![]() |
市場調查報告書
商品編碼
1887074
電烤爐市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024年至2032年的預測Electric Grill Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
||||||
隨著消費者轉向便利、環保和節能的烹飪解決方案,全球電烤爐市場持續成長。根據最新的2024年產業報告,2024年全球電烤爐市場價值為27.9億美元。預計到2025年,這一數字將增長至29.4億美元,並在2032年達到44.1億美元,主要得益於便攜式烤爐日益普及、燒烤文化興起以及智能烤爐技術的進步。北美地區在2024年以47.31%的市佔率引領全球市場,這主要得益於較高的住宅和商業使用率、廣泛的燒烤文化以及產品在零售和電子商務通路的強大滲透率。
市場動態及關鍵成長因素
全球對燒烤的興趣日益濃厚,是推動電烤爐需求成長的主要動力。現代消費者無論在室內或室外都更傾向於燒烤體驗,而電烤爐則提供了一種無菸、高效且易於使用的替代方案,可取代傳統的木炭和燃氣烤爐。這一趨勢在美國、德國、加拿大、英國和澳洲尤為明顯,這些國家戶外休閒活動和燒烤文化根深蒂固。
生活方式的改變,尤其是年輕消費者的生活方式改變,進一步推動了市場擴張。人們越來越多地參與戶外活動、露營、豪華露營、房車旅行和露台聚會,這帶動了對便攜式電烤爐的需求。同時,人們對家庭烹飪的興趣日益濃厚,促使餐廳和咖啡館開始提供燒烤菜餚,從而增加了商業領域的需求。
市場趨勢:社群媒體行銷的崛起
社群媒體行銷的快速崛起是影響電烤爐市場的一大趨勢。為了更好地與消費者互動、突出產品特性並擴大覆蓋範圍,製造商正在加大對Instagram、YouTube、LinkedIn、Facebook和TikTok等平台數位廣告活動的投入。精準廣告、網紅合作以及以食譜為基礎的推廣內容有助於提升品牌知名度並增強消費者忠誠度。社群媒體正成為消費者購買決策的關鍵因素,消費者越來越依賴線上評論和影片簡報。
機會:科技創新驅動擴張
智慧型連網燒烤解決方案的不斷進步帶來了巨大的成長機會。 Weber、Holland Grills和Taylor Commercial Foodservice等電烤爐製造商正在整合Wi-Fi和藍牙連接功能,使用戶能夠遠端監控溫度、接收烹飪提醒並存取預設食譜。此外,最新的電烤爐採用了改進的加熱元件,例如紅外線線圈,以實現更均勻的熱量分佈和更快的烹飪速度。憑藉其可折疊設計、緊湊的結構和增強的節能工程,電烤爐非常適合公寓、陽台和城市公共居住環境。
挑戰:產品成本高且生產成本波動
儘管需求強勁,但高昂的產品成本正在阻礙市場成長。電烤爐採用優質材料製造,例如不銹鋼、不沾塗層和耐用塑料,並融合了先進技術,增加了生產成本。原材料和勞動力成本的頻繁波動以及供應鏈中斷進一步影響了價格。因此,消費者越來越多地選擇傳統的木炭和燃氣烤爐,尤其是在價格敏感的市場。
受戶外休閒活動日益增加的推動,便攜式電烤爐細分市場將引領市場,到2024年將保持51.37%的市場佔有率。預計到 2024 年,嵌入式燒烤爐將佔 29% 的市場佔有率,並因戶外廚房和智慧家庭升級支出增加而實現最高的複合年增長率。
依應用領域劃分,商業領域預計將以 5.61% 的複合年增長率增長,這主要得益於餐廳、酒店和咖啡館優先考慮無菸室內燒烤解決方案。同時,住宅領域預計將實現 6.6% 的複合年增長率,這主要得益於 DIY 燒烤派對和居家烹飪體驗的流行。
依分銷管道劃分,線下零售通路將在 2025 年佔主導地位,市場佔有率將達到 83%,而線上通路將以 6.74% 的複合年增長率實現最高增長,這主要得益於產品評論、比較功能和誘人的折扣。
北美市場規模預計在2024年將達到13.2億美元,仍將保持最大,這主要得益於消費者對節能廚具的強勁需求以及成熟的餐飲服務業。歐洲市場預計到2025年將達到7.9億美元,主要受家庭烹飪趨勢成長和先進智慧烤架普及的推動。預計到 2025 年,亞太地區市場規模將達到 4.9 億美元,這主要得益於中國、日本、印度和澳洲可支配收入的成長、都市化進程的加速以及餐飲文化的蓬勃發展。
以下列出的所有公司均提供類似資訊。
The global electric grill market continues to grow as consumers shift toward convenient, eco-friendly, and energy-efficient cooking solutions. According to the latest 2024 industry report, the global electric grill market size was valued at USD 2.79 billion in 2024. This value is projected to rise to USD 2.94 billion in 2025, eventually reaching USD 4.41 billion by 2032, driven by the increasing adoption of portable grills, the rising barbeque culture, and advancements in smart grilling technologies. North America leads the global market with a 47.31% share in 2024, fueled by high usage across residential and commercial spaces, widespread barbeque culture, and strong product penetration across retail and e-commerce channels.
Market Dynamics and Key Growth Drivers
The rising global enthusiasm for barbeque and grilled foods is a major force behind electric grill demand. Consumers today prefer outdoor and indoor grilling experiences, with electric grills offering a smoke-free, efficient, and easy-to-use alternative to traditional charcoal and gas grills. The trend is especially prominent in the U.S., Germany, Canada, the U.K., and Australia, where outdoor leisure activities and BBQ culture are deeply ingrained.
Changing lifestyles, particularly among younger consumers, are further boosting market expansion. Increased participation in outdoor events, camping, glamping, RV travel, and terrace gatherings increases the need for portable electric grills. At the same time, rising interest in home cooking has pushed restaurants and cafes to include grilled menu options, enhancing demand from the commercial sector.
Market Trends: Surge in Social Media Marketing
A major trend shaping the electric grill market is the rapid rise of social media marketing. Manufacturers are increasingly investing in digital advertising campaigns through Instagram, YouTube, LinkedIn, Facebook, and TikTok to engage consumers, showcase product features, and expand their reach. Targeted ads, influencer collaborations, and recipe-based promotional content help brands improve visibility and strengthen consumer loyalty. With customers relying heavily on online reviews and video demonstrations, social media is becoming a decisive factor behind consumer purchase decisions.
Opportunities: Technological Advancements Fuel Expansion
Ongoing advancements in smart and connected grilling solutions present significant growth opportunities. Electric grill manufacturers, including Weber, Holland Grill, and Taylor Commercial Foodservice, LLC, are integrating Wi-Fi and Bluetooth connectivity, allowing users to remotely monitor temperature, receive cooking alerts, and access preprogrammed recipes. Modern grills also utilize improved heating elements such as infrared coils, enabling even heat distribution and faster cooking. Enhanced foldable designs, compact structures, and energy-efficient engineering make electric grills ideal for apartments, balconies, and shared urban living environments.
Challenges: High Product Costs and Changing Production Expenses
Despite strong demand, high product costs continue to restrain market growth. Electric grills are manufactured using premium materials-stainless steel, non-stick coatings, durable plastics-and incorporate advanced technologies, which increase production expenses. Frequent changes in raw material costs, labor rates, and supply chain disruptions further impact pricing. As a result, consumers often opt for traditional charcoal or gas grills, especially in price-sensitive markets.
The portable segment leads the market and is expected to hold 51.37% share in 2024, supported by growing outdoor leisure activities. Built-in grills, which held 29% share in 2024, are expected to grow at the highest CAGR due to increasing spending on outdoor kitchens and smart home upgrades.
By application, the commercial segment is projected to grow at a 5.61% CAGR, driven by restaurants, hotels, and cafes prioritizing smoke-free, indoor-friendly grill solutions. The residential segment is expected to achieve a 6.6% CAGR, with rising popularity of DIY grill parties and home-based cooking experiences.
The offline retail segment dominates distribution with an 83% share in 2025, while the online segment is projected to record the highest CAGR of 6.74%, boosted by product reviews, comparisons, and attractive discounts.
North America remains the largest market, valued at USD 1.32 billion in 2024, driven by strong consumer preference for energy-efficient cooking appliances and a well-established restaurant sector. Europe is projected to reach USD 0.79 billion in 2025, supported by growing home-cooking trends and advanced smart grill adoption. Asia Pacific, expected to reach USD 0.49 billion in 2025, benefits from rising disposable incomes, growing urbanization, and expanding restaurant culture in China, Japan, India, and Australia.
Segmentation
By Type
By Application
By Distribution Channel
By Region
Similar information has been provided for all the below companies