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市場調查報告書
商品編碼
1372606
全球語音支付市場 - 2023-2030Global Voice-Based Payments Market - 2023-2030 |
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全球語音支付市場將於 2022 年達到 60 億美元,預計到 2030 年將達到 137 億美元,2023-2030 年預測期間年複合成長率為 10.9%。
由於語音辨識和自然語言處理技術的快速發展,在人工智慧的支援下,基於語音的互動的準確性和可靠性大幅提高,使用戶可以更輕鬆地使用語音命令進行支付。基於語音的支付提供了一種快速有效的開展業務的方式。用戶只需說出命令即可完成購買或轉移資金,無需手動輸入或瀏覽應用程式和網站。
例如,2023 年9 月7 日,印度國家支付公司(NPCI) 在統一支付介面(UPI) 平台上推出了多種新的支付選項,包括對話式交易和這些產品,包括UPI 上的Credit Line、UPI LITE X、Tap &付款,您好! UPI 和對話式帳單支付旨在創建一個包容性、彈性和永續的數位支付生態系統,並支持 UPI 實現每月 1000 億筆交易的目標。
亞太地區智慧型手機的普及率迅速增加。基於語音的支付通常依賴於行動設備,而智慧型手機的廣泛使用為該技術的發展提供了堅實的基礎。各國數位生態系統蓬勃發展,眾多數位錢包和支付平台被廣泛接受,這些平台可以無縫整合語音支付功能,方便用戶使用。
基於語音的支付提供免持且無摩擦的購物體驗。顧客只需使用語音即可購買,當他們的雙手被佔用或同時處理多項任務時,這尤其方便。基於語音的交易通常比手動打字或在多個螢幕上點擊更快。購物者可以快速完成購買,從而減少完成線上訂單所需的時間。
例如,2021 年9 月14 日,ToneTag 是一家為線上和線下商務提供與硬體無關的聲波技術解決方案的提供商,成功完成了印度儲備銀行(RBI) 零售支付沙箱下的第一批測試。在此計劃中,ToneTag 使用功能手機和智慧型手機進行了基於離線語音的支付測試,特別是在網路連線不可靠的地區。
政府優先考慮金融交易的安全。語音生物辨識和多因素身份驗證等先進的安全機制可以融入基於語音的支付解決方案中,以保護用戶的財務資訊和交易。基於語音的支付可以加快政府運作,包括福利和補貼的分配,從而提高提供公共服務的效率並減少官僚主義。
例如,印度將於 2023 年 8 月 22 日擴大其通用支付介面 (UPI) 系統,引入基於語音的離線數位支付,以彌合城鄉地區之間的數位落差。大約有 3.5 億人使用它進行各種交易。印度儲備銀行計劃推出語音支付。用戶將能夠使用人工智慧驅動的系統透過語音命令進行支付,這項功能將首先以印地語和英語提供,旨在提高數位支付的可及性。
透過基於語音的支付,使用者可以輕鬆快速地進行數位交易,而無需鍵入或手動輸入支付資訊。用戶只需使用語音即可授權付款。有障礙的人或其他無法使用更傳統的數位支付方式(包括在觸控螢幕或鍵盤上打字)的人可能會發現基於語音的購買更容易。
例如,2021 年5 月11 日,為了促進數位支付在印度的使用,印度理工學院馬德拉斯分校和印度行動支付論壇(MPFI) 正在合作開發基於語音的解決方案,特別是多種本地語言的解決方案。該計劃還提供了研究的可能性。目前印度每月有超過 1 億的 UPI 活躍用戶。 MPFI 的目標是到 2025 年將 5 億活躍用戶引入 UPI 支付平台。
安全性是語音支付的首要問題。語音錄音可能被欺騙或被盜,從而可能導致未經授權的交易。生物辨識身分驗證(語音生物辨識)和強大的安全措施對於減輕這些風險至關重要。使用語音資料進行支付引發了隱私問題。使用者可能會對自己的錄音被儲存或分享感到不舒服,即使是出於安全目的。明確的隱私權政策和使用者同意機制至關重要。
語音辨識技術並非萬無一失。口音、方言、背景噪音和言語障礙可能會導致誤解,從而導致支付交易錯誤,並且語音支付缺乏行業標準,從而導致碎片化和互通性問題。需要標準化工作來確保不同平台和提供者之間的一致性。
Global Voice-Based Payments Market reached US$ 6.0 billion in 2022 and is expected to reach US$ 13.7 billion by 2030, growing with a CAGR of 10.9% during the forecast period 2023-2030.
The accuracy and dependability of voice-based interactions have substantially increased due to the rapid growth of voice recognition and natural language processing technologies, backed by artificial intelligence, making it simpler for users to make payments using voice commands. Voice-based payments provide a quick and effective means of conducting business. Users can simply speak a command that completes a purchase or transfer funds eliminating the need for manual input or navigating through apps and websites.
For instance, on 7 September 2023, The National Payments Corporation of India (NPCI) launched several new payment options on Unified Payments Interface (UPI) platform, including conversational transactions and these offerings, including Credit Line on UPI, UPI LITE X, Tap & Pay, Hello! UPI and Conversational Bill Payments, aim to create an inclusive, resilient and sustainable digital payments ecosystem and support UPI's goal of reaching 100 billion transactions per month.
Asia-Pacific has seen a rapid increase in smartphone adoption. Voice-based payments often rely on mobile devices and the widespread use of smartphones provides a strong foundation for the growth of this technology. countries have witnessed the development of robust digital ecosystems, with numerous digital wallets and payment platforms becoming widely accepted and these platforms can integrate voice-based payment capabilities seamlessly, making it convenient for users.
Voice-based payments offer a hands-free and frictionless shopping experience. Customers can simply use their voice to make purchases, which can be especially convenient when their hands are occupied or when they are multitasking. Voice-based transactions are often faster than manual typing or clicking through multiple screens. Shoppers can complete their purchases quickly which leads to reduce the time it takes to complete an online order.
For instance, on 14 September 2021, ToneTag, a provider of hardware-agnostic sound wave technology solutions for online and offline commerce, successfully completed the first cohort under the Reserve Bank of India's (RBI) sandbox for retail payments. In this initiative, ToneTag conducted tests of offline voice-based payments using both feature phones and smartphones, particularly in areas with unreliable internet connectivity.
Governments prioritize the security of financial transactions. Advanced security mechanisms, such as speech biometrics and multi-factor authentication, can be incorporated into voice-based payment solutions to safeguard users' financial information and transactions. Voice-based payments can speed government operations including the distribution of benefits and subsidies, which can improve the effectiveness of providing public services and reduce bureaucracy.
For instance, on 22 August 2023, India is set to expand its Universal Payments Interface (UPI) system by introducing voice-based and offline digital payments to bridge the digital divide between urban and rural areas. with approximately 350 million people using it for various transactions. Reserve Bank of India is planning to introduce voice-based payments. Users will be able to use AI-powered systems to make payments via voice commands and this functionality, which will first be offered in Hindi and English, seeks to improve accessibility for digital payments.
With voice-based payments, users may make digital transactions easily and quickly without having to type or manually enter payment information. Users can just use their voice to authorize payments. People with impairments or others who would have trouble utilizing more conventional digital payment methods, including typing on a touchscreen or keyboard, may find voice-based purchases to be more accessible.
For instance, on 11 May 2021, In order to boost the use of digital payments in India, IIT-Madras and the Mobile Payment Forum of India (MPFI) are working together to develop voice-based solutions, notably in a variety of vernacular languages. It program also provides research possibilities. There are currently more than 100 million monthly active UPI users in India. MPFI's goal is to bring 500 million active users onto UPI payment platforms by 2025.
Security is a primary concern with voice-based payments. Voice recordings can be spoofed or stolen, potentially leading to unauthorized transactions. Biometric authentication (voice biometrics) and robust security measures are essential to mitigate these risks. The use of voice data for payments raises privacy concerns. Users may be uncomfortable with their voice recordings being stored or shared, even for security purposes. Clear privacy policies and user consent mechanisms are crucial.
Voice recognition technology is not infallible. Accents, dialects, background noise and speech impediments can lead to misinterpretation, resulting in errors in payment transactions and there is a lack of industry standards for voice-based payments, leading to fragmentation and interoperability issues. Standardization efforts are needed to ensure consistency across different platforms and providers.
The global voice-based payments market is segmented based on component, enterprise size, end-user and region.
The likelihood of fraud and unauthorized access is decreased by adding an additional layer of security to voice-based payments using voice biometrics and multi-factor authentication techniques. Since voice-based payment options are frequently integrated into mobile banking apps and digital wallets.
Customers who already use these programs for other financial activities may access them quickly. User experience is becoming a higher priority for businesses when developing payment systems. Voice-based payments offer a user-friendly and intuitive interface that can enhance customer satisfaction.
For instance, on 21 September 2023, Amazon announced the incorporation of radio-frequency identification (RFID) tags into its biometric-based Just Walk Out retail stores, focusing on soft goods and this move aims to replicate the frictionless shopping experience seen in packaged goods. Initially tested during the Seattle Kraken's ice hockey season at the Climate Pledge Arena, this technology will be expanded to the NFL's Seattle Seahawks' 2023-2024 season at Lumen Field Just Walk Out stores.
In order to protect user information and transactions, voice-based payment platforms have added strong security mechanisms including voice biometrics and tokenization. In order to make using these payment methods more easy for customers, many merchants in North America are investigating voice-based payment solutions as part of their in-store and online payment services.
For instance, on 1 May 2023, Stripe, a financial infrastructure platform, partnered with Microsoft to enable North American businesses to accept payments directly within Microsoft Teams and this integration, called Teams Payments, allows meeting hosts to accept real-time card payments during virtual appointments, classes, events and more. Businesses can also require advance payment through Stripe for access to Teams sessions.
The major global players in the market include: NCR Corporation, Amazon.com, Inc., PayPal Holdings, Inc., PCI Pal, Vibe Pay Limited, Alibaba Cloud International, Cerence, Inc., Google LLC, Huawei Technologies Co., Ltd. and Paysafe Holdings UK Limited.
The pandemic accelerated the shift towards contactless payments to minimize physical contact with payment terminals. Voice-based payments offer a hands-free and contactless payment option, aligning with the need for hygiene and safety. Many individuals and businesses became more cautious about handling cash during the pandemic due to concerns about the virus's spread. Voice-based payments, along with other digital payment methods, provided an alternative to cash transactions.
With lockdowns and restrictions in place, e-commerce experienced significant growth during the pandemic. By enabling customers to make purchases with a straightforward voice command, voice-based payments can increase the convenience of online purchasing as there was a surge in the use of digital payments for different transactions, such as bill payments and online shopping, as more people migrated to remote employment and digital services. Voice-based payments catered to this growing demand for digital solutions.
Voice commerce, where users can shop and make payments using voice commands, gained traction during the pandemic. Retailers and e-commerce platforms explored voice-based shopping experiences to serve customers more conveniently. Voice assistants like Amazon Alexa and Google LLC Assistant saw increased usage during lockdowns as people turned to them for entertainment, information and shopping and this increased familiarity with voice interactions extended to voice-based payments.
AI-driven voice recognition technology has become more accurate and capable of understanding natural language, dialects and accents, this improvement ensures that voice-based payment systems can accurately process user commands. AI plays a crucial role in securing voice-based payments. Voice biometrics, a form of AI, is used to verify users' identities by analyzing unique vocal patterns, making payments more secure and reducing the risk of fraud.
AI-driven biometric authentication methods, including voice recognition, enhance payment security. Users' voices serve as a secure means of identity verification, reducing the reliance on passwords or PINs. AI algorithms can analyze user preferences and behavior to provide personalized payment recommendations and this personalization enhances the user experience and can lead to increased adoption of voice-based payments.
For instance, on 7 September 2023, Indian supply chain finance platform KredX has partnered with Mastercard to streamline B2B digital payments. It collaboration will integrate Mastercard's commercial card service with KredX's platform, simplifying B2B payments made via cards. KredX's platform, powered by artificial intelligence (AI), provides features such as dynamic discounting, early payment and price discovery to improve cash flows and enhance supply chain management for businesses.
The conflict may create geopolitical uncertainty, impacting the global economy and financial markets. Uncertainty can influence investment decisions and overall economic stability, which can indirectly affect FinTech companies, including those offering voice-based payment solutions. The war can lead to fluctuations in currency exchange rates, affecting international transactions and cross-border payments.
Supply chain disruptions caused by the conflict can impact the availability of hardware components and devices required for voice-based payment systems and this could lead to delays in product development and deployment. The conflict may raise concerns about data security and privacy, especially when voice-based payments involve cross-border data transfers. FinTech companies may need to enhance their security measures to address potential threats.
The global voice-based payments market report would provide approximately 61 tables, 58 figures and 201 Pages.
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