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市場調查報告書
商品編碼
1887043
加熱外套市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024年至2032年的預測Heated Jacket Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著消費者越來越青睞能夠提升保暖性、舒適性和靈活性的高科技冬季服裝,全球加熱外套市場正在快速擴張。根據財富商業洞察(Fortune Business Insights)近期發布的報告,2024年全球市場規模將達到1.7662億美元。在加熱背心和智慧冬季服裝日益普及的推動下,預計2025年市場規模將達到1.9076億美元,並在2032年進一步增長至3.448億美元。這一成長趨勢反映了消費者對功能性、電池供電服裝的強勁需求,這些服裝專為戶外工作者、探險愛好者以及生活在極寒地區的人們而設計。
2024年,北美市場佔主導地位,市佔率高達92.48%,成為全球加熱外套普及的中心。該地區嚴酷的冬季氣候、廣泛的冬季運動以及龐大的戶外工作者群體是其主導的重要因素。 ORORO、DEWALT、Milwaukee Tool和Bosch等領先的加熱服裝品牌的存在,以及它們不斷推出創新且功能豐富的產品,進一步鞏固了北美的領先地位。
市場趨勢與主要成長驅動因素
由於消費者越來越傾向於選擇兼具功能性、耐用性和技術創新的冬季服裝,加熱外套的需求正在不斷增長。這些外套通常配備可充電電池供電的加熱元件和溫度調節區域,與傳統外套相比,保暖性能更佳。這項技術深受旅客、戶外工作者、健行者、露營者、城市通勤者、軍人和冬季運動愛好者的歡迎。
戶外旅遊的興起是推動市場成長的關鍵因素之一。例如,預計中國哈爾濱在2023-2024年冬季將迎來超過8,700萬遊客,年增300%,顯示人們對寒冷天氣下的旅行和活動越來越感興趣。隨著這些旅遊目的地的發展,對保暖服飾的需求也隨之成長。
電池性能的提升、輕盈的加熱系統、透氣材料和防水布料的出現,提高了使用者的舒適度和安全性,從而推動了市場普及。隨著永續發展成為全球優先事項,各大品牌正在整合環保材料和節能加熱系統,將加熱夾克定位為快速成長的智慧穿戴服裝類別的一部分。
市場限制因子
儘管市場成長勢頭強勁,但仍面臨諸多挑戰。主要問題包括因加熱元件缺陷和電池故障導致的皮膚灼傷和過熱風險。安全隱患會削弱消費者信心,並導致監管機構的審查。產品召回、負面客戶回饋和品質控制不善都會阻礙市場擴張。因此,為了維護消費者信任,製造商必須投資更安全的技術、溫度調節系統和改進的隔熱層。
科技創新與機會
電源和電池系統的創新帶來了巨大的成長機會。諸如應用程式控制的加熱、智慧感測器、自動溫度控制和長壽命電池等功能,使品牌在競爭激烈的市場中脫穎而出。 2023年,Carhartt與Climb8合作推出了採用個人化舒適技術的“X-1智慧加熱背心”,這表明消費者對智慧冬季服裝的需求日益增長。
隨著消費者對多功能戶外裝備的需求不斷增長,提供USB充電埠、輕巧設計、語音控制以及耐用防風雨材料的品牌有望獲得更廣泛的市場佔有率。
依電源類型
預計到 2024 年,6-7 伏特電源類型將佔最大的市場佔有率,並實現最高的成長率。其受歡迎的原因在於其均衡的加熱性能、多功能性、長電池壽命以及適合日常使用。 8-20 伏特電源類型的外套正在迅速普及,尤其是在軍事應用領域,這些應用需要長時間加熱和在極端環境下保持耐用性。
依應用領域
預計到 2024 年,男士市場將佔主導地位,這主要得益於冬季運動、軍事活動和戶外工作參與度的提高。女士市場預計將成長最快,這得益於針對女性消費者推出的融合時尚和人體工學創新設計。
依通路劃分
由於實體店的存在以及消費者偏好實地考察,多品牌零售商在2024年佔了市場主導地位。然而,受便利性、豐富的產品選擇和數位化促銷活動的推動,預計到2032年,線上商店將以最高的複合年增長率成長。
北美
受嚴寒的冬季氣溫以及冬季運動員、國防組織和戶外工作者的強勁需求的推動,預計北美市場在2024年將達到7484萬美元。美國消費者能夠接觸到頂級品牌,並且在冬季服裝方面擁有較高的消費能力,這鞏固了該地區的領先地位。
歐洲
由於嚴寒的冬季氣候以及軍方、探險團體和寒冷氣候工作者對保暖服裝的需求不斷增長,預計歐洲市場將經歷快速增長。
亞太地區
由於中國和日本等國家可支配收入的增加、冬季運動文化的傳播以及政府為促進勞動者安全所做的努力,預計該地區將經歷穩步增長。
The global heated jacket market is expanding rapidly as consumers increasingly prefer technologically advanced winter wear that enhances warmth, comfort, and mobility. According to the latest Fortune Business Insights report, the global market was valued at USD 176.62 million in 2024. With rising adoption of heated vests and smart winter apparel, the market is projected to reach USD 190.76 million in 2025 and further expand to USD 344.80 million by 2032. This growth trajectory reflects strong consumer demand for functional, battery-powered apparel suited for outdoor workers, adventure enthusiasts, and individuals living in extremely cold regions.
In 2024, North America dominated the market, holding a commanding 92.48% share, making it the global hub for heated jacket adoption. The region's extremely cold winters, widespread winter sports participation, and large base of outdoor workers contribute significantly to this dominance. The presence of top heated apparel brands-including ORORO, DEWALT, Milwaukee Tool, and Bosch-further strengthens North America's leadership by continuously introducing innovative, feature-rich products.
Market Insights and Key Growth Drivers
The demand for heated jackets is growing due to increasing consumer preference for functional, durable, and technologically enhanced winter wear. These jackets typically include rechargeable battery-powered heating elements and adjustable temperature zones that offer superior warmth compared to conventional outerwear. This technology appeals to travelers, outdoor workers, hikers, campers, urban commuters, military personnel, and winter sports participants.
A key growth driver is the rise of outdoor tourism. For example, Harbin, China, welcomed over 87 million tourists during the 2023-24 winter season, marking a 300% increase, demonstrating heightened interest in cold-weather travel and activities. As such tourist hotspots grow, so does the need for advanced heated clothing.
Advancements in battery performance, lightweight heating systems, breathable materials, and waterproof fabrics are enhancing user comfort and safety, strengthening market adoption. As sustainability becomes a global priority, brands are integrating eco-friendly materials and energy-efficient heating systems, positioning heated jackets as part of the fast-growing smart wearable apparel category.
Market Restraints
Despite strong momentum, the market faces challenges, mainly skin burn incidents and overheating risks associated with faulty heating elements or malfunctioning batteries. Safety concerns can reduce consumer confidence and bring regulatory scrutiny. Product recalls, negative customer reviews, and quality-control lapses can hinder market expansion. Manufacturers must therefore invest in safer technologies, temperature regulation systems, and improved insulation layers to maintain trust.
Opportunities in Innovation and Technology
Innovation in power sources and battery systems presents major opportunities for growth. Features like app-controlled heating, smart sensors, automatic temperature adjustment, and extended battery life are differentiating brands in a competitive market. In 2023, Carhartt, in partnership with clim8, launched its X-1 Smart Heated Vest equipped with personalized comfort technology, signaling the rising demand for intelligent winter wear.
As consumers increasingly look for multi-functional outdoor gear, brands offering USB charging ports, lightweight designs, voice-enabled controls, and durable weather-resistant materials are likely to capture a wider market base.
By Power Source
The 6-7 volt segment accounted for the largest share in 2024 and is projected to grow at the fastest rate. Its popularity stems from balanced heating performance, versatility, longer battery life, and suitability for daily use. Jackets in the 8-20 volt range are rapidly gaining traction, especially for military use where prolonged heating and extreme-weather durability are required.
By End-Use
The men's segment led the market in 2024, supported by rising participation in winter sports, military roles, and outdoor occupations. The women's segment is expected to grow fastest as brands introduce more fashion-forward, ergonomic, and technologically advanced designs targeting female consumers.
By Distribution Channel
Multi-brand retail stores dominated in 2024 due to strong physical presence and consumer preference for hands-on product evaluation. However, online stores are projected to expand at the highest CAGR through 2032, driven by convenience, product variety, and digital promotions.
North America
North America reached USD 74.84 million in 2024, supported by extreme winter temperatures and strong demand from winter athletes, defense forces, and outdoor workers. U.S. consumers have access to top brands and high spending on winter wear, reinforcing the region's leading role.
Europe
Europe is set to grow rapidly due to harsh winter climates and increased adoption of heated apparel by militaries, adventure groups, and cold-region workers.
Asia Pacific
The region is projected to grow steadily due to rising disposable income, growing winter sports culture, and government worker-safety initiatives in countries like China and Japan.
Conclusion
Growing from USD 176.62 million in 2024 to USD 344.80 million by 2032, the heated jacket market is experiencing strong momentum fueled by innovation, enhanced functionality, and expanding consumer awareness. As smart wearable technology advances, heated jackets are becoming a mainstream winter essential across global markets.
Segmentation By Power Source
By End-use
By Distribution Channel
By Region