、騎乘和戶外工作的熱門選擇。羽絨布料的加熱毛衣預計將成長更快,因為專業運動員對輕便保暖和短路保護的需求旺盛。由於其防水性和可持續性,聚酯混紡面料(尤其是再生聚酯)越來越受歡迎。
依功率等級劃分
2024年,9伏特及以下功率等級的產品佔市場主導地位,這得益於其在保暖性、電池效率和安全性方面的出色平衡。 5伏特和7.4伏特系統的保暖毛衣尤其受到日常穿著保暖需求旺盛的消費者的青睞。同時,受12伏特系統在建築、滑雪、林業和救援等重型應用領域日益普及的推動,9-20伏特功率等級的產品預計將快速成長。
依最終使用者劃分
2024年,男性佔了最大的市場佔有率,這主要歸功於他們冬季運動的高參與度和在高科技加熱服裝上的大量支出。根據美國國家滑雪協會(NSAA)的數據,在2022-23雪季,男性佔滑雪參與者的62%。預計從 2025 年到 2032 年,女性市場將成長最快,這主要得益於雪上運動參與度的提高以及人們對時尚保暖外套和毛衣的需求日益增長。
北美
北美市場在 2024 年的價值為 795 萬美元,由於其濃厚的冬季運動文化、強大的零售分銷網絡以及眾多高端保暖服裝品牌的存在,北美仍將是重要的市場。室內滑雪設施的增加也推動了需求成長。
歐洲
預計從2025年到2032年,歐洲將成為第二大市場和成長最快的地區,這主要得益於滑雪參與率高、技術紡織品創新以及騎乘者和登山者對抓絨保暖毛衣的採用。
亞太地區
中國、印度和東南亞智慧服裝製造基地的擴張支撐了市場成長。日本和韓國騎乘活動的增加,以及中國和印度冬季運動參與人數的成長,也推動了需求成長。
其他地區
沙烏地阿拉伯和阿拉伯聯合大公國對室內滑雪度假村的需求正在增長,而巴西和阿根廷等南美國家正在採用保暖服裝進行戶外騎行和徒步旅行。
The global heated sweater market continues to witness strong adoption as consumers increasingly seek advanced winter apparel designed for comfort, safety, and enhanced mobility. According to the 2024 assessment, the market was valued at USD 19.41 million in 2024, and is forecast to grow to USD 21.42 million in 2025, before reaching USD 44.65 million by 2032, at a CAGR of 10.97% between 2025 and 2032. Rising interest in winter sports participation, increasing access to heated apparel, and the development of efficient heating technologies are the key factors supporting industry growth.
North America led the global market with a dominant 40.96% share in 2024, driven by high spending on winter gear, strong consumer preference for heated apparel, and steady growth in snow sports across the U.S. and Canada. Companies such as Ororo, Milwaukee Tool, Gobi Heat, and Venture Heat continue to launch innovative heated sweaters and jackets, contributing to rapid expansion in the region.
Market Drivers
A major driver for market growth is the increasing number of snow sports participants globally. Activities such as skiing, snowboarding, and winter trekking have significantly influenced demand for advanced heated tops, sweaters, and hoodies. Snow Sports New Zealand reported a 17.39% rise in net revenues from snow sports events in 2024, highlighting growing participation and demand for heating-enabled apparel. Heated sweaters equipped with adjustable temperature controls, smartphone connectivity, and multi-zone heating elements have become essential outdoor gear in cold regions. These capabilities offer users improved muscle relaxation, better joint mobility, and greater comfort during winter activities.
Additionally, celebrity-endorsed advertising campaigns and influencer-driven branding continue to boost product awareness worldwide. Brands like Ororo promote seasonal collections and high-performance heated apparel through strategic campaigns, accelerating consumer adoption across North America and Europe.
Market Restraints
Despite strong growth prospects, alternative winter clothing such as traditional wool sweaters, fleece jackets, and affordable non-heated winter wear pose competition. The high cost of heated sweaters-owing to integrated batteries, heating wires, and smart temperature modules-can deter budget-conscious consumers. Moreover, concerns related to battery malfunction, overheating, and product durability remain challenges that could restrict broader market penetration, especially in price-sensitive regions.
Market Opportunities
The emergence of heated sweaters made using energy-efficient heating systems, eco-friendly materials, and recycled fabric blends presents promising opportunities. Manufacturers are increasingly using recycled polyester, natural fibers, and organic cotton to appeal to environmentally conscious consumers. In addition, ongoing advancements in heating elements, such as graphene-based heaters, lightweight batteries, and flexible wiring systems, are expanding the performance capabilities of heated apparel. These innovations will support rapid growth from 2025 to 2032.
By Material
The fleece segment led the market in 2024 due to its insulation efficiency, soft texture, and ease of integrating heating systems. Fleece-based heated sweaters remain widely preferred for snow sports, biking, and outdoor work. The down segment is projected to grow faster due to strong adoption among professional athletes who require lightweight warmth and short-circuit protection. Polyester blends-especially recycled polyester-are gaining popularity due to water resistance and sustainability trends.
By Power Rating
The below 9 volts segment dominated in 2024, driven by its balance of warmth, battery efficiency, and safety. Sweaters operating on 5V and 7.4V systems are especially popular among consumers seeking adequate warmth for daily use. Meanwhile, the 9-20 volts segment is expected to expand rapidly, with rising adoption of 12V systems in heavy-duty applications such as construction work, skiing, forestry, and rescue operations.
By End-User
Men accounted for the largest market share in 2024 due to their higher participation in winter sports and greater spending on technologically advanced heated apparel. According to NSAA, men represented 62% of ski sports participants in 2022-23. The women's segment is projected to grow fastest during 2025-2032, driven by rising participation in snow sports and growing preference for stylish heated jackets and sweaters.
North America
Valued at USD 7.95 million in 2024, North America remains the leading market due to strong winter sports culture, high retail availability, and premium heated apparel brands. Growing numbers of indoor ski facilities also fuel demand.
Europe
Europe represents the second-largest market and the fastest-growing region for 2025-2032, driven by high skiing participation, technical textile innovation, and adoption of fleece-based heated sweaters among bikers and mountaineers.
Asia Pacific
Growth is supported by expanding smart clothing manufacturing bases in China, India, and Southeast Asia. Increased biking activity in Japan and South Korea, along with rising winter sports participation in China and India, also boosts demand.
Rest of the World
Demand is rising in indoor ski facilities across Saudi Arabia and UAE, while South American countries like Brazil and Argentina are adopting heated apparel for outdoor cycling and hiking.
Conclusion
With the market growing from USD 19.41 million in 2024 to USD 44.65 million by 2032, the heated sweater industry is set for strong expansion. Advancements in heating technology, rising global participation in winter activities, and eco-friendly product innovations will drive significant opportunities across major regions.
Segmentation By Material
By Power Rating
By End-User
By Region