越南的美容和個人護理市場

預計到2024年，越南美容及個人護理市場規模將實現強勁穩定的成長（按現以金額為準） ，這主要得益於可支配收入的成長、數字化參與度的提升以及消費者偏好的不斷演變。電子商務和社交商務的擴張，尤其是抖音（TikTok）商店和直播購物，使得美容及個人保健產品更加觸手可及，而關鍵意見領袖（KOL）的推薦和用戶生成內容則繼續影響著消費者的購買決策。

越南美容及個人護理報告全面介紹了國家層面的市場規模和格局。提供2020年至2024年的最新零售資料，協助辨識哪些產業將推動成長。2029年的預測則展現了市場未來的變化。

目標產品：嬰兒及兒童用品、沐浴淋浴設備、彩妝品、除臭劑、除毛劑、護膚品、美容及個人護理、香水、護髮、大眾美容及個人護理、男士美容、口腔護理、口腔護理（不包括電動牙刷）、高階美容及個人護理、名牌美容及個人護理、護膚、防曬品

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解美容和個人護理市場
• 確定成長領域和變革驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

市場資料

免責聲明

資訊來源

越南的大眾美容和個人護理

關鍵資料發現

第2024章 發展

• 知情的消費者願意投資美容和個人護理產品
• Unilever被L'Oreal奪走首位
• 消費者仍然關心價值，但社群媒體撼動競爭格局

前景與機會

• 大眾美容和個人護理前景光明
• 電子商務和數位行銷是成功的關鍵
• 本土品牌前景光明，但成分受到嚴格審查

分類資料

越南高階美容及個人護理產品

關鍵資料發現

第2024章 發展

• 經濟好轉將推動奢侈品消費
• L'Oreal透過持續的市場投資擴大領先地位
• 精明的消費者利用電子商務來獲得最優惠的價格

前景與機會

• 隨著消費者收入的增加，高階市場的前景光明
• 電子商務將繼續在推動銷售和引領潮流方面發揮關鍵作用
• 個人化提供了增加價值的新方法

分類資料

越南嬰兒及兒童產品

關鍵資料發現

第2024章 發展

• 儘管兒童人口下降，但預計2024年銷售額仍將大幅成長
• 在日益激烈的競爭中，Johnson's Baby仍然是首選品牌
• 隨著消費者轉向線上，分銷格局改變

前景與機會

• 儘管出生率下降，但預計經濟成長強勁
• 本地企業和自有品牌擴張
• 健康和永續性更有可能成為創新的焦點

分類資料

越南的浴缸和淋浴設備

關鍵資料發現

第2024章 發展

• 沐浴露/沐浴凝膠需求持續推動淋浴設備市場成長
• Unilever和 Unza 依然表現突出，在行銷方面投入大量資金。
• 2024年超級市場將成為淋浴設備產品分銷的最大贏家

前景與機會

• 隨著新品牌不斷進入市場，浴缸和淋浴設備的前景一片光明
• Cocoon 對本地農產品的堅定承諾幫助其取得了巨大的成功
• 皮膚美白有望成為創新焦點

分類資料

越南彩妝

關鍵資料發現

第2024章 發展

• 社群媒體和新產品開發推動成長
• L'Oreal在利用社群媒體吸引年輕消費者的公司中名列前茅
• 彩妝品電商繼續大步邁進

前景與機會

• 消費者預計將要求化妝品具有更多護膚功效
• 本地參與企業受益於對本地偏好的更深入洞察
• 健康和便利性有望成為創新重點

分類資料

越南除臭劑

關鍵資料發現

第2024章 發展

• 由於人們衛生意識的增強，除臭劑的銷售量蓬勃發展
• Beiersdorf股價因市場投資下降而下跌
• 隨著消費者追求價值和便利，超級市場和電子商務將獲得流通佔有率

前景與機會

• 日益增強的個人健康意識推動了成長
• 新產品開發中可能採用的新型創新成分
• 乳霜、精華液和小包裝推動創新

分類資料

越南除毛

關鍵資料發現

第2024章 發展

• 西方美容趨勢刺激年輕女性對除毛產品的需求
• Gillette佔據主導地位，但Cleo憑藉天然成分取得成功
• 超級市場和電商擴大除毛業務

前景與機會

• 隨著越來越多的人追求無毛皮膚，除毛劑的前景一片光明
• 除毛領域值得關注的兩大趨勢：天然成分與便利解決方案
• 預計將重點放在便利性和舒適性的創新

分類資料

越南香水

關鍵資料發現

第2024章 發展

• 由於市場參與企業增加和需求增加，香水市場成長。
• 領先企業有效利用社群媒體來促進銷售並建立客戶參與
• 百貨公司仍然是購買香水的主要場所

前景與機會

• 女性仍將是香水的主要目標受眾
• 身體噴霧和男女通用香水完美契合新市場趨勢
• 當地企業將能夠透過當地原料和文化參考與消費者建立聯繫。

分類資料

越南護髮

關鍵資料發現

第2024章 發展

• 消費者願意在頭髮護理上投入更多
• 大公司利用新產品開發和線上行銷來促進銷售
• 超級市場和電子商務繼續搶佔小型本地雜貨店的市場佔有率

前景與機會

• 加強護髮教育將對高級產品銷售產生正面影響
• 溫和配方和持久香味滿足需求
• 雙效護髮產品或可提升銷量

分類資料

越南男士美容

關鍵資料發現

第2024章 發展

• 關於男子氣概的觀念的演變將塑造市場並推動銷售
• X-MEN位居榜首，但競爭日益激烈
• 消費者轉向超級市場和電子商務來滿足日益成長的需求

前景與機會

• 社會和人口因素推動男性美容產品銷售
• 越南男士香水的變化
• 便利性和舒適性有望成為創新的重點

分類資料

越南的口腔清潔用品

關鍵資料發現

第2024章 發展

• 人們對完美笑容的渴望日益成長，推動了口腔清潔用品的發展
• Unilever和Colgate仍然是口腔清潔用品領域最大的兩家公司。
• 消費者轉向現代通路尋求更好的交易

前景與機會

• 更重視口腔健康推動成長
• 消費者可望表現出投資更先進解決方案的意願
• 預計參與企業將跟隨Colgate的腳步，推出多功能產品

分類資料

越南護膚

關鍵資料發現

第2024章 發展

• 隨著消費者更加重視護膚，銷售蓬勃發展
• L'Oreal成為2024年最大贏家，並延續其領先地位
• 美容專業人士引領分銷，但電子商務取得巨大進步

前景與機會

• 高齡化社會推動護膚強勁成長
• 本地企業致力於產品品質與創新，以建立消費者信任
• 效率和效益更有可能成為創新的重點

分類資料

越南防曬

關鍵資料發現

第2024章 發展

• 當地居民越來越關注防曬問題。
• L'Oreal在2024年實現了令人矚目的成長，躋身榜首
• TikTok Shop 協助防曬電商發展

前景與機會

• 人們對防曬重要性的認知不斷提高，推動了動態成長
• 多功能產品帶來挑戰和機會
• 人們對致力於皮膚健康的創新寄予厚望

分類資料

Sales of beauty and personal care in Vietnam saw strong and steady growth in current value terms in 2024, driven by rising disposable incomes, stronger digital engagement, and evolving consumer preferences. The expansion of e-commerce and social commerce, particularly TikTok Shop and livestream shopping, has also made beauty and personal care products more accessible, while endorsements from key opinion leaders (KOLs) and user generated content continued to shape purchasing decisions. Vietnamese...

Euromonitor International's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care ?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• More informed consumers show willingness to invest in beauty and personal care
• Unilever loses the lead to L'Oreal
• Consumers remain value focused but social media is shaking up the competitive landscape

PROSPECTS AND OPPORTUNITIES

• Positive outlook for mass beauty and personal care
• E-commerce and digital marketing will be key to success
• Local brands full of promise while ingredients will come under the microscope

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Improving economy encourages spending on premium products
• L'Oreal increases its lead thanks to ongoing investment in the market
• Savvy shoppers use e-commerce to secure the best deals

PROSPECTS AND OPPORTUNITIES

• Bright outlook for the premium segment as consumer incomes rise
• E-commerce set to retain a key role in driving sales and dictating trends
• Personalisation presents a new way to add value

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales see strong growth in 2024 despite declining child population
• Johnson's Baby remains the go-to brand despite mounting competition
• Distribution landscape evolving as more consumers shift online

PROSPECTS AND OPPORTUNITIES

• Strong growth projected despite declining birth rates
• Local players and private label set to make inroads
• Health and sustainability likely to be a focus of innovation

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for body wash/shower gel continues to fuel growth in bath and shower
• Unilever and Unza remain the standout players with both investing heavily in marketing activities
• Supermarkets the big winner in the distribution of bath and shower products in 2024

PROSPECTS AND OPPORTUNITIES

• Positive outlook for bath and shower as new brands continue to enter the market
• Cocoon could make a big mark with a strong focus on its local origins
• Skin brightening formulations expected to be a focus of innovations

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Social media and new product development helping to fuel growth
• L'Oreal remains on top with players using social media to reach younger consumers
• E-commerce continues to take big strides in colour cosmetics

PROSPECTS AND OPPORTUNITIES

• Consumers expected to look for added skin care benefits in their make-up
• Local players could benefit from greater insight into local preferences
• Health and convenience expected to be the focus on innovation

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales of deodorants benefiting from increasing hygiene awareness
• Beiersdorf loses ground due to a drop off in investment in the market
• Supermarkets and e-commerce expanding their share of distribution as consumers look for value and convenience

PROSPECTS AND OPPORTUNITIES

• Increasing awareness of the importance of good personal hygiene should drive growth
• New and innovative ingredients likely to be a feature of new product development
• Creams, serums and smaller packaging set to drive innovation

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Western beauty trends fuelling demand for depilatories among younger women
• Gillette dominates but Cleo finding success with natural formulations
• Supermarkets and e-commerce expanding their presence in depilatories

PROSPECTS AND OPPORTUNITIES

• Bright outlook for depilatories as more look for hair free skin
• Natural ingredients and convenient solutions two trends to look out for in depilatories
• Innovation expected to focus on convenience and comfort

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fragrances thriving as more players enter the market and demand grows
• Leading players make strong use of social media to drive sales and build customer engagement
• Department stores remain the primary destination for fragrances

PROSPECTS AND OPPORTUNITIES

• Women will likely remain the key target audience for fragrances
• Body mists and unisex fragrances well placed to respond to new market trends
• Local players could look to connect with consumers through local ingredients and cultural references

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers show willingness to invest more in their hair care routines
• Leading players use new product development and online marketing to drive sales
• Supermarkets and e-commerce continue to take share from small local grocers

PROSPECTS AND OPPORTUNITIES

• Increasing education around hair care set to benefit sales of premium products
• Gentle formulations and long-lasting fragrances set to capture demand
• Two-step approach to hair care could boost sales

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Evolving ideas around masculinity shaping the market and driving sales
• X-Men on top but competition is on the rise
• Consumers shift to supermarkets and e-commerce to meet their growing needs

PROSPECTS AND OPPORTUNITIES

• Social and demographic factors should favour sales of men's grooming
• The changing scent of men in Vietnam
• Convenience and comfort expected to be the focus of innovation

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasing desire for the perfect smile driving growth in oral care
• Unilever and Colgate remain the two major players in oral care
• Consumers shifting towards modern channels in search of better deals

PROSPECTS AND OPPORTUNITIES

• Increasing focus on oral hygiene set to propel growth
• Consumers expected to show willingness to invest in more advanced solutions
• Players could look to follow in Colgate's footsteps with multifunctional products

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales thriving as consumers pay more attention to their skin care routines
• L'Oreal the big winner in 2024 extending its lead at the top
• Beauty specialists lead distribution but e-commerce making big strides

PROSPECTS AND OPPORTUNITIES

• Ageing population should trigger strong growth in skin care
• Local players focus on product quality and innovation to build consumer trust
• Efficiency and effectiveness likely to be the focus of innovation

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sun protection a growing concern for locals
• L'Oreal storms into the lead after an impressive year's growth in 2024
• E-commerce making big gains in sun care boosted by the strength of TikTok Shop

PROSPECTS AND OPPORTUNITIES

• Increasing awareness of the importance of sun protection should fuel dynamic growth
• Multifunctional products could present challenges and opportunities
• Innovation expected to focus on skin health

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029