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市場調查報告書
商品編碼
1887046
露營睡袋市場規模、佔有率、成長及全球產業分析:按類型、應用和地區劃分的洞察,以及2024-2032年預測Camping Sleeping Bags Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著戶外休閒活動在旅客、探險愛好者和自然愛好者中日益普及,全球露營睡袋市場持續擴張。根據財富商業洞察(Fortune Business Insights)預測,在可支配收入增加、中產階級參與戶外休閒活動的比例上升以及露營作為一種休閒活動越來越受歡迎等因素的推動下,該市場預計將在2024年達到134.8億美元。由於市場對舒適、保暖和高性能睡袋的需求持續成長,預計到 2025 年,市場規模將達到 144.2 億美元。在產品創新、對永續發展日益增長的關注以及全球露營活動穩步增長的推動下,預計到 2032 年,市場規模將達到 242.9 億美元。
北美將在 2024 年以 57.86% 的市場佔有率引領全球市場,這主要得益於當地廣泛的露營文化、戶外休閒活動的高參與度以及對高品質、防風雨戶外裝備投資的不斷增加。預計到 2024 年,該地區的市場規模將達到 78 億美元,這反映了強勁的消費支出和主要品牌的存在。
市場洞察與成長因素
健行、背包旅行、探險旅行和過夜露營等戶外活動的日益普及,持續推動著對露營睡袋的需求。根據戶外產業協會 (OIA) 的數據,美國戶外休閒參與者人數將從 2022 年的 1.681 億激增至 2023 年的 1.758 億,這將推動對高品質裝備的需求,以支持戶外生活方式。
露營正日益被認為是一種經濟實惠且令人愉悅的休閒旅遊方式,尤其受到尋求短途週末度假的國內旅行者的青睞。這種轉變正在推動對兼具保暖性、舒適性和便攜性的耐用睡袋的投資。此外,世界各地露營地數量的不斷增長,例如將於 2025 年在西班牙開放的佔地 8.5 公頃的尼普圖諾露營地,也為市場擴張創造了更多機會。
為了滿足現代戶外愛好者的需求,製造商正在開發創新設計,例如輕質合成保暖材料、更高的溫度等級和緊湊的收納方案。女性參與戶外活動的比例從2022年的50%上升到2023年的51.9%,也促進了產品普及。
市場限制因子
由於原料成本波動,包括合成保暖材料、羽絨填充物和布料,該行業面臨巨大的挑戰。供應鏈中斷和地緣政治趨勢會導致製造成本不穩定,並影響獲利能力。多個市場仿冒品的增加也是一個限制因素,劣質材料製成的低品質睡袋會削弱消費者信任,並對品牌聲譽產生負面影響。
市場機會
永續性已成為露營睡袋市場的重要機會。具有環保意識的消費者越來越傾向於選擇使用回收材料和符合道德規範的布料製成的產品。 Rab 等公司於 2023 年推出了 "材料真相" (Material Facts)透明度計劃,而 Therm-a-rest 則提供由 100% 回收的 GRS 認證尼龍製成的睡袋,這些公司正在幫助樹立環保戶外裝備的新標準。可持續露營裝備日益增長的吸引力預計將在未來十年推動顯著的需求成長。
此外,智慧功能的集成,例如應用程式控制的溫度設定、加熱內襯和節能隔熱層,正在塑造下一代露營睡袋,吸引精通科技的探險家們的目光。
按類型
2024 年,矩形睡袋憑藉其寬敞的空間、舒適性和多功能性佔據了市場主導地位。
木乃伊睡袋因其出色的保暖性、輕盈的結構以及在單人旅行者中日益增長的受歡迎程度,預計將快速增長。
依材質劃分
由於價格實惠、防潮且在潮濕天氣下表現出色,2024年合成纖維填充睡袋市場佔有率最大。
由於羽絨具有出色的保暖重量比和壓縮性,預計羽絨填充睡袋市場佔有率將穩步增長。
依通路劃分
2024年,包括戶外用品專賣店在內的線下零售商將主導市場,因為消費者更傾向於親自體驗睡袋的品質和合身度。
由於產品種類豐富、提供線上獨家系列產品以及便利的配送服務,預計線上商店/電子商務將大幅成長。
北美
預計到2024年,北美市場將引領全球,達到78億美元,這得益於其濃厚的露營文化、較高的可支配收入以及眾多戶外場所和國家公園。
歐洲
由於戶外活動參與度的提高以及對永續環保露營裝備的強烈偏好,預計歐洲市場將保持穩定成長。
亞太地區
由於中產階級收入的增長以及人們對露營興趣的日益濃厚,預計中國、印度、日本和澳洲的市場將實現顯著增長。
南美/中東/非洲
不斷擴大的露營設施、蓬勃發展的旅遊業以及戶外休閒活動的日益普及預計將推動市場成長。
The global camping sleeping bags market continues to expand as outdoor recreation becomes increasingly popular among travelers, adventure seekers, and nature enthusiasts. According to Fortune Business Insights, the market was valued at USD 13.48 billion in 2024, supported by rising disposable incomes, expanding middle-class participation in outdoor recreation, and a growing preference for camping as leisure tourism. The market is projected to reach USD 14.42 billion in 2025, reflecting consistent demand for comfortable, insulated, and high-performance sleeping gear. By 2032, the market is expected to climb to USD 24.29 billion, driven by product innovation, sustainability trends, and the steady growth of global camping activities.
North America dominated the global market in 2024 with a 57.86% share, fueled by widespread camping culture, high participation in outdoor recreation, and increasing investment in premium and weather-resistant outdoor equipment. The region's market size reached USD 7.80 billion in 2024, reflecting strong consumer spending and the presence of leading brands.
Market Insights and Growth Drivers
The rising popularity of outdoor activities-including hiking, backpacking, adventure travel, and overnight camping-continues to drive the demand for camping sleeping bags. According to the Outdoor Industry Association (OIA), outdoor recreation participation in the U.S. surged from 168.1 million people in 2022 to 175.8 million in 2023, boosting the need for high-quality gear designed to support outdoor lifestyles.
Camping is increasingly seen as an affordable and enjoyable form of leisure tourism, particularly among domestic travelers seeking short weekend getaways. This shift encourages consumers to invest in durable sleeping bags that provide warmth, comfort, and portability. Additionally, the growing number of campsites across the world-such as the 8.5-hectare Neptuno campsite opened in Spain in 2025-creates further opportunities for market expansion.
Manufacturers are responding by developing innovative designs featuring lightweight synthetic insulation, enhanced temperature ratings, and compact storage options to meet the needs of modern outdoor enthusiasts. The rising participation of women in outdoor activities, which increased from 50% in 2022 to 51.9% in 2023, is also contributing to broader product adoption.
Market Restraints
The industry faces notable challenges, particularly due to fluctuations in raw material costs such as synthetic insulation, down fill, and fabric materials. Supply chain disruptions and geopolitical developments often lead to instability in manufacturing expenses, affecting profitability. The growing presence of counterfeit products in several markets poses another constraint, as low-quality sleeping bags made from inferior materials undermine consumer trust and negatively impact brand reputation.
Market Opportunities
Sustainability has emerged as a major opportunity within the camping sleeping bags market. Environmentally conscious consumers increasingly prefer products made from recycled materials and ethically sourced fabrics. Companies such as Rab-with its Material Facts transparency initiative launched in 2023-and Therm-a-rest, offering 100% recycled GRS-certified nylon sleeping bags, are helping set new standards for eco-friendly outdoor gear. The rising appeal of sustainable camping products is expected to attract significant demand over the coming decade.
Moreover, the integration of smart features such as app-controlled temperature settings, heated liners, and energy-efficient insulation is shaping the next generation of camping sleeping bags, appealing to tech-savvy adventurers.
By Type
Rectangular sleeping bags dominated the market in 2024 due to their spaciousness, comfort, and multipurpose usability.
Mummy sleeping bags are expected to grow rapidly owing to their superior thermal efficiency, lightweight structure, and rising popularity among solo travelers.
By Material
The synthetic fill segment held the largest share in 2024 because of its affordability, moisture resistance, and strong performance in damp weather.
The down fill segment is projected to grow steadily, favored for its warmth-to-weight ratio and compressibility.
By Distribution Channel
Offline retail stores-including specialty outdoor stores-dominated in 2024 due to consumer preference for in-person evaluation of sleeping bag quality and fit.
Online stores/e-commerce are expected to witness strong growth due to wider product availability, exclusive online collections, and convenient home delivery.
North America
The region dominated with USD 7.80 billion in 2024, driven by strong camping culture, high disposable income, and a large number of outdoor locations and national parks.
Europe
Expected to grow steadily due to increasing outdoor participation and a strong preference for sustainable, environmentally friendly camping products.
Asia Pacific
Set to grow significantly owing to rising middle-class incomes and increased interest in camping across China, India, Japan, and Australia.
South America & Middle East/Africa
Growth supported by expanding camping infrastructure, rising tourism, and increasing engagement in outdoor recreation.
Conclusion
Growing from USD 13.48 billion in 2024 to a projected USD 24.29 billion by 2032, the camping sleeping bags market is poised for strong long-term expansion. With innovation, sustainability, and global outdoor participation on the rise, the sector remains one of the most dynamic segments of the outdoor recreation equipment industry.
Segmentation By Type
By Material
By Distribution Channel
By Region