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市場調查報告書
商品編碼
1882981
犬類護理服務市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察與預測(2024-2032 年)Dog Services Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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全球犬類護理服務市場正經歷顯著成長,這主要得益於寵物擁有率的上升、寵物人性化趨勢的日益增長以及對專業犬類護理服務需求的不斷增長。預計 2024 年市場規模將達到 191.2 億美元,2025 年將成長至 201 億美元,2032 年將達到 293.7 億美元。北美地區在 2024 年佔市場主導地位,市場佔有率高達 33.94%,這反映了該地區高端犬類護理服務的高滲透率和強勁的消費支出。
市場動態
市場成長的主要驅動因素是犬主對高品質寵物照護和健康服務的需求不斷增長。寵物主人越來越重視愛犬的健康和幸福,因此在獸醫服務、美容、寄養、訓練和特殊餵食等方面投入更多。例如,預計歐洲的養狗人數將從2021年的9,290萬增加到2022年的1.04億,這表明犬類服務提供者的群體正在不斷擴大。同樣,保加利亞、義大利和烏克蘭的調查也證實了較高的養狗率,凸顯了全球對犬隻服務日益增長的需求。 寵物醫療基礎設施的擴建,包括獸醫診所、診斷中心和寵物保險,進一步推動了市場的發展。寵物主人越來越願意選擇涵蓋醫療保健需求的保險,這促使他們選擇全面的犬類護理服務。 然而,犬類護理服務成本的上漲可能會抑制市場成長。寄養、美容和醫療服務的費用,以及人工和場地租賃等營運成本,可能會限制中低收入家庭的需求。此外,在犬類服務業保持盈利需要持續投資於高品質的護理和基礎設施,這對小型企業來說可能是一個障礙。
市場機會
針對特定犬類行為問題的服務需求不斷增長,創造了新的成長機會。採用正向強化技術的訓練和行為矯正服務越來越受歡迎。此外,智慧犬類產品(例如智慧項圈、自動餵食器和健康監測設備)的廣泛使用,也推動了犬類服務在全球的擴張。
市場趨勢
預防性護理在寵物主人中日益普及。定期獸醫檢查、健康管理計劃和專業營養方案的普及,正在推動該行業的收入成長。提供特定犬種飲食、運動計畫和社交機會(尤其是針對黃金尋回犬)的豪華犬種寄養設施,在北美和歐洲越來越普遍。
依類別劃分,訂閱制區隔市場預計將在 2025 年至 2032 年間增長最快,這主要得益於便捷的線上訪問和優質的個人化犬隻護理服務。同時,非訂閱制區隔市場仍佔相當大的佔有率,這主要得益於消費者對價格合理的美容和醫療保健解決方案的需求。
依服務劃分,寄養和寄宿服務是市場的主要驅動力,這主要得益於寵物主人越來越願意為寵物提供全面的護理。美容服務的成長得益於行動和個人化美容解決方案的普及,而訓練服務的成長也得益於人道且有效的訓練方法的日益普及。其他區隔市場,包括獸醫和診斷護理,也因全球犬隻護理解決方案的多樣化而成長。
以最終用戶劃分,家庭仍然是最大的區隔市場,這主要得益於智慧家庭的普及和人們對寵物健康意識的提高。餐廳和其他商業機構,尤其是在城市地區,正在創造新的成長機會。
依分銷管道劃分,專賣店和超市/大型超市提供直接服務,但由於其便利性、數位化支付選項和基於平台的預約服務,線上通路是成長最快的區隔市場。
2024年,北美市場規模將達到64.9億美元,位居榜首,這主要得益於較高的寵物擁有率、高額消費以及先進的犬類護理設施。歐洲位居第二,預計將穩步增長,這主要得益於保險覆蓋範圍的擴大和專業犬類護理項目的普及。亞太地區預計將成為成長最快的地區,這主要得益於寵物人性化趨勢的日益增強以及新型獸醫設施的建設。南美和中東/非洲地區由於可支配收入的增加、城市化進程的加快以及人們對犬類福利意識的提高,正經歷著溫和增長。
The global dog services market has demonstrated significant growth, driven by rising pet ownership, increasing humanization of pets, and expanding demand for specialized dog care services. The market was valued at USD 19.12 billion in 2024 and is projected to grow to USD 20.10 billion in 2025, eventually reaching USD 29.37 billion by 2032. North America dominated the market in 2024, holding a 33.94% share, reflecting the high adoption of premium dog care services and strong consumer spending in the region.
Market Dynamics
A major driver of market growth is the rising number of dog owners seeking high-quality pet care and wellness services. Pet parents are increasingly investing in veterinary services, grooming, boarding, training, and specialized dietary options to maintain their dogs' health and well-being. For example, the number of dogs in Europe rose from 92.9 million in 2021 to 104 million in 2022, indicating a growing base for dog service providers. Similarly, surveys in Bulgaria, Italy, and Ukraine show significant dog ownership rates, highlighting a widespread global demand for dog services.
The expansion of pet healthcare infrastructure, including veterinary hospitals, diagnostic centers, and pet insurance, further propels the market. Pet parents' willingness to opt for insurance to cover medical and wellness needs is boosting the adoption of comprehensive dog care services.
However, higher costs of dog care services may restrain growth. Boarding, grooming, and medical service fees, along with operational overheads like staff wages and facility rent, can limit demand among middle- and lower-income households. Additionally, maintaining profitability in dog services requires continuous investment in quality care and infrastructure, which may act as a barrier for smaller service providers.
Market Opportunities
The rising demand for services addressing specific behavioral issues in dogs creates new growth opportunities. Training and behavioral modification services, using positive reinforcement techniques, are becoming increasingly popular. Moreover, the adoption of smart canine supplies, including smart collars, automated feeders, and health monitoring devices, supports the expansion of dog services globally.
Market Trends
Preventive healthcare is a growing trend among pet parents. The rising popularity of routine vet check-ups, wellness plans, and specialized nutritional programs has enhanced revenue growth in the sector. Premium dog hostels offering breed-specific diets, exercise routines, and socialization opportunities, particularly for Golden Retrievers and similar breeds, are becoming more widespread across North America and Europe.
By category, the subscription-based segment is expected to grow fastest from 2025 to 2032 due to the convenience of online access and premium, personalized dog care services. The non-subscription-based segment still holds a major share, driven by demand for affordable grooming and healthcare solutions.
By services, boarding/hostel services dominate the market, supported by increasing pet parents' willingness to spend on comprehensive care. Grooming services are growing due to the rising popularity of mobile and personalized grooming solutions, while training services are expanding with increasing adoption of humane and effective methods. The others segment, including veterinary and diagnostic care, is also witnessing growth due to the broader range of dog care solutions offered globally.
By end-user, households remain the largest segment, driven by the rise in smart homes and pet health awareness. Foodservice facilities and other commercial entities represent additional growth avenues, especially in urbanized areas.
By distribution channel, specialty stores and supermarkets & hypermarkets provide direct access to services, but online channels are the fastest-growing segment due to convenience, digital payment options, and platform-based booking services.
North America led the market in 2024 with a size of USD 6.49 billion, supported by high pet ownership, premium spending, and advanced dog care facilities. Europe ranked second and is projected to grow steadily, driven by insurance adoption and specialized dog care programs. Asia Pacific, with increasing pet humanization and new veterinary facilities, is expected to be the fastest-growing region. South America and the Middle East & Africa are experiencing gradual growth due to rising disposable income, urbanization, and awareness of dog welfare.
Competitive Landscape
Key players include Pet Paradise, WorldCare Pet, Pet Resorts Australia, CVS Group, and Camp Bow Wow, which provide holistic dog care solutions, including boarding, grooming, training, and pet travel services. Recent developments include Dog Stop's new franchise in Harrisburg, Pennsylvania in June 2025 and Rover's expansion into Denmark and Ireland in April 2025, reflecting the growing global footprint of leading providers.
Conclusion
The global dog services market, valued at USD 19.12 billion in 2024, is projected to grow to USD 20.10 billion in 2025 and reach USD 29.37 billion by 2032, driven by increasing pet ownership, premium service adoption, preventive healthcare trends, and technological integration in dog care solutions. North America leads the market, while Asia Pacific shows the fastest growth potential, presenting opportunities for innovative and holistic dog care services worldwide.
Segmentation By Category
By Services
By Region