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封面
市場調查報告書
商品編碼
1400803

泰國食品市場

Staple Foods in Thailand
出版日期: | 出版商: Euromonitor International | 英文 65 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

泰國的食品整體表現良好，無論是在以金額為準。儘管如此，該類別仍繼續受到推高價格的通膨壓力以及抑制消費者可支配收入的生活成本危機的影響。

該報告考察了泰國的食品並提供了市場概況，包括 2018 年至 2022 年的最新零售資料，以及識別主要企業、品牌和零售商店，並深入了解消費者需求和銷售成長背後的促進因素。我們評估主要趨勢和人口變化。

目錄

執行摘要

市場資料

免責聲明

資訊來源

泰國烘焙點心

關鍵資料發現

2023年發展

  • 旅遊業和外食服務業的復甦為烘焙點心帶來了新的機會
  • 由於參與者尋求為消費者提供穩定，原料成本上漲推高單價
  • Farmhouse 憑藉眾多競爭優勢保持領先地位

前景和機遇

  • 蓬勃發展的咖啡文化和產品創新支持需求
  • 健康和保健趨勢激發「更健康」的烘焙點心
  • 元宇宙新行銷舉措，Farmhouse 預計將維持第一名的位置

分類資料

泰國早餐用麥片穀類

關鍵資料發現

2023年發展

  • 由於方便和營養價值，早餐用麥片穀類保持了需求
  • 兒童早餐用麥片穀類仍具有重要意義，聯合品牌努力可望提高產品知名度
  • 由於價格實惠，自有品牌產品出現並受到關注

前景和機遇

  • 健康和保健趨勢推動早餐用麥片穀類的持續發展
  • 多包裝形式的單份份量在兒童穀物食品中仍然很受歡迎
  • 本地鑽石穀物作為麥片和麥片配料的國內品牌脫穎而出

分類資料

泰國加工肉品、魚貝類和肉類替代品

關鍵資料發現

2023年發展

  • 與生鮮產品相比，加工肉品、魚貝類和肉類替代品繼續受益於較低的價格。
  • 豆腐保持其相關性，因為它是泰國的重要成分
  • 隨著玩家關注跨類別選擇，加工水產品策略發生變化

前景和機遇

  • 需要開發新產品以進一步提高消費者的興趣
  • 肉類和魚貝類替代品繼續進一步產品創新
  • 潔淨標示S-Pure品牌引領潮流，健康趨勢催生更廣大發展

分類資料

泰國加工水果和蔬菜

關鍵資料發現

2023年發展

  • 內需低迷，遊客回流帶動銷售成長
  • 一個擁有全球品牌的自有品牌，也吸引了外國人的注意。
  • 國內企業利用線上管道和社群媒體增加銷售額

前景和機遇

  • 由於國內產量龐大，預計當地公司將在加工水果產品方面保持領先地位。
  • 健康趨勢揭示了加工水果中的糖含量
  • 由於當地需求低迷，加工蔬菜預計仍將維持利基市場

分類資料

泰國米飯、麵食和麵條

關鍵資料發現

2023年發展

  • 以實惠的價格和便利的價格出售米飯、麵食和麵條
  • 口味創新進一步提升即時的吸引力
  • 政府最終核准麵條漲價——幅度低於參與者預期

前景和機遇

  • 由於天氣反常，預計國內米的生產量將減少。
  • 健康趨勢，未來可望進一步推動產品創新
  • 日本料理持續推動日本米品牌的發展

分類資料

簡介目錄
Product Code: CSTH

Staple foods in Thailand is seeing an overall positive performance, in both value and volume terms. That said, the category continues to be affected by inflationary pressures which are pushing up prices, alongside the cost-of-living crisis which is suppressing consumers' disposable incomes.

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for staple foods?

MARKET DATA

  • Table 1 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 2 Sales of Staple Foods by Category: Value 2018-2023
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • The rebound of tourism and foodservice heralds new opportunities for baked goods
  • Increasing raw material costs push up unit prices, as players seek to create stability for consumers
  • Farmhouse maintains its lead thanks to myriad strengths over its competitors

PROSPECTS AND OPPORTUNITIES

  • Booming cafe culture and product innovation set to support demand
  • Health and wellness trends set to inspire "healthier" baked goods
  • Farmhouse set to maintain its lead, with new marketing efforts also seen in the "Metaverse"

CATEGORY DATA

  • Table 13 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 14 Sales of Baked Goods by Category: Value 2018-2023
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 17 Sales of Pastries by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Breakfast cereals maintain demand due to convenience and nutritional value
  • Children's breakfast cereals remains relevant, with co-branding efforts seen to boost product awareness
  • Private labels offerings set to emerge and attract attention, thanks to affordability

PROSPECTS AND OPPORTUNITIES

  • Health and wellness trends set to inspire ongoing developments in breakfast cereals
  • Single-serving portions in multipack formats remain popular in children's cereals
  • Local Diamond Grains stands out as a domestic brand topping muesli and granola

CATEGORY DATA

  • Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Processed meat, seafood, and alternatives to meat continues to benefit from lower prices than compared to fresh variants
  • Tofu maintains its relevance, due to being an essential ingredient in Thai cuisine
  • Processed seafood strategies shift, as players concentrate on cross-category options

PROSPECTS AND OPPORTUNITIES

  • New product developments needed to further pique consumer interest
  • Meat and seafood substitutes continue to see more product innovations
  • Healthy trends set to inspire more widespread developments, with clean label S-Pure brand leading the charge

CATEGORY DATA

  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • The return of tourism helps to boost sales as domestic demand is low
  • Private label attracts attention from foreigners due to global brand names
  • Domestic players utilise online channels and social media to boost sales

PROSPECTS AND OPPORTUNITIES

  • Local players expected to maintain their lead in processed fruit, thanks to high domestic production
  • Health trends cast a light on the sugar content in processed fruit
  • Processed vegetables expected to remain niche due to low local demand

CATEGORY DATA

  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sales of rice, pasta and noodles benefit from affordability and convenience
  • Flavour innovations continue to boost the appeal of instant noodles
  • Noodles finally receive government approval for price rises - albeit at a lower rate than players hoped

PROSPECTS AND OPPORTUNITIES

  • Poor weather conditions expected to decrease domestic rice production volume
  • Healthy trends expected to stimulate more product innovations in the future
  • Japanese cuisine continues to drive Japanese rice brands

CATEGORY DATA

  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
  • Table 69 NBO Company Shares of Rice: % Value 2019-2023
  • Table 70 LBN Brand Shares of Rice: % Value 2020-2023
  • Table 71 NBO Company Shares of Pasta: % Value 2019-2023
  • Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
  • Table 73 NBO Company Shares of Noodles: % Value 2019-2023
  • Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
  • Table 76 Distribution of Rice by Format: % Value 2018-2023
  • Table 77 Distribution of Pasta by Format: % Value 2018-2023
  • Table 78 Distribution of Noodles by Format: % Value 2018-2023
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028