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市場調查報告書
商品編碼
1359935
全球人類營養市場 - 2023-2030Global Human Nutrition Market - 2023-2030 |
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全球人類營養市場2022年達到1,074億美元,預計2030年將達到1,872億美元,2023-2030年預測期間複合年成長率為7.2%。
人們日益增強的健康意識和對增強福祉的追求極大地影響了市場。消費者積極尋找能夠解決特定健康問題的產品,例如心臟健康、消化健康、體重管理和認知功能。因此,市場以量身定做的營養解決方案做出回應。
消費者越來越意識到久坐生活的不利影響。在這方面,對植物化學物質、功能性食品、膳食補充劑、營養保健品和促進免疫力的補充劑的需求增加,這對全球人類營養市場的成長產生了積極影響。
同樣,北美在人類營養市場上佔據主導地位,佔據了最大的市場佔有率,超過 1/3。根據國際食品資訊理事會的數據,出於口味原因,超過一半 (52%) 的美國人更喜歡綠色食品而不是動物性蛋白質。這種理由的比例高於其他理由,例如對環境(13%)、動物保護(11%)和食品(10%)的擔憂。
醫療保健專業人員越來越認知到營養在預防和控制疾病方面的關鍵作用。這種認知導致營養治療涵蓋醫療實踐,進一步促進市場擴張。各國政府和非營利組織也透過公共衛生運動積極參與對抗營養不良的鬥爭,通常涉及提供膳食補充劑。
根據聯合國人道事務協調廳預測,到2023年,預計將有約165萬公民兒童、7萬名新移民兒童和600億難民兒童出現嚴重營養不良。其中,414,000 人可能處於極度飢餓狀態。
預計急性營養不良也將影響約 27 萬名孕婦和哺乳期婦女,其中包括約 16,000 名流離失所者和難民。這些數字較 IPC 2021 年急性營養不良 (AMN) 報告略有增加,而且營養狀況總體呈現惡化趨勢。
人類營養市場的成長受到消費者意識不斷上升的影響,他們認知到適當營養對促進整體健康和保健的根本意義。這種意識的增強促使人們採取積極主動的措施來改善飲食習慣和營養攝入,從而刺激對各種營養產品和服務的需求激增。
YouTube 和 Instagram 等各種線上管道擁有眾多有影響力的人士和專家,他們提供飲食建議、分享食譜和認可營養產品,有效地向廣泛而多樣化的受眾傳播有價值的營養相關知識。
為了維護營養產品領域的消費者安全,加強監管審查勢在必行。隨著可取得的補充劑和功能性食品種類的增加,監管組織有義務減少與可能被污染、貼錯標籤或包含未申報過敏的物品相關的可能風險。
就飲食中包含的食物而言,消費者變得更加謹慎和挑剔。他們現在期望產品標籤上的透明度和準確資訊。因此,監管機構正在透過對標籤和廣告實施更嚴格的監管來回應這種問責要求,旨在減少誤導性聲明和欺騙性行銷行為。
各國政府對市場有許多規定的限制。例如,在澳大利亞,治療用品管理局 (TGA) 負責監管治療用品的標籤和促銷,其中包括膳食補充劑和補充藥物。製造商必須提供產品品質、安全性和有效性的文件。
消費者的懷疑有多種來源,包括相互矛盾的營養指導、欺騙性的行銷主張以及對產品安全的擔憂。在資訊充足的時代,消費者經常會遇到關於什麼是健康飲食以及哪些補充劑能提供真正益處的相互矛盾的建議。當消費者做出有關營養的選擇時,這些相互矛盾的訊息會助長懷疑和猶豫。
錯誤訊息進一步加劇了問題。在資訊飽和的時代,有關營養產品的錯誤或欺騙性聲明線上上平台和社交媒體上激增。消費者經常遇到可疑的評價、未經證實的健康主張、缺乏科學依據的認可。這些情況可能會誤導消費者,導致他們做出不知情的決定。
Global Human Nutrition Market reached US$ 107.4 billion in 2022 and is expected to reach US$ 187.2 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2023-2030.
The market is heavily influenced by the growing consciousness about health and the pursuit of enhanced well-being. Consumers actively seek out products that address specific health concerns, such as heart health, digestive wellness, weight management, and cognitive function. Consequently, the market responds with tailored nutritional solutions.
Consumers are increasingly becoming more conscious of the adverse effects of leading a sedentary life. In this regard, the demand for phytochemicals, functional foods, dietary supplements, nutraceuticals, and supplements that promote immunity has increased, which has positively impacted the growth of the worldwide human nutrition market.
Similarly, North America dominates the human nutrition market, capturing the largest market share of over 1/3rd. According to the International Food Information Council, for reasons of taste, more than half (52%) of Americans prefer greens over animal protein. This justification rates higher than others, such as concerns about the environment (13%), animal protection (11%) and food (10%).
The healthcare professionals are increasingly acknowledging the crucial role of nutrition in preventing and managing diseases. This recognition has led to the incorporation of nutrition therapy into medical practices, further contributing to market expansion. Governments and nonprofit groups are also actively involved in the fight against malnutrition through public health campaigns, frequently involving the provision of dietary supplements.
Approximately 1.65 million children in the citizen populace, 70,000 children from newly arrived households, and 60,000 million refugee children are anticipated to be severely malnourished in 2023, according to the United Nations Office for the Coordination of Humanitarian Affairs. Of them, 414,000 are likely to be extremely starved.
Acute malnutrition is also anticipated to affect about 270,000 pregnant and nursing women, including roughly 16,000 within the population of displaced people and refugees. These numbers show a modest increase from the IPC's 2021 Acute Malnutrition (AMN) report, and there is a general tendency of deterioration in the nutritional situation.
The growth of the human nutrition market is strongly influenced by the upward trajectory of consumer awareness regarding the fundamental significance of proper nutrition in advancing overall health and wellness. This heightened consciousness is motivating individuals to adopt proactive measures to enhance their dietary habits and nutritional intake, consequently spurring a surge in demand for a diverse array of nutritional products and services.
Various online channels, such as YouTube and Instagram, feature a multitude of influencers and experts who provide dietary counsel, share recipes, and endorse nutritional products, effectively disseminating valuable nutrition-related knowledge to a broad and diverse audience.
The heightened regulatory scrutiny is imperative to uphold consumer safety in the realm of nutrition products. Regulatory organisations are obligated to reduce possible risks connected with items that could be contaminated, mislabeled, or include undeclared allergies as the variety of supplements and functional foods accessible increases.
In terms of the items they include in their diets, consumers are becoming more watchful and picky. They now expect transparency and accurate information on product labels. Consequently, regulatory agencies are responding to this demand for accountability by imposing more stringent regulations on labeling and advertising, aiming to curtail misleading claims and deceptive marketing practices.
Governments from various countries restrict with many regulations in the market. In Australia, for instance, the Therapeutic Goods Administration (TGA) regulates the labelling and promotion of therapeutic goods, which include dietary supplements and complementary medications. Manufacturers are required to provide documentation of product quality, safety, and effectiveness.
Consumer skepticism originates from various sources, including conflicting nutritional guidance, deceptive marketing assertions, and concerns over product safety. In an era of plenty information, consumers regularly encounter contradictory advice on what constitutes a healthy diet and which supplements provide genuine benefits. This barrage of conflicting information fosters doubt and hesitancy when consumers make choices regarding nutrition.
Misinformation exacerbates the issue further. In an age of information saturation, erroneous or deceptive claims regarding nutrition products proliferate across online platforms and social media. Consumers frequently encounter dubious testimonials, unsubstantiated health assertions, and endorsements devoid of scientific basis. These instances can mislead consumers, leading them to make uninformed decisions.
The global human nutrition market is segmented based on Type, distribution channel, application, end-user and region.
The athletes segment held 34.1% in the global market share. Athletes seek nutrition products that can elevate their performance levels, encompassing aspects such as increased endurance, greater strength, and improved post-exercise recovery. They have a high demand for supplements that provide the essential nutrients necessary to maximize their training and competitive outcomes.
Professional athletes frequently incorporate branched-chain amino acid (BCAA) supplements into their regimen to facilitate muscle recovery and diminish post-workout muscle soreness. The pursuit of muscle growth and efficient muscle repair drives athletes to prioritize protein intake. This demographic exhibits a strong demand for supplements and amino acids to meet their protein needs optimally.
Whey protein supplements enjoy widespread popularity among athletes due to their rapid absorption rate and rich amino acid profile, which contributes to muscle protein synthesis. In May 2023, Leading nutraceutical business Pure Nutrition has introduced its new sports nutrition line, which includes powders for whey blend, muscle gainer, creatine, BCAA, pre-workout and EAA.
Athletes, particularly those engaged in high-impact sports, seek nutrition products that promote joint health and mitigate injuries related to connective tissues. Supplements containing glucosamine and chondroitin are commonly utilized by athletes to uphold joint functionality and reduce the risk of injuries.
In specific sports with weight categories, some athletes necessitate nutrition products that facilitate weight management while preserving muscle mass and performance capabilities. Meal replacement shakes and weight management supplements are instrumental in aiding athletes in achieving these dual objectives.
The North America human nutrition market held the largest market share of 38.3% in 2022 in the human nutrition market analysis. North America has witnessed a substantial upsurge in health and wellness consciousness among its populace. For example, U.S., where the adoption of dietary supplements reached a remarkable 77% among the populace in 2022, underscoring the robust consumer appetite for nutritional offerings. North American enterprises have consistently led the charge in fostering innovation within the nutrition industry. Pioneering strides in research, development, and manufacturing have culminated in the creation of avant-garde products attuned to the evolving preferences of consumers.
The emergence of personalized nutrition solutions is gaining traction in North America. Firms harness technology and genetic insights to furnish tailored nutritional guidance and products. For instance, nutrigenomics leverages an individual's genetic makeup to proffer personalized dietary recommendations. North America's diverse populace encompasses individuals with multifarious dietary inclinations, lifestyles, and health prerequisites. This diversity has engendered a dynamic and adaptable market that caters to a wide spectrum of nutritional needs.
The major global players in the market include: Medifast Inc., Bayer AG, Abbott, DuPont, Amway, Nature's Bounty Co., GSK plc., Nestle S.A, RiceBran Technologies, and Mead Johnson & Company, LLC.
The COVID-19 pandemic has wrought significant changes in the landscape of the human nutrition market. One notable impact has been a heightened awareness of health and immunity among consumers. This awareness has driven increased demand for nutritional products, particularly supplements rich in vitamins, minerals, and immune-supporting ingredients, as individuals actively seek ways to fortify their immune systems. Another transformational aspect has been the surge in e-commerce within the human nutrition market. Lockdowns and social distancing measures prompted consumers to turn to online platforms for convenient and contactless shopping, leading to a notable increase in e-commerce sales.
The war has severely disrupted agricultural supply chains and the production of food within the region. Ukraine, often recognized as the "breadbasket of Europe," plays a pivotal role as a major exporter of agricultural staples such as wheat, corn, and sunflower oil. The conflict has hindered essential processes like planting, harvesting, and the transportation of these critical commodities, resulting in elevated food prices domestically and internationally. Consequently, consumers in affected areas have been grappling with increased expenses for basic foods and cooking oils, thereby affecting their ability to access nutritious and reasonably priced diets.
Additionally, the geopolitical tensions and economic sanctions arising from the conflict have injected uncertainty into global trade, subsequently affecting the human nutrition market on a global scale. Businesses involved in the import and export of nutrition-related products have encountered logistical complications in terms of shipping and distribution. Moreover, the economic pressures experienced by both Russia and Ukraine have cast a shadow on consumer purchasing power, potentially diminishing the demand for premium nutrition items and dietary supplements.
The global Human Nutrition Market Report would provide approximately 69 tables, 73 figures and 212 Pages.
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