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市場調查報告書

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1304497

全球氣炸鍋市場 - 2023-2030

Global Air Fryer Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 210 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

2022年，全球氣炸鍋市場規模達到11億美元，預計到2030年將達到20億美元，2023-2030年期間的年複合成長率為8.8%。

由於氣炸鍋能夠以最少的油脂製作出香脆可口的食品，因此受到了廣泛關注。製造商正在不斷改進氣炸鍋技術，增強其功能，如精確的溫度控制、直覺的數位顯示、可編程設置和預設烹飪功能。一些先進機型還整合了智慧連接功能，可實現遠程控制並提供食譜建議。

數位式氣炸鍋佔有相當大的佔有率，在全球排名第三，預計在預測期內將出現大幅成長。數位氣炸鍋的發展得益於其先進的功能、易於操作以及比手動氣炸鍋更高的效率。

市場動態

健康意識不斷提高

健康意識的提高和對健康烹飪替代品的渴望推動了對氣炸鍋的需求。根據巧克力製造商好時公司2021年發布的BLOG，78%的消費者認為熟食是健康飲食的關鍵，全球60%的消費者認為食用營養豐富的食物對保持健康至關重要。

這些設備提供了一種解決方案，使消費者能夠在享受油炸食品的美味和口感的同時，減少油的消耗並促進更健康的飲食習慣。人們越來越傾向於採用更健康的生活方式，這鼓勵了主要企業投資氣炸鍋業務。

例如，2017年，Tovala推出了智慧烤箱和送餐服務，將配餐過程簡化為只需練習和掃描二維碼一分鐘。此外，該公司還在2023年推出了第二代廚房電器Tovala Smart Oven Air Fryer，該產品在具備之前的Smart Oven Pro所有功能的基礎上，增加了複雜的對流烹飪功能。

產品成本高

氣炸鍋的高成本使其與其他烹飪器具或烹飪方法相比缺乏競爭力。消費者可能會選擇對流烤箱、多士爐或傳統油炸鍋等替代品，而這些產品通常預算更低。來自廉價替代品的競爭會影響氣炸鍋的市場佔有率和成長。

此外，氣炸鍋的高成本也會降低該產品的市場滲透率和採用率。有興趣嘗試氣炸鍋或對其優點感到好奇的消費者可能會對投資昂貴的設備猶豫不決。較低的市場滲透率會限制氣炸鍋市場的整體成長潛力。

COVID-19影響分析

COVID-19最初引發了氣炸鍋需求的激增，但值得注意的是，隨著形勢的發展，市場動態也會發生變化。例如，餐館的關閉和外出就餐選擇的限制促使人們轉向在家就餐。這就需要能夠幫助重新製作餐館風格菜餚的廚房設備。

氣炸鍋廣受歡迎，因為它可以讓人們在舒適的家中烹製出香脆可口的食物，包括薯條、雞翅和其他油炸食品，成為市場的積極成長因素。然而，由於供應鏈中斷和客戶對副產品的投資減少，氣炸鍋市場在大流行階段的全球總收入有所下降。

Market Overview

Global Air Fryer Market reached US$ 1.1 billion in 2022 and is expected to reach US$ 2.0 billion by 2030, growing with a CAGR of 8.8% during the forecast period 2023-2030.

It gained traction due to its ability to produce crispy and delicious foods with minimal oil or fat. Manufacturers are continuously improving air fryer technology, enhancing features such as precise temperature control, intuitive digital displays, programmable settings and pre-set cooking functions. Some advanced models also incorporate smart connectivity for remote control and recipe suggestions.

Digital air fryers hold a significant share, covering /3rd globally and are expected to show substantial growth in the forecast period. The development of digital air fryers is due to their advanced features, easy handling and better efficiency than manual air fryers

Market Dynamics

Rising Health Consciousness

The rising health consciousness and the desire for healthier cooking alternatives have fueled the demand for air fryers. According to a 2021 blog release by a chocolate manufacturer, The Hershey Company, 78% of consumers believe that cooked meals are the key to healthy eating and 60% of consumers globally believe that consuming nutrient-dense foods is essential to remaining healthy.

These appliances provide a solution that allows consumers to enjoy the taste and texture of fried foods while reducing oil consumption and promoting healthier eating habits. The growing shift toward adopting a healthier lifestyle has encouraged key players to invest in the air fryers business.

For instance, In 2017, Tovala introduced their smart oven and meal delivery service, which streamlines meal preparation to just one minute of practice and scanning a QR code. Additionally, the company launched its second-generation kitchen appliance, for Tovala Smart Oven Air Fryer, in 2023, which gives all the functionality of the prior Smart Oven Pro with the additional benefit of sophisticated convection cooking.

High Product Cost

The high cost of air fryers makes them less competitive compared to other cooking appliances or methods that provide similar results. Consumers may choose alternatives like convection ovens, toaster ovens, or traditional deep fryers that are often more budget-friendly. The competition from cheaper alternatives can impact air fryers' market share and growth.

Furthermore, the high cost of air fryers can slow down the product's market penetration and adoption rate. Consumers interested in trying out air frying or curious about its benefits may be hesitant to invest in an expensive appliance. Lower market penetration can limit the overall growth potential of the air fryer market.

COVID-19 Impact Analysis

COVID-19 initially sparked a surge in demand for air fryers, it's important to note that market dynamics can shift as the situation evolves. For instance, the closure of restaurants and limited dining-out options prompted a shift towards at-home dining. It created a need for kitchen appliances that could help recreate restaurant-style dishes.

Air fryers gained popularity as they allowed individuals to prepare crispy and flavorful foods, including fries, chicken wings and other fried favorites, in the comfort of their own homes which acts as a positive growth factor for the market. However, the supply chain disruption and less customer investment in secondary items have reduced the overall global revenue of the air fryers market during the pandemic phase.

Segment Analysis

The Global Air Fryer Market is segmented based on type, distribution channel, application, and region.

Rising Demand For Low Cost, Easy Application And Wide Availability Of Air Fryers

Manual air fryer holds a significant share of the global air fryer market. The easy availability of manual air fryers is a major factor contributing to the market growth. Manual air fryers are widely available from various brands and manufacturers. Their dominance in the market is partly due to the extensive range of options and price points offered by different companies. Consumers have ample choices regarding manual air fryers, making them readily accessible.

Furthermore, manual air fryers have been in the market for longer and have gained significant market penetration. Many consumers have become accustomed to the functionality and reliability of manual models, leading to continued demand and market dominance.

Geographical Analysis

Asia-Pacific's growing technological advancements and increasing shift towards a healthier lifestyle.

The Asia-Pacific air fryer market is witnessing robust growth driven by increasing health consciousness, changing lifestyles, technological advancements, and online shopping convenience. As consumers in the region continue to prioritize healthier cooking methods and seek convenient kitchen appliances, the demand for air fryers is expected to increase further in the coming years.

Furthermore, the Asia-Pacific air fryer market is highly competitive, with local and international manufacturers vying for market share. Key players in the market focus on product innovations, expanding their product portfolios and catering to the specific preferences and needs of consumers in the region. The competitive landscape has contributed to the overall growth and development of the air fryer market in Asia-Pacific.

Competitive Landscape

The major global players include: Koninklijke Philips N.V., Avalon Bay, GoWISE USA, De'Longhi America Inc, Tatung Company of America, Inc., Groupe SEB's (Krups), Bajaj Electricals Limited, Meyer Corporation, Pigeon Corporation and American Micronic Instruments.

Why Purchase the Report?

To visualize the Global Air Fryer Market segmentation based on type, distribution channel, application, and region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous Air Fryer market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Air Fryer Market Report Would Provide Approximately 61 Tables, 59 Figures And 210 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Distribution Channel
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising health consciousness
- 4.1.2. Restraints
  - 4.1.2.1. High Product Cost
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Digital*
- 7.2.1. Introduction
  - 7.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Manual

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 8.2.3. E-commerce Retailers
- 8.2.4. Company Website
8.3. Offline
- 8.3.1. Hypermarkets/Supermarkets
- 8.3.2. Specialty Stores
- 8.3.3. Others

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Residential *
- 9.2.1. Introduction
  - 9.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Commercial

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Koninklijke Philips N.V.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Avalon Bay
12.3. GoWISE USA
12.4. De'Longhi America Inc
12.5. Tatung Company of America, Inc.
12.6. Groupe SEB's (Krups)
12.7. Bajaj Electricals Limited
12.8. Pigeon Corporation
12.9. American Micronic Instruments
12.10. Meyer Corporation

LIST NOT EXHAUSTIVE