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1382511

全球採購點包裝市場 - 2023-2030

Global Point of Purchase Packaging Market - 2023-2030

出版日期: 2023年11月17日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2022年，全球購買點包裝市場規模達140億美元，預計2030年將達219億美元，2023-2030年預測期間CAGR為5.8%。

由於越來越重視提高銷售點的品牌知名度和客戶參與度，全球購買點 (POP) 包裝產業正在迅速擴張。 POP包裝精心放置在零售場所，可以吸引消費者的注意力，推動衝動購買並有效傳達產品訊息。企業了解 POP 包裝在影響消費者購買決策的重要性。具有吸引力和視覺吸引力的 POP 展示可以成功傳達產品優勢並提高品牌參與度。

亞太地區國家，特別是中國、印度和東南亞國家等新興經濟體，經歷了巨大的經濟成長和都市化。這種擴張導致中產階級不斷壯大，購買力更強，刺激了對消費品的需求，從而需要吸引人的 POP 包裝來提高產品知名度。因此，亞太地區約佔全球市場佔有率的三分之一。

動力學

零售就緒包裝 (RRP)

零售就緒包裝 (RRP) 透過最佳化產品展示、提高品牌知名度、提高供應鏈效率並積極影響消費者購物體驗，推動全球購買點 (POP) 包裝產業的發展。

零售就緒包裝旨在在零售貨架上脫穎而出，吸引消費者的注意力並形成有吸引力的商品排列。提高可見度對於影響銷售點的購買決策至關重要，從而增加銷售和收入。 RRP 專為在零售貨架上輕鬆填充和補貨而設計，讓商店工作人員的庫存管理更加輕鬆。高效的補貨可確保顧客輕鬆獲得產品，從而帶來良好的購物體驗並可能增加銷售量。

品牌知名度和差異化

由於品牌知名度和差異化對客戶認知、購買決策和整體市場競爭力產生直接影響，因此成為全球購買點 (POP) 包裝行業的主要成長動力。

有效的 POP 包裝可以在擁擠的零售環境中吸引消費者的注意力，從而提高品牌知名度。品牌可以透過使用引人注目的設計、充滿活力的色調和不尋常的包裝結構來脫穎而出並激發潛在購物者的興趣。消費者認可並回憶起令人難忘且獨特的 POP 包裝設計。消費者在做出購買決定時更有可能回憶起公司的包裝，這有助於重複購買和品牌忠誠度。

與現有包裝系統相容性的限制

目前正在運作的零售包裝系統包括完善的流程和基礎設施。與現有程序不相容的新 POP 包裝的引入可能會擾亂這些操作，迫使商家和製造商抵制這些變化。不相容性需要對當前系統進行額外調整以進行整合，從而增加了實施複雜性。由於這種複雜性，公司可能會對投資創新的 POP 包裝解決方案猶豫不決，減緩市場成長。

要使現有的包裝系統與新的 POP 包裝相容，通常需要對設備進行改造或更換。隨之而來的支出可能會很大，對公司，特別是資源有限的小公司來說是一種威懾。

技術整合與數位化

全球購買點 (POP) 包裝市場因技術整合和數位化而發生了巨大變化。將技術融入 POP 包裝創造了吸引客戶、提高品牌知名度和整體市場競爭力的新機會。

在購買點包裝中使用互動式顯示器和擴增實境技術可以帶來引人入勝的沉浸式體驗。消費者可以與事物進行數位交互，想像它們如何融入他們的生活並獲得更多的產品訊息，從而產生更大的興趣和潛在的購買。

Overview

Global Point of Purchase Packaging Market reached US$ 14.0 billion in 2022 and is expected to reach US$ 21.9 billion by 2030, growing with a CAGR of 5.8% during the forecast period 2023-2030.

The global point of purchase (POP) packaging industry is expanding rapidly, driven by a growing emphasis on increasing brand visibility and customer engagement at the point of sale. POP packaging, carefully placed in retail establishments, captures consumer attention, drives impulse purchases and effectively conveys product information. Businesses understand the importance of POP packaging in influencing consumer purchasing decisions. POP displays that are engaging and visually appealing successfully communicate product benefits and drive brand engagement.

APAC countries, particularly rising economies like China, India and Southeast Asian countries, have experienced tremendous economic growth and urbanization. The expansion has resulted in a rising middle class with higher purchasing power, fueling demand for consumer products and, as a result, the requirement for appealing POP packaging to improve product visibility. Therefore, Asia-Pacific accounts for roughly one-third of global market share.

Dynamics

Retail Ready Packaging (RRP)

Retail Ready Packaging (RRP) drives the global point of purchase (POP) packaging industry by optimizing product presentation, increasing brand visibility, boosting supply chain efficiency and favorably influencing the consumer shopping experience.

Retail Ready Packaging is intended to stand out on retail shelves, attracting consumers' attention and developing an appealing arrangement of items. It increased visibility is critical in influencing purchasing decisions at the point of sale, resulting in increased sales and income. RRP is designed for easy filling and replenishing on retail shelves, making inventory management easier for store workers. Efficient restocking ensures that products are easily accessible to customers, which contributes to a great shopping experience and may increase sales.

Brand Visibility and Differentiation

Because of their direct impact on customer perceptions, purchasing decisions and overall market competitiveness, brand visibility and differentiation are major growth drivers in the global point of purchase (POP) packaging industry.

Effective POP packaging increases brand visibility by attracting consumers' attention in a congested retail environment. Brands may stand out and stimulate the interest of potential shoppers by using eye-catching designs, vibrant hues and unusual packaging structures. Consumers recognize and recall memorable and distinctive POP packaging designs. Consumers are more likely to recall a company's packaging when making purchasing decisions, which contributes to repeat purchases and brand loyalty.

Limitations in Compatibility with Existing Packaging Systems

Retail packaging systems in operation currently include well-established processes and infrastructure. The introduction of new POP hpackaging that is incompatible with existing procedures can disrupt these operations, forcing merchants and manufacturers to resist the changes. Incompatibility needs additional adjustments to current systems for integration, increasing implementation complexity. Because of this complexity, companies may be hesitant to invest in innovative POP packaging solutions, slowing market growth.

Making existing packaging systems compatible with new POP packaging frequently necessitates equipment retrofitting or replacement. The accompanying expenditures might be significant, acting as a deterrent for companies, particularly small ones with limited resources.

Technological Integration and Digitalization

The global point of purchase (POP) packaging market has been considerably revolutionized by technological integration and digitalization. The incorporation of technology into POP packaging creates new opportunities for engaging customers, increasing brand visibility and increasing overall market competitiveness.

The use of interactive displays and augmented reality technology into point-of-purchase packaging enables for engaging and immersive experiences. Consumers can digitally interact with things, picture how they fit into their life and gain additional product information, which leads to greater interest and potential purchases.

Segment Analysis

The global point of purchase packaging market is segmented based on material, product, end-user and region.

Food and Beverage End-User Segment Fueling Growth in the Global Point of Purchase (POP) Packaging Market

Because of its specialized packaging needs, customer interaction methods and strong demand for appealing packaging in retail settings, the food and beverage industry are a significant driver of growth in the global point of purchase (POP) packaging market.

Seasonal promotions and marketing initiatives are common in the food and beverage companies. POP packaging is commonly used to promote seasonal products, limited-time deals, discounts and special bundles, hence increasing product visibility and sales during these campaigns. Therefore, the food and beverages end-user segment hold for majority of the total global segmental shares.

Geographical Penetration

The Matured Retail Industry in the Region Supports the Growth of North American Market

North America dominates the global point of purchase (POP) packaging market due to a number of significant variables that contribute to the region's dominance. North America has a sophisticated retail business that includes supermarkets, hypermarkets, convenience stores and specialized retailers. The wide retail network provides a broad platform for the use and demand of point-of-purchase packaging solutions to increase product exposure and sales.

Retail spending and consumer consumption are generally high in the region. Because of this increasing consumption, there is a great demand for appealing and effective point-of-purchase packaging that can capture consumer attention and influence purchasing decisions. Therefore, the matured retail industry contributes to the growth of the North American market, which accounts for majority of the global shares.

COVID-19 Impact Analysis

The epidemic increased public awareness of cleanliness and safety. Consumers desired products that were packaged in a way that minimized contact and contamination. POP packaging with safety features such as tamper-evident closures or contactless dispensing was in high demand.

Online buying increased as a result of lockdowns and limitations. The transition drove the requirement for packaging that was not just appealing in physical locations but also displayed well online. To keep consumer interest, POP packaging required to be visually appealing for online platforms.

Russia-Ukraine War Impact Analysis

Supply disruptions and increased uncertainty can cause raw material price volatility, affecting the entire production cost of POP packaging. Currency fluctuations and increased transportation costs as a result of geopolitical tensions can also contribute to cost excursions.

Political instability can cause market uncertainty, influencing investment decisions by enterprises in the POP packaging sector. Companies may postpone investments, expansion plans or new product releases until the situation is more stable and predictable.

By Material

Glass
Paper
Plastic
Metal
Others

By Product

Counter Display
Floor Display
Gravity Free Display
Pallet Display
Sidekick Display
Dump Bin Display
Others

By End-User

Food and Beverages
Personal Care and Cosmetics
Pharmaceuticals
Automotive
Electrical and Electronics
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In June 2023, DS Smith has introduced a new point-of-sale format Wrapped in DD. DS Smith released DD Wrap, a format made from a single piece of cardboard with no perforation on the front side. The design is meant to increase visibility and appeal at the point of sale. The first revolutionary DD Wrap packaging solution was created to hold biscuits, but it can be customized for any other product line.
In 2023, Sonoco Products Company, a diversified global packaging leader, announced today that it has completed the acquisition of the remaining equity interest in RTS Packaging, LLC from joint venture partner WestRock and one WestRock paper mill in Chattanooga, Tennessee.
In February 2019, OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase (POP) displays, consumer product packaging and branded merchandise programs, announced that it has completed its previously announced acquisition of the assets of New Dimensions Research Corp. (NDR), a full-service designer and manufacturer of dynamic displays and merchandising for leading consumer brands based on Long Island, New York. The transaction's terms were not disclosed.

Competitive Landscape

major global players in the market include: DS Smith, Georgia-Pacific LLC, Creative Displays, Swisstribe, Smurfit Kappa, International Paper Company, Sonoco Products Company, WestRock Company, Hawver Display and Fencor Packaging Group Limited.

Why Purchase the Report?

To visualize the global point of purchase packaging market segmentation based on material, product, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of point of purchase packaging market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global point of purchase packaging market report would provide approximately 61 tables, 65 figures and 195 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Material
3.2. Snippet by Product
3.3. Snippet by End-User
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Retail Ready Packaging (RRP)
  - 4.1.1.2. Brand Visibility and Differentiation
- 4.1.2. Restraints
  - 4.1.2.1. Limitations in Compatibility with Existing Packaging Systems
- 4.1.3. Opportunity
  - 4.1.3.1. Technological Integration and Digitalization
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Material

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 7.1.2. Market Attractiveness Index, By Material
7.2. Glass*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Paper
7.4. Plastic
7.5. Metal
7.6. Others

8. By Product

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2. Market Attractiveness Index, By Product
8.2. Counter Display*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Floor Display
8.4. Gravity Free Display
8.5. Pallet Display
8.6. Sidekick Display
8.7. Dump Bin Display
8.8. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. Food and Beverages*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Personal Care and Cosmetics
9.4. Pharmaceuticals
9.5. Automotive
9.6. Electrical and Electronics
9.7. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. DS Smith*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Georgia-Pacific LLC
12.3. Creative Displays
12.4. Swisstribe
12.5. Smurfit Kappa
12.6. International Paper Company
12.7. Sonoco Products Company
12.8. WestRock Company
12.9. Hawver Display
12.10. Fencor Packaging Group Limited

LIST NOT EXHAUSTIVE