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市場調查報告書
商品編碼
1886976
加工雞肉市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024年至2032年的預測Processed Poultry Meat Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著消費者越來越傾向於便利、富含蛋白質的食品選擇,全球加工雞肉市場持續保持顯著成長。根據最新產業數據,預計2024年全球雞肉市場規模將達3,811.9億美元,2025年將成長至4,115.6億美元。預計到2032年,市場規模將顯著成長至7,541.4億美元,2025年至2032年的複合年增長率(CAGR)為9.04%。北美預計將在2024年佔43.12%的市場佔有率,成為市場主導者,這主要得益於消費者對高蛋白飲食的強勁需求、便捷雞肉零食的流行以及美國農業部(USDA)為擴大國內加工能力而進行的大量投資。
市場概覽
雞肉加工產品包括雞塊、香腸、午餐肉以及罐裝或冷凍雞肉,所有這些產品都經過加工處理,旨在延長保質期並提升風味。由於價格實惠、脂肪含量低且營養價值高,雞肉與牛肉和豬肉相比越來越受歡迎。全球市場由JBS S.A.、泰森食品、嘉吉、Suguna Foods和丹麥皇冠等主要企業引領,這些企業不斷創新,以滿足消費者對預製、包裝和增值雞肉產品日益增長的需求。
市場趨勢
影響市場的最重要趨勢之一是消費者越來越傾向於選擇有機和永續生產的雞肉。注重健康的消費者願意為不含抗生素、不含激素且經過有機加工的家禽支付更高的價格。這種轉變源於人們對動物福利、環境永續性以及天然、加工最少的食品所帶來的長期健康益處的日益關注。因此,製造商正在擴大其有機家禽產品線,並投資於環保生產系統。
市場驅動因素
便利性與保存期限
預製食品和即食食品消費量的快速成長是推動市場成長最強勁的動力之一。忙碌的都會人群越來越傾向選擇烹飪快速、又不失美味和營養的食品。加工雞肉保質期長,風味和品質穩定,因此成為零食、冷凍食品和快餐食品的首選原料。全球蛋白質消費量的成長,尤其是在年輕一代和注重健康的消費者群體中,進一步推動了市場需求。
可支配所得增加及高蛋白攝取
隨著發展中地區可支配所得的增加和全球中產階級的壯大,消費者越來越傾向選擇高品質的加工蛋白產品。雞肉作為一種優質瘦肉蛋白,隨著人們對其健康益處的認識不斷提高,正變得越來越受歡迎。這種轉變在亞太、拉丁美洲和中東等快速成長的市場尤為明顯。
市場限制因子
加工雞肉市場的成長面臨來自植物蛋白產業的挑戰。許多消費者出於健康、倫理和環境方面的原因,正在轉向素食主義和純素食主義。 Beyond Meat、Impossible Foods 和 MorningStar Farms 等公司,以及 Tyson Foods 和 Hormel 等大型動物蛋白生產商,正在進軍植物性食品領域,重塑消費者偏好,並給雞肉市場帶來競爭壓力,尤其是在發達經濟體。
市場機會
技術進步為製造商提供了巨大的機會。對基於物聯網的食品安全系統、人工智慧驅動的污染檢測和預測分析的投資增加,正在改變家禽加工方式。監測溫度、濕度和微生物風險的感測器可確保產品品質穩定並減少浪費。這些創新為製造商提供了競爭優勢,並增強了他們滿足全球食品安全標準的能力。
依產品類型
到 2024 年,雞塊將憑藉其便利性、廣泛的供應以及從快餐連鎖店到家庭廚房的普及度,佔市場主導地位。由於雞肉香腸相比豬肉香腸更注重健康,且在全球美食中用途廣泛,預計雞肉香腸將實現最高增長。
依類型
冷凍產品佔市場主導地位。冷凍透過抑制微生物活性顯著延長保質期。冷藏加工正在快速成長,尤其是在高端零售市場,這得益於消費者對更新鮮、更天然產品的追求。
依最終使用者
零售領域佔市場主導地位,這主要得益於大型超市和大賣場網絡提供種類繁多的產品和積極的促銷活動。由於全球速食連鎖店和速食店的擴張,餐飲服務業持續成長。
北美(市場規模:2024 年達 1,643.7 億美元)
該地區保持全球領先地位,這得益於對高蛋白食品的強勁需求、消費者對便捷雞肉產品日益增長的偏好,以及美國農業部 (USDA) 的大量投資,其中包括 2024 年用於擴大加工能力的 1.1 億美元。
歐洲
隨著消費者更加重視永續性和高品質的加工肉製品,對不含抗生素的有機雞肉產品的需求正在增長。
亞太地區
中國和印度的快速城市化、人口成長、收入提高以及龐大的國內家禽產業正在推動該地區的需求。
南美洲
巴西是全球領先的家禽出口國,預計到2025年初,雞肉進口量將年增13.8%,反映出強勁的國際需求。
中東和非洲
快餐連鎖店的擴張以及人們對家禽肉而非紅肉的偏好日益增長,都支撐了該地區的穩定增長。
The global processed poultry meat market continues to witness exceptional growth as consumers increasingly shift toward convenient, protein-rich food options. According to the latest industry data, the market size reached USD 381.19 billion in 2024, is projected to rise to USD 411.56 billion in 2025, and is expected to climb significantly to USD 754.14 billion by 2032, expanding at a CAGR of 9.04% from 2025-2032. North America led the market with a 43.12% share in 2024, driven by strong consumer demand for high-protein diets, the popularity of convenient poultry snacks, and substantial USDA investments to expand domestic processing capacity.
Market Overview
Processed poultry meat includes products such as chicken nuggets, sausages, luncheon meats, and canned or frozen poultry, all manufactured to extend shelf life and enhance flavor. The category has become increasingly popular compared to beef and pork due to poultry's affordability, lower fat content, and superior nutritional profile. The global landscape is dominated by major companies including JBS S.A., Tyson Foods, Cargill Inc., Suguna Foods, Danish Crown, and others who continuously innovate to meet growing demand for prepared, packaged, and value-added poultry products.
Market Trends
One of the most significant trends shaping the market is the rising preference for organic and sustainably produced poultry. Health-conscious consumers are willing to pay premium prices for antibiotic-free, hormone-free, and organically processed poultry meat. This shift is driven by increasing awareness of animal welfare, environmental sustainability, and the long-term health benefits associated with natural and minimally processed foods. As a result, manufacturers are expanding their organic poultry product lines and investing in eco-friendly production systems.
Market Drivers
Convenience and Extended Shelf Life
The rapid rise in ready-to-eat and ready-to-cook meal consumption is one of the strongest drivers of market growth. Urban populations with busy lifestyles increasingly demand foods that reduce cooking time without compromising on taste or nutrition. Processed poultry provides a longer shelf life, improved flavor, and consistency, making it a preferred ingredient for snacks, frozen meals, and fast-food products. Growing global protein consumption, particularly among younger and health-conscious consumers, further amplifies demand.
Rising Disposable Incomes and Higher Protein Intake
As disposable incomes rise across developing regions and the global middle class expands, consumers are opting for premium, processed protein products. Poultry meat-known for its lean protein-is increasingly preferred as consumers become more aware of health benefits. This shift is particularly evident in rapidly developing markets across Asia Pacific, Latin America, and the Middle East.
Market Restraints
The growth of the processed poultry meat market faces a challenge from the expanding plant-based protein industry. Many consumers are moving toward vegetarianism or veganism for health, ethical, or environmental reasons. Companies such as Beyond Meat, Impossible Foods, and MorningStar Farms, along with animal protein giants like Tyson Foods and Hormel entering the plant-based sector, are reshaping consumer preferences and putting competitive pressure on the poultry market-especially in developed economies.
Market Opportunities
Technology advancements present significant opportunities for manufacturers. Increasing investment in IoT-based food safety systems, AI-driven contamination detection, and predictive analytics is transforming poultry processing. Sensors used to monitor temperature, humidity, and microbial risks ensure consistent quality and reduce spoilage. These innovations offer manufacturers a competitive advantage and enhance their ability to meet global food safety standards.
By Product Type
Nuggets dominated the market in 2024, thanks to their convenience, wide availability, and popularity across fast-food chains and home kitchens. Chicken sausages are expected to witness the highest growth due to their healthier positioning compared to pork sausages and their versatility in global cuisines.
By Type
The frozen segment leads the market because frozen poultry significantly extends shelf life by slowing microbial activity. Chilled poultry is growing quickly as consumers perceive it to be fresher and more natural, particularly in premium retail markets.
By End-User
The retail segment dominates due to large supermarket and hypermarket networks offering extensive product variety and aggressive promotions. The foodservice segment continues to grow with the expansion of fast-food chains and quick-service restaurants worldwide.
North America (2024 Market Size: USD 164.37 billion)
The region remains the global leader, driven by strong demand for high-protein foods, growing preference for convenient poultry products, and substantial USDA investments-including USD 110 million in 2024 to expand processing capacity.
Europe
Demand for antibiotic-free, organic poultry products is rising as consumers prioritize sustainability and high-quality processed meat options.
Asia Pacific
Rapid urbanization, population growth, rising incomes, and large domestic poultry industries in China and India propel regional demand.
South America
Brazil is a global powerhouse in poultry exports, with 13.8% YoY growth in chicken imports in early 2025, reflecting strong international demand.
Middle East & Africa
Steady growth is supported by expanding fast-food chains and growing preference for poultry over red meat.
Conclusion
With the market expanding from USD 381.19 billion in 2024 to USD 754.14 billion by 2032, processed poultry meat remains one of the fastest-growing segments in the global meat industry. Strong consumer demand, innovation in processing technologies, and expanding global distribution networks will continue to drive growth in the years ahead.
Segmentation By Product Type
By Type
By End-User
By Region