美國美容和個人護理市場

2024年，美國美容及個人護理市場零售量成長在經過數年的快速擴張後有所放緩。儘管物價通膨放緩導致除臭劑和護髮產品等類別的銷售成長有所改善，但通貨膨脹上升、經濟不確定性和消費者優先事項變化等因素導致了經濟放緩。消費者在消費方面變得更加謹慎，更注重必需品和自有品牌商品，而不是偏好和愛好物品。

本報告研究了美國美容和個人護理市場，提供了國家層面市場規模和形態的全面指南。我們提供 2020 年至 2024 年的最新零售數據，以便您確定將推動成長的產業。到 2029 年的預測顯示了市場將如何變化。

目標產品：嬰兒及兒童用品、沐浴及淋浴設備彩妝品、除臭劑、除毛劑、藥妝美容及個人護理、香水、護髮、大眾美容及個人護理、男士美容、口腔護理、口腔護理（不包括電動牙刷）、高級美容及個人護理、名牌美容及個人護理、護膚、防曬護理。

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據。

為什麼要購買這份報告？

• 詳細了解美容和個人護理市場
• 確定成長領域和變革驅動力
• 競爭格局、主要市場參與企業和主要品牌
• 我們採用五年預測來評估市場預期的發展。

目錄

目錄和表格

執行摘要

市場數據

免責聲明

來源

美國大眾美容和個人護理

關鍵數據發現

2024年的發展

• 大眾美容和個人護理產品呈現溫和成長，尤其是沐浴和淋浴設備產品以及除臭劑。
• 雖然成熟的老字型大小企業佔據主導地位，但獨立品牌也是強勁的競爭對手。
• 自有品牌和複製品牌滿足了注重成本的消費者，品牌進入了低成本零售店和倉儲式商店。

前景與機會

• 成分含量較高的大眾奢侈品越來越受歡迎，提高了消費者的購買力
• 零售商和品牌瞄準各個價格分佈的新消費者
• 數位化注重即時和可負擔性

分類資料

美國高級美容及個人護理

關鍵數據發現

2024年的發展

• 2024 年，高階美容和個人護理產品將繼續推動產業成長，這得益於香水市場的強勁表現
• 歐萊雅美國公司受益於強大的藥妝產品組合，在高階美容和個人護理領域保持領先地位
• 健康與保健趨勢的興起影響高階產品類別

前景與機會

• 高階美容和個人護理產品預計將超越大眾市場，奢侈品牌預計將專注於提供入門級和更實惠的產品。
• 隨著美麗與健康之間的界線逐漸模糊，健康老化與預防性保健為企業帶來了重大機會
• 高階美容和個人護理產品進一步採取策略性舉措，從創新產品發佈到技術創新，創造價值

分類資料

美國嬰兒產品

關鍵數據發現

2024年的發展

• 預計2024年嬰幼兒用品將出現溫和成長，其中以嬰幼兒防曬油用品的成長最為顯著。
• 整體性影響嬰兒和兒童護髮產品的發布
• 電子商務繼續贏得市場佔有率

前景與機會

• 受創新和更複雜配方的推動，預測期內預計將實現穩定成長
• 健康與保健趨勢推動對藥妝品牌的需求
• Gen Alpha 對護膚的迷戀可能會推動嬰兒和兒童護膚的成長，但也引發了擔憂。

分類資料

美國的浴缸和淋浴設備

關鍵數據發現

2024年的發展

• 強勁成長推動成分創新與身心定位
• 本公司拓展香味形象並利用強大的零售夥伴關係關係
• 光澤、滋潤、保濕的淋浴設備產品越來越受歡迎

前景與機會

• 沐浴和淋浴設備產品強調身心聯繫
• 私人清洗登陸零售店，產品陣容不斷擴大
• 奢華液體肥皂零售市場成長

分類資料

美國彩妝

關鍵數據發現

2024年的發展

• 2024年，唇部產品仍將是主要的成長動力，但不足以推動彩妝品的成長。
• 領先的彩妝品牌推動消費者參與並引領創新產品開發
• 零售電子商務持續成長，但百貨公司和藥局卻難以跟上

前景與機會

• 隨著經濟不確定性的增加和美容支出的正常化，對 2025 年彩妝的預期仍然謹慎樂觀
• Skinfinition 是一項創新舉措，模糊了彩妝和護膚之間的界限，在預測期內將成為必備產品
• 數位管道將繼續對購物和互動發揮重要作用

分類資料

美國除臭劑

關鍵數據發現

2024年的發展

• 隨著定價環境趨於正常，除臭劑將在 2024 年繼續推動消費者的購買興趣
• 隨著知名製造商的品牌系列不斷推出新產品，全身除臭劑的數量持續成長。
• 獨特的合作和配方角度繼續吸引人們對除臭劑的關注

前景與機會

• 預計除臭劑在預測期內將保持穩定成長。
• 預計奢侈香水品牌將推出更多除臭劑
• 分層除臭劑：個人氣味探索的未來？

分類資料

美國除毛產品

關鍵數據發現

2024年的發展

• 隨著其他家用除毛方法越來越受歡迎，除毛產品的受歡迎程度正在下降
• 吉列維納斯和 Eos 透過體驗式宣傳活動和刮鬍產品吸引消費者
• 為因應不斷變化的消費趨勢，除毛品牌正在向全身護理領域拓展

前景與機會

• Z 世代正在推動對有趣、水療式除毛體驗的需求
• IPL 和除毛器繼續推動傳統除毛方式的轉變
• 精緻的女性護理用品引發人們對溫和除毛方法的興趣

分類資料

美國香水

關鍵數據發現

2024年的發展

• 香水在消費者日常美容中的持續應用將繼續支撐 2024 年的成長
• 身體噴霧正受到各個價格分佈的玩家和消費者的關注。
• 隨著百貨公司陷入困境，人們的注意力轉向電子商務

前景與機會

• 儘管消費者對價格更敏感，但預測期內香水的前景依然光明
• 專注於探索氣味的情感或功能益處的品牌舉措
• 數位化不僅為與消費者建立聯繫打開了大門，而且還有助於創造更具競爭力的環境。

分類資料

美國護髮

關鍵數據發現

2024年的發展

• 儘管美容和個人護理產品整體成長放緩，護髮產品仍保持穩定成長
• 類別領導者和獨立顛覆者繼續透過創新、優質的新產品發布來爭奪消費者的注意力。
• 護髮產品分銷將繼續受到電子商務和實體品牌擴張的推動

前景與機會

• 預測期內，沙龍專業護髮預計將超過整體護髮
• 非護髮美容和個人護理公司進軍護髮領域
• 創新頭皮護理產品組合預計將在預測期內繼續佔據主導地位

分類資料

美國男士美容

關鍵數據發現

2024年的發展

• 雄性整裝儀容，尤其是雄性剃毛，對生長性能有影響
• 一些品牌正在擺脫以男性為中心的理念，轉而採用中性產品和獨特的合作方式。
• 透過線上平台擴大投資組合分佈

前景與機會

• 隨著性別中立的定位和護膚教育的不斷擴大，醫學護膚品牌有望獲得更多男性的關注。
• 男士除臭劑即將推出更多創新香味與香氛
• 繼續在男性名人品牌領域保持領先地位

分類資料

美國的口腔清潔用品

關鍵數據發現

2024年的發展

• 消費者對價格敏感，對多功能產品的渴望導致價值下降
• 高露潔棕欖公司和寶潔公司引領口腔護理行業，而 Church & Dwight 公司則推動成長
• 以成分主導的類別推動天然成分和腸道健康支持的創新

前景與機會

• 牙周病意識推動創新
• 感官體驗和視覺美學激發兒童和 Z 世代消費者的興趣
• 家用美白設備和人工智慧電動牙刷價格高昂可能會阻礙成長

分類資料

美國護膚

關鍵數據發現

2024年的發展

• 隨著護膚流程變得更加標準化，到 2024 年，成長速度將放緩至個位數
• 2024 年，藥妝品牌依然保持強勁，但面臨來自以成分為主導的新進者越來越大的壓力
• 電子商務繼續佔據零售業的更大佔有率，而百貨公司和藥局則難以跟上

前景與機會

• 預計在預測期內，消費者的購買行為將變得更加謹慎或更具策略性，導致護膚的成長放緩。
• 長壽趨勢將繼續推動消費者青睞藥妝、臨床或成分主導的美容品牌
• 數位化繼續推動韓國美容和其他國際美容品牌的崛起

分類資料

美國的防曬護理

關鍵數據發現

2024年的發展

• 健康意識的提高推動了防曬油的成長
• Edgewell Personal Care Brands LLC 將在 2024 年繼續引領防曬市場，而皮膚科化妝品和獨立品牌將獲得市場佔有率
• 數位化發揮關鍵作用

前景與機會

• 專注於增值功能的創新將繼續推動防曬產品的成長
• 美黑配方的進步推動成長
• 永續性和安全考量的重要性日益增加，為產品開發和成長創造了新的機會

分類資料

In 2024, beauty and personal care in the US experienced a slowdown in retail current value growth, after several years of rapid expansion. Factors such as rising inflation, economic uncertainty, and changing consumer priorities contributed to this deceleration, but easing price growth improved volume growth rates in categories such as deodorants, and hair care. Consumers became more cautious with their spending, focusing on essential items or private label offerings rather than indulgent or luxu...

Euromonitor International's Beauty and Personal Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mass beauty and personal care witnesses modest growth, with highlights being bath and shower and deodorants
• Established legacy players dominate, while indie brands are proving to be strong competitors
• Private label and dupes satiate cost-conscious consumers, and brands expand into budget retailers and warehouse clubs

PROSPECTS AND OPPORTUNITIES

• Rise of masstige offerings with elevated ingredient formulations to capture consumer dollars
• Retailers and brands target new shoppers across the price spectrum
• Digitalisation hones-in on immediacy and affordability

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premium beauty and personal care continues driving industry growth in 2024, supported by the strong performance of fragrances
• L'Oreal USA Inc benefits from a strong portfolio in dermocosmetics, helping maintain its leading position in premium beauty and personal care
• The ascendancy of health and wellness trends influencing premium categories

PROSPECTS AND OPPORTUNITIES

• Premium beauty and personal care set to outperform mass, with premium brands expected to focus on offering entry-level or accessible products
• Healthy ageing and preventive wellness will be key areas of opportunity for companies, with the blurring of beauty and health
• Premium beauty and personal care expected to witness further strategic moves to establish value, from innovative product launches to technology

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Baby and child-specific products witnesses modest growth in 2024, with the strongest increase for baby and child-specific sun care
• Inclusivity influences product launches in baby and child-specific hair care
• E-commerce continues to gain share

PROSPECTS AND OPPORTUNITIES

• Steady growth anticipated over the forecast period, supported by innovation and more sophisticated formulations
• Health and wellness trend will bolster demand for dermocosmetics brands
• Gen Alpha's obsession with skin care could drive the growth of baby and child-specific skin care, but also raises concerns

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong growth propels ingredient innovation and mind-body positioning
• Companies expand scent profiles and capitalise on strong retail partnerships
• Bath and shower products for a glowing look and moisturising peak in popularity

PROSPECTS AND OPPORTUNITIES

• Bath and shower products emphasise the mind-body connection
• Intimate washes enter retail and expand their line-ups
• Premium liquid soaps see growth in retail

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Lip products retains star growth status again in 2024, but not enough to lift mass colour cosmetics to growth
• Outperforming colour cosmetics brands foster consumer engagement and lead with innovative product development
• Retail e-commerce continues making gains, while department stores and pharmacies struggle to keep up

PROSPECTS AND OPPORTUNITIES

• Cautiously optimistic expectations for colour cosmetics in 2025, as economic uncertainty looms and beauty consumption normalises
• Skinification, or innovative efforts to blur the lines between colour cosmetics and skin care, will be a must in the forecast period
• Digital avenues will remain important for both shopping and engagement

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Deodorants continues to capture consumer dollars in 2024 amidst normalising price conditions
• Total body deodorants still on the rise, with additional launches from legacy players' brand lines
• Unique collaborations and formulation angles continue to bring attention to deodorants

PROSPECTS AND OPPORTUNITIES

• Deodorants expected to maintain steady growth over the forecast period
• Deodorants anticipated to see additional launches from premium fragrance brands
• Deodorant layering: The future of personal scent exploration?

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Depilatories declines as other at-home hair removal methods gain ground
• Gillette Venus and Eos capture consumers with experience-driven campaigns and shaving products
• Hair removal brands expand into whole body care amidst changing consumer trends

PROSPECTS AND OPPORTUNITIES

• Gen Z drives demand for playful, spa-like hair removal experiences
• IPL and epilators will continue to drive the shift away from traditional hair removal
• Intimate femcare expands interest in gentle hair removal formats

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Ongoing adoption of fragrances in consumers' beauty routine continues supporting growth in 2024
• Body mists capture the attention of players and consumers across the price spectrum
• While department stores struggle, attention is turned towards e-commerce

PROSPECTS AND OPPORTUNITIES

• Positive outlook for fragrances in the forecast period, despite potential for more value-conscious consumers
• Brand efforts to focus on exploring the emotional or functional benefits of fragrances
• Digital avenues will open doors to build engagement with consumers, but also contribute to a more competitive environment

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hair care growth remains stable despite slowdowns across beauty and personal care
• Category leaders and indie disruptors continue to compete for consumers' attention through new, innovative, and premium product launches
• Hair care distribution continues to be dictated by e-commerce presence and expansion of brands in physical retail

PROSPECTS AND OPPORTUNITIES

• Salon professional hair care expected to outperform overall hair care over the forecast period
• Non-hair care beauty and personal care players are entering the hair care space
• Innovative scalp care portfolios expected to continue to dominate over the forecast period

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Easing growth performances in men's grooming, especially in men's shaving
• Some brands are moving away from a strict male focus, embracing gender-neutral offerings and unique collaborations
• Expanded portfolio distribution through online platforms

PROSPECTS AND OPPORTUNITIES

• Dermocosmetics skin care brands set to benefit from more attention from men, due to gender-neutral positioning and expansive skin care education
• Men's deodorants to witness further innovative scent and fragrance launches
• Continued traction in the male celebrity brand space

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value declines driven by price-sensitive consumers and a desire for multifunctional products
• Colgate-Palmolive Co and The Procter & Gamble Co lead oral care, while Church & Dwight Co Inc drives growth
• Ingredient-led categories driving innovation in naturals and gut health support

PROSPECTS AND OPPORTUNITIES

• Awareness of gum disease fuels innovation
• Sensory experience and visual aesthetic driving interest amongst children and Gen Z consumers
• High prices of at-home whitening devices and AI power toothbrushes could hamper growth

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth slows to low single digits in 2024, amidst normalisation of skin care routines
• Dermocosmetics-positioned brands again outperform in 2024, but pressure increases from newcomers leaning into ingredient-driven narratives
• Retail e-commerce continues gaining share, while department stores and pharmacies struggle to keep up

PROSPECTS AND OPPORTUNITIES

• Consumers' purchasing behaviour expected to become more cautious or strategic in the forecast period, moderating the growth of skin care
• Longevity trend will continue driving consumers towards dermocosmetic, clinical, or ingredient-led beauty brands
• Digitalisation will continue supporting the rise of K-beauty and other international beauty brands

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Heightened health awareness drives growth for sun protection
• Edgewell Personal Care Brands LLC continues to lead sun care in 2024, while dermocosmetics and indie brands gain share
• Digitalisation plays a pivotal role

PROSPECTS AND OPPORTUNITIES

• Innovation focusing on value-added features will continue to drive growth in sun care
• Advances in self-tanning product formulations to drive growth
• Growing emphasis on sustainability and safety considerations present new opportunities for product development and growth

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029