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商品編碼

1560901

日本後生元食品補充品市場 - 2024-2027

Japan Postbiotics Food Supplements Market - 2024-2027

出版日期: 2024年09月23日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

報告概述

2023年，日本後生元食品補充劑市場價值為30.225萬美元，預計到2027年將達到48.404萬美元，在預測期內（2024-2027年）複合年成長率為12.6%。

在日本，文化非常重視健康和飲食習慣，味噌和納豆等傳統發酵食品在飲食中扮演重要角色。這一歷史背景促進了人們對腸道健康益處的基本了解。隨著消費者尋求先進的解決方案來增強消化健康，後生元作為一個較新的概念開始受到關注。

隨著製造商探索各種配方和輸送方法，後生元市場正在見證創新。後生元正在被整合到膳食補充劑和功能性食品中，一些公司開發了先進的配方來迎合注重健康的消費者。例如，2023 年 8 月，東京公司 Kirin 推出了低熱量版本的免疫保健後生元飲料，將熱量減少了 50%。新配方旨在吸引注重健康的消費者，同時保持相同的口味。

市場促進因素

人們對後生元的認知不斷提高

日本長期以來一直重視飲食健康，尤其是味噌、納豆和泡菜等傳統發酵食品，這些食品以其益生菌特性而聞名。這段歷史背景為提高腸道健康意識奠定了基礎。最近，這種認知已擴大到不僅包括益生菌，還包括後生元，人們越來越認知到它們具有潛在的健康益處。

後生元在嬰兒營養、護膚和體重管理等領域越來越受歡迎，進一步擴大了其市場範圍。這種日益成長的興趣正在推動創新和產品開發，促進後生元市場的快速擴張。 2024 年 6 月，日本和田鈣製藥推出了一種新的功能聲稱食品 (FFC)，旨在支持老年人的骨骼和免疫健康。它含有麒麟的乳酸乳球菌菌株藥物（LC-血漿）和麥芽糖酸鈣。

可支配所得增加

隨著可支配收入的增加，日本消費者不僅更加重視健康，更願意投資於具有特定健康益處的產品。後生元作為一種新穎且先進的補充劑類別，擴大被視為對於那些希望增強腸道健康和整體福祉的人來說是一項值得的投資。

此外，根據經濟合作暨發展組織（OECD）稱，在日本，家庭人均淨調整後可支配收入為每年28,872美元，低於OECD平均每年30,490美元。在就業方面，日本15歲至64歲的人口中約有77%擁有有酬工作，高於經合組織66%的就業平均水準。約 84% 的男性從事有薪工作，而女性的比例為 71%。在日本，長時間從事有薪工作的員工數量比經合組織平均的 10% 還要多。

隨著可支配收入的增加，人們的生活方式也相應地轉向強調健康和自我保健的生活方式。日本消費者擴大尋找支持長期健康的產品，包括增強腸道健康和整體身體功能的產品。後生元能夠提供有針對性的健康益處並符合這些健康趨勢，擴大出現在健康計劃和健康意識生活方式中。

市場限制

產品供應有限

後生元是補充劑行業中相對較新的類別，與益生菌和益生元等成熟產品相比，其在日本的市場滲透率仍然有限。許多消費者習慣在商店裡看到各種各樣的益生菌和益生元選擇，從日常補充劑到功能性食品和飲料。相比之下，後生元尚未達到相同程度的可見性或可用性。

此外，日本保健品的經銷網路高度發達，但主要集中於已確定消費者需求的產品。然而，後生元可能不會廣泛分佈，特別是在傳統零售環境中，貨架空間競爭激烈，並且通常以熟悉的高需求產品為主。缺乏廣泛的分佈可能會限制消費者接觸後生元選擇。

In Japan, there is a strong cultural emphasis on health and dietary practices, with traditional fermented foods like miso and natto playing a significant role in the diet. This historical context has fostered a foundational understanding of the benefits of gut health. Postbiotics, being a newer concept, are beginning to gain traction as consumers seek advanced solutions to enhance their digestive health.

The postbiotic market is witnessing innovation as manufacturers explore various formulations and delivery methods. Postbiotics are being integrated into dietary supplements and functional foods, with some companies developing advanced formulations to cater to health-conscious consumers. For instance, in August 2023, Kirin, a Tokyo-based company, launched a lower-calorie version of its immune care postbiotic drink, reducing calories by 50%. The new formula aims to appeal to health-conscious consumers while maintaining the same taste.

Market Drivers

Rising Awareness of Postbiotics

Japan has a long-standing cultural emphasis on dietary health, particularly through traditional fermented foods like miso, natto, and pickles, which are known for their probiotic properties. This historical context has created a foundation for a heightened awareness of gut health. Recently, this awareness has expanded to include not only probiotics but also postbiotics, which are becoming increasingly recognized for their potential health benefits.

Postbiotics are gaining popularity in sectors like infant nutrition, skincare, and weight management, further expanding their market reach. This growing interest is fueling innovation and product development, contributing to the rapid expansion of the postbiotics market. In June 2024, Japan's Wada Calcium Pharmaceutical launched a new Foods with Function Claims (FFC) targeted at supporting bone and immune health in older adults. It has Kirin's Lactococcus lactis strain pharma (LC-plasma) and calcium maltobionate.

Rising Disposable Incomes

With more disposable income, Japanese consumers are not only more health-conscious but also more willing to invest in products that promise specific health benefits. Postbiotics, as a novel and advanced category of supplements, are increasingly seen as a worthwhile investment for those looking to enhance gut health and overall well-being.

Moreover, according to Organization for Economic Cooperation and Development (OECD), stated that, in Japan, the average household net-adjusted disposable income per capita is USD 28 872 a year, less than the OECD average of USD 30 490 a year. In terms of employment, about 77% of people aged 15 to 64 in Japan have a paid job, above the OECD employment average of 66%. Some 84% of men are in paid work, compared with 71% of women. In Japan, more employees work very long hours in paid work than the OECD average of 10%.

As disposable incomes rise, there is a corresponding shift towards a lifestyle that emphasizes wellness and self-care. Japanese consumers are increasingly seeking out products that support long-term health, including those that enhance gut health and overall bodily function. Postbiotics, which offer targeted health benefits and align with these wellness trends, are increasingly featured in wellness programs and health-conscious lifestyles.

Market Restraints

Limited Product Availability

Postbiotics are a relatively new category in the supplement industry, and their market penetration in Japan remains limited compared to well-established products like probiotics and prebiotics. Many consumers are accustomed to seeing a wide variety of probiotic and prebiotic options in stores, from daily supplements to functional foods and beverages. In contrast, postbiotics have not yet achieved the same level of visibility or availability.

Additionally, the distribution networks for health supplements in Japan are highly developed, but they are predominantly focused on products with established consumer demand. Postbiotics, however, may not be widely distributed, especially in traditional retail settings where shelf space is competitive and often dominated by familiar, high-demand products. The lack of extensive distribution can limit consumer exposure to postbiotic options.

Segment Analysis

The Japan postbiotic food supplement market is segmented based on product, application, distribution channel, and type.

Rising Emphasis on Gut Health

In Japan, the postbiotic supplement market is experiencing notable growth, with gut health playing a significant role. This trend is driven by increasing consumer awareness of the benefits of gut health for overall well-being, including immunity, digestion, and mental health. Postbiotics, which are the byproducts of probiotic activity, have gained attention for their potential to enhance gut health without the need for live bacteria.

Japan's aging population is particularly interested in gut health, as it is closely linked to longevity and disease prevention. Additionally, the Japanese market values science-backed, functional foods and supplements, making postbiotics an appealing option. The demand for gut health supplements is further fueled by the rising interest in preventive healthcare, convenience in supplement form, and the integration of traditional Japanese dietary habits with modern scientific advancements.

Sustainability Analysis

As awareness of the environmental impact of food production increases, manufacturers are focusing on sustainable sourcing of raw materials, prioritizing natural and organic ingredients. The fermentation processes used to produce postbiotics often generate less waste compared to traditional supplement manufacturing, contributing to a lower carbon footprint.

Additionally, many companies are adopting eco-friendly packaging solutions to minimize plastic use and enhance recyclability. The emphasis on transparency and traceability in the supply chain is also gaining traction, as consumers seek products that align with their values. Furthermore, Japan's regulatory framework encourages the development of sustainable practices within the food and supplement industry, promoting innovation in eco-friendly technologies.

Unmet Needs

One of the primary unmet needs in the Japanese postbiotic food supplement market is the lack of widespread consumer awareness and understanding of postbiotics. While probiotics and prebiotics are relatively well-known, postbiotics remain less familiar to many consumers. There is a need for more comprehensive educational efforts to explain what postbiotics are, their unique benefits, and how they differ from probiotics and prebiotics.

The postbiotic market in Japan is still in its nascent stages, and there is a relative scarcity of robust scientific research and clinical evidence supporting the health benefits of postbiotics. Many consumers and healthcare professionals rely heavily on scientific validation when considering new supplements.

Market Competitive Landscape

The major players in the market include CUMEC and Kirin Holdings Company, Limited.

By Product

Powder Postbiotics

Capsule/Tablet Postbiotics

Others

By Application

Digestive Health

Immune Support

Skin Health

Weight Management

Others

By Distribution Channel

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Others

By Type

Short-Chain Fatty Acids

Tributyrin

Others

Key Developments

In May 2024, Mars City Design and Innovation Labo Tokyo partnered to create a superfood supplement for space as part of the Astrobiome Space Project, focusing on space medicine and culinary innovations for future space travel. Their new postbiotic metabolite supplement draws inspiration from Japan's centenarian population, aiming to enhance health and longevity in challenging environments.

Why Purchase the Report?

To visualize the Japan postbiotic food supplement market segmentation based on product, application, distribution channel, and type as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Japan postbiotic food supplement market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Japan postbiotic food supplement report would provide approximately 18 tables, 27 figures and 180 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Application
3.3. Snippet by Distribution Channel
3.4. Snippet by Type

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Awareness of Postbiotics
  - 4.1.1.2. Rising Disposable Incomes
- 4.1.2. Restraints
  - 4.1.2.1. Limited Product Availability
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Product

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 6.1.2. Market Attractiveness Index, By Product
6.2. Powder Postbiotics*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Capsule/Tablet Postbiotics
6.4. Others

7. By Application

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 7.1.2. Market Attractiveness Index, By Application
7.2. Digestive Health*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Immune Support
7.4. Skin Health
7.5. Weight Management
7.6. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets/Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Pharmacies and Drug Stores
8.4. Convenience Stores
8.5. Online Retailers
8.6. Other Distribution Channels

9. By Type

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.1.2. Market Attractiveness Index, By Type
9.2. Short-Chain Fatty Acids*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Tributyrin
9.4. Others

10. Sustainability Analysis

10.1. Environmental Analysis
10.2. Economic Analysis
10.3. Governance Analysis

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. CUMEC*
- 12.1.1. Company Overview
- 12.1.2. Type Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Kirin Holdings Company, Limited (*LIST NOT EXHAUSTIVE)