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市場調查報告書
商品編碼
1887062
電動自行車馬達市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024-2032年預測E-Bike Motor Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著城市交通向更環保、更緊湊、更節能的交通方式轉變,全球電動自行車馬達市場持續加速成長。根據最新的產業數據,在亞太、歐洲和北美地區電動自行車快速普及的推動下,預計到2024年,該市場規模將達到111.4億美元。在健康意識不斷增強、對經濟實惠的通勤方式的需求以及電動自行車系統技術進步的推動下,預計到2025年,電動自行車市場規模將達到127.9億美元。到2032年,全球電動自行車馬達市場預計將達到334.1億美元,2025年至2032年的複合年增長率將高達14.7%。
截至2024年,亞太地區將持續維持其全球領先地位,市佔率高達57.54%。這主要得益於中國、日本、韓國和印度強大的製造業生態系統、電動自行車的廣泛普及以及完善的交通基礎設施。
市場洞察與關鍵成長推動因素
在電動自行車中,馬達是核心動力源,為騎乘提供電力輔助。馬達的性能、效率和可靠性會影響速度控制、扭力輸出、電池消耗以及整體騎乘舒適度。市場上主要有兩種類型的馬達:輪轂馬達和中置馬達。每種馬達都針對特定的地形、使用條件和自行車類型而設計。
全球對環保交通的日益關注持續推動著電動自行車在各大城市的普及。消費者正在尋找便捷、低排放的交通方式,以減少旅行時間、降低燃料成本並支持更健康的生活方式。政府推廣永續通勤和減少碳排放的措施進一步推動了這一趨勢。
健康與健身塑造消費者需求
隨著騎乘成為越來越普遍的日常習慣,對可調式阻力電動自行車的需求也在成長。踏板輔助模式允許騎乘者選擇從輕度輔助到高強度鍛鍊的阻力等級。這種靈活性吸引了通勤者、休閒騎行者和健身愛好者。 AOKI Mobility 2025 年推出的新產品系列(Sherpa、Flex 和 Cadence)等新品發布,反映出消費者對多樣化電動自行車車型和先進電機系統的日益增長的興趣。
市場趨勢
科技快速創新
馬達技術的進步,例如緊湊型中置馬達系統、高扭力輪轂馬達、能量回收煞車和精準調校的電池管理系統,正在改變騎乘體驗。製造商正在整合智慧感測器,根據地形、踏頻和騎乘條件調整馬達輸出。
2024 年 7 月,DJI 發布了 Avinox M1 驅動單元,重量僅為 2.52 公斤,扭矩高達 105 牛頓米,凸顯了輕量化、高性能電動自行車馬達的發展趨勢。
依馬達類型
2024年,輪轂馬達佔市場主導地位,預計將繼續保持領先地位,這得益於其在城市自行車、貨運自行車、折疊自行車和山地自行車等多種應用領域的廣泛適用性。輪轂馬達結構簡單、維護成本低,且相容於各種自行車設計,因此應用最為廣泛。
中置馬達也佔了相當大的市場佔有率,由於其出色的扭力和爬坡能力,深受山地車和旅行車的青睞。
依推進型
2024年,助力系統佔了最大的市場佔有率。這主要歸功於電池效率的提高和長期維護成本的降低。騎乘者可以享受多種助力模式,從經濟模式到運動模式,應有盡有。
由於油門驅動系統具有更高的馬達性能和便利性,因此也引起了人們的極大興趣,尤其是在老年人和城市通勤者中。
依通路劃分
OEM市場繼續佔主導地位並保持最快速成長,因為主要的自行車製造商在生產過程中直接整合了先進的驅動單元。例如,ZF計劃於2024年推出其緊湊型CentriX電機(75-90牛頓米),充分體現了OEM市場的強勁勢頭。
售後市場通路也保持強勁,允許騎乘者使用第三方系統升級和客製化他們的電動自行車電機,並且通常提供保固服務。
亞太地區-世界之心
預計2024年,市場規模將達到64.1億美元。亞太地區將引領這一增長,這得益於中國的大規模生產、台灣和日本日益增長的普及率,以及人口密集的城市環境更傾向於騎行而非駕車。主要大都市普遍存在的交通擁堵進一步鞏固了該地區的優勢。
歐洲—創新中心
在歐洲,永續性和高性能騎乘正在推動電動自行車的普及。歐洲品牌專注於頂尖的馬達技術,推動了對中置馬達系統的需求,尤其是在德國、荷蘭、瑞士和法國。
北美-快速成長的市場
隨著電池和馬達技術的進步,電動自行車在美國和加拿大迅速普及。在綠色旅遊倡議的推動下,電動自行車在各大城市越來越常見。
The global e-bike motor market continues to accelerate as urban mobility trends shift toward environmentally friendly, compact, and energy-efficient transportation. According to the latest industry figures, the market was valued at USD 11.14 billion in 2024, driven by rapid adoption of e-bikes across Asia Pacific, Europe, and North America. The market is projected to rise to USD 12.79 billion in 2025, supported by increasing health consciousness, demand for cost-effective commuting, and technological advancements in electric bicycle systems. By 2032, the global e-bike motor market is expected to reach USD 33.41 billion, registering an impressive 14.7% CAGR from 2025 to 2032.
Asia Pacific remained the global leader in 2024 with a 57.54% market share, fueled by strong manufacturing ecosystems, extensive adoption of electric bicycles, and favorable mobility infrastructure in China, Japan, South Korea, and India.
Market Insights and Key Growth Drivers
E-bike motors are the central power source in electric bicycles, enabling riders to gain electric assistance while cycling. The performance, efficiency, and reliability of these motors influence speed control, torque output, battery consumption, and overall riding comfort. Two primary categories dominate the market: hub motors and mid-drive motors, each designed for specific terrains, usage conditions, and bicycle types.
Growing global interest in eco-friendly transportation continues to push the adoption of e-bikes in major cities. Consumers seek convenient, low-emission mobility options that reduce travel time, minimize fuel costs, and support healthier lifestyles. This trend is amplified by government initiatives promoting sustainable commuting and reducing carbon emissions.
Health & Fitness Shaping Consumer Demand
An increasing number of individuals integrate cycling into their daily routines, driving demand for e-bikes that offer customizable physical engagement. With pedal-assist modes, riders can choose effort levels ranging from light assistance to intense workouts. This flexibility attracts commuters, recreational cyclists, and fitness enthusiasts alike. New product launches, such as AOKI Mobility's 2025 lineup (Sherpa, Flex, Cadence), reflect rising interest in diverse e-bike models and advanced motor systems.
Market Trends
Rapid Technological Innovation
Advancements in motor technology-such as compact mid-drive systems, high-torque hub motors, regenerative braking, and finely tuned battery management-are transforming rider experience. Manufacturers integrate smart sensors capable of adjusting motor power based on terrain, cadence, and ride conditions.
In July 2024, DJI entered the e-bike space with its Avinox M1 Drive Unit, delivering 105 N*m torque at only 2.52 kg, highlighting the trend toward lightweight, high-performance e-bike motors.
By Motor Type
Hub motors dominated in 2024 and will continue to lead due to their versatility in city, cargo, folding, and mountain e-bikes. Their simple structure, low maintenance, and compatibility with multiple bicycle designs make them the most widely adopted.
Mid-drive motors also held a significant share, preferred for mountain and trekking bikes for their superior torque and hill-climbing capability.
By Propulsion Type
Pedal-assist systems held the largest share in 2024 because of their improved battery efficiency and reduced long-term maintenance. Riders benefit from multiple assistance modes ranging from eco to sport levels.
Throttle-based systems also captured considerable interest due to improved motor performance and user convenience, especially among senior riders and urban commuters.
By Distribution Channel
OEMs dominated and continue to grow fastest as major bike manufacturers integrate advanced drive units directly during production. Partnerships like ZF's 2024 introduction of compact CentriX motors (75-90 Nm) highlight OEM momentum.
Aftermarket channels remain strong, allowing riders to upgrade or customize their e-bike motors through third-party systems, often backed by warranty programs.
Asia Pacific - The Global Epicenter
With a market size of USD 6.41 billion in 2024, Asia Pacific leads due to mass production in China, rising adoption in Taiwan and Japan, and dense urban environments that favor cycling over automobiles. Widespread congestion in megacities continues to strengthen the region's dominance.
Europe - Innovation Hub
Europe's commitment to sustainability and high-performance cycling drives significant adoption. European brands focus on top-tier motor technologies, boosting demand for mid-drive systems, especially in Germany, the Netherlands, Switzerland, and France.
North America - Fast-Growing Market
The U.S. and Canada are witnessing rapid uptake of e-bikes as battery and motor technologies improve. E-bike commuting is rising across major cities, supported by green mobility initiatives.
Conclusion
From USD 11.14 billion in 2024 to USD 33.41 billion by 2032, the e-bike motor market is set for strong expansion driven by urban mobility trends, fitness culture, and technological innovation. As cities embrace sustainable transport and consumers demand efficient, powerful e-bike systems, the market will continue to evolve toward smarter, lighter, and more responsive drive units.
Segmentation By Motor Type
By Propulsion Type
By Distribution Channel
By Region