睡袋市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球睡袋市場規模達38億美元，預計2034年將以6.8%的複合年成長率成長，達到71億美元。這一成長主要源於人們對徒步、露營和徒步旅行等戶外活動日益成長的興趣，尤其是在疫情之後。社群媒體平台在推廣戶外生活方式方面也發揮了重要作用，鼓勵人們投資高品質裝備。此外，露營設施的進步以及更有效率、輕便、價格更實惠的睡袋的研發，使戶外休閒活動更容易被更廣泛的受眾所接受。

消費者越來越青睞環保產品，越來越多人青睞由可回收或可生物分解材料製成的睡袋。製造商正積極應對這一趨勢，採用永續的生產方式，並融入創新技術，例如內建加熱系統、溫度調節布料和藍牙控制的保暖調節。緊湊輕便的睡袋需求也在不斷成長，尤其是在露營者和背包客群中，他們注重便攜性，同時兼顧保暖性和耐用性。

2024年，木乃伊式睡袋引領全球市場，創造了14億美元的收入，預計到2034年將加倍，達到28億美元。其符合人體工學的造型，減少了死氣空間，最大限度地提高了保暖效率，並持續推動其在極端氣候和戶外探險中的普及。這些睡袋還採用超輕材質設計，吸引了那些尋求緊湊易攜帶且兼顧保暖性和性能的裝備的徒步旅行者、徒步旅行者和背包客。隨著對技術先進、性能卓越的戶外產品的需求不斷成長，木乃伊式睡袋的受歡迎程度預計將持續上升。

2024年，住宅市場佔比49.3%，預計到2034年將達到18億美元。睡袋不再局限於戶外，如今擴大被用於室內活動，例如過夜、休閒放鬆，或作為有限空間居住安排的實用解決方案。睡袋便攜、價格實惠且易於存放，使其成為傳統床上用品的熱門替代品，尤其是在城市住宅中，最大化利用空間已變得至關重要。

2024年，美國睡袋市場佔了87.3%的市場佔有率，預計到2034年將以7.4%的複合年成長率成長。美國擁有根深蒂固的戶外生活文化，這要歸功於龐大的國家公園、健行步道和有組織的戶外活動網路。不斷成長的可支配收入使消費者有能力投資高階裝備，而消費者對永續性的認知不斷提高也影響著他們的購買決策。因此，對環保且符合道德標準的睡袋的需求持續成長，推動著品牌在材料和製造過程方面不斷創新，以滿足不斷變化的消費者期望。

全球睡袋產業的主要參與者包括 Big Agnes、Coleman、Feathered Friends、Kelty、LLBean、Marmot、Mountain Hardwear、NEMO Equipment、Rab、REI Co-op、Sea to Summit、Sierra Designs、Therm-a-Rest、The North Face 和 Western Mountaineering。這些公司專注於產品創新、永續發展，並不斷擴大市場佔有率以滿足消費者不斷變化的需求。為了鞏固市場地位，睡袋產業的公司正在採取多項關鍵策略。他們投資研發，打造融合先進技術的創新產品，例如溫度調節布料和內建加熱系統。永續性也是一大關注點，製造商使用可回收和可生物分解的材料來吸引環保意識的消費者。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 衝擊力
  • 成長動力
    • 戶外活動日益流行
    • 消費者偏好永續環保產品
    • 更加重視健康和保健
  • 產業陷阱與挑戰
    • 智慧化、客製化產品成本高
    • 原物料價格波動
• 成長潛力分析
• 消費者行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費者產品採用
  • 首選配銷通路
  • 首選價格範圍
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：睡袋市場估計與預測：依類型，2021 - 2034

• 主要趨勢
• 木乃伊睡袋
• 長方形睡袋
• 半長方形睡袋
• 雙人睡袋
• 可轉換睡袋
• 被子睡袋
• 其他

第6章：睡袋市場估計與預測：依材料，2021 - 2034 年

• 主要趨勢
• 向下
• 合成纖維（聚酯纖維）
• 羊毛
• 棉布
• 其他（絲綢）

第7章：睡袋市場規模預測：依尺寸，2021 - 2034

• 主要趨勢
• 孩子們
• 單身的
• 雙倍的
• 女王/國王
• 其他（超大）

第8章：睡袋市場估計與預測：依最終用途，2021 - 2034 年

• 主要趨勢
• 住宅
• 商業的
• 其他

第9章：睡袋市場估計與預測：依配銷通路2021 - 2034

• 主要趨勢
• 線上
  • 公司網站
  • 電子商務
• 離線
  • 超市/大賣場
  • 專賣店
  • 其他

第10章：睡袋市場估計與預測：按地區，2021 - 2034

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 11 章：公司簡介

• Big Agnes
• Coleman
• Feathered Friends
• Kelty
• LLBean
• Marmot
• Mountain Hardwear
• NEMO Equipment
• Rab
• REI Co-op
• Sea to Summit
• Sierra Designs
• Therm-a-Rest
• The North Face
• Western Mountaineering

The Global Sleeping Bag Market was valued at USD 3.8 billion in 2024 and is estimated to grow at a CAGR of 6.8% to reach USD 7.1 billion by 2034. The growth is driven by an increasing interest in outdoor activities such as hiking, camping, and trekking, particularly following the pandemic. Social media platforms have also played a significant role in promoting outdoor lifestyles, encouraging individuals to invest in high-quality gear. Additionally, advancements in camping facilities and the development of more efficient, lightweight, and affordable sleeping bags have made outdoor recreation more accessible to a broader audience.

Consumers opt for eco-friendly products, with a growing preference for sleeping bags made from recycled or biodegradable materials. Manufacturers are responding by adopting sustainable production methods and incorporating innovative technologies, such as built-in heating systems, temperature-regulating fabrics, and Bluetooth-controlled warmth adjustments. The demand for compact and lightweight sleeping bags is also rising, especially among campers and backpackers who prioritize portability without compromising on warmth and durability.

In 2024, mummy-style sleeping bags led the global market, generating USD 1.4 billion in revenue, and are forecasted to double in value, reaching USD 2.8 billion by 2034. Their ergonomic shape, which reduces dead air space and maximizes thermal efficiency, continues to drive adoption in extreme climates and outdoor adventures. These bags are also designed with ultralight materials, appealing to hikers, trekkers, and backpackers seeking compact and easy-to-carry gear that does not compromise warmth or performance. As demand grows for technically advanced and performance-driven outdoor products, the popularity of mummy sleeping bags is expected to rise.

The residential segment represented 49.3% share in 2024 and is projected to achieve USD 1.8 billion by 2034. Sleeping bags are no longer confined to the outdoors; they are now being increasingly adopted for indoor activities like sleepovers, casual lounging, or as practical solutions for limited-space living arrangements. Their portability, affordability, and ease of storage make them a favored alternative to conventional bedding, especially in urban homes where maximizing space has become essential.

United States Sleeping Bag Market held an 87.3% share in 2024, and will grow at a CAGR of 7.4% through 2034. The U.S. benefits from a deeply rooted outdoor lifestyle culture supported by a vast network of national parks, hiking trails, and organized outdoor events. Rising disposable incomes allow consumers to invest in premium gear while increasing awareness of sustainability influences buying decisions. As a result, demand for eco-friendly and ethically sourced sleeping bags continues to grow, pushing brands to innovate in materials and manufacturing processes to meet evolving consumer expectations.

Key players in the Global Sleeping Bag Industry include Big Agnes, Coleman, Feathered Friends, Kelty, L.L.Bean, Marmot, Mountain Hardwear, NEMO Equipment, Rab, REI Co-op, Sea to Summit, Sierra Designs, Therm-a-Rest, The North Face, and Western Mountaineering. These companies are focusing on product innovation, sustainability, and expanding their market presence to meet the evolving demands of consumers. To strengthen their market position, companies in the sleeping bag industry are adopting several key strategies. They invest in R&D to create innovative products incorporating advanced technologies, such as temperature-regulating fabrics and built-in heating systems. Sustainability is also a major focus, with manufacturers using recycled and biodegradable materials to appeal to environmentally conscious consumers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research Approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising popularity of outdoor activities
    • 3.2.1.2 Consumer preference for sustainable and eco-friendly products
    • 3.2.1.3 Increased focus on health and wellness
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High cost of smart and custom products
    • 3.2.2.2 Fluctuating raw material prices
• 3.3 Growth potential analysis
• 3.4 Consumer behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decisions
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
  • 3.4.5 Preferred price range
• 3.5 Porter's analysis
• 3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Sleeping Bag Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Mummy sleeping bags
• 5.3 Rectangular sleeping bags
• 5.4 Semi-rectangular sleeping bags
• 5.5 Double sleeping bags
• 5.6 Convertible sleeping bags
• 5.7 Quilt sleeping bags
• 5.8 Others

Chapter 6 Sleeping Bag Market Estimates & Forecast, By Material, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Down
• 6.3 Synthetic (polyester)
• 6.4 Wool
• 6.5 Cotton
• 6.6 Others (silk)

Chapter 7 Sleeping Bag Market Estimates & Forecast, By Size, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 Kids
• 7.3 Single
• 7.4 Double
• 7.5 Queen/King
• 7.6 Others (oversized)

Chapter 8 Sleeping Bag Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 Residential
• 8.3 Commercial
• 8.4 Others

Chapter 9 Sleeping Bag Market Estimates & Forecast, By Distribution Channel 2021 - 2034 ($Bn, Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 Company website
  • 9.2.2 E-commerce
• 9.3 Offline
  • 9.3.1 Supermarket/hypermarket
  • 9.3.2 Specialty store
  • 9.3.3 Others

Chapter 10 Sleeping Bag Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 United States
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 United Kingdom
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 Middle East & Africa
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 United Arab Emirates

Chapter 11 Company Profiles

• 11.1 Big Agnes
• 11.2 Coleman
• 11.3 Feathered Friends
• 11.4 Kelty
• 11.5 L.L.Bean
• 11.6 Marmot
• 11.7 Mountain Hardwear
• 11.8 NEMO Equipment
• 11.9 Rab
• 11.10 REI Co-op
• 11.11 Sea to Summit
• 11.12 Sierra Designs
• 11.13 Therm-a-Rest
• 11.14 The North Face
• 11.15 Western Mountaineering