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商品編碼

1459337

全球多酚咖啡市場 - 2024-2031

Global Polyphenols Coffee Market - 2024-2031

出版日期: 2024年04月03日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2023年，全球多酚咖啡市場規模達5,012萬美元，預估至2031年將達5,049萬美元，2024-2031年預測期間複合CAGR為9.1%。

多酚以其抗氧化特性而聞名，有助於降低心血管疾病、癌症和神經退化性疾病等慢性疾病的風險。這種意識的提高正在推動對富含多酚的咖啡產品的需求。市場參與者正在創新並推出新產品配方，以滿足消費者的喜好並利用對多酚咖啡不斷成長的需求。

例如，2023 年 12 月 13 日，BioHarvest Sciences Inc. 推出了一款創新的「功能性」咖啡系列，其中包含該公司的旗艦營養保健產品 VINIA Red Grape Superfood。 VINIA 以其改善血液流動並隨後提高身體能量和精神警覺性的能力而聞名，已經贏得了數以萬計的訂閱者的忠實追隨者。

隨著消費者越來越意識到咖啡中多酚的潛在健康益處，對富含多酚的咖啡產品的需求不斷增加。北美消費者擴大尋找永續且符合道德來源的產品。市場參與者正在響應這一趨勢，提供由負責任來源的咖啡豆製成的多酚咖啡產品，吸引具有環保意識的消費者並推動市場成長。

動力學

功能性飲料的需求不斷成長

隨著消費者擴大尋求除了基本營養之外還具有健康益處的飲料，包括多酚咖啡在內的功能性飲料的市場預計將擴大。不斷擴大的市場規模為多酚咖啡製造商創造了利用不斷成長的需求的機會。消費者對功能性飲料（尤其是含有多酚的飲料）的健康益處的認知不斷提高，可以推動對多酚咖啡的需求。

隨著飲料市場競爭的日益激烈，提供多酚咖啡等功能性飲料為公司提供了差異化產品的方式。這種差異化可以吸引尋求更健康飲料選擇的消費者，並有助於市場成長。製造商投資研發，創造新的配方、口味和包裝選擇，以滿足不斷變化的消費者偏好，從而推動市場成長。

例如，2024 年 3 月 5 日，總部位於明尼阿波利斯的 Huxley 推出了一種創新的植物性能量飲料，專為尋求永續和環保提升的個人量身定做。該飲料利用卡斯卡拉（通常被稱為「咖啡被遺忘的超級水果」）的天然功效，體現出新鮮的活力，將永續性與刺激融為一體。赫胥黎的旅程始於發現能量飲料產業未被滿足的需求。

人們越來越意識到咖啡多酚的健康益處

隨著人們對咖啡中多酚的健康益處的認知不斷提高，更多的消費者可能會尋找富含多酚的咖啡產品。由於消費者積極選擇多酚咖啡而不是普通咖啡或其他飲料，這種需求的增加可能會帶來更高的銷售和市場成長。隨著越來越多的消費者在購買決策時優先考慮健康，對多酚咖啡的需求預計將增加，從而促進市場成長。

健康和保健的更廣泛趨勢正在影響包括飲料行業在內的各個行業的消費者行為。多酚咖啡順應了這個趨勢，提供了一種飲料選擇，既提供咖啡的感官體驗，又具有潛在的健康優勢。製造商正在開發新的配方、混合物或沖泡方法，以最大限度地提高咖啡中的多酚含量，同時保持風味和香氣。

有限的可用率

供應有限意味著某些地區或市場的消費者無法獲得多酚咖啡。這種影響範圍的限制可能會阻礙市場的成長潛力，因為它限制了可以購買和體驗多酚咖啡的消費者數量。多酚咖啡的生產和分銷可能面臨供應鏈挑戰，可能導致供應不一致，並導致市場供應波動，從而抑制市場成長。

供應有限可能會導致錯失市場機會，特別是在功能性飲料和健康產品需求不斷成長的地區。有限的供應可能會讓那些有興趣嘗試或經常飲用多酚咖啡但又無法輕易獲得的消費者感到沮喪。這種挫折感會導致對品牌或產品類別的負面看法，隨著消費者興趣的減弱，影響長期市場成長。

Polyphenols are known for their antioxidant properties, which help reduce the risk of chronic diseases such as cardiovascular diseases, cancer, and neurodegenerative disorders. This heightened awareness is driving demand for polyphenol-rich coffee products. Market players are innovating and introducing new product formulations to meet consumer preferences and capitalize on the growing demand for polyphenol coffee.

For instance, on December 13, 2023, BioHarvest Sciences Inc. introduced an innovative "functional" coffee range incorporating VINIA Red Grape Superfood, the company's flagship nutraceutical product. Renowned for its ability to improve blood flow and subsequently boost physical energy and mental alertness, VINIA has garnered a loyal following of tens of thousands of subscribers.

As consumers become more aware of the potential health benefits of polyphenols found in coffee, there is an increasing demand for polyphenol-rich coffee products. Consumers in North America are increasingly seeking out products that are sustainably and ethically sourced. Market players are responding to this trend by offering polyphenol coffee products made from responsibly sourced coffee beans, appealing to environmentally conscious consumers and driving market growth.

Dynamics

Rising Demand for Functional Beverages

As consumers increasingly seek beverages that offer health benefits beyond basic nutrition, the market for functional beverages, including polyphenol coffee, is expected to expand. This expanding market size creates opportunities for polyphenol coffee manufacturers to capitalize on the growing demand. The rising awareness among consumers about the health benefits of functional beverages, particularly those containing polyphenols, can drive the demand for polyphenols coffee.

With the increasing competition in the beverage market, offering functional beverages such as polyphenol coffee provides a way for companies to differentiate their products. This differentiation can attract consumers looking for healthier beverage options and contribute to market growth. Manufacturers invest in research and development to create new formulations, flavors, and packaging options to cater to evolving consumer preferences, thereby driving market growth.

For instance, on March 5, 2024, Huxley, based in Minneapolis, introduced an innovative plant-based energy beverage tailored for individuals seeking a sustainable and eco-friendly boost. Utilizing the natural potency of Cascara, often referred to as 'coffee's forgotten superfruit,' the drink embodies a fresh vitality, merging sustainability with stimulation. Huxley's journey commenced with the identification of an unmet need within the energy drink sector.

Growing Awareness of the Health Benefits of Polyphenols Coffee

As awareness grows about the health benefits associated with polyphenols in coffee, more consumers are likely to seek out polyphenols-enriched coffee products. This increased demand can lead to higher sales and market growth as consumers actively choose polyphenols coffee over regular coffee or other beverages. As more consumers prioritize health in their purchasing decisions, the demand for polyphenols coffee is expected to increase, contributing to market growth.

The broader trend towards health and wellness is influencing consumer behavior across various industries, including the beverage sector. Polyphenols coffee fits into this trend by offering a beverage option that provides the sensory experience of coffee and offers potential health advantages. Manufacturers are developing new formulations, blends, or brewing methods to maximize the polyphenol content in coffee while maintaining flavor and aroma.

Limited Availability

Limited availability means that polyphenol coffee is not accessible to consumers in certain regions or markets. This restriction in reach can hinder the growth potential of the market as it limits the number of consumers who can purchase and experience polyphenol coffee. The production and distribution of polyphenols coffee may face supply chain challenges, can result in inconsistent availability, and lead to fluctuations in market supply, thereby restraining market growth.

Limited availability may result in missed market opportunities, especially in regions where there is a growing demand for functional beverages and health-conscious products. Limited availability can frustrate consumers interested in trying or regularly consuming polyphenols coffee but cannot access it easily. This frustration leads to negative perceptions of the brand or product category, affecting long-term market growth as consumer interest diminishes.

Segment Analysis

The global polyphenols coffee market is segmented based on product type, distribution channel, application, and region.

Consumer Preference for Convenient Consumption and Innovation of Food and Beverage

The food and beverage segment holds the largest share of the global polyphenols coffee market. Many consumers prefer to incorporate polyphenols into their diet through beverages and food products, making the food and beverage segment a significant driver of market growth. Polyphenols coffee offers a convenient and enjoyable way for consumers to access the health benefits of polyphenols as part of their daily routine.

The food and beverage industry is experiencing a surge in innovation, particularly in the functional beverage category. Manufacturers are introducing polyphenols-enriched coffee beverages that cater to health-conscious consumers seeking additional health benefits beyond basic hydration. These innovative products boost market growth within the food and beverage segment.

Geographical Penetration

Rising Health and Wellness Trends and Innovations in North America

North America dominates the global polyphenols coffee market. North America boasts a sizable consumer base interested in health-conscious products, including those enriched with polyphenols. The region benefits from advanced market infrastructure, including well-established distribution channels, robust marketing strategies, and innovative product development capabilities. These factors enable market players to effectively reach consumers and drive market growth.

North America is at the forefront of health and wellness trends, with consumers increasingly seeking products that offer additional health benefits. Polyphenols coffee aligns with these trends, driving demand and market growth in the region. North American companies are leaders in innovation and product development within the coffee industry. They continuously introduce new formulations, blends, and brewing methods to meet consumer preferences and drive market growth in polyphenols coffee.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, affecting the sourcing and distribution of coffee beans, including those used for polyphenols coffee. Many food service outlets, such as cafes and restaurants, experienced closures or reduced operations due to lockdown measures. This led to a decline in specialty coffee beverages, including polyphenols coffee, in these establishments, affecting overall market demand and growth.

The shift towards online shopping during the pandemic has benefited the polyphenols coffee market. Consumers turned to e-commerce platforms to purchase groceries and beverages, including specialty products like polyphenols coffee. This increased online presence has expanded the market reach and contributed to growth. The pandemic has heightened consumer awareness of health and wellness, leading to an increased interest in functional beverages like polyphenols coffee.

Russia-Ukraine War Impact Analysis

The conflict disrupted trade routes and logistics, affecting the global supply of coffee beans used for polyphenols coffee production. Supply chain disruptions led to shortages and price fluctuations, impacting market growth. Instability in the region caused price volatility in commodities markets, including coffee. Fluctuations in coffee bean prices affected production costs for polyphenols coffee manufacturers. Increased prices may have been passed on to consumers, impacting demand and market growth.

The conflict prompted changes in trade patterns and alliances, affecting the flow of goods and services, including coffee exports. Polyphenols coffee manufacturers had to adapt to new trade dynamics, source coffee beans from alternative suppliers, or explore new markets to maintain growth amidst shifting geopolitical realities. Economic disruptions, currency fluctuations, and geopolitical instability in these markets affected consumer purchasing power and demand for polyphenols coffee, slowing market growth in affected regions.

By Product Type

Regular Polyphenols Coffee
Decaffeinated Polyphenols Coffee
Organic Polyphenols Coffee
Blended Polyphenols Coffee

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others

By Application

Food and Beverage
Cosmetics
Pharmaceuticals
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On March 15, 2023, Stem, a Parisian company, launched a pioneering endeavor: the cultivation and fermentation of coffee cell lines sourced from coffee plants within bioreactors. Enhancing the process, Stem incorporates natural flavors extracted from coffee byproducts into the green coffee powder produced, which is then meticulously dried and roasted akin to traditional coffee beans.
On February 22, 2023, Starbucks, the global coffee giant, launched a fresh array of beverages infused with olive oil in its debut in Italy. The incorporation of olive oil introduces an "unforeseen, luxuriously smooth, and rich flavor" that elevates the coffee experience, leaving a delightful lingering sensation on the palate. Italy's coffee culture, renowned for its vibrant array of independent and familial cafes, adds to the unique charm and heritage of its culinary traditions.
On March 6, 2021, Phenolaeis, renowned for its sustainable palm fruit extract (PFE), introduced an innovative functional coffee blend boasting enhanced wellness benefits alongside a velvety smooth taste and texture. This cutting-edge functional coffee, currently open for white-labeling opportunities, is poised to captivate diverse coffee enthusiasts, as affirmed by Phenolaeis.

Competitive Landscape

The major global players in the polyphenols coffee market include Nestle (Thai) Ltd., Starbucks Coffee Company, Bottom Line Inc., Strauss Group Ltd, Exhale Healthy Coffee, A. Holliday & Company Inc, Fruitomed, Guayaki, Sabinsa, and Shri Ahimsa.

Why Purchase the Report?

To visualize the global polyphenols coffee market segmentation based on product type, distribution channel, application, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global polyphenols coffee market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global polyphenols coffee market report would provide approximately 62 tables, 55 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Product Type
3.2.Snippet by Distribution Channel
3.3.Snippet by Application
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Demand for Functional Beverages
  - 4.1.1.2.Growing Awareness of the Health Benefits of Polyphenols Coffee
- 4.1.2.Restraints
  - 4.1.2.1.Limited Availability
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Product Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2.Market Attractiveness Index, By Product Type
7.2.Regular Polyphenols Coffee*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Decaffeinated Polyphenols Coffee
7.4.Organic Polyphenols Coffee
7.5.Blended Polyphenols Coffee

8.By Distribution Channel

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2.Market Attractiveness Index, By Distribution Channel
8.2.Supermarkets and Hypermarkets*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Convenience Stores
8.4.Online Stores
8.5.Others

9.By Application

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2.Market Attractiveness Index, By Application
9.2.Food and Beverage*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Cosmetics
9.4.Pharmaceuticals
9.5.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Nestle (Thai) Ltd.*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.Starbucks Coffee Company
12.3.Bottom Line Inc.
12.4.Strauss Group Ltd
12.5.Exhale Healthy Coffee
12.6.A. Holliday & Company Inc
12.7.Fruitomed
12.8.Guayaki
12.9.Sabinsa
12.10.Shri Ahimsa

LIST NOT EXHAUSTIVE