全球含氮飲料市場 - 2023-2030

概述

2022年，全球硝基飲料市場規模達到7,519萬美元，預計2030年將達到1.4796億美元，2023-2030年預測期間CAGR為8.83%。

市場對精製硝基飲料的需求不斷成長，包括硝基咖啡和硝基茶。消費者擴大尋求獨特和優質的飲料，導致小型工藝生產商的激增。硝基烈性啤酒和雞尾酒等含硝基酒精飲料越來越受歡迎。這些產品提供更光滑、更柔滑的質地，增強飲用體驗並擴大市場。

北美消費者越來越意識到硝基飲料，尤其是硝基咖啡和硝基茶。這種意識是由精品咖啡店的日益普及以及咖啡館和餐廳的硝基產品的擴展所推動的。許多小型獨立生產商正在進入市場，提供獨特的手工硝基飲料。這種趨勢正在促進市場的成長。

例如，2023 年 3 月 7 日，星巴克推出了新的肉桂焦糖奶油氮氣冷萃咖啡。新的肉桂焦糖奶油氮氣冷萃咖啡提供了肉桂和焦糖的味道，這些味道被旋入星巴克硝基冷萃咖啡中，然後在上面撒上肉桂甜奶油冷泡沫和肉桂甜醬。星巴克硝基冷萃咖啡在倒入時緩慢浸泡並注入氮氣，創造出天鵝絨般柔滑的咖啡，上面覆蓋著華麗的冷泡沫。

動力學

消費者對獨特和優質飲料的偏好不斷增加

消費者更願意為提供獨特優質體驗的飲料支付高價。硝基飲料以其奶油般的質感和視覺上吸引人的層疊氣泡完美地滿足了這項需求。硝基飲料通常與特色咖啡和茶聯繫在一起，被認為是傳統飲料的更健康替代品。注重健康的消費者正在尋求此類選擇，從而導致對硝基注入產品的需求增加。

咖啡館、酒吧和餐廳通常提供桶裝硝基飲料。這種店內消費模式增強了整體用餐或社交體驗，吸引顧客並促進銷售。氮氣飲料市場包括多種產品，例如氮氣啤酒、冷萃咖啡、康普茶和雞尾酒。這種產品的多樣性吸引了廣泛的消費者基礎並推動了市場成長。

不斷上升的健康和保健趨勢

對健康生活日益成長的需求促使消費者積極尋求符合其健康生活偏好的飲料選擇。硝基飲料越來越受到注重健康的人的青睞，因為它們被認為是高糖和高熱量飲料的一種更注重健康的替代品，其特點是糖分和熱量含量較低，這使得它們對那些想要健康的人特別有吸引力。減少糖的攝取並保持均衡的飲食。

硝基水選項提供了一種恢復活力和補水的選擇，引起了消費者的共鳴，他們優先考慮適當的補水，將其作為其整體健康和保健習慣的一個組成部分。許多在硝基飲料市場營運的品牌策略性地宣傳其產品，將其作為健康、平衡的生活方式不可或缺的組成部分，利用當前的健康和養生趨勢來吸引挑剔的消費者。

生產成本高

與硝基飲料相關的高生產成本可能導致零售價格上漲。這阻止了對價格敏感的消費者購買這些產品，從而降低了市場准入並限制了市場擴張。面臨高生產成本的製造商很難與其他提供更具成本效益的選擇的飲料生產商進行有效競爭。這種競爭劣勢可能會阻礙他們的市場佔有率和成長前景。

高生產成本會侵蝕含硝基飲料生產商的利潤率。因此，公司可用於行銷、研究和開發的資源有限，而這對於維持市場競爭力至關重要。進入含硝基飲料市場的成本障礙可能很大。新進業者發現投資生產所需的必要設備、技術和資源具有挑戰性，這限制了市場競爭和創新。

目錄

第 1 章：方法與範圍

• 研究方法論
• 報告的研究目的和範圍

第 2 章：定義與概述

第 3 章：執行摘要

• 按產品類型分類的片段
• 按類別摘錄
• 按配銷通路分類的片段
• 按地區分類的片段

第 4 章：動力學

• 影響因素
  • 促進要素
    • 消費者對獨特和優質飲料的偏好不斷增加
    • 不斷上升的健康和保健趨勢
  • 限制
    • 生產成本高
  • 機會
  • 影響分析

第 5 章：產業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 監管分析
• 俄烏戰爭影響分析
• DMI 意見

第 6 章：COVID-19 分析

• COVID-19 分析
  • 新冠疫情爆發前的情景
  • 新冠疫情期間的情景
  • 新冠疫情後的情景
• COVID-19 期間的定價動態
• 供需譜
• 疫情期間政府與市場相關的舉措
• 製造商策略舉措
• 結論

第 7 章：按產品類型

• 硝基咖啡
• 硝基茶
• 硝基啤酒
• 其他

第 8 章：按類別

• 清楚的
• 調味

第 9 章：按配銷通路

• 超市/大賣場
• 便利商店
• 網上銷售
• 其他

第 10 章：按地區

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 俄羅斯
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地區
• 亞太
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 亞太其他地區
• 中東和非洲

第 11 章：競爭格局

• 競爭場景
• 市場定位/佔有率分析
• 併購分析

第 12 章：公司簡介

• Starbucks Corporation
• 公司簡介
• 產品組合和描述
• 財務概覽
• 主要進展
• PepsiCo, Inc.
• Nestle SA
• NITRO Beverage Co.
• Lavazza Group
• Stumptown Coffee Roasters
• HEB, LP
• High Brew Coffee Inc.
• La Colombe Coffee Roasters
• RISE Brewing Co.

第 13 章：附錄

Overview

The Global Nitro-infused Beverages Market reached US$ 75.19 million in 2022 and is expected to reach US$ 147.96 million by 2030, growing with a CAGR of 8.83% during the forecast period 2023-2030.

The market is growing demand for craft nitro-infused beverages, including nitro coffee and nitro tea. Consumers are increasingly seeking unique and premium beverages leading to the proliferation of small craft producers. Nitro-infused alcoholic beverages, such as nitro stouts and cocktails are gaining popularity. These products offer a smoother and creamier texture, enhancing the drinking experience and expanding the market.

North American consumers were becoming more aware of nitro-infused beverages, particularly nitro coffee and nitro tea. This awareness was driven by the growing popularity of specialty coffee shops and the expansion of nitro offerings in cafes and restaurants. Many small and independent producers are entering the market, offering unique and artisanal nitro-infused beverages. This trend is contributing to the market's growth.

For instance, on March 07, 2023, Starbucks introduced its new Cinnamon Caramel Cream Nitro Cold Brew. The new Cinnamon Caramel Cream Nitro Cold Brew offered flavors of cinnamon and caramel that were swirled into Starbucks Nitro Cold Brew, then topped with cinnamon sweet cream cold foam and a dusting of cinnamon dolce topping. Starbucks Nitro Cold Brew was slow-steeped and infused with nitrogen when it was poured, creating a velvety, smooth coffee that was topped with a gorgeous cascade of cold foam.

Dynamics

Increasing Consumer Preference for Unique and Premium Beverages

Consumers are more willing to pay a premium for beverages that offer a unique and premium experience. Nitro-infused beverages, with their creamy texture and visually appealing cascading bubbles, fit this demand perfectly. Nitro-infused beverages are often associated with specialty coffee and tea and are perceived as healthier alternatives to traditional drinks. Health-conscious consumers are seeking such options leading to an increased demand for nitro-infused variations.

Nitro-infused beverages are often offered on tap in cafes, bars, and restaurants. This on-premises consumption model enhances the overall dining or social experience, attracting patrons and boosting sales. The nitro-infused beverages market includes a wide range of products, such as nitro-infused beer, cold brew coffee, kombucha, and cocktails. This diversity in offerings appeals to a broad consumer base and drives market growth.

Rising Health and Wellness Trends

The growing demand for healthy life is prompting consumers to actively seek beverage choices that align with their healthy living preferences. Nitro-infused beverages are gaining favor among health-conscious individuals as they are perceived as a more health-conscious alternative to high-sugar and calorie-laden drinks are characterized by their lower sugar and calorie content, making them particularly appealing to those aiming to curtail their sugar consumption and maintain a well-balanced diet.

Nitro-infused water options offer a revitalizing and hydrating choice, resonating with consumers are prioritize proper hydration as an integral component of their holistic health and wellness routines. Many brands operating in the nitro-infused beverage market strategically promote their products as integral components of a wholesome and balanced lifestyle, leveraging the prevailing health and wellness trend to attract discerning consumers.

High Production Costs

The high production costs associated with nitro-infused beverages can lead to higher retail prices. This deters price-sensitive consumers from purchasing these products, reducing market accessibility and limiting market expansion. Manufacturers facing high production costs struggle to compete effectively with other beverage producers offering more cost-efficient options. This competitive disadvantage can hinder their market share and growth prospects.

High production costs can eat into profit margins for nitro-infused beverage producers. As a result, companies have limited resources available for marketing, research, and development, which are essential for staying competitive in the market. The cost barriers to entering the nitro-infused beverage market can be substantial. New entrants find it challenging to invest in the necessary equipment, technology, and resources required for production, limiting market competition and innovation.

Segment Analysis

The global nitro-infused beverages market is segmented based on product type, category, distribution channel, and region.

Increasing Consumer Preference and a Wide Variety of Nitro Coffee

The nitro coffee segment held the largest share of the global nitro-infused beverages market. This dominance is attributed to its widespread popularity among consumers who sought a refreshing and caffeinated alternative to traditional coffee. Nitro-infused coffee is gaining traction in the market due to its unique qualities, and the infusion of nitrogen that creates a visually appealing cascade poured. As a result, contributes to the overall growth of the nitro coffee segment market.

Manufacturers are also developing new products in the market and expanding the market growth. For instance, on April 22, 2021, Guinness launched its new product Guinness Nitro Cold Brew Coffee beer. As the brewers of the world's most popular nitro stout, Guinness combined everything consumers loved about coffee and Guinness into one beer. It was sweet-smelling with a distinct rich coffee aroma, and Guinness Nitro Cold Brew Coffee beer offered the perfect balance of bitter and sweet with a roast coffee flavor.

Geographical Penetration

Early Market Adoption, Consumer Preference for Premium Products and Craft Beverage Movement in North America

North America is dominating the global nitro-infused beverages market. North American consumers often show a strong preference for premium and unique beverage options. Nitro-infused beverages, with their creamy texture and visually appealing cascading bubbles, are well-receiving by consumers seeking high-quality and distinctive drink experiences leading to market dominance in the region.

North America has a thriving craft beverage movement, and nitro-infused products align perfectly with this trend. Many local and artisanal producers in the region are introducing unique nitro-infused offerings, attracting consumers looking for handcrafted and specialty beverages. The region is offering a wide variety of nitro-infused beverage options, ranging from nitro cold brew coffee and nitro tea to nitro-infused craft beers and cocktails, and expanding the market growth.

COVID-19 Impact Analysis:

The pandemic disrupted the global supply chain, affecting the procurement of essential ingredients and packaging materials for nitro-infused beverage production. This disruption led to production delays and increased costs, negatively impacting the market. Many cafes, bars, and restaurants that served nitro-infused beverages were forced to close or limit their operations during lockdowns. This reduction in on-premises consumption resulted in a significant decline in sales.

However, the pandemic heightened consumer awareness of health and wellness. Nitro-infused beverages, often perceived as healthier alternatives to sugary drinks, experienced increased sales due to this trend. With more people staying at home due to lockdowns and remote work arrangements, there was a surge in at-home consumption. Nitro-infused beverages, available in ready-to-drink formats, benefited from this trend.

Russia-Ukraine War Impact Analysis

The conflict contributed to increased volatility in markets, including those linked to agriculture and energy. Fluctuations in prices for ingredients and transportation costs impacted production costs for nitro-infused beverages, potentially affecting pricing and profit margins. Russia and Ukraine are significant agricultural producers, and interruptions in the supply of key ingredients, such as coffee, and tea could have affected the market.

The conflict contributed to increased volatility in commodity markets, including those linked to agriculture and energy. Fluctuations in prices for ingredients and transportation costs impacted production costs for nitro-infused beverages, potentially affecting pricing and profit margins. In regions directly affected by the conflict, consumer preferences and priorities have changed as a result of geopolitical instability.

By Product Type

• Nitro Coffee
• Nitro Tea
• Nitro Beer
• Others

By Category

• Plain
• Flavored

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Sales
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On September 20, 2023, Fire Department Coffee, a veteran-owned brand that rescued consumers from ordinary coffee - and yet another pervasive pumpkin spice season - marked its entry into the ready-to-drink category with the release of Fire Dept. Coffee Nitro Cold Brew. The cornerstone of the line, Nitro Irish Coffee, was a first-of-its-kind, non-alcoholic, canned Nitro Cold Brew infused with real whiskey and cream.
• In February 2022, PepsiCo launched Nitro Pepsi, marking the debut of a nitrogen-infused cola. Achieving its creamy and velvety texture was made possible through an innovative proprietary widget positioned at the base of every can.
• In February 2021, Cruise Beverages introduced a fresh lineup of Nitro-infused CBD Craft beverages. These purposeful drinks provide an alcohol-free alternative, aiming to enhance concentration and assist individuals in handling anxiety and stress without the side effects of sugar crashes or hangovers.

Competitive Landscape

The major global players in the nitro-infused beverages market include: Starbucks Corporation, PepsiCo, Inc., Nestle S.A., NITRO Beverage Co., Lavazza Group, Stumptown Coffee Roasters, H-E-B, LP, High Brew Coffee Inc., La Colombe Coffee Roasters and RISE Brewing Co.

Why Purchase the Report?

• To visualize the global nitro-infused beverages market segmentation based on product type, category, distribution channel, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous nitro-infused beverages market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global nitro-infused beverages market report would provide approximately 61 tables, 58 figures, and 186 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Category
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing Consumer Preference for Unique and Premium Beverages
    • 4.1.1.2. Rising Health and Wellness Trends
  • 4.1.2. Restraints
    • 4.1.2.1. High Production Costs
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Nitro Coffee*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Nitro Tea
• 7.4. Nitro Beer
• 7.5. Others

8. By Category

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 8.1.2. Market Attractiveness Index, By Category
• 8.2. Plain*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Flavored

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarket/Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Convenience Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Starbucks Corporation*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. PepsiCo, Inc.
• 12.3. Nestle S.A.
• 12.4. NITRO Beverage Co.
• 12.5. Lavazza Group
• 12.6. Stumptown Coffee Roasters
• 12.7. H-E-B, LP
• 12.8. High Brew Coffee Inc.
• 12.9. La Colombe Coffee Roasters
• 12.10. RISE Brewing Co.

LIST NOT EXHAUSTIVE.

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us