市場調查報告書
商品編碼
1560866
全球零售業市場 - 2024 - 2031Global Retail Industry Market - 2024 - 2031 |
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報告概述
2023年全球零售業市場規模達286,803億美元,預估至2031年將達515,547億美元,2024-2031年預測期間複合年成長率為7.7%。
在技術進步和消費者偏好轉變的推動下,零售業正在經歷重大轉型。全通路零售的興起是這一轉變的核心,它整合了實體店、電子商務和行動平台,提供無縫、個人化的購物體驗。零售商正在利用先進的資料和技術來確保所有管道的一致參與,透過客製化服務提高客戶忠誠度。
技術整合正在推動零售業轉型,而人工智慧和機器學習是這項轉變的核心。這些技術透過分析大量資料提供預測性見解,從而完善庫存管理、行銷策略和客戶體驗。人工智慧驅動的個人化透過根據個人購買和瀏覽歷史推薦產品來增強參與度。此外,行動商務的興起需要對行動最佳化解決方案和基於位置的行銷進行投資,以滿足消費者對智慧型手機交易的偏好。
2023 年 6 月在多倫多舉行的 RCC STORE 會議的主要趨勢凸顯了產業向電子商務和全通路策略的重大轉變,以及人工智慧、AR 和 VR 等先進技術的採用。零售商擴大利用資料分析來提供個人化的購物體驗,同時滿足對永續發展和道德實踐日益成長的需求。 Z 世代的影響力推動了數位創新和獨特店內體驗之間平衡的需求。
市場趨勢
電子商務和混合體驗日益普及
電子商務急劇成長,很大程度上是由於消費者對便利性和可訪問性不斷變化的需求。 COVID-19 大流行加速了這一轉變,推動了線上交易的增加。包括行動應用程式和高級資料分析在內的技術創新透過個人化推薦和高效流程最佳化了數位購物體驗。此外,電子商務平台使企業能夠克服地理限制,促進進入全球市場。
人們對行動裝置購物的日益依賴導致了行動商務(m-commerce)的激增。零售商正在最佳化其網站和應用程式以供行動使用,重點是簡化小螢幕上的購物體驗。行動支付、行動優先促銷和基於位置的行銷等功能對於利用這一趨勢變得至關重要。
將購物功能整合到社群媒體平台中開創了零售業的新領域。社群商務利用 Instagram、TikTok 和 Facebook 等平台,讓用戶直接在應用程式內發現和購買產品。這一趨勢模糊了社交互動和購物之間的界限,為零售商提供了直接接觸參與受眾的管道和新的收入來源。
隨著消費者尋求方便、靈活的購物選擇,網路購買、店內取貨 (BOPIS) 模式越來越受歡迎。該方法允許客戶在線購物並在附近的商店提貨,結合了電子商務和實體零售的優勢。 BOPIS 還透過利用店內庫存來完成線上訂單,幫助零售商最佳化庫存管理。
對永續發展和道德消費主義的需求不斷成長
對永續性和道德實踐的日益關注反映了消費者優先事項的轉變,人們對影響購買決策的環境和社會影響的認知不斷增強。零售商正在透過整合永續營運來適應,例如最大限度地減少碳足跡和採購道德生產的商品。與消費者價值觀的一致不僅提高了客戶忠誠度,而且隨著永續產品需求的成長,也開闢了新的市場機會。
由於傳統零售面臨商店關閉和數位競爭等破壞,永續零售已成為關鍵的差異化因素。該方法強調環保材料和公平貿易,符合氣候變遷意識驅動的不斷成長的消費者需求。數據顯示,71% 的高階主管優先考慮永續發展,44% 的消費者青睞致力於這些原則的品牌。
儘管最近面臨經濟挑戰,但永續零售業仍表現出韌性,其特點是對環保包裝的大量投資和透明度的提高。零售商順應這些永續發展趨勢,不僅可以滿足不斷變化的消費者期望,還可以提高營運效率並培養品牌忠誠度。透過採用永續實踐,零售商可以在不斷變化的市場格局中確保競爭優勢,確保長期成功和成長。
供應鏈中斷
供應鏈中斷對零售業產生了重大影響,表現為嚴重的物流瓶頸、成本增加和營運限制。全球供應鏈受到港口堵塞、卡車司機短缺和蘇伊士運河堵塞等不可預見事件的困擾,導致嚴重延誤和運輸成本上升,侵蝕利潤率並導致庫存短缺。
勞動力短缺進一步加劇了零售業務的緊張,迫使許多零售商減少營業時間並面臨勞動成本增加的問題。這些調整增加了營運挑戰並提高了成本,影響了整體效率。零售商正在努力應對管理增加的成本和維持服務水準的雙重壓力,這影響了他們提供一致的客戶體驗的能力。
為了增強彈性,零售商必須利用先進的預測工具進行即時調整,整合內部和外部資料以實現全面的可視性,培養與利害關係人的協作關係,並採用技術來最佳化供應鏈。這些策略將使零售商能夠在日益動盪的市場環境中有效應對干擾、維持營運效率並保持競爭優勢。
細分市場分析
全球零售業市場根據產品、產業、配銷通路和地區進行細分。
對食品和雜貨的需求激增
食品雜貨業的食品和雜貨產品需求動態發生了顯著變化,反映了更廣泛的經濟和消費者行為趨勢。大流行後,在消費者偏好不斷變化和市場調整的推動下,該行業對食品和雜貨產品的需求大幅成長。
COVID-19 大流行最初激增了需求和利潤率,但現在已恢復到大流行前的水平。食品工業協會 (FMI) 的最新報告強調,同店銷售成長和利潤率下降,只有 38% 的食品零售商預計 2024 年銷售成長,只有 13% 預計淨利潤成長。這種回歸歸因於多種因素,包括通膨壓力和營運成本增加。
競爭環境加劇,超級購物中心和俱樂部商店和電子零售商等替代零售業態越來越受歡迎。儘管供應鏈問題和員工留任率有所改善,但超市仍在應對社會問題、竊盜和醫療成本上升等挑戰。作為回應,零售商正在投資促銷支出、自有品牌並擴大生鮮部門,以吸引和留住顧客。
市場地域佔有率
北美零售業需求不斷成長
北美零售業目前正經歷一個由幾個關鍵因素驅動的變革階段。這種轉變的特點是不斷變化的客戶行為、通貨膨脹導致的價格敏感度增加以及全球衝突的持續影響。因此,零售商正在應對複雜的環境,需要敏捷性和創新來保持競爭力。北美零售業的一個重要趨勢是越來越重視增強客戶體驗。
大約 80% 的行業領導者優先考慮旨在改善購物旅程的投資,而不是僅僅關注客戶獲取。根據《Trading Economics》2024 年 7 月的數據,北美零售業銷售額強勁成長,環比成長 1%,超過預期的 0.3% 增幅,創下 2023 年 1 月以來最顯著成長。零件經銷商的大幅成長所推動的,其中汽車和零件經銷商成長了3.6%,同時電子和電器商店成長了1.6%。
市場競爭格局
該市場的主要全球參與者包括沃爾瑪、好市多批發公司、亞馬遜公司、克羅格公司、家得寶、塔吉特品牌公司、沃爾格林博姿聯盟公司、阿爾迪、百思買和 MagSon。
俄羅斯-烏克蘭衝突嚴重擾亂了全球零售業,特別是供應鏈受阻和營運成本上升。小麥和葵花籽油等關鍵原料和大宗商品面臨嚴重供應中斷,運輸和物流也遭受嚴重挫折。這些中斷導致運輸成本增加和延誤,推高商品價格並加劇通膨壓力。因此,零售商面臨更大的財務壓力和獲利能力下降。
持續衝突導致的經濟不確定性和價格上漲極大地改變了消費者行為。隨著消費者優先考慮必需品和節能產品,零售商的可自由支配支出正在減少。這種轉變促使零售商實現供應鏈多元化,並調整策略以減輕相關風險。這場衝突的影響在歐洲市場尤其明顯,那裡的零售商由於依賴中斷的供應線而面臨挑戰。
服裝和鞋類
食品和雜貨產品
健康與美容
電子產品
家具
玩具
寵物護理
其他
有組織
無組織的
超市/大賣場
專賣店
百貨公司
便利商店
電子商務
其他
北美洲
我們
加拿大
墨西哥
歐洲
德國
英國
法國
義大利
西班牙
歐洲其他地區
南美洲
巴西
阿根廷
南美洲其他地區
亞太
中國
印度
日本
澳洲
亞太其他地區
中東和非洲
2024 年 6 月,Reliance Retail 在孟買和新孟買的部分地區啟動了一項試點計劃,以實現雜貨和快速消費品 (FMCG) 的即時配送。這項透過 JioMart 行動應用程式提供的新服務旨在隨著規模的擴大和整合更多商店,將送貨時間從長達 12 小時(有時甚至長達 3 天)縮短至 30-45 分鐘。
繼中國和墨西哥推出類似產品後,亞馬遜於 2023 年 6 月在印度推出了「全球商店」。新功能允許印度消費者從亞馬遜美國網站購買產品並以當地貨幣支付。該舉措旨在增強亞馬遜在印度蓬勃發展的電子商務市場的競爭力,該市場面臨 Flipkart 等本土企業的激烈競爭。
根據產品、行業、配銷通路和區域可視化全球零售業市場細分,並了解關鍵商業資產和參與者。
透過分析趨勢和共同開發來識別商業機會。
Excel資料表,包含零售業市場層級所有細分市場的大量資料點。
PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。
產品映射以 Excel 形式提供,包含所有主要參與者的關鍵產品。
全球零售業市場報告將提供約 62 個表格、60 個圖表和 219 頁。
2024 年目標受眾
製造商/買家
產業投資者/投資銀行家
研究專業人員
新興公司
Report Overview
Global Retail Industry Market reached US$ 28,680.3 billion in 2023 and is expected to reach US$ 51,554.7 billion by 2031, growing with a CAGR of 7.7% during the forecast period 2024-2031.
The retail sector is undergoing a major transformation, driven by technological advancements and shifting consumer preferences. The rise of omnichannel retailing is central to this shift, integrating physical stores, e-commerce and mobile platforms to offer seamless, personalized shopping experiences. Retailers are utilizing advanced data and technology to ensure consistent engagement across all channels, enhancing customer loyalty through tailored services.
Technological integration is driving retail transformation, with AI and machine learning central to this shift. The technologies provide predictive insights by analyzing extensive data, thus refining inventory management, marketing strategies and customer experiences. AI-driven personalization enhances engagement by recommending products based on individual purchasing and browsing history. Additionally, the rise of mobile commerce necessitates investments in mobile-optimized solutions and location-based marketing to cater to consumers' preferences for smartphone transactions.
Key trends from the June 2023 RCC STORE Conference in Toronto highlight a significant industry shift towards e-commerce and omnichannel strategies, alongside the adoption of advanced technologies such as AI, AR and VR. Retailers are increasingly utilizing data analytics to offer personalized shopping experiences while addressing the rising demand for sustainability and ethical practices. The influence of Gen Z is driving the need for a balance between digital innovation and distinctive in-store experiences.
Market Trends
Rising Popularity of E-commerce and Hybrid Experiences
E-commerce has surged dramatically, largely fueled by evolving consumer demands for convenience and accessibility. The COVID-19 pandemic has expedited this shift, driving increased online transactions. Technological innovations, including mobile apps and advanced data analytics, have optimized the digital shopping experience through personalized recommendations and efficient processes. Additionally, e-commerce platforms enable businesses to overcome geographical constraints, facilitating access to global markets.
The growing reliance on mobile devices for shopping has led to a surge in mobile commerce (m-commerce). Retailers are optimizing their websites and apps for mobile use, focusing on streamlining the shopping experience on smaller screens. Features such as mobile payments, mobile-first promotions and location-based marketing are becoming crucial for capitalizing on this trend.
The integration of shopping capabilities into social media platforms has introduced a new frontier in retail. Social commerce leverages platforms like Instagram, TikTok and Facebook to allow users to discover and purchase products directly within the app. The trend has blurred the lines between social interaction and shopping, providing retailers with direct access to engaged audiences and a new revenue stream.
The Buy Online, Pick Up In-Store (BOPIS) model is gaining traction as consumers seek convenient and flexible shopping options. The approach allows customers to make purchases online and pick them up at a nearby store, combining the benefits of e-commerce and brick-and-mortar retail. BOPIS also helps retailers optimize inventory management by utilizing in-store stock to fulfill online orders.
Growing Demand for Sustainability and Ethical Consumerism
The growing focus on sustainability and ethical practices reflects shifting consumer priorities, with increased awareness of environmental and social impacts influencing purchasing decisions. Retailers are adapting by integrating sustainable operations, such as minimizing carbon footprints and sourcing ethically produced goods. The alignment with consumer values not only enhances customer loyalty but also opens new market opportunities as demand for sustainable products rises.
As traditional retail faces disruptions such as store closures and digital competition, sustainable retail has become a key differentiator. The approach, which emphasizes eco-friendly materials and fair trade, aligns with rising consumer demand driven by climate change awareness. Data shows that 71% of executives prioritize sustainability and 44% of consumers favor brands committed to these principles.
Despite recent economic challenges, the sustainable retail sector demonstrates resilience, marked by substantial investments in eco-friendly packaging and enhanced transparency. Retailers aligning with these sustainability trends not only meet evolving consumer expectations but also achieve operational efficiencies and foster brand loyalty. By embracing sustainable practices, retailers can secure a competitive advantage in the evolving market landscape, ensuring long-term success and growth.
Supply Chain Disruptions
Supply chain disruptions have significantly impacted the retail sector, manifesting through severe logistical bottlenecks, increased costs and operational constraints. The global supply chain, plagued by port congestion, trucker shortages and unforeseen events such as the Suez Canal blockage, has led to substantial delays and elevated shipping costs, eroding profit margins and causing stock shortages.
Labor shortages have further strained retail operations, forcing many retailers to reduce store hours and face increased labor expenses. These adjustments have added to operational challenges and heightened costs, affecting overall efficiency. Retailers are grappling with the dual pressures of managing increased costs and maintaining service levels, impacting their ability to deliver consistent customer experiences.
To enhance resilience, retailers must leverage advanced forecasting tools for real-time adjustments, integrate internal and external data for comprehensive visibility, foster collaborative relationships with stakeholders and adopt technology for supply chain optimization. These strategies will enable retailers to navigate disruptions effectively, maintain operational efficiency and sustain competitive advantage in an increasingly volatile market environment.
Market Segment Analysis
The global retail industry market is segmented based on product, sector, distribution channel and region.
The Surging Demand for Food and Grocery Products
The grocery industry has experienced a notable shift in the demand dynamics for food and grocery products, reflecting broader economic and consumer behavior trends. Post-pandemic, the sector has seen a substantial surge in demand for food and grocery products, driven by evolving consumer preferences and market adjustments.
The COVID-19 pandemic initially spiked demand and profit margins, but these have now reverted to pre-pandemic levels. The latest report from The Food Industry Association (FMI) highlights a decline in same-store sales growth and profit margins, with only 38% of food retailers anticipating sales growth in 2024 and a mere 13% expecting net profit increases. The regression is attributed to a combination of factors, including inflationary pressures and increased operational costs.
The competitive environment has intensified, with supercenters and alternative retail formats such as club stores and e-tailers gaining traction. Despite improvements in supply chain issues and employee retention, supermarkets are contending with challenges such as societal concerns, theft and rising healthcare costs. As a response, retailers are investing in promotional spending, private brands and expanding fresh departments to attract and retain customers.
Market Geographical Share
Rising Demand for Retail Industry in North America
The North American retail industry is currently experiencing a transformative phase driven by several key factors. The shift is characterized by evolving customer behaviors, increased price sensitivity due to inflation and the ongoing impacts of global conflicts. As a result, retailers are navigating a complex landscape that demands agility and innovation to stay competitive. A significant trend in North American retail is the growing emphasis on enhancing customer experience.
Approximately 80% of industry leaders are prioritizing investments aimed at improving the shopping journey rather than focusing solely on customer acquisition. As per Trading Economics in July 2024, the North American retail industry experienced a robust surge in sales, with a notable 1% increase month-over-month, surpassing forecasts of a 0.3% gain and marking the most significant growth since January 2023. The performance is largely driven by substantial gains in motor vehicle and parts dealerships, which saw a 3.6% rise, alongside a 1.6% increase in electronics and appliance stores.
Market Competitive Landscape
The major global players in the market include Walmart, Costco Wholesale Corporation, Amazon.com, Inc., Kroger Co., Home Depot, Target Brands, Inc., Walgreens Boots Alliance, Inc., ALDI, Best Buy and MagSon.
The Russia-Ukraine conflict has profoundly disrupted the global retail sector, particularly by impeding supply chains and escalating operational costs. Critical raw materials and commodities, such as wheat and sunflower oil, have faced substantial supply interruptions, while transportation and logistics have suffered severe setbacks. The disruptions have led to increased shipping costs and delays, driving up goods prices and exacerbating inflationary pressures. Consequently, retailers are experiencing heightened financial strain and diminished profitability.
Economic uncertainties and rising prices, driven by ongoing conflicts, have significantly altered consumer behavior. Retailers are witnessing a reduction in discretionary spending as consumers prioritize essential goods and energy-efficient products. The shift has prompted retailers to diversify their supply chains and adjust strategies to mitigate associated risks. The conflict's ramifications are particularly pronounced in European markets, where retailers face challenges due to their reliance on disrupted supply lines.
Apparel & Footwear
Food and Grocery Products
Health & Beauty
Electronics
Furniture
Toys
Pet Care
Others
Organized
Unorganized
Supermarkets/Hypermarkets
Specialty Stores
Department Store
Convenience Stores
E-Commerce
Others
North America
US
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
In June 2024, Reliance Retail launched a pilot program in select areas of Mumbai and Navi Mumbai for the instant delivery of groceries and fast-moving consumer goods (FMCG). The new service, offered through the JioMart mobile app, aims to reduce delivery times from up to 12 hours (and occasionally up to 3 days) to 30-45 minutes as it scales and integrates more stores.
In June 2023, Amazon introduced its "Global Store" in India, following similar launches in China and Mexico. The new feature allows Indian consumers to purchase products from Amazon's US website and pay in local currency. The initiative aims to enhance Amazon's competitiveness in India's burgeoning e-commerce market, where it faces strong competition from local players like Flipkart.
To visualize the global retail industry market segmentation based on product, sector, distribution channel and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the retail industry market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.
The global Retail Industry market report would provide approximately 62 tables, 60 figures and 219 Pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies