中國美容及個人護理市場

在 2023 年繼續溫和成長之後，中國美容和個人護理行業將在 2024 年重返當前的零售價值下滑趨勢。下滑背後有幾個相互關聯的因素。首先，持續的經濟挑戰導致消費者預算收緊，導致他們轉向更實惠的替代品，尤其是非必需的美容和個人護理類別。這一趨勢在高階市場尤為明顯，一些消費者縮減了可自由支配的支出。

本報告探討了中國的美容和個人護理市場，為國家級市場的規模和形態提供了全面的指導。我們提供 2020 年至 2024 年的最新零售數據，以便您確定將推動成長的產業。到 2029 年的預測顯示了市場將如何變化。

目標產品：嬰兒及兒童用品、沐浴及淋浴設備彩妝品、除臭劑、除毛劑、藥妝美容及個人護理、香水、護髮、大眾美容及個人護理、男士美容、口腔護理、口腔護理（不包括電動牙刷）、高級美容及個人護理、名牌美容及個人護理、護膚、防曬護理。

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據。

為什麼要購買這份報告？

• 詳細了解美容和個人護理市場
• 確定成長領域和變革驅動力
• 競爭格局、主要市場參與企業和主要品牌
• 我們採用五年預測來評估市場預期的發展。

目錄

目錄和表格

執行摘要

市場數據

免責聲明

來源

中國的大眾美容和個人護理市場

關鍵數據發現

2024年的發展

• 護膚保持領先地位，但面臨成熟度和經濟狀況的挑戰
• 珀萊雅化妝品以創新和品質保持上升勢頭
• 價格敏感度導致大眾細分市場內的降級以及從高階到大眾的降級

前景與機會

• 更積極的消費者情緒將有助於推動價值回歸成長
• 人工智慧進入大眾美容和個人護理領域
• 本地原料和多功能產品是創新的兩個要素

分類資料

中國高階美容及個人護理產品

關鍵數據發現

2024年的發展

• 經濟衰退導致人們尋找更實惠的替代品，導致銷售下降
• 歐萊雅在市場挑戰中仍維持市場佔有率成長
• 核心消費者群體繼續優先考慮高階美容和個人保健產品

前景與機會

• 隨著護髮需求的增加，高階護髮產品預計將出現強勁成長
• 嬰兒和兒童產品優質化的潛力
• 我們將看到客製化產品和天然產品等創新。

分類資料

中國嬰兒用品

關鍵數據發現

2024年的發展

• 嬰兒及兒童防曬油是最大的類別，其細分市場正在不斷擴大
• 前兩大公司維持強勁成長
• 零售電商佔據主導地位，母嬰店則受到擠壓

前景與機會

• 預計銷售量將保持穩定，但預計優質化將帶來成長。
• 創新和行銷可以推動國產品牌邁向新高度
• 更嚴格的標準將安全性推到嬰兒產品創新的前沿

分類資料

中國浴缸和淋浴設備

關鍵數據發現

2024年的發展

• 謹慎理性的購買行為正在導致
• 寶潔持續維持上升勢頭，廣州藍月依然強勁
• 零售電商的崛起勢不可擋

前景與機會

• 價格競爭和人口下降預計將產生負面影響
• 香氛、永續性和多功能創新將影響品類演變
• 淋浴設備套裝的興起：捆綁銷售如何促進銷售

分類資料

中國彩妝

關鍵數據發現

2024年的發展

• 臉部彩妝正在逆轉下降趨勢，因此良好的底妝至關重要
• 歐萊雅的市佔率正被珀萊雅等本土公司蠶食
• 電子商務在零售業的主導地位依然強勁，而一些線下通路也正在強勁成長

前景與機會

• 消費者持續重視臉部彩妝，尤其是妝前乳
• 消費者信心下降，睫毛膏類彩妝品推動成長
• 多功能性和自然光彩是創新領域

分類資料

中國除臭劑

關鍵數據發現

2024年的發展

• 較小類別的溫和成長
• 隨著小企業佔有率的增加，碎片化程度也隨之增加
• 倉儲商店正在興起，但零售電子商務仍占主導地位

前景與機會

• 預計護膚將擴大融入除臭產品中
• 兒童除臭劑更可能提供成長機會
• 預計香味除臭劑將會流行

分類資料

中國除毛膏

關鍵數據發現

2024年的發展

• 女性用刮鬍刀和替換刀片效果更佳，但除毛劑和漂白水則不然
• 大型企業舒適也錄得最強勁的成長
• 零售電子商務提供最廣泛的產品

前景與機會

• 優質產品的需求持續成長，推動價值成長
• 預計護膚將成為新產品中更重要的功能
• 除毛產品細分市場可望擴大

分類資料

中國香水

關鍵數據發現

2024年的發展

• 高階中性香水銷量逆勢成長
• Parfums Christian Dior 引領潮流，高階男女香水製造商也表現不俗
• 百貨公司因對線下體驗的熱情而保持分銷領先地位

前景與機會

• 優質香水讓您更具優勢
• 中國香水的挑戰與機會
• 淡淡的香味和較小的尺寸預計會暢銷。

分類資料

中式護髮

關鍵數據發現

2024年的發展

• 減少洗頭頻率是一項挑戰，但仍有機會
• 寶潔公司儘管市佔率下滑，但仍保持強勁領先地位
• 定價和便利性，加上試穿功能、樣本大小和增加的重複購買，正在推動零售電子商務的銷售

前景與機會

• 沙龍專業護髮領域有巨大成長機會
• 中國護髮產業的演變：通路、體驗與商業的融合
• 環保意識與文化根基：中國護髮新時代

分類資料

中國的男性美容

關鍵數據發現

2024年的發展

• 由於消費者購買價格分佈商品，許多類別的價值下降
• 行銷助力廣州米姿化妝品公司實現迅猛成長
• 零售電商繼續搶佔線下通路佔有率

前景與機會

• 男性更有可能對購買保持謹慎
• 本土品牌更可能利用社群商務實現成長
• 創新和技術將推動男士美容事業的發展

分類資料

中國的口腔清潔用品

關鍵數據發現

2024年的發展

• 牙膏越來越優質化，推動價值成長
• 小品牌在牙膏領域表現良好，而 uSmile 在電動牙刷領域佔據主導地位
• 山姆會員商店在中國的擴張得益於倉儲式商店的快速發展

前景與機會

• 隨著對牙膏和牙刷以外產品的需求不斷擴大，口腔護理持續呈現穩定、漸進的成長。
• 中國牙膏正走向專業化、專科護理
• uSmile 推出 U7 Pro——一款提供精準和個人化的智慧牙刷

分類資料

中國護膚

關鍵數據發現

2024年的發展

• 成熟度和消費者信心下降導致價值下降，但仍有成長空間
• 珀萊雅化妝品充分利用對本地消費者的了解
• 在護膚，倉儲商店和零售電子商務正在從其他分銷管道搶佔市場佔有率。

前景與機會

• 隨著越來越多的人尋求良好的基礎來塗抹唇部產品，唇部護理預計將出現最強勁的成長。
• 建立客戶忠誠度的關鍵在於建立情感紐帶
• 結合傳統中醫與護膚科學成分

分類資料

中國的防曬產品

關鍵數據發現

2024年的發展

• 成人防曬油仍是主流，但隨著人們意識的增強，嬰兒和兒童防曬油正在推動成長
• 大型企業歐萊雅表現良好，但小型企業也在低基數的情況下強勁成長
• 隨著電子商務的興起，一些線下零售商正在撤退，而另一些則蓬勃發展

前景與機會

• 儘管面臨挑戰，防曬產品仍有望實現強勁價值成長
• 消費者會要求防曬油產品具有更多功效
• 塑造防曬未來的全新實用模式

分類資料

After a year of slow growth in 2023, in 2024 beauty and personal care in China returned to retail current value decline. Decline was driven by several interrelated factors. First, ongoing economic challenges led consumers to tighten their budgets, resulting in a shift towards more affordable alternatives, especially in non-essential beauty and personal care categories. This trend was particularly evident in the premium segment, in which some consumers scaled back on discretionary spending. In ad...

Euromonitor International's Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Skin care maintains its lead, but suffers from maturity and economic situation
• Proya Cosmetics maintains its rising trend due to innovation and quality
• Price sensitivity leads to downgrading within the mass segment, and from premium to mass

PROSPECTS AND OPPORTUNITIES

• More positive consumer sentiment will drive a return to value growth
• AI set to move further into mass beauty and personal care
• Local ingredients and multifunctional products are two strands of innovation

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Declining sales, driven by search for more affordable alternatives during economic downturn
• L'Oreal extends its share despite challenges in the market
• A core consumer base continues to value premium beauty and personal care products

PROSPECTS AND OPPORTUNITIES

• With demand for improved hair quality, premium hair care is set to see a strong rise
• Potential for premiumisation in baby and child-specific products
• Innovations such as customised and natural products likely to be seen

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Segmentation rises in the largest category, baby and child-specific sun care
• The top two players maintain dynamic growth
• Retail e-commerce becomes dominant, at the expense of mother and baby stores

PROSPECTS AND OPPORTUNITIES

• Growth will come from premiumisation, as volume sales set to remain stable
• Innovation and marketing likely to drive domestic brands to new heights
• Stricter standards will push safety to the forefront of innovation in baby and child-specific products

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cautious, rational purchasing behaviour contributes to decline
• Procter & Gamble maintains its rising trend, while Guangzhou Blue Moon excels
• The rise of retail e-commerce seems unstoppable

PROSPECTS AND OPPORTUNITIES

• Price competition and falling population expected to have a negative impact
• Fragrance, sustainability, and multifunctional innovation to impact category evolution
• The rise of bath and shower sets: How bundling boosts sales

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Facial make-up bucks the declining trend, as a good base for make-up is essential
• L'Oreal loses share to domestic players such as Proya Cosmetics
• Although retail e-commerce dominance is unshakeable, some offline channels see strong growth

PROSPECTS AND OPPORTUNITIES

• Consumers will continue to appreciate facial make-up, especially make-up primer
• Mass colour cosmetics set to drive growth as consumers downgrade
• Multifunctionality and natural radiance will be areas of innovation

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Slow growth for a small category
• Increasing fragmentation as the share of the smallest players sees growth
• Although warehouse clubs rises, retail e-commerce continues to dominate

PROSPECTS AND OPPORTUNITIES

• Skin care expected to be increasingly incorporated in deodorants
• Children's deodorants likely to offer growth opportunities
• Trend towards fragrance-inspired deodorants anticipated

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Women's razors and blades performs well, at the expense of hair removers/bleaches
• Leading player Schick also sees the strongest growth
• Retail e-commerce offers the widest product range

PROSPECTS AND OPPORTUNITIES

• Demand for high-quality products will continue to rise, driving value growth
• Skin care expected to be a more important element in new products
• Segmentation expected to increase in depilatories

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premium unisex fragrances bucks the declining trend
• Parfums Christian Dior takes the lead, while players in premium unisex fragrances perform well
• Department stores maintains its distribution lead due to the desire for offline experiences

PROSPECTS AND OPPORTUNITIES

• Premium fragrances set to increase its dominance
• Challenges and opportunities for fragrances in China
• Understated fragrances and smaller sizes likely to perform well

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Challenge from less frequent hair washing, but opportunities remain
• Procter & Gamble maintains its strong lead, despite a falling share
• Try-on features, sample sizes, and increase in repeat purchases drive sales via retail e-commerce, in addition to pricing and convenience

PROSPECTS AND OPPORTUNITIES

• Strong growth opportunities for salon professional hair care
• China's hair care evolution: Blending channels, experiences and commerce
• Eco-conscious and culturally rooted: A new era for hair care in China

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value decline across many categories as consumers trade down
• Marketing helps Guangzhou Mizi Cosmetics see exceptional growth
• Retail e-commerce continues to take share from offline channels

PROSPECTS AND OPPORTUNITIES

• Men likely to remain cautious in their purchases
• Local brands likely to leverage social commerce for growth
• Innovation and technology will contribute to growth in men's grooming

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Toothpaste sees premiumisation, which drives value growth
• Smaller brands in toothpaste perform well, and uSmile outperforms in power toothbrushes
• Dynamic growth for warehouse clubs, as Sam's Club expands in China

PROSPECTS AND OPPORTUNITIES

• Consistent slow growth for oral care as demand expands beyond toothpaste and manual toothbrushes
• Toothpaste in China shifts toward specialisation and professional care
• uSmile launches U7 Pro - a smart toothbrush offering precision and personalisation

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Maturity and lower consumer confidence drive value decline, but pockets of growth remain
• Proya Cosmetics takes advantage of its understanding of local consumers
• Warehouse clubs and retail e-commerce take share from most other distribution channels in skin care

PROSPECTS AND OPPORTUNITIES

• Lip care set to see the strongest growth as more people look for a good base for applying lip products
• Creating emotional bonds will be important for creating customer loyalty
• Fusion of ingredients from traditional Chinese medicine, and skin care science

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Adult sun care continues to dominate, but baby and child-specific sun care leads growth as awareness rises
• Leading player L'Oreal performs well, but smaller players rise strongly from a low base
• Popularity of retail e-commerce drives a move away from some offline retailers, although others perform well

PROSPECTS AND OPPORTUNITIES

• Despite challenges, sun care is set to see solid value growth
• Consumers will seek additional benefits from sun care products
• New practical formats to shape sun care moving forward

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029