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市場調查報告書
商品編碼
1734930
2032 年加工家禽市場預測:按產品類型、家禽類型、保存類型、分銷管道、最終用戶和地區進行的全球分析Processed Poultry Market Forecasts to 2032 - Global Analysis By Product Type (Fresh Processed, Raw-Cooked, Pre-Cooked, Raw-Fermented, Dried and Other Product Types), Poultry Type, Preservation Type, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球加工家禽市場預計在 2025 年達到 3,735 億美元,到 2032 年將達到 5,431 億美元,預測期內的複合年成長率為 9.6%。
加工家禽是指經過各種方式處理的家禽,旨在提升風味、保存期限並方便烹飪。諸如醃製、煙燻、醃製和冷凍等技術有助於將生禽肉轉化為方便的即食或即煮產品。熱門的加工雞肉產品包括裹麵包屑的雞肉、熟食肉類和冷凍食品,確保忙碌的消費者也能輕鬆享用。
對便利蛋白質來源的需求不斷增加
忙碌的生活方式和不斷變化的飲食習慣促使消費者尋求兼具營養和便利性的已烹調和即食雞肉解決方案。此外,人們對高蛋白飲食及其對體重管理和整體健康的益處的認知日益提高,也促進了高蛋白雞肉消費的廣泛成長。低加工和無防腐劑雞肉產品的創新,以及人們對清潔標籤產品日益成長的偏好,進一步擴大了市場機會。
抗生素的使用和動物福利問題
消費者越來越注重道德採購,並要求生產過程透明化,以確保人道對待和品質保證。旨在減少抗生素依賴的監管政策促使全行業進行配方改革,從而增加了生產成本。此外,圍繞永續農業實踐的公眾輿論正在影響購買行為,要求製造商採取負責任的籌資策略以維護消費者信任。
植物性、混合替代和增值產品線
企業正在開發添加植物性蛋白質的混合肉類,以提供低脂、環保的選擇。富含Omega-3和益生菌等營養成分的功能性雞肉產品,迎合了注重健康的消費者對膳食益處的需求。永續性為重點的創新,包括有機和放養雞肉生產流程,正在提升品牌信譽,並推動對符合道德標準的優質肉類的需求。
食品安全法規越來越嚴格,競爭也越來越激烈
有關污染預防、添加劑和標籤合規性的嚴格指導方針需要在先進的食品安全措施上進行大量投資。此外,來自替代蛋白質來源(包括實驗室培育的肉類和植物來源替代品)的競爭正在重塑消費者的選擇並阻礙市場成長。
疫情擾亂了供應鏈,影響了家禽加工產業的生產效率。加工廠的暫時停工和勞動力短缺導致產量下降,營運成本上升。然而,消費者轉向購買包裝冷凍雞肉供家庭消費,這在一定程度上支撐了市場的復甦。
預計新鮮加工部門將成為預測期內最大的部門
預計在預測期內,新鮮加工雞肉市場將佔據最大市場佔有率,這得益於其多功能性以及消費者對極簡加工選項的偏好。由於便利性和烹飪靈活性,醃製、調味和已烹調雞肉產品的需求持續成長。天然保鮮技術和清潔標籤配方的創新正在提升市場的吸引力,確保該市場在零售和餐飲通路繼續佔據主導地位。
預計土耳其市場在預測期內將出現最高複合年成長率
預計火雞市場將在預測期內實現最高成長率,這得益於其作為瘦肉替代蛋白質日益普及。注重健康的消費者更青睞以火雞為原料的產品,因為與傳統紅肉相比,火雞的脂肪含量較低。火雞香腸、肉醬和家常小菜等多樣化產品線的增加,正在推動該類別的成長。此外,烤火雞產品的季節性需求也增強了長期市場前景。
在預測期內,北美預計將佔據最大的市場佔有率,這得益於其高消費率和完善的分銷網路。強大的法規結構確保了品質和安全,增強了消費者對包裝雞肉產品的信任。消費者對優質、無抗生素和有機雞肉產品的日益成長的需求進一步增強了市場成長。餐飲服務管道和餐套件解決方案的擴展也進一步鞏固了該地區的主導地位。
預計亞太地區在預測期內的複合年成長率最高,這得益於都市化加快以及飲食習慣的轉變,人們更傾向於食用富含蛋白質的食物。可支配收入的增加和包裝雞肉產品的普及,正在推動新興經濟體的需求成長。低溫運輸物流的擴張和加工技術的進步也進一步推動了市場擴張。
According to Stratistics MRC, the Global Processed Poultry Market is accounted for $373.5 billion in 2025 and is expected to reach $543.1 billion by 2032 growing at a CAGR of 9.6% during the forecast period. Processed poultry consists of poultry meat that has been treated through various methods to enhance taste, shelf stability, and ease of preparation. Techniques such as curing smoking, marination, and freezing help convert raw poultry into convenient, ready-to-eat or ready-to-cook products. Popular processed poultry varieties include breaded chicken, deli-style meats, and frozen meal options, ensuring accessibility for consumers with busy lifestyles.
Rising demand for convenient protein sources
Busy lifestyles and changing dietary habits have led consumers to seek ready-to-cook and ready-to-eat poultry solutions that offer both nutrition and convenience. Additionally, the rising awareness of high-protein diets and their benefits for weight management and overall health has encouraged widespread consumption. Innovations in minimally processed and preservative-free poultry products are further expanding market opportunities, aligning with the increasing preference for clean-label offerings.
Concerns over antibiotic use and animal welfare
Consumers are becoming more attentive to ethical sourcing, demanding transparency in production processes to ensure humane treatment and quality assurance. Regulatory policies aimed at reducing antibiotic reliance are leading to reformulation efforts across the industry, increasing production costs. Additionally, public discourse around sustainable farming practices is influencing purchasing behavior, requiring manufacturers to adopt responsible sourcing strategies to maintain consumer trust.
Plant-based & blended alternatives & value-added product lines
Companies are developing hybrid meat products that incorporate plant proteins to offer reduced-fat and environmentally friendly options. Functional poultry products enriched with added nutrients, such as omega-3s and probiotics, are catering to health-conscious consumers seeking dietary benefits. Sustainability-focused innovations, including organic and cage-free poultry processing, are reinforcing brand credibility and driving demand for premium, ethically produced meat products.
Stringent food safety regulations & intensifying competition
Strict guidelines regarding contamination prevention, additives, and labeling compliance require substantial investment in advanced food safety measures. Additionally, competition from alternative protein sources, including lab-grown meats and plant-based substitutes, is reshaping consumer choices impeding the growth of the market.
The pandemic disrupted supply chains and impacted production efficiency in the processed poultry industry. Temporary shutdowns of processing facilities and workforce shortages led to reduced output and increased operational costs. However, the growing consumer shift toward packaged and frozen poultry options for home consumption supported market recovery.
The fresh processed segment is expected to be the largest during the forecast period
The fresh processed segment is expected to account for the largest market share during the forecast period due to its versatility and consumer preference for minimally processed options. Demand for marinated, seasoned, and pre-portioned poultry products continues to grow, driven by convenience and cooking flexibility. Innovations in natural preservation techniques and clean-label formulations are enhancing market appeal, ensuring continued dominance of this segment across retail and foodservice channels.
The turkey segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the turkey segment is predicted to witness the highest growth rate owing to its increasing popularity as a lean protein alternative. Health-conscious consumers are incorporating turkey-based products into their diets, favoring its lower fat content compared to traditional red meats. Expansion in diverse product offerings, including turkey sausages, patties, and deli meats, is boosting category growth. Additionally, seasonal demand for whole turkey products reinforces long-term market prospects.
During the forecast period, the North America region is expected to hold the largest market share due to high consumption rates and well-established distribution networks. Strong regulatory frameworks ensure quality and safety, fostering consumer trust in packaged poultry products. The increasing trend toward premium, antibiotic-free, and organic poultry offerings is further strengthening market growth. Expansion in foodservice channels and meal kit solutions is contributing to regional dominance.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to rising urbanization and dietary shifts favoring protein-rich foods. Increasing disposable incomes and greater access to packaged poultry products are fueling demand across emerging economies. Expanding cold chain logistics and advancements in processing techniques are further accelerating market expansion.
Key players in the market
Some of the key players in Processed Poultry Market include BRF S.A., Cargill Incorporated, Cherkizovo Group, Danish Crown Group, Golden Valley Natural LLC, Hormel Foods Corporation, JBS S.A., Maple Leaf Foods Inc., Marfrig Global Foods SA, NH Foods Ltd, Nippon Meat Packers Inc, Pilgrim's Pride Corporation, Tyson Foods Inc. and WH Group.
In April 2025, BRF announced the establishment of a new food plant in Jeddah, Saudi Arabia, in partnership with HPDC, aiming to expand its presence in the Middle East.
In March 2025, Danish Crown launched five initiatives to encourage Danish farmers to deliver more pigs to its abattoirs, aiming to optimize capacity utilization.
In June 2024, Western Smokehouse Partners acquired Golden Valley Natural, a family-owned meat snack company, to expand its market presence and product offerings.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.