純素補充劑市場規模、佔有率和成長分析（按成分、形式、配銷通路和地區）- 2025-2032 年行業預測

純素補充劑市場規模預計將在 2023 年達到 89.1 億美元，並從 2024 年的 97.4 億美元成長到 2032 年的 198.4 億美元，預測期內（2025-2032 年）的複合年成長率為 9.3%。

隨著人們健康意識的增強和素食主義的流行，純素補充劑市場預計在未來幾年將大幅成長。消費者擴大轉向永續和符合道德規範的產品，這可能會進一步刺激需求。對創新純素配方研發的投資將增強市場動態，而更廣泛的純素補充劑種類將拓寬可能的應用範圍。此外，支持性監管環境加上人們對素食主義健康益處的認知不斷提高也有望促進素食消費。然而，補充劑價格上漲、配方複雜、對功效的懷疑以及新興市場准入有限等挑戰可能會限制市場成長。總體來看，該行業面臨一定的障礙，但顯示出巨大的潛力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 專利分析

純素補充劑市場規模（按成分和複合年成長率） (2025-2032)

• 市場概況
• 維生素和礦物質
• 蛋白質補充劑
• 歐米茄脂肪酸
• 植物補品
• 其他成分

純素補充劑市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 膠囊
• 藥片
• 粉末
• 軟糖
• 液體
• 其他形式

純素補充劑市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 網路零售
• 線下零售
• 專賣店
• 藥局
• 超級市場/大賣場
• 其他管道

純素補充品市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Deva Nutrition LLC（United States）
• Vega（Canada）
• NOW Foods（United States）
• Nordic Naturals（United States）
• PlantFusion（United States）
• Orgain, LLC（United States）
• Solgar, Inc.（United States）
• Nutricost（United States）
• NutraBlast（United States）
• Holland & Barrett（United Kingdom）
• Swisse Wellness PTY LTD（Australia）
• Garden of Life（United States）
• Vital Nutrients（United States）
• Now Health Group, Inc.（United States）
• Herbaland Naturals Inc.（Canada）
• Aloha（United States）

結論和建議

Vegan Supplements Market size was valued at USD 8.91 billion in 2023 and is poised to grow from USD 9.74 billion in 2024 to USD 19.84 billion by 2032, growing at a CAGR of 9.3% during the forecast period (2025-2032).

The vegan supplements market is poised for significant growth in the coming years, driven by rising health consciousness and the popularity of veganism. Consumers are increasingly leaning towards sustainable, ethically sourced products, which will further elevate demand. Investment in research and development of innovative vegan formulations is set to enhance market dynamics, while a broader range of available vegan supplements will expand application possibilities. Additionally, a supportive regulatory landscape coupled with increased awareness of veganism's health benefits is expected to boost consumption. However, challenges such as high supplement costs, formulation complexities, skepticism about efficacy, and limited access in developing regions may constrain market growth. Overall, the sector exhibits considerable potential despite facing certain hurdles.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vegan Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vegan Supplements Market Segments Analysis

Global Vegan Supplements Market is segmented by Ingredient, Form, Distribution Channel and region. Based on Ingredient, the market is segmented into Vitamins & Minerals, Protein Supplements, Omega Fatty Acids, Botanical Supplements and Other Ingredients. Based on Form, the market is segmented into Capsules, Tablets, Powders, Gummies, Liquids and Other Forms. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores, Pharmacies, Supermarkets/Hypermarkets and Other Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vegan Supplements Market

The rising prevalence of veganism as a prominent lifestyle and dietary choice worldwide is expected to considerably benefit the global vegan supplements market in the coming years. As more individuals adopt vegan principles, the demand for supplements that provide essential nutrients without conflicting with those values is increasing. Vegan supplements enable consumers to meet their nutritional needs while staying true to their dietary beliefs, making them an appealing option for health-conscious individuals. The growing awareness around plant-based diets and the importance of adequate nutrition is likely to further drive the growth of the vegan supplements market, reflecting broader shifts in consumer preferences.

Restraints in the Vegan Supplements Market

The Vegan Supplements market faces a significant constraint due to widespread misinformation and a general lack of awareness regarding the effectiveness of these products when compared to traditional animal-based alternatives. This skepticism can lead potential consumers to hesitate in adopting vegan supplements, ultimately hindering sales and revenue growth within the industry. To effectively address this challenge, companies must focus on educating consumers and dispelling myths surrounding vegan supplements. By increasing awareness and providing accurate information, businesses can overcome this restraint, fostering greater trust in these products and subsequently boosting market growth and consumer acceptance.

Market Trends of the Vegan Supplements Market

The vegan supplements market is witnessing a significant surge, particularly in emerging markets across Asia Pacific, the Middle East, and South America. This trend is driven by increasing consumer awareness about the health benefits of vegan lifestyles coupled with a rapid urbanization process that fosters a demand for convenient, plant-based nutrition options. Countries like Brazil, India, China, Saudi Arabia, the UAE, Japan, and Australia are at the forefront of this movement, with a growing population of health-conscious consumers gravitating towards vegan supplements. The convergence of these factors is poised to drive substantial growth in the global vegan supplements market, reflecting an evolving dietary landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Vegan Supplements Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Vitamins & Minerals
• Protein Supplements
• Omega Fatty Acids
• Botanical Supplements
• Other Ingredients

Global Vegan Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Capsules
• Tablets
• Powders
• Gummies
• Liquids
• Other Forms

Global Vegan Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Specialty Stores
• Pharmacies
• Supermarkets/Hypermarkets
• Other Channels

Global Vegan Supplements Market Size & CAGR (2025-2032)

• North America (Ingredient, Form, Distribution Channel)
  • US
  • Canada
• Europe (Ingredient, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Ingredient, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Ingredient, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Ingredient, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Deva Nutrition LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nordic Naturals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlantFusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solgar, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutricost (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraBlast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holland & Barrett (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisse Wellness PTY LTD (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vital Nutrients (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Now Health Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland Naturals Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aloha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations