市場調查報告書
商品編碼
1438094
2030 年氮氣可樂市場預測:按口味、銷售管道和地區分類的全球分析Nitro-infused Cola Market Forecasts to 2030 - Global Analysis By Flavour (Vanilla Draft Cola, Cherry Draft Cola, Citrus Draft Cola, Coffee Draft Cola, Spiced Draft Cola and Other Flavours), Sales Channel and By Geography |
根據 Stratistics MRC 的數據,2023 年全球含氮可樂市場規模為 2,020 萬美元,預計到 2030 年將達到 7,370 萬美元,預測期內複合年成長率為 20.3%。
充氮可樂市場是飲料產業中快速成長的領域,它結合了傳統可樂的發泡與充氮可樂的順滑奶油質感。這種創新方法將氮氣泡引入可樂中,創造出天鵝絨般的口感並改善整體飲用體驗。氮氣因其能夠產生比二氧化碳更小、更穩定的氣泡而聞名,從而賦予可樂獨特的奶油味並改善可樂的味道和質地。
消費者對特色飲料的需求不斷成長
隨著挑剔的消費者尋求獨特且難忘的味覺體驗,注氮可樂已成為飲料行業的創新和優質選擇。消費者越來越被工藝和手工產品所吸引,氮氣注入為傳統可樂口味增添了天鵝絨般的質感和光滑的發泡,使其獨一無二。提供了優勢。這種需求的促進因素不僅僅是日常茶點。它反映了一種文化轉向超越日常生活的飲料,提供感官之旅和精緻感。
消費者意識有限
認知度低阻礙了市場滲透,因為潛在消費者可能不願意嘗試他們不太了解的產品。有效的行銷和教育宣傳活動對於傳達注氮可樂的獨特品質和優點、突出其柔軟的質地和增強的風味至關重要。與傳統可樂建立明顯的差異化並提升含氮可樂的優質性需要策略溝通工作。
飲料業的優質化
隨著消費者尋求更先進、更精緻的飲用體驗,充氮可樂被定位為優質選擇,為傳統可樂體驗增添了奢華的氣息。氮氣注入不僅創造了獨特的天鵝絨般的質感,而且還賦予了優質的吸引力,增加了人們對高品質、奢華飲料的偏好。此外,優質化趨勢的特點是願意投資於優質原料、獨特工藝和精緻包裝,充氮可樂就體現了這一點。
與現有品牌的競爭
知名品牌主導消費者的偏好,並與熟悉度和信任度緊密相關。說服消費者將忠誠度從這些知名品牌轉向注入氮氣可樂的創新體驗是一項艱鉅的挑戰。市場必須利用可樂產業強大的品牌忠誠度,消費者經常選擇公認的傳統選擇。然而,克服這項挑戰需要策略性的行銷努力,突顯含氮可樂的獨特銷售主張,並強調其優質的質地和獨特的風味。
第一個挑戰是供應鏈中斷,包括原料採購和生產物流。景氣衰退可能導致消費者支出轉向比高檔飲料更具成本效益的選擇。對家庭飲酒的日益重視以及對新穎、愉快體驗的需求促使一些消費者探索獨特的飲料,例如注入氮氣的可樂。由於傳統零售面臨限制,電子商務平台已成為取得產品的必需品。
預計香草生可樂細分市場在預測期內規模最大
預計香草生可樂細分市場在預測期內規模最大。香草的添加為注入氮氣的可樂體驗增添了熟悉和獨特的香氣,吸引了廣泛的消費者。該細分市場利用香草作為永恆且普遍喜愛的風味的受歡迎程度,創造出微妙的飲料,將可樂的濃鬱與注入氮氣的順滑結合在一起。這種獨特的混合飲料不僅迎合了尋求優質、工藝般的可樂體驗的消費者,而且還吸引了那些尋求傳統喜愛的新鮮風味的消費者。
線下細分市場預計在預測期間內複合年成長率最高
預計線下細分市場在預測期內的複合年成長率最高。超級市場、便利商店和飲料專門零售等實體店已成為消費者尋求獨特和優質飲料的重要網路基地台。線下展示使充氮可樂品牌能夠直接與消費者互動,並透過產品樣品、店內促銷和有吸引力的展示提供視覺吸引力的機會。此外,面對面的購物體驗促進了觸覺聯繫,讓消費者能夠探索和了解注氮可樂的創新品質。
在預測期內,北美地區佔據最大的市場佔有率。北美挑剔的消費者群體熱衷於創新的優質飲料,他們將含氮可樂視為傳統汽水的精緻替代品。該地區擁有強大的基礎設施,包括成熟的分銷網路和跨各種零售管道的廣泛可用性,使消費者能夠輕鬆獲得該產品。此外,有利於手工藝和手工產品的文化轉變與該地區注入氮氣的可樂獨特的手工性質相吻合。
預計亞太地區在預測期內將實現盈利成長。該地區的經濟成長和都市化增加了對獨特優質產品的需求,為含氮可樂創造了有利的環境。新穎的質地和口味的吸引力符合亞太地區多樣化和動態的口味偏好,消費者願意探索創新的飲料選擇。主要企業的策略性市場滲透,加上體驗式和高階消費的上升趨勢,正在促進該地區的市場擴張。
According to Stratistics MRC, the Global Nitro-infused Cola Market is accounted for $20.2 million in 2023 and is expected to reach $73.7 million by 2030 growing at a CAGR of 20.3% during the forecast period. The Nitro-infused Cola Market is a burgeoning sector within the beverage industry that combines the effervescence of traditional cola with the smooth, creamy texture imparted by nitrogen infusion. This innovative approach introduces nitrogen bubbles into the cola, creating a velvety mouthfeel and enhancing the overall drinking experience. Nitrogen, known for its ability to create smaller and more stable bubbles than carbon dioxide, imparts a unique creaminess, elevating the cola's taste and texture.
Rising consumer demand for specialty beverages
As discerning palates seek unique and memorable taste experiences, nitro-infused colas have emerged as an innovative and premium option within the beverage landscape. Consumers are increasingly drawn to crafted and artisanal offerings, and nitro infusion provides a distinctive edge by imparting a velvety texture and smooth effervescence to traditional cola flavors. This demand is fueled by a desire for more than just routine refreshment; it reflects a cultural shift toward beverages that go beyond the ordinary, offering a sensory journey and a touch of sophistication.
Limited consumer awareness
The lack of awareness hampers market penetration, as potential consumers may be hesitant to try a product they don't fully comprehend. Effective marketing and educational campaigns are essential to communicate the unique qualities and benefits of nitro-infused colas, emphasizing the velvety texture and enhanced flavor experience. Establishing clear differentiation from traditional colas and showcasing the premium nature of nitro infusion requires strategic communication efforts.
Premiumization in the beverage industry
As consumers increasingly seek elevated and sophisticated drinking experiences, nitro-infused colas position themselves as a premium choice, offering a luxurious twist to the traditional cola experience. The infusion of nitrogen not only creates a distinctive and velvety texture but also imparts an upscale appeal, aligning with the growing preference for high-quality and indulgent beverages. Additionally, the premiumization trend is characterized by a willingness to invest in superior ingredients, unique processes, and refined packaging - aspects that nitro-infused colas embody.
Competition with established brands
Well-established names dominate consumer preferences, holding a deep-rooted association with familiarity and trust. Convincing consumers to shift allegiance from these established brands to the innovative experience of nitro-infused colas is a formidable challenge. The market must navigate the strong brand loyalty ingrained in the cola industry, where consumers often opt for recognized and traditional choices. However, overcoming this challenge necessitates strategic marketing efforts to highlight the unique selling propositions of nitro-infused colas, emphasizing the premium texture and distinct flavors.
Disruptions in the supply chain, including ingredient sourcing and production logistics, posed initial challenges. The economic downturn led to shifts in consumer spending, with a potential inclination towards cost-effective choices over premium beverages. The increased focus on at-home consumption and the demand for novel and comforting experiences prompted some consumers to explore unique beverages like nitro-infused colas. E-commerce platforms became vital for product accessibility as traditional retail faced restrictions.
The vanilla draft cola segment is expected to be the largest during the forecast period
Vanilla Draft Cola segment is expected to be the largest during the forecast period. The addition of vanilla introduces a familiar yet distinctive note to the nitro-infused cola experience, appealing to a broad consumer base. The segment capitalizes on the popularity of vanilla as a timeless and widely enjoyed flavor, creating a nuanced beverage that combines the richness of cola with the smoothness of nitro infusion. This unique blend not only caters to those seeking a premium and craft-like cola experience but also attracts consumers looking for a novel twist on traditional favorites.
The offline segment is expected to have the highest CAGR during the forecast period
Offline segment is expected to have the highest CAGR during the forecast period. Physical stores, including supermarkets, convenience stores, and specialty beverage retailers, serve as crucial points of access for consumers seeking unique and premium beverages. The offline presence allows nitro-infused cola brands to engage directly with consumers, offering opportunities for product sampling, in-store promotions, and visual appeal through attractive displays. Furthermore, in-person shopping experiences foster a tactile connection, enabling consumers to explore and understand the innovative qualities of nitro-infused colas.
North America region commanded the largest market share over the forecast period. The discerning consumer base in North America, characterized by a penchant for innovative and premium beverages, has embraced nitro-infused colas as a sophisticated alternative to traditional sodas. The region's robust infrastructure, including well-established distribution networks and widespread availability in various retail channels, ensures easy accessibility for consumers. Moreover, a cultural shift towards favoring craft and artisanal products aligns with the unique and handcrafted nature of nitro-infused colas in the region.
Asia Pacific region is projected to witness profitable growth over the extrapolated period. As the region experiences economic growth and urbanization, there is an increasing demand for unique and premium products, creating an opportune environment for nitro-infused colas. The appeal of novel textures and flavors aligns with the diverse and dynamic taste preferences in Asia Pacific, where consumers are open to exploring innovative beverage options. Strategic market penetration by key players, coupled with the rising trend of experiential and premium consumption, contributes to the market's expansion in the region.
Key players in the market
Some of the key players in Nitro-infused Cola market include The Coca-Cola Company, Califia Farms, Cruise Beverages, Funkin Cocktails, Left Hand Brewing Co., Monster Energy Company, Nitro Beverage Co., PepsiCo and Rise Brewing Co..
In December 2023, American beverage manufacturer, The Coca-Cola Company (TCCC) is set to invest Rs 3,000 crore to set up a beverage bases and concentrates plant in Sanand, 22 km away from Ahmedabad. The company will make the Foreign Direct Investment (FDI) through International Refreshments (India) Private Limited (IRIPL), which is a subsidiary of TCCC.
In November 2023, Coca-Cola Enters Ready-To-Drink Tea Market In India With New Launch. An MoU in this regard was signed between the two companies at the seventh edition of the Bengal Global Business Summit.
9.1 The Coca-Cola Company
9.2 Califia Farms
9.3 Cruise Beverages
9.4 Funkin Cocktails
9.5 Left Hand Brewing Co.
9.6 Monster Energy Company
9.7 Nitro Beverage Co.
9.8 PepsiCo
9.9 Rise Brewing Co.