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市場調查報告書
商品編碼
1886987
純素營養補充品市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024年至2032年的預測Vegan Supplements Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著消費者越來越重視植物性營養、永續的生活方式和符合倫理的消費,全球純素營養補充品市場正在穩步擴張。根據最新估計,該市場在2024年的價值為109.3億美元,預計到2025年將達到114.8億美元。預計到2032年,該市場將進一步顯著成長至165.4億美元,2025年至2032年的複合年增長率(CAGR)為5.35%。這一強勁的成長趨勢得益於人們健康意識的增強、對清潔標籤的需求、對環境問題的關注以及純素、素食和彈性素食在全球範圍內的流行。
市場概覽
純素營養補充品不含動物性成分,旨在滿足植物性飲食族群的營養需求。這些補充劑因其提供源自植物的必需維生素、蛋白質、礦物質和微量營養素,而備受注重健康的消費者青睞。全球領先的公司包括 Rockete Freres、Kerry Group plc、雀巢公司、雅培公司和安麗公司,它們都在不斷拓展產品組合、加強全球分銷網絡,並加大研發投入以滿足日益增長的市場需求。
預計到 2024 年,北美將佔市場主導地位,市場佔有率達到 46.94%,這反映了植物性飲食的普及、高端營養補充劑的創新以及強大的數位化零售滲透率。
市場驅動因素
人們對動物虐待、工業化農業和環境惡化的認識不斷提高,正促使消費者轉向植物性飲食。純素營養補充品被視為比傳統補充劑更乾淨、更符合倫理的選擇,減少了對動物性成分的依賴。消費者對低脂、低鈉、營養豐富的植物性產品的偏好,大大推動了市場擴張。
線上零售的快速發展為純素營養補充劑品牌創造了巨大的成長機遇,這得益於更便捷的購買管道、更輕鬆的價格比較、全球覆蓋以及消費者教育的提升。亞馬遜、Healthkart、沃爾瑪和iHerb等平台以訂閱模式、自有品牌產品和極具競爭力的價格吸引消費者。這種加速的數位化進程使得純素營養補充劑在全球廣泛普及且易於購買。
市場限制因子
儘管人們對植物性成分(尤其是大豆)的興趣日益濃厚,但過敏症的增加仍然是一個挑戰。大豆是美國食品藥物管理局 (FDA) 認定的八大主要過敏原之一,影響美國約 0.4% 的嬰兒,這限制了大豆蛋白補充劑的廣泛應用。此外,尋找明膠替代品、確保顏色穩定性以及滿足清潔標籤要求,都為品牌帶來了生產上的複雜性。
市場機會
最大的機會在於個人化營養領域,這主要得益於人們對根據個人健康目標量身定制的營養補充劑的需求不斷增長。 2025 年 Dr. Vegan 的調查報告顯示,86% 的受訪者希望從醫療保健專業人員那裡獲得個性化的營養建議,這表明定制植物補充劑、基於 DNA 的營養檢測包和人工智能驅動的膳食解決方案將具有長期增長潛力。
市場趨勢
清潔標籤仍然是至關重要的趨勢。消費者越來越傾向於選擇非基因改造、無動物實驗、可持續生產且標籤透明的膳食補充劑。美國食品藥物管理局 (FDA) 等監管機構持續執行嚴格的標籤標準,促使消費者對品牌提出更高的透明度和品質要求。
依類型
維生素細分市場將在 2024 年引領市場,並有望保持其領先地位,這主要得益於營養缺乏症的增加、生活方式的改變以及人們對預防保健日益增長的興趣。預計到 2025 年,植物蛋白將佔市場佔有率的 39%。由於消費者對植物蛋白粉、蛋白棒和蛋白質奶昔的需求不斷增長,蛋白質市場正在快速成長。
依成分劃分
由於大豆蛋白具有完整的氨基酸譜、價格實惠且易於消化,因此預計到 2025 年,大豆蛋白將佔全球市場佔有率的 58%。豌豆蛋白補充劑深受注重過敏的消費者歡迎,預計成長最快,複合年增長率 (CAGR) 為 6.02%。
依劑型劃分
2024 年,咀嚼片補充劑憑藉其易用性和良好的口感,佔市場佔有率的 38%,位居榜首。隨著消費者對便利性的日益追求,軟糖、片劑和粉劑等劑型的市佔率也持續成長。
依通路劃分
預計到 2025 年,大眾零售商憑藉其廣泛的產品供應和豐富的產品種類,將佔市場主導地位,市場佔有率達 30%。同時,受訂閱模式和數位化健康趨勢的推動,線上零售預計將以 6.49% 的複合年增長率 (CAGR) 實現最快成長。
北美
北美引領全球市場,預計到 2024 年市場規模將達到 51.3 億美元。光是美國市場預計到 2025 年就將達到 42 億美元,這得益於素食主義的興起、強大的膳食補充劑品牌以及人們對符合倫理的營養日益增長的偏好。
歐洲
歐洲是第二大市場,預計到 2025 年市場規模將達到 34.7 億美元,這主要得益於預防保健、清潔標籤趨勢以及德國、法國和英國素食主義的興起。
亞太地區
預計到2025年,該地區市場規模將達到23.6億美元,主要驅動因素包括日益增強的健康意識、城市化進程、人口老化以及印度、日本和中國日益盛行的健身文化。
南美洲、中東和非洲
這些地區受惠於植物蛋白需求的成長、數位零售業的蓬勃發展、人口老化等因素。巴西、阿根廷和阿聯酋正崛起為極具潛力的市場。
The global vegan supplements market is expanding steadily as consumers increasingly prioritize plant-based nutrition, sustainable lifestyles, and ethical consumption. According to the latest estimates, the market was valued at USD 10.93 billion in 2024, is projected to reach USD 11.48 billion in 2025, and is expected to rise significantly to USD 16.54 billion by 2032, growing at a CAGR of 5.35% from 2025 to 2032. This strong upward trajectory is fueled by rising health awareness, clean-label demand, environmental concerns, and the growing popularity of vegan, vegetarian, and flexitarian diets worldwide.
Market Overview
Vegan supplements-free from animal-derived ingredients-are formulated to meet nutritional needs for individuals following plant-based diets. These supplements provide essential vitamins, proteins, minerals, and micronutrients sourced from plants, making them highly attractive to health-conscious consumers. Key global players include Roquette Freres, Kerry Group plc, Nestle S.A., Abbott Laboratories, and Amway Corporation, all of which are expanding product portfolios, strengthening global distribution, and investing in R&D to meet escalating demand.
In 2024, North America dominated the market with a 46.94% share, reflecting growing plant-based adoption, premium supplement innovation, and strong digital retail penetration.
Market Drivers
Growing awareness regarding animal cruelty, industrial farming, and environmental degradation is pushing consumers toward plant-based diets. Vegan supplements are viewed as cleaner, ethical alternatives to conventional supplements, reducing reliance on animal-derived ingredients. The shift toward low-fat, low-sodium, and nutrient-rich plant-based products has significantly contributed to market expansion.
The online retail boom has unlocked massive growth opportunities for vegan supplement brands by improving accessibility, price comparison, global reach, and consumer education. Platforms such as Amazon, Healthkart, Walmart, and iHerb are attracting consumers with subscription models, private-label offerings, and competitive pricing. This digital acceleration has made vegan supplements widely available and easier to purchase worldwide.
Market Restraints
Despite growing interest, rising allergies to plant-based ingredients-particularly soy-pose challenges. Soy is among the eight major allergens identified by the FDA, affecting around 0.4% of infants in the U.S., which limits adoption of soy-based protein supplements. Additionally, sourcing alternatives to gelatin, ensuring color stability, and meeting clean-label requirements create manufacturing complexities for brands.
Market Opportunities
The biggest opportunity lies in personalized nutrition, driven by rising demand for tailored supplements aligned with individual health goals. A 2025 Dr. Vegan survey reported that 86% of participants expect healthcare professionals to offer nutrition-based personalized advice, signaling strong long-term growth for customized plant-based supplements, DNA-based nutrition kits, and AI-driven dietary solutions.
Market Trends
Clean-label preferences remain a defining trend. Consumers increasingly demand supplements that are non-GMO, cruelty-free, sustainably produced, and transparently labeled. Regulatory bodies such as the FDA continue enforcing strict labeling norms, pushing brands toward greater clarity and quality.
By Type
The vitamin segment dominated in 2024 and is expected to retain leadership due to rising deficiencies, lifestyle changes, and increased focus on preventive health. In 2025, it is projected to hold 39% of the market. The protein segment is growing rapidly, driven by demand for plant-based protein powders, bars, and shakes.
By Source
The soy segment will command 58% of the global market share in 2025 due to its complete amino acid profile, affordability, and high digestibility. Pea-based supplements are expected to grow fastest with a 6.02% CAGR, favored by allergy-conscious consumers.
By Form
Chewable supplements led with 38% of the share in 2024, owing to ease of use and pleasant taste. Gummies, tablets, and powders continue to expand with rising consumer convenience preferences.
By Distribution Channel
Mass merchandisers will dominate with 30% share in 2025, offering broad accessibility and product variety. Online retail, however, will rise fastest with a 6.49% CAGR, supported by subscription models and digital wellness trends.
North America
With a USD 5.13 billion market size in 2024, North America leads globally. The U.S. market alone is projected to reach USD 4.20 billion in 2025, supported by robust vegan adoption, strong supplement brands, and increasing preference for ethical nutrition.
Europe
Europe is the second-largest region, set to reach USD 3.47 billion in 2025, driven by preventive health trends, clean-label preferences, and rising veganism across Germany, France, and the U.K.
Asia Pacific
The region will reach USD 2.36 billion in 2025, fueled by health awareness, urbanization, aging populations, and growing fitness culture in India, Japan, and China.
South America & Middle East & Africa
Together, these regions benefit from rising plant-based protein interest, digital retail growth, and increasing elderly populations. Brazil, Argentina, and the UAE are emerging as promising markets.
Conclusion
With the global vegan supplements market set to reach USD 16.54 billion by 2032, the category is positioned for sustained long-term growth. Rising ethical consumption, technological innovations, and personalized nutrition trends will continue driving demand across all major regions worldwide.
Segmentation By Type
By Source
By Form
By Distribution Channel
By Region