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市場調查報告書
商品編碼
1880599
非乳製奶油市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察與預測(2024-2032)Non-Dairy Butter Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著消費者日益轉向植物性、更健康、更環保的食品選擇,全球非乳製奶油市場持續加速成長。根據最新的市場評估,2024年全球市場規模為10.3億美元,2025年將增加至11.7億美元,預計2032年將達到29億美元。預計2025年至2032年期間,該市場將以13.81%的複合年增長率高速成長。這一增長主要受以下因素驅動:乳糖不耐症的增加、對乳製品生產的倫理擔憂、素食人群的不斷增長以及植物性食品生產商的快速創新。
由大豆、堅果、種子和植物油等植物性原料製成的非乳製品奶油,在全球零售和餐飲服務業正獲得顯著成長。隨著消費者優先選擇成分清潔、加工最少且營養豐富的乳製品替代品,各大品牌紛紛透過提升風味、改善營養成分和採用可持續的原料採購來滿足這一需求。包括康尼格拉食品公司 (Conagra Brands)、弗洛拉食品集團 (Flora Food Group, Inc.)、宮代乳品廠 (Miyoko's Creamery)、平托拉公司 (Pintola, Inc.) 和利維特公司 (Leavitt Corporation) 在內的領先企業,正在不斷強化其產品組合,以充分利用日益增長的消費者需求。
市場推動因素
一個關鍵推動因素是人們對植物性蛋白質食品和健康飲食習慣日益增長的興趣。新冠疫情進一步推動了全球對增強免疫力、營養和功能性食品的關注。隨著消費者越來越意識到植物性蛋白質的健康益處,包括增肌、體重管理和整體健康,非乳製奶油的需求正在飆升。每公斤體重0.8克的膳食營養素參考攝取量(RDA)進一步推動了高蛋白代餐的普及。製造商正抓住這一趨勢,推出創新高蛋白塗抹醬和奶油。例如,Pintra於2021年推出了印度首款獲得美國FDA認證的高蛋白花生醬,以滿足消費者對高性能營養日益增長的需求。
市場限制因子
儘管市場成長迅速,但仍面臨生產成本高昂和供應鏈複雜等挑戰。腰果、杏仁、橄欖油和椰子油等優質植物原料的採購和加工成本都很高。維持原料純度和確保永續採購進一步推高了成本。這些挑戰阻礙了價格敏感型消費者的購買力,也使大規模分銷變得更加複雜。此外,易腐爛的植物油在運輸和儲存方面面臨挑戰,限制了供應鏈的順暢運作。
市場機會
素食主義在全球的傳播為產品開發創造了充足的機會。據國際動物之聲素食協會(Vegetarian International Voice for Animals Organization)稱,英國等國家引領著這一潮流,3.2% 的人口自認為是素食主義者。在諸如美國心臟協會等機構的指導下,非乳製黃油已成為那些尋求無膽固醇和低飽和脂肪替代品的消費者的首選。千禧世代對環境永續飲食和現代零食習慣日益增長的興趣預計將推動市場的長期擴張。
市場趨勢
影響市場的關鍵趨勢是對清潔標籤產品的需求不斷增長。消費者現在要求食品加工最少、成分標籤透明、成分天然且不含人工添加劑。植物黃油符合這一趨勢,提供植物性、無過敏原且環保的產品。對高端和手工產品的持續關注正在推動產品多樣性的增加和消費者接受度的提升。
區隔市場概覽
依成分劃分
預計到2024年,大豆產品將佔最大的市場佔有率,這主要得益於其優質的蛋白質含量、實惠的價格以及對花生過敏消費者的適用性。花生醬產品預計將實現強勁增長,這得益於其口味受歡迎程度、營養價值以及廣泛的家庭消費。
依通路劃分
預計到2024年,B2C通路將引領市場,這主要得益於超市、大型超市和線上零售平台中植物性奶油產品種類的不斷豐富。預計線上管道將以最快的速度成長,這主要得益於訂閱模式、電子商務的興起以及D2C品牌的崛起。
北美
北美將引領全球市場,預計2024年市場規模將達4.3億美元。這主要歸功於消費者健康意識的增強以及植物性飲食的日益普及。積極的產品創新,例如Wesson在2023年推出的植物性奶油,正在推動該地區的需求成長。
歐洲
由於人們對永續發展的日益關注、乳糖不耐症的增加以及素食主義的興起,預計歐洲的需求將保持強勁。德國是一個主要市場,其3.2%的人口是素食主義者,這極大地促進了植物性黃油的普及。
亞太地區
由於注重卡路里攝取的消費者以及對豆製品的傳統喜愛,該地區呈現出強勁的成長勢頭。中國正在推動區域需求,這主要得益於生活方式的改變以及對乳製品替代品日益增長的興趣。
南美洲和中東/非洲
在健康意識、環保意識和轉變為植物性飲食的推動下,這兩個地區的素食產品使用率都在不斷提高。優質素食產品越來越受歡迎,尤其是在城市地區。
The global non-dairy butter market continues to accelerate as consumers increasingly shift toward plant-based, health-conscious, and environmentally sustainable food choices. According to the latest market assessment, the global market was valued at USD 1.03 billion in 2024, is expected to increase to USD 1.17 billion in 2025, and is projected to reach USD 2.90 billion by 2032, expanding at a strong CAGR of 13.81% from 2025 to 2032. This growth is driven by rising lactose intolerance, ethical concerns surrounding dairy production, expanding vegan populations, and rapid innovation among plant-based food manufacturers.
Non-dairy butter-produced from plant-based sources such as soy, nuts, seeds, and plant oils-has gained significant momentum across global retail and foodservice sectors. With consumers prioritizing clean-label, minimally processed, and nutritious alternatives to dairy products, brands are responding with enhanced flavor profiles, improved nutritional content, and sustainable ingredient sourcing. Leading companies in this expanding market include Conagra Brands Inc., Flora Food Group B.V., Miyoko's Creamery, Pintola, and The Leavitt Corporation, each strengthening their product portfolios to capture growing consumer demand.
Market Drivers
A major driving factor is the rising focus on plant-based protein foods and health-oriented dietary habits. The COVID-19 pandemic heightened global interest in immunity, nutrition, and functional foods. As consumers increasingly recognize the health benefits of plant-based proteins-such as improved muscle tone, weight management, and overall wellness-the demand for non-dairy butter has surged. The Recommended Dietary Allowance (RDA) of 0.8 grams of protein per kilogram of body weight has further encouraged the adoption of high-protein food alternatives. Manufacturers are capitalizing on this momentum by launching innovative protein-rich spreads and butters. For example, Pintola introduced India's first USFDA-certified high-protein peanut butter in 2021, supporting growing demand for performance-oriented nutrition.
Market Restraints
Despite its fast growth, the market faces hurdles such as high production costs and supply chain complexities. Premium plant-based ingredients-including cashews, almonds, olive oil, and coconut oil-carry high procurement and processing expenses. Maintaining ingredient purity and ensuring sustainable sourcing add further cost pressures. These challenges limit affordability for price-sensitive consumers and complicate large-scale distribution. Transportation and storage difficulties for perishable, plant-based fats also restrict smooth supply chain operations.
Market Opportunities
Growing global veganism creates abundant opportunities for product expansion. Countries such as the U.K. lead the movement, where 3.2% of the population identifies as vegan, according to the Vegetarian International Voice for Animals Organization. Non-dairy butter has become a preferred option for individuals seeking cholesterol-free, low-saturated-fat alternatives, supported by guidance from organizations such as the American Heart Association. Millennials' increasing inclination toward environmentally sustainable diets and modern snacking behaviors is expected to fuel long-term market expansion.
Market Trends
A dominant trend shaping the market is the rising demand for clean-label products. Consumers now seek minimally processed foods with transparent ingredient lists, natural formulations, and no artificial additives. Non-dairy butter aligns well with this trend, offering plant-based, allergen-free, and environmentally friendly formulations. Premium and artisanal product launches continue to gain traction, broadening product diversity and improving consumer acceptance.
Segmentation Overview
By Source
The soy segment held the largest share in 2024 due to its excellent protein profile, affordability, and suitability for consumers with peanut allergies. The peanut butter segment is set for strong growth, supported by its flavor popularity, nutritional value, and widespread household consumption.
By Distribution Channel
The B2C segment dominated the market in 2024 as supermarkets, hypermarkets, and online retail platforms showcase expanding plant-based butter assortments. The online channel is projected to grow at the fastest pace, propelled by subscription models, e-commerce penetration, and direct-to-consumer brands.
North America
North America led the global market with a value of USD 0.43 billion in 2024, driven by strong consumer health consciousness and widespread adoption of plant-based diets. Product innovation remains robust, such as Wesson's launch of plant-based butter in 2023, reinforcing regional demand.
Europe
Europe continues to experience high demand fueled by sustainability concerns, rising lactose intolerance, and the growth of veganism. Germany remains a key market, where 3.2% of the population is vegan, contributing significantly to plant-based butter uptake.
Asia Pacific
The region shows strong momentum due to calorie-conscious consumers and traditional familiarity with soy-based foods. China leads regional demand, supported by lifestyle changes and increased interest in dairy alternatives.
South America & Middle East/Africa
Both regions are witnessing growing adoption driven by rising health awareness, environmental concerns, and a shift toward plant-forward eating patterns. Premium vegan products are gaining popularity, particularly in urban centers.
Conclusion
With the global market expected to reach USD 2.90 billion by 2032, the non-dairy butter industry is positioned for sustained growth as consumer preferences evolve toward healthier, ethical, and environmentally responsible alternatives. Innovative product development, expanded retail penetration, and stronger regional acceptance will continue to shape the future of this high-growth market.
Segmentation By Source
By Distribution Channel
By Region