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市場調查報告書
商品編碼
1594870
全球純素優格市場 - 2024-2031Global Vegan Yogurt Market - 2024-2031 |
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概述
2023 年,全球純素優格市場規模達到 67 億美元,預計到 2031 年將達到 116 億美元,2024-2031 年預測期間複合年成長率為 7.1%。
由於消費者對傳統乳製品的植物性替代品的需求不斷成長,全球純素優格市場正在經歷快速成長。這種成長是由於人們對植物性飲食的健康益處、永續性和道德考慮的認知提高而推動的。由杏仁、椰子、大豆、燕麥和腰果等原料製成的純素優格在那些尋求無乳製品、無乳糖和環保選擇的人中獲得了廣泛的吸引力。
風味、質地和營養方面的創新進一步加速了市場的發展,品牌推出了添加益生菌、維生素和礦物質的新配方。純素優格不僅是乳製品的替代品,也是一種功能性食品,具有多種健康益處。隨著消費者偏好轉向更永續和更健康的食品選擇,預計市場將繼續擴大。
對包括優格在內的純素甜點的需求不斷成長,是由多種因素推動的,包括乳糖不耐症、乳製品過敏以及對低熱量、低脂肪或無乳製品的需求。乳糖不耐症相對很常見,光在美國就有數百萬人受到影響。根據《世界人口評論》,截至 2024 年,美國乳糖不耐症患者(佔人口的百分比)為 36%,這就產生了對純素食選擇的需求,從而推動了市場主導地位。
動力學
素食人口不斷增加
由於健康意識的提高和對無乳糖替代品的需求,全球對純素優格的需求正在成長。隨著人們越來越意識到飽和脂肪和添加劑對健康的負面影響,許多消費者開始轉向植物性選擇。純素優格由杏仁、大豆和椰子等成分製成,提供更健康、不含乳製品的解決方案。純素食人口也在增加。根據 NCBI 的數據,世界上大約有 8800 萬素食主義者。
此外,乳糖不耐症在非裔美國人、亞裔美國人和西班牙裔/拉丁裔等族裔群體中很常見,高達 100% 的東亞人受到影響,而北歐僅為 5%。純素優格也因其消化健康益處而廣受歡迎,因為它通常含有益生菌。人們對消化健康的認知不斷增強,加上越來越多的人尋求無乳糖和植物性食品,使純素優格成為全球市場的關鍵參與者。
創新和產品多樣性
隨著對植物性食品的需求增加,優格製造商越來越注重改善其產品的口味、質地和營養成分。發酵技術的進步以及燕麥、杏仁和椰子等多種植物性質的使用,使得純素優格非常模仿傳統乳製品優格的奶油質地和風味。這些創新使植物性優格對更廣泛的消費者群體更具吸引力,特別是那些尋求不含乳製品但令人滿意的替代品的消費者。
此外,純素優格產品還添加了乳製品中常見的鈣、維生素 D 和維生素 B12 等必需營養素,以滿足消費者的營養需求。有些品牌還會添加纖維、蛋白質和超級食品等功能性成分,以滿足注重健康的買家的需求。例如,英國無乳優格公司 The Coconut Collab 於 2024 年 7 月推出了高蛋白產品 Protein Yog。
本產品由椰子奶油、椰子水、杏仁和大豆蛋白製成。該產品經過四年的開發,每份含有 10 克蛋白質,提供了美味的植物蛋白選擇,進一步擴大了純素優格對那些尋求口味和營養價值的人的吸引力。風味、質地和營養強化方面的創新使植物性優格比乳製品替代品更具吸引力、功能性和營養競爭力,從而推動純素優格市場的發展。
生產成本高且價格敏感
純素優格的高生產成本是由杏仁、椰子、腰果和燕麥奶等植物成分的成本造成的。這些成分通常比乳製品更昂貴,使得純素優格的生產成本更高。此外,生產植物性優格需要專門的製造流程和設備來複製傳統優格的質地、味道和營養成分。這些因素結合起來增加了營運成本。
這種溢價帶來了重大挑戰,特別是在價格敏感的市場或經濟衰退期間,消費者可能會優先考慮更實惠的食品選擇。在收入水準較低、價格敏感度較高的發展中地區,純素優格成本上升可能會限制其市場滲透率。因此,較高的價格可能會阻礙更廣泛的採用,特別是當消費者面臨更實惠的乳製品替代品的選擇時。
Overview
Global Vegan Yogurt Market reached US$ 6.7 billion in 2023 and is expected to reach US$ 11.6 billion by 2031, growing with a CAGR of 7.1 % during the forecast period 2024-2031.
The global vegan yogurt market is experiencing rapid growth, driven by increasing consumer demand for plant-based alternatives to traditional dairy products. This rise is fueled by greater awareness of health benefits, sustainability and ethical considerations associated with plant-based diets. Vegan yogurt, made from ingredients like almond, coconut, soy, oats and cashews, has gained widespread appeal among those seeking dairy-free, lactose-free and environmentally friendly options.
Innovation in flavor, texture and nutrition has further accelerated the market, with brands introducing new formulations that include added probiotics, vitamins and minerals. Vegan yogurt is not only a dairy alternative but also a functional food, offering various health benefits. The market is expected to continue expanding as consumer preferences evolve toward more sustainable and health-conscious food choices.
The rising demand for vegan desserts, including yogurt, is fueled by a variety of factors, including lactose intolerance, dairy allergies and the desire for lower-calorie, lower-fat or dairy-free options. Lactose intolerance disorder is relatively very common, affecting millions of people in US alone. According to the World Population Review, lactose intolerance (% of the population) is 36% in US as of 2024, creating the need for vegan options driving the market dominance.
Dynamics
Rising Vegan Population
The global demand for vegan yogurt is growing due to rising health consciousness and the need for lactose-free alternatives. With increasing awareness of the negative health impacts of saturated fats and additives, many consumers are turning to plant-based options. Vegan yogurt, made from ingredients like almonds, soy and coconut, offers a healthier, dairy-free solution. The vegan population is also on the rise. According to NCBI, there are Approximately 88 Million vegans in the World.
Additionally, lactose intolerance is common in ethnic groups such as African Americans, Asian Americans and Hispanic/Latinos, with up to 100% of East Asians affected, compared to just 5% in Northern Europe. Vegan yogurt is also gaining popularity for its digestive health benefits, as it often contains probiotics. The growing awareness of digestive wellness, combined with the increasing number of people seeking lactose-free and plant-based foods, positions vegan yogurt as a key player in the global market.
Innovation and Product Variety
As demand for plant-based options rises, yogurt makers are increasingly focused on improving the taste, texture and nutritional profiles of their products. Advances in fermentation techniques and the use of diverse plant bases such as oats, almonds and coconuts have led to vegan yogurts that closely mimic the creamy texture and flavor of traditional dairy yogurt. These innovations make plant-based yogurts more appealing to a broader consumer base, particularly those seeking dairy-free yet satisfying alternatives.
Additionally, vegan yogurt products are being fortified with essential nutrients like calcium, vitamin D and vitamin B12, commonly found in dairy-based products, to meet the nutritional needs of consumers. Some brands are also adding functional ingredients like fiber, protein and superfoods to cater to health-conscious buyers. For instance, The Coconut Collab, a UK-based dairy-free yogurt company, launched a high-protein product Protein Yog in July 2024.
The product is made from coconut cream, coconut water and almond and soy proteins. With 10g of protein per serving, this product, developed over four years, provides a delicious plant-based protein option, further expanding the appeal of vegan yogurt to those looking for both taste and nutritional benefits. Innovation in flavor, texture and nutritional fortification is driving the vegan yogurt market by making plant-based options more appealing, functional and nutritionally competitive with dairy alternatives.
High Production Costs and Price Sensitivity
The high production cost of vegan yogurt is driven by the expense of plant-based ingredients such as almond, coconut, cashew and oat milk. These ingredients are generally more costly than their dairy counterparts, making the production of vegan yogurt more expensive. Additionally, producing plant-based yogurt requires specialized manufacturing processes and equipment to replicate the texture, taste and nutritional profile of traditional yogurt. These factors combine to increase operational costs.
This premium pricing poses a significant challenge, particularly in price-sensitive markets or during economic downturns when consumers may prioritize more affordable food options. In developing regions, where income levels are lower and price sensitivity is higher, the elevated cost of vegan yogurt can limit its market penetration. As a result, the higher price point may discourage wider adoption, especially when consumers are faced with the option of more affordable dairy alternatives.
The global vegan yogurt market is segmented based on source, type, flavor, distribution channel and region.
Rising Consumer Demand for Nutritious Products
The global vegan yogurt market is segmented based on type into fortified and non-fortified. Fortified vegan yogurt has become a dominant force due to rising consumer demand for plant-based, nutritious alternatives to dairy. These products offer enhanced nutritional profiles, with added protein, fiber, vitamins and probiotics, meeting the needs of health-conscious consumers and those with dietary restrictions like lactose intolerance or veganism.
For instance, Nature's Fynd's launch of Fy Yogurt in January 2024, represents a breakthrough in fortified vegan yogurt. Made with Fy, a sustainable fungi protein, this dairy-free yogurt is available in flavors like strawberry, peach and vanilla and provides 8 grams of protein, 4 grams of fiber and live active cultures per serving. It not only delivers a creamy texture but also offers a rich nutrient profile, aligning with consumer preferences for both taste and health benefits in plant-based alternatives.
Rising Vegan Population in North America
North America has emerged as a dominant force in the vegan yogurt market, driven by an increasing awareness of health and wellness among consumers. With 4% of US population identifying as vegan and 10% considering themselves either vegetarian or vegan according to the Animal Health Foundation, there is a substantial and growing consumer base actively seeking plant-based alternatives.
The shift is not limited to vegans alone, as the broader trend toward plant-based eating continues to gain traction, with a 6.6% increase in plant-based food sales in 2022 underscoring the growing mainstream appeal of these products. As consumer interest in plant-based options intensifies, North America is leading the charge in vegan yogurt innovation, setting the stage for continued growth in the market.
The major global players in the market include General Mills, Inc., The Hain Celestial Group, Danone S.A., The Coconut Collaborative Ltd, Kite Hill, G.T.'s Living Foods LLC, Nancy's Probiotic Foods, COYO Pty Ltd, KaTech Ingredient Solutions GmbH and Drums Food International Private Limited.
Russia-Ukraine War Impact
The Russia-Ukraine war disrupted the supply chains of the market, particularly in the sourcing of key ingredients. The conflict has also led to higher production costs due to rising energy prices and inflation, which resulted in increased retail prices for plant-based products. These cost pressures, combined with economic uncertainty, dampen consumer spending on premium products like vegan yogurt in certain markets.
While challenges like supply chain disruptions and rising costs pose short-term hurdles, the vegan yogurt market continues to show resilience. The war has heightened awareness of sustainability and ethical consumption, potentially boosting demand for plant-based alternatives as consumers seek healthier and environmentally friendly options. Growing consumer interest in plant-based diets, driven by health and sustainability concerns, remains a key driver of market expansion, particularly in Western markets.
The global vegan yogurt market report would provide approximately 62 tables, 54 figures and 203 pages.
Target Audience 2024
LIST NOT EXHAUSTIVE