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市場調查報告書
商品編碼
1886955
烘焙生咖啡市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024年至2032年的預測Roasted Green Coffee Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著消費者偏好轉向更健康的飲品、特級風味和符合道德採購標準的咖啡產品,全球烘焙生咖啡市場持續穩定成長。根據最新的產業分析,預計2024年全球烘焙生咖啡市場規模將達290.2億美元,到2025年將成長至302.3億美元。到2032年,市場規模預計將達到407.4億美元,2025年至2032年的複合年增長率(CAGR)為4.35%。在健康意識增強、高端化趨勢、全球咖啡消費量成長以及對多樣化風味的需求等因素的推動下,預計未來幾年市場將持續擴張。
市場概覽
烘焙咖啡是指採用可控烘焙技術,對優質生咖啡豆進行加工,打造獨特風味,用於零售和商業用途的產品。全球市場對精品烘焙咖啡、微批次產品、有機咖啡豆和可追溯供應鏈的需求正在快速成長。到2024年,歐洲將主導市場,佔33.56%的市場佔有率(價值97.4億美元)。這主要得益於該地區強大的咖啡加工業、高進口量以及消費者對永續採購咖啡日益增長的興趣。
在全球市場營運的主要公司,例如漢堡咖啡公司、諾伊曼集團、貝爾科公司和星巴克公司,正致力於加強可追溯性、改進烘焙技術、拓展全球採購網絡以及加強與咖啡農的直接聯繫。
市場驅動因素
烘焙生咖啡市場最強勁的驅動因素之一是其在膳食補充劑和保健食品行業的日益普及。富含綠原酸的生咖啡萃取物與促進新陳代謝、提升能量和體重管理相關,從而推動了健身愛好者、注重健康的消費者以及即飲飲料(如風味拿鐵、冷萃咖啡和能量飲料)生產商的需求。
此外,人們對生咖啡健康益處(例如抗氧化活性、血糖調節和促進消化)的認識不斷提高,也持續推動市場需求。消費者對精品咖啡文化、植物性產品和單一產地咖啡豆的偏好進一步促進了市場成長。
市場限制因子
然而,全球生咖啡豆價格波動仍是一個主要的限制因素。天氣因素、物流中斷和收成不佳導致的供應波動直接影響烘焙商和經銷商。生咖啡價格上漲擠壓了利潤空間,迫使烘焙商頻繁調整定價策略。庫存波動和長期成本不確定性也使得經銷商難以維持穩定的供應。
市場機會
國際咖啡連鎖店與精品烘焙商之間的合作為市場擴張提供了強大的機會。這些合作使企業能夠擴大生產規模、增強供應鏈穩定性並提升全球品牌知名度。例如,2025年4月,Buck Bates與Cool Beans Roasters合作,確保在供應短缺期間生咖啡的穩定供應,並增強零售商和消費者的產品供應。
對永續採購和符合道德規範認證的咖啡的需求不斷增長,也為全球市場參與者帶來了巨大的成長潛力。
市場趨勢
永續性和透明度已成為烘焙生咖啡產業的關鍵支柱。消費者越來越青睞那些公開咖啡豆產地、種植方式以及支付給農民的報酬等資訊的品牌。因此,烘焙商正優先考慮直接貿易模式、再生農業實踐和環保加工方法。這一趨勢在精品咖啡市場尤其明顯,可追溯性和符合道德規範的採購方式會影響消費者的忠誠度。
2024年,阿拉比卡咖啡豆憑藉其優質風味、低咖啡因含量以及在全球咖啡產量中的領先地位,佔了全球市場佔有率的主導地位。根據國際咖啡組織(ICO)的數據,2020/2021財年,阿拉比卡咖啡豆佔全球咖啡產量的59.2%。
2024年,商業咖啡市場佔主導地位,這主要得益於咖啡館、酒店、餐廳和烘焙商對穩定且充足的咖啡供應的強勁需求。同時,由於家庭咖啡沖泡的趨勢日益增長,以及超市和電商通路對精品咖啡的需求不斷增加,零售市場預計將迎來快速增長。
歐洲是全球最大的咖啡消費地區,這得益於其先進的加工設施和強勁的進口活動。預計德國在2022年將進口110萬噸生咖啡豆,成為全球最大的進口國。
在北美,不斷上升的肥胖率和日益增強的健康意識正在推動生咖啡消費量的增長,生咖啡具有抗氧化和促進新陳代謝的功效。根據 "柳葉刀" 2024年的報告,大約四分之三的美國成年人超重或肥胖,這推動了對更健康飲品的需求。
由於西方咖啡文化在中國、印度、韓國和其他地區的滲透,亞太地區正在經歷快速成長。不斷壯大的中產階級和對高端飲品的偏好正在推動市場進一步擴張。
在南美洲,巴西和哥倫比亞等主要咖啡生產國的所在地,在現代化加工設施投資的推動下,精品咖啡的生產和消費持續成長。
The global roasted green coffee market continues to grow steadily as consumer preferences shift toward healthier beverages, specialty-grade flavors, and ethically sourced products. According to the latest industry insights, the global roasted green coffee market was valued at USD 29.02 billion in 2024, rising to USD 30.23 billion in 2025. By 2032, the market is projected to reach USD 40.74 billion, reflecting a CAGR of 4.35% from 2025 to 2032. Driven by wellness trends, premiumization, rising global coffee consumption, and demand for diverse flavor profiles, the market is positioned for sustained expansion over the coming years.
Market Overview
Roasted green coffee is produced by processing high-quality green coffee beans through controlled roasting techniques to create unique flavor profiles suited for retail and commercial use. The global market has witnessed an upsurge in demand for specialty roasted coffee varieties, micro-lot offerings, organic beans, and traceable supply chains. In 2024, Europe dominated the market with a 33.56% share, valued at USD 9.74 billion, backed by its strong coffee processing industry, high import volumes, and increasing consumer interest in sustainably sourced coffee.
Major companies operating in the global market-such as Hamburg Coffee Company, Neumann Gruppe GmbH, Belco S.A., and Starbucks Corporation-are focusing on enhancing traceability, improving roasting technology, expanding global sourcing networks, and strengthening direct trade relationships with farmers.
Market Drivers
One of the strongest drivers for the roasted green coffee market is its rising acceptance within the nutraceutical and dietary supplement industries. Green coffee extract, rich in chlorogenic acid, is associated with metabolism enhancement, improved energy, and weight management. This has boosted demand among fitness enthusiasts, health-conscious consumers, and manufacturers of ready-to-drink beverages, including flavored lattes, cold brews, and energy drinks.
Additionally, growing awareness about the health benefits of green coffee-such as antioxidant properties, blood sugar regulation, and digestive support-continues to steer demand upward. Consumers are also migrating toward specialty coffee cultures, plant-based options, and single-origin beans, further accelerating market growth.
Market Restraints
However, global price volatility of green coffee beans remains a major restraint. Fluctuations in supply due to climatic factors, logistics disruptions, or crop failures directly impact roasting companies and distributors. Rising green bean prices reduce profit margins and force roasters to revise pricing strategies frequently. Inventory instability and long-term cost uncertainties also make it difficult for distributors to maintain consistent supply.
Market Opportunities
Collaborations between international coffee chains and specialty roasters present strong opportunities for market expansion. Such partnerships enable companies to scale production, strengthen supply chain stability, and improve brand visibility globally. For example, in April 2025, Buck Baits, LLC partnered with Kuhl Beans Roasting Company, LLC to ensure consistent green coffee supply during shortages and enhance product availability for retailers and consumers.
Growing demand for sustainably sourced, ethically certified coffee also offers significant growth potential for global market players.
Market Trends
Sustainability and transparency have become major pillars of the roasted green coffee industry. Consumers increasingly prefer brands that reveal information regarding bean origin, farming practices, and farmer compensation. As a result, roasters are prioritizing direct-trade models, regenerative agriculture practices, and eco-friendly processing methods. This trend is particularly prevalent in specialty coffee markets, where traceability and ethical sourcing influence consumer loyalty.
The Arabica segment dominated the global share in 2024 due to its premium flavor, lower caffeine content, and majority share in global coffee production. According to the International Coffee Organization, Arabica accounted for 59.2% of global production in 2020/2021.
The commercial segment led in 2024, propelled by high demand from cafes, hotels, restaurants, and roasters that require large and consistent coffee volumes. Meanwhile, the retail segment is expected to grow rapidly due to increasing home brewing trends and availability of specialty coffee through supermarkets and e-commerce channels.
Europe is the global leader, supported by advanced processing facilities and strong import activity. Germany imported 1.1 million tons of green coffee in 2022, making it one of the world's largest importers.
In North America, rising obesity rates and growing focus on wellness boost the consumption of green coffee for its antioxidant and metabolism-enhancing properties. The Lancet reported in 2024 that nearly 3 in 4 U.S. adults are overweight or obese, prompting demand for healthier beverage alternatives.
Asia Pacific is witnessing rapid growth as Western coffee culture penetrates countries like China, India, and South Korea. The growing middle class and preference for premium beverages further support market expansion.
South America, home to major producers like Brazil and Colombia, continues to expand production and consumption of specialty coffee, aided by investments in modern processing facilities.
Conclusion
With the global market projected to rise from USD 29.02 billion in 2024 to USD 40.74 billion by 2032, the roasted green coffee industry is poised for continuous growth. Increased emphasis on wellness, sustainability, transparency, and premium flavor experiences will shape market dynamics in the years ahead.
Segmentation By Type
By Application
By Region