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商品編碼

1347934

全球線上彩票市場 - 2023-2030

Global Online Lottery Market - 2023-2030

出版日期: 2023年09月11日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

全球線上彩票市場在 2022 年達到 111 億美元，預計到 2030 年將達到 168 億美元，2023-2030 年預測期間年複合成長率為 6.2%。

線上彩票為玩家提供了便利，讓他們可以在舒適的家中參與遊戲，這種便利性吸引了更廣泛的受眾，包括那些可能無法輕鬆接觸實體彩票零售商的個人。線上平台使彩票能夠跨越不同的地理邊界。來自任何地區的玩家都可以參與國際線上遊戲，他們可以訪問各種不同的遊戲和累積獎金。

線上彩票通常提供比傳統數位彩票更廣泛的遊戲，包括刮刮卡、即贏遊戲和其他吸引不同喜好的創新形式。線上平台採用了先進的技術，包括先進的行動應用程式和響應式網站，使玩家可以更輕鬆地在各種設備上購買門票和檢查結果。據紐約 TCPalm 稱，強力球頭獎彩票已售出價值 6.4 億美元。

亞太地區是全球線上彩票市場不斷成長的地區之一，約佔市場的 1/4，該地區的網際網路普及率快速成長，為線上受眾提供了大量的訪問機會。該地區擴大使用移動設備，並且專門為基於移動的應用程式開發了多個線上平台，使用戶可以方便地線上參與彩票。

動力學

市場採用區塊鏈

區塊鏈固有的透明度和不變性確保每筆交易和抽獎結果都記錄在區塊鏈上並且無法更改，這種透明度增強了參與者之間的信任，因為他們可以獨立驗證彩票過程的公平性。它提供高安全性的平台，並且可以在全球範圍內訪問。區塊鏈技術可以實現直接的點對點交易。

例如，2022 年 8 月 28 日，Lucky Block 是一種基於區塊鏈的去中心化彩票，在幣安智慧鏈上運行。該項目的主要目標是建立一個不受地域限制且不限於特定貨幣的平台。參與者可以投資該平台的專有代幣 LBLOCK，而不是使用傳統貨幣購買彩票。

政府政策增加需求

線上彩票可以通過門票銷售為政府帶來可觀的收入。線上購票的便利性可以吸引更多的玩家群體，從而提高銷售額並增加政府計劃、項目和公共服務的收入。政府監管稅收以確保遵守財務標準並幫助用戶防止洗錢。

例如，2023 年 1 月 6 日，馬哈拉施特拉邦住房和地區發展局在其線上住房彩票抽獎系統中引入了一項新規定，以提高透明度並防止重複。根據此規定，申請人在使用其詳細資訊登錄後將被分配一個唯一的代碼。該系統保存有關在任何彩票中贏得公寓的成功申請人的資訊。

增加賭場的開放

線上上彩票平台中添加賭場部分可以增加收入。賭場提供多種遊戲，如老虎機、桌面遊戲和真人荷官遊戲，可以吸引更廣泛的受眾並產生額外收入。線上彩票平台的增加提供了多樣性並吸引了想要玩線上遊戲的新玩家。賭場遊戲具有各種互動功能、獎勵和獎金，增加了線上平台的採用率。

例如，2023 年 8 月 18 日，B2B 線上賭場服務提供商 Evolution 擴大了與加拿大不列顛哥倫比亞省彩票公司的合作夥伴關係。根據新協議，Evolution 將為不列顛哥倫比亞省、曼尼托巴省和薩斯喀徹溫省的BCLC 線上玩家推出兩款新的高限額真人賭場賭桌VIP Blackjack 和VIP Baccarat，這一擴展反映了Evolution與BCLC 的牢固關係及其對提供優質線上遊戲的承諾給玩家體驗。

成癮行為

輕鬆訪問線上彩票遊戲可能會導致成癮行為，尤其是對於弱勢群體而言。線上彩票因其易於獲取和 24/7 全天候可用而導致強迫性賭博行為的增加，特別是對於容易上癮的個人而言。沒有物理障礙（例如訪問零售店）可以使個人更容易重複參與彩票遊戲。

由於線上彩票缺乏面對面的互動，成癮的跡象可能會在較長一段時間內被忽視，而這種對問題認知的延遲可能會給個人帶來更嚴重的經濟和情感後果。輕鬆訪問線上彩票遊戲可能會導致成癮者增加支出。如果沒有交出現金等實際提示，就更容易忘記所花的金額。

Overview

Global Online Lottery Market reached US$ 11.1 billion in 2022 and is expected to reach US$ 16.8 billion by 2030, growing with a CAGR of 6.2% during the forecast period 2023-2030.

Online lotteries offer convenience to players by allowing them to participate from the comfort of their homes and this accessibility has attracted a broader audience, including individuals who might not have easy access to physical lottery retailers. Online platforms enabled lotteries to reach across different geographic borders. Players from any region can participate internationally and online they can access a variety of different games and jackpots.

Online lotteries often offer a wider range of games beyond traditional number-based lotteries, this includes scratch cards, instant win games and other innovative formats that appeal to different preferences. Online platforms incorporated advanced technology that includes advanced mobile apps and responsive websites that make it easier for the player to purchase tickets and check results on various devices. According to TCPalm in New York US$ 640 million of tickets were sold for Powerball jackpots.

Asia-Pacific is among the growing regions in the global online lottery market covering around 1/4th of the market and the region witnessed rapid growth in internet penetration that provides large access to audiences online. Mobile devices are increasingly used in the region and several online platforms are developed specifically for mobile-based apps that make it convenient for users to participate in lotteries online.

Dynamics

Adoption of Blockchain in Market

Blockchain's inherent transparency and immutability ensure that every transaction and drawing result is recorded on the blockchain and cannot be altered and this transparency enhances trust among participants, as they can independently verify the fairness of the lottery process. It provides high-security platforms and can be accessed globally. Blockchain technology enables direct peer-to-peer transactions.

For instance, on 28 August 2022, Lucky Block is a decentralized blockchain-based lottery, operating on the Binance Smart Chain. The project's primary goal is to establish a platform that operates without geographical restrictions and isn't limited to specific currencies. Instead of purchasing lottery tickets using conventional money, participants can invest in LBLOCK, the platform's proprietary token.

Government Policies Increase Demand

Online lotteries can generate significant revenue for governments through ticket sales. The convenience of purchasing tickets online can attract a larger player base, leading to higher sales and increased revenue for government programs, projects and public services. The government regulates taxes that ensure compliance with financial standards and help the user from money laundering.

For instance, on 6 January 2023, the Maharashtra Housing and Area Development Authority introduced a new provision in its online housing lottery draw system to enhance transparency and prevent duplication. Under this provision, applicants are assigned a unique code upon logging in with their details. The system saves information about successful applicants who win flats in any lottery.

Increasing Opening of Casino

Adding a casino section to an online lottery platform can lead to increased revenue generation. Casinos offer a wide range of games such as slots, table games and live dealer games, which can attract a broader audience and generate additional income. The addition of an online lottery platform offers diversity and attracts new player who wants to play online games. The casino games have various interactive features, rewards and bonuses that increase the adoption of online platforms.

For instance, on 18 August 2023, Evolution a B2B online casino services provider, extended its partnership with the British Columbia Lottery Corporation in Canada. Under the new agreement, Evolution is introducing two new high-limit live casino tables VIP Blackjack and VIP Baccarat for BCLC's online players in British Columbia, Manitoba and Saskatchewan and this expansion reflects Evolution's strong relationship with BCLC and its commitment to providing a premium online gaming experience to players.

Addictive Behavior

The easily access to online lottery games can lead to addictive behavior, especially among vulnerable individuals. Online lotteries with their easy accessibility and availability 24/7, lead to an increase in compulsive gambling behaviors, especially among individuals who are prone to addiction. The absence of physical barriers, such as visiting a retail outlet, can make it easier for individuals to repeatedly engage in lottery games.

As there is a lack of face-to-face interaction in online lotteries, signs of addiction may go unnoticed for a longer amount of period and this delay in recognizing the issue could result in more severe financial and emotional consequences for the individual. Easy access to online lottery games can lead to increased spending by addicted individuals. Without physical cues like handing over cash, it's easier to lose track of the amount spent.

Segment Analysis

The global online lottery market is segmented based on type, product, application, end-user and region.

The Lotto Type Increases Demand

The lotto type segment is expected to hold the major share of around 30.2% of the global market in 2022. Online lotteries break down geographical barriers, allowing players from around the world to participate in various lotteries and this expanded reach attracts a larger pool of participants and increases overall ticket sale .For instance, on 18 August 2023, the Lotto 4D games in Malaysia and Singapore provide a thrilling avenue for individuals to participate in the excitement of lottery gaming and possibly walk away with life-changing prizes.

For instance, On 16 August 2023, the Sask Valley Hospital Foundation is anticipating a significant boost to their fundraising campaign for a new hospital in Rosthern through their upcoming SVHF 50/50 Lotto. Pending final approval from the Saskatchewan Liquor and Gaming Authority. The SVHF 50/50 Lotto will feature tickets priced at US$ 10 each, with options for 10 tickets at US$ 25, 50 tickets at US$ 50 and 200 tickets at US$ 100.

Geographical Penetration

The Rising Secure Payment Gateways and Partnerships in North America

During the forecast period, North America is the largest region in the global online lottery market covering more than 1/3rd of the market and the region has advanced technology like secure payment gateways and random number generator that ensures security for users. Online lottery platforms have a partnership with various companies that provides confidentiality and security of their personal and financial information. A marketing and advertisement company that uses online platforms for promotions that increase awareness and contribute to the growth of the market.

For instance, on 16 August 2023, a leading provider of gaming and lottery solutions, Scientific Games had a partnership with Warner Bros for developing online and retail lottery products and these products are popularly based on the HBO series Games of Thrones and this partnership allows scientific games to create innovative and branded players that includes scratch games, fast play and digital lottery games.

Competitive Landscape

The major global players include: The Hong Kong Jockey Club, The Camelot Group, INTRALOT, Mizuho Bank Ltd., California Lottery., Francaise des Jeux, Singapore Pools, MDJS, Loterias y Apuestas del Estado and Florida Lottery.

COVID-19 Impact Analysis

The government imposed lockdowns and restrictions in place and consumers spent more time at home and turned to online activities for entertainment, this led to an increase in online lottery participation as individuals sought new forms of entertainment and the chance to win prizes from the comfort of their homes. Some regulatory policies and regulations accommodate to increase online lottery sales.

Lotteries that had not yet established a significant online presence were prompted to accelerate their digital transformation efforts and this involved developing or improving online platforms to accommodate the increased demand for online ticket sales. The impact of the pandemic on online lotteries varied depending on factors such as the severity of lockdown measures, regulatory frameworks and consumer behavior in different regions.

AI Impact

AI algorithms analyze user behavior and preferences to provide personalized recommendations for lottery games, this enhances user engagement and satisfaction by offering games that align with individual preferences. AI can analyze historical data and patterns to predict winning numbers and outcomes in lottery games and this provide players with insights and increase the excitement around playing.

AI-powered algorithms can detect fraudulent activities, such as multiple accounts or suspicious transactions and lead to ensure fair gameplay and maintain the integrity of the lottery system. AI-powered chatbots can handle customer inquiries, providing quick responses and assistance 24/7, this improves customer satisfaction and engagement by addressing queries in real-time.

For instance, on 9 March 2023, the Players Edge Lottery Picks™ is a cloud technology service developed by Ad Persistence and BringItHome Communities, designed to enhance players' chances of winning the Powerball and Mega Millions of lotteries and this service utilizes advanced AI, machine learning and pattern recognition technology to predict winning lottery numbers and offers players a competitive edge. The app incorporates AI, machine learning and pattern recognition technology to identify winning number patterns.

Russia- Ukraine War Impact

The conflict may lead to changes in regulations and policies within the affected regions. Governments could prioritize other matters, diverting attention and resources away from regulating and overseeing online lottery operations. Geopolitical tensions can lead to economic instability in the regions involved. Economic uncertainty could impact consumer spending habits, including discretionary spending on entertainment activities such as online lotteries.

The conflict could lead to currency fluctuations and economic downfall and this could affect the value of local currencies and it potentially impact the purchasing power of consumers who participate in online lotteries. Companies operating in the online lottery sector may face disruptions in their operations due to logistical challenges, sanctions or changes in trade relations resulting from the conflict.

By Type

The Lotto
Quizzes Type Lottery
Number Game
Scratch-off Instant Games
Others

By Product

Online Draw-Based Games
Online Instant Games
Online Sport Lottery

By Application

Online Store
Offline Store

By End-User

Desktop
Mobile

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 9 January 2023, Jackpot.com, an online lottery ticket platform, launched in Texas with US$ 42 million in funding and strategic partnerships with professional sports franchises. The platform allows users to play the Powerball, Mega Millions, Lotto Texas and Texas Two Step lotteries through their phones or computers, offering convenience and accessibility.
On 1 August 2023, Jackpot.com launched its online lottery ticket platform in New York, allowing residents to conveniently purchase lottery tickets online for games like Powerball, Mega Millions, Cash4ife, New York Lotto and Pick 10. The platform aims to provide options for buying tickets at local stores or gas stations, allowing players to order tickets from the comfort of their homes.
On 23 June 2023, Zeal Network SE, an online lottery broker expanded its operations in Germany to include iGaming by launching online games on its websites, including LOTTO24 and Tipp24 and this expansion marks Zeal's entry into the online gaming market in addition to its existing lottery services. The company plans to further enhance its portfolio of online games, aiming to offer a total of 200 titles by the end of 2023 financial year.

Why Purchase the Report?

To visualize the global online lottery market segmentation based on type, product, application, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of online lottery market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global online lottery market report would provide approximately 69 tables, 67 figures and 201 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Product
3.3. Snippet by Application
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Driver
  - 4.1.1.1. Adoption of Blockchain in Market
  - 4.1.1.2. Government Policies Increase Demand
  - 4.1.1.3. Increasing Opening of Casino Boosts the Market
- 4.1.2. Restraints
  - 4.1.2.1. Addictive Behavior
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. The Lotto *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Quizzes Type Lottery
7.4. Number Game
7.5. Scratch-off Instant Games
7.6. Others

8. By Product

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2. Market Attractiveness Index, By Product
8.2. Online Draw-Based Games *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Online Instant Games
8.4. Online Sport Lotterie

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Online Store *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Offline Store

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Desktop *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Mobile

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. The Hong Kong Jockey Club *
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. The Camelot Group
13.3. INTRALOT
13.4. Mizuho Bank Ltd.
13.5. California Lottery.
13.6. Francaise des Jeux
13.7. Singapore Pools
13.8. MDJS
13.9. Loterias y Apuestas del Estado
13.10. Florida Lottery

LIST NOT EXHAUSTIVE