市場調查報告書
商品編碼
1560896
日本益生菌食品補充品市場 - 2024-2027Japan Probiotic Food Supplements Market - 2024-2027 |
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報告概述
日本益生菌食品補充品市場2023年的價值為4.6532億美元,預計2027年將達到6.8686億美元,在預測期內(2024-2027年)複合年成長率為10.42%。
益生菌食品補充劑市場的主要驅動力之一是日本消費者健康意識的不斷增強。這種趨勢在年輕一代中尤其明顯,他們對膳食補充劑及其潛在益處更加了解。除了與年齡相關的因素外,人們對天然和有機成分的日益偏好也重塑了日本益生菌食品補充劑的模式。
益生菌補充劑在腸道健康之外的日益廣泛應用是日本益生菌食品補充劑市場的一個重要趨勢,反映出人們對這些產品相關健康益處的更廣泛了解。 2024年6月,日本護膚集團資生堂旗下旗艦子品牌Ultimune宣布,其益生菌粉補充品將於7月1日上市。它含有益生菌菌株動物雙歧桿菌亞種,以及淺間漿果和醋栗果。
市場促進因素
更加關注心理健康
對心理健康的日益關注極大地推動了日本益生菌食品補充劑市場的發展。隨著人們對腸腦軸(腸道健康與心理健康之間的關聯)的認知不斷增強,日本消費者和醫療保健專業人士越來越認知到益生菌在控制壓力和改善情緒方面的潛在益處。益生菌正在被納入預防性健康策略,反映出文化向整體健康的轉變,將傳統做法與現代解決方案結合。
例如,Humanium Children NGO, 2023 表示,由於學業壓力、社會規範、霸凌和缺乏獨立性,日本青少年一直在經歷心理健康鬥爭。此外,日本還面臨著 20 歲以下人群自殺率上升的令人擔憂的趨勢。
日本的高壓力環境進一步激發了人們對益生菌補充劑的興趣,因為消費者尋求緩解壓力和改善心理健康的自然方法。產品配方的創新,包括益生菌與其他緩解壓力成分的結合,以及功能性食品和飲料的成長,促進了市場成長。
消化問題日益普遍
便秘、腸躁症 (IBS) 和腹脹等消化系統疾病在日本是常見問題,促使許多人尋求飲食干預。例如,便秘是一個值得注意的問題,相當一部分人經常經歷便秘。益生菌補充劑被宣傳為改善消化規律和整體腸道健康的天然解決方案,這與日本對自然療法和整體健康的重視是一致的。
此外,日本飲食傳統上富含味噌、納豆和泡菜等發酵食品,長期以來一直與消化健康有關。這種對益生菌和發酵產品的文化熟悉程度為現代益生菌補充劑的更大接受度和需求鋪平了道路。將益生菌融入日常飲食習慣被視為這些傳統做法的延續,使其成為注重健康的日本消費者的熱門選擇。
市場限制
對安全性和副作用的擔憂
對安全性和副作用的擔憂極大地影響了日本益生菌食品補充劑的接受度和監管。儘管益生菌的健康益處已得到廣泛認可,但消費者和監管機構對其使用仍持謹慎態度。這種謹慎態度很大程度上是由於潛在的不良反應以及缺乏強力的臨床證據來支持製造商的主張。
其中一個主要問題是與益生菌消費相關的不良反應風險。有些人可能會出現胃腸道問題,例如腹脹、脹氣和腹瀉,特別是如果他們攝取高劑量或不習慣益生菌。在嚴重的情況下,有通報免疫功能低下的個體受到感染,導致住院治療。
例如,一項案例研究強調了一名免疫功能低下的患者因乳酸菌益生菌而發生嚴重感染,強調了潛在的風險。此類事件導致醫療保健專業人員和消費者普遍持懷疑態度,他們可能會優先考慮謹慎而不是潛在的好處。因此,許多日本人仍然猶豫是否將這些補充劑納入飲食中,這限制了市場的成長。
細分市場分析
日本益生菌食品補充劑市場根據成分、劑量、應用、年齡和配銷通路進行細分。
提高腸道健康意識
由於優先考慮消化健康的根深蒂固的文化和飲食習慣,胃腸健康在日本益生菌補充劑市場中佔有重要佔有率。人們越來越認知到腸道微生物組在整體健康(包括免疫功能、心理健康和慢性病預防)中的作用,進一步推動了益生菌補充劑的需求。這種對美食健康的關注與日本人口老化一致,日本擴大尋求預防性健康措施來維持生活品質。
製造商正在開發用於幫助腸道健康的創新產品,以滿足對益生菌補充劑不斷成長的需求。例如,2020 年 6 月,Yakult Japan 推出了其首款耐儲存益生菌補充劑,該小袋含有其兩種獨家益生菌菌株:乳酸菌和雙歧桿菌。這種補充劑用於幫助平衡腸道菌叢。
永續性分析
隨著公司越來越關注環保的採購、包裝和生產實踐,永續性正在成為該行業的關鍵考慮因素。來自當地和有機成分的益生菌補充劑越來越受歡迎,這與日本對自然和整體健康解決方案的強烈文化重視相一致。
品牌也正在探索可生物分解的包裝方案,以減少對環境的影響。日本益生菌補充劑公司Yakult 致力於透過基於2021 年3 月確定的實質主題的企業社會責任舉措來實現永續發展的社會。廣泛趨勢。
未滿足的需求
日本消費者擴大尋求個人化的健康解決方案。目前的益生菌補充劑通常提供一刀切的方法,但人們對基於遺傳、生活方式或健康狀況因素的個人需求量身定做的產品的需求不斷成長。需要經過驗證的功效的益生菌補充劑,可以透過強力的臨床研究證明其對健康的益處。
儘管益生菌很受歡迎,但市場上的許多產品缺乏令人信服的證據來證明其特定的健康益處。日本市場主要以含有有限菌株的益生菌補充劑為特色。消費者可能會受益於針對不同健康問題(例如免疫力、心理健康或代謝健康)的更廣泛的菌株。
市場競爭格局
該市場的主要參與者包括四葉日本、森永乳業有限公司、日本開菲爾有限公司、養樂多本社有限公司、DHC公司、若本製藥有限公司和三得利控股有限公司。
乳酸菌
鏈球菌屬
雙歧桿菌
其他
藥片
膠囊
液體
粉末
其他
咀嚼片和軟糖
軟膠囊
其他
腸胃健康
腸道微生物群/微生物組平衡
消化
便秘
腹脹
腹瀉
腸漏
發炎
免疫系統
其他
麩質敏感性
腹痛
胃食道逆流症/幽門螺旋桿菌
抗生素相關腹瀉/抗生素後治療
腸道菌叢/腸道微生物組恢復
其他
陰道健康
泌尿道健康
腎結石
泌尿道感染
其他
口腔健康
抗/健康老化
過敏/氣喘
骨骼與關節健康
骨關節炎
骨質疏鬆症/礦物質骨密度低
發炎
大腦/心理健康
睡覺
認知
情緒
沮喪
重點
心血管健康
循環
減少能量/疲勞
代謝症候群/血糖
肝臟健康
活力
免疫/呼吸道感染
營養吸收
皮膚-頭髮-指甲
異位性皮膚炎和濕疹
粉刺
酒渣
頭髮生長/掉髮
皮膚微生物群
其他
運動的
女性健康
生育能力
停經
懷孕
多囊性卵巢症候群
陰道健康與健康 陰道微生物組
陰道感染 (Bv/Vvc)
懷孕結果
其他
男性健康與男性生育能力
體重管理
兒科健康
絞痛
便秘
逆流
異位性皮膚炎
其他
其他
嬰兒
孩子們
成年人
老年人
按分銷管道
超市/大賣場
藥局和藥局
便利商店
網路零售商
其他分銷管道
2020 年 6 月,Yakult Japan 推出了首款耐儲存益生菌補充劑,標誌著益生菌市場的重大創新。本產品採用方便的小袋形式,含有兩種養樂多獨有的益生菌菌株。
根據成分、劑量、應用、年齡和配銷通路可視化日本益生菌食品補充劑市場細分,並了解關鍵商業資產和參與者。
透過分析趨勢和共同開發來識別商業機會。
Excel資料表包含日本益生菌食品補充劑市場各個細分市場的大量資料點。
PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。
產品映射以 Excel 形式提供,包含所有主要參與者的關鍵產品。
日本益生菌食品補充劑報告將提供約 36 個表格、57 張圖表和 210 頁。
2024 年目標受眾
製造商/買家
產業投資者/投資銀行家
研究專業人員
新興公司
Report Overview
The Japan probiotic food supplement market recorded a value of US$ 465.32 million in 2023 and is expected to reach a value of US$ 686.86 million in 2027, growing at a CAGR of 10.42% during the forecast period (2024-2027).
One of the key drivers of the probiotic food supplement market is the growing health consciousness among Japanese consumers. This trend is particularly pronounced among younger generations, who are more informed about dietary supplements and their potential benefits. In addition to age-related factors, the increasing preference for natural and organic ingredients has reshaped the probiotic food supplement landscape in Japan.
The growing application of probiotic supplements beyond gut health is a significant trend in the Japanese probiotics food supplement market, reflecting a broader understanding of the health benefits associated with these products. In June 2024, Ultimune, a flagship sub-brand of the Japanese skincare conglomerate Shiseido, announced that its probiotic powder supplement was set for launch on July 1. The powder is designed to help the skin repair and strengthen from the inside out. It contains the probiotic strain Bifidobacterium animalis subsp., as well as Asama Berry and Amla Fruit.
Market Drivers
Increased Focus on Mental Health
The increased focus on mental health is significantly driving the probiotic food supplement market in Japan. As awareness grows about the gut-brain axis-the connection between gut health and mental well-being-Japanese consumers and healthcare professionals are increasingly recognizing the potential benefits of probiotics for managing stress and enhancing mood. Probiotics are being integrated into preventive health strategies, reflecting a cultural shift towards holistic health that combines traditional practices with modern solutions.
For instance, Humanium Children NGO, 2023, stated that the youth in Japan have been experiencing mental health struggles due to academic pressure, social norms, bullying, and a lack of independence. Moreover, Japan also faces a concerning trend with increasing suicide rates among those under 20. Unfortunately, the stigma surrounding mental health in Japan and a cultural reluctance to seek help only exacerbate the problem.
The high-stress environment in Japan further fuels interest in probiotic supplements, as consumers seek natural ways to alleviate stress and improve mental health. Innovations in product formulations, including probiotics combined with other stress-relief ingredients, and the growth of functional foods and beverages enhance market growth.
Growing Prevalence of Digestive Issues
Digestive disorders such as constipation, irritable bowel syndrome (IBS), and bloating are common concerns in Japan, prompting many individuals to seek dietary interventions. For instance, constipation is a notable issue, with a substantial percentage of the population experiencing it regularly. Probiotic supplements are marketed as a natural solution to improve digestive regularity and overall gut health, which aligns with the Japanese emphasis on natural remedies and holistic wellness.
Additionally, the Japanese diet, traditionally rich in fermented foods like miso, natto, and pickled vegetables, has long been associated with digestive health. This cultural familiarity with probiotics and fermented products has paved the way for greater acceptance and demand for modern probiotic supplements. The integration of probiotics into everyday dietary habits is seen as a continuation of these traditional practices, making them a popular choice among health-conscious Japanese consumers.
Market Restraints
Concerns Over Safety and Side Effects
Concerns over safety and side effects significantly impact the acceptance and regulation of probiotic food supplements in Japan. While the health benefits of probiotics are widely acknowledged, there remains a cautious approach among consumers and regulatory bodies regarding their use. This caution is largely driven by potential adverse effects and a lack of robust clinical evidence to support the claims made by manufacturers.
One major concern is the risk of adverse reactions associated with probiotic consumption. Some individuals may experience gastrointestinal issues such as bloating, gas, and diarrhea, especially if they consume high doses or are not accustomed to probiotics. In severe cases, there have been reports of infections in immunocompromised individuals, leading to hospitalizations.
For instance, a case study highlighted an immunocompromised patient who developed a serious infection due to Lactobacillus probiotics, underscoring the potential risks. Such incidents contribute to a general skepticism among healthcare professionals and consumers, who may prioritize caution over potential benefits. As a result, many people in Japan remain hesitant to incorporate these supplements into their diets, limiting the market's growth.
Market Segment Analysis
The Japan probiotic food supplement market is segmented based on ingredient, dosage, application, age, and distribution channel.
Rising Gut Health Awareness
Gastrointestinal health holds a significant share in the Japanese probiotic supplement market due to the deep-rooted cultural and dietary practices that prioritize digestive well-being. The increasing awareness of the gut microbiome's role in overall health, including immune function, mental health, and chronic disease prevention, has further propelled the demand for probiotic supplements. This focus on gastronomy health aligns with Japan's aging population, which is increasingly seeking preventive health measures to maintain quality of life.
Manufacturers are developing innovative products that are used to aid in gut health, to meet the growing demand for probiotic supplements. For instance, In June 2020, Yakult Japan, unveiled its first shelf-stable probiotic supplement, a sachet containing two of its exclusive probiotic strains, its lactic acid bacteria and bifidobacteria. This supplement is used to help balance gut flora.
Sustainability Analysis
Sustainability is emerging as a key consideration in this sector, with companies increasingly focusing on eco-friendly sourcing, packaging, and production practices. Probiotic supplements derived from local and organic ingredients are gaining traction, aligning with Japan's strong cultural emphasis on natural and holistic health solutions.
Brands are also exploring biodegradable packaging options to reduce environmental impact. Yakult, a Japanese probiotic supplement company, focuses on achieving a sustainable society through CSR initiatives based on material themes identified in March 2021. This aligns with the broader trend in Japan's probiotic supplement market towards eco-friendly and socially responsible practices.
Unmet Needs
Japanese consumers are increasingly seeking personalized health solutions. Current probiotic supplements often provide a one-size-fits-all approach, but there's a growing demand for products tailored to individual needs based on genetic, lifestyle, or health condition factors. There is a need for probiotic supplements with proven efficacy that can demonstrate their health benefits through robust clinical research.
Despite the popularity of probiotics, many products on the market lack convincing evidence regarding their specific health benefits. The Japanese market predominantly features probiotic supplements with a limited range of bacterial strains. Consumers might benefit from a broader array of strains that target different health issues, such as immunity, mental health, or metabolic health.
Market Competitive Landscape
The major players in the market include Yotsuba Japan, MORINAGA MILK INDUSTRY CO., LTD., Nihon kefir Co., Ltd., Yakult Honsha Co., Ltd., DHC Corporation, WAKAMOTO PHARMACEUTICAL CO., LTD., and Suntory Holdings Limited.
Lactobacillus
Streptococcus
Bifidobacterium
Others
Tablet
Capsules
Liquid
Powder
Others
Chewables & Gummies
Soft Gels
Others
Gastrointestinal Health
Gut Microbiota/Microbiome Balance
Digestion
Constipation
Bloating
Diarrhea
Leaky Gut
Inflammation
Immune System
Others
Gluten sensitivity
Abdominal Pain
GERD/Helicobacter pylori
Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
Gut Flora/Gut Microbiome Restoration
Others
Vaginal Health
Urinary Tract Health
Kidney Stones
UTIs
Others
Oral Health
Anti/Healthy Ageing
Allergies/Asthma
Bone & Joint Health
Osteoarthritis
Osteoporosis/Low Mineral Bone Density
Inflammation
Brain/Mental Health
Sleep
Cognition
Mood
Depression
Focus
Cardiovascular Health
Circulation
Energy/Fatigue Reduction
Metabolic Syndrome/Blood Glucose
Liver Health
Energy
Immunity/Respiratory Infections
Nutrient Absorption
Skin-Hair-Nails
Atopic Dermatitis & Eczema
Acne
Rosacea
Hair Growth/Hair Loss
Skin Microbiome
Others
Sports
Women's Health
Fertility
Menopause
Pregnancy
Pcos
Vaginal Health & Health Vaginal Microbiome
Vaginal Infections (Bv/Vvc)
Pregnancy Outcomes
Others
Men's Health & Men's Fertility
Weight Management
Pediatric Health
Colic
Constipation
Regurgitation
Atopic Dermatitis
Others
Others
Infant
Children
Adults
Seniors
By Distribution Channels
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Convenience Stores
Online Retailers
Other Distribution Channels
In June 2020, Yakult Japan introduced its first-ever shelf-stable probiotic supplement, marking a significant innovation in the probiotic market. The product comes in the form of a convenient sachet, containing two of Yakult's exclusive probiotic strains.
To visualize the Japan probiotic food supplement market segmentation based on ingredient, dosage, application, age, and distribution channel, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Japan probiotic food supplement market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The Japan probiotic food supplement report would provide approximately 36 tables, 57 figures and 210 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies