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市場調查報告書
商品編碼
1247419

2023-2030 年全球消費文具零售市場

Global Consumer Stationery Retailing Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 198 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概覽

在預測期內（2023 年至 2030 年），全球消費文具零售市場的複合年增長率為 3.1%。

消費文具零售是指銷售紙質產品（例如鋼筆、鉛筆、筆記本和信封）的細分市場。 這個市場高度分散，各種零售商、在線商店和專家都在爭奪客戶。 本簡報審視消費文具零售市場的主要趨勢、挑戰和機遇。

消費文具零售市場的主要驅動力之一是對書寫工具和辦公用品的需求不斷增長。 隨著學生、上班族、公司的增多，對文具的需求也越來越大。 人們更喜歡紙質產品而不是數字產品，這種趨勢被強化了，人們認為紙質產品不那麼值得信賴和個性化。

市場動態

書寫工具和辦公用品需求的擴大推動了對這些產品的需求

對書寫和辦公用品的需求不斷增長是消費文具零售市場的主要推動力之一。 這種需求是由多種因素驅動的，包括越來越多的學生、專業人士和企業每天都需要這些產品。 許多人也更喜歡紙質產品而不是數字產品，後者被認為不太可靠和個性化。

隨著對書寫工具和辦公用品的需求增長，對供應這些產品的零售商的需求也在增長。競爭。 零售商提供範圍廣泛的相關產品，例如鋼筆、鉛筆、筆記本和信封，以滿足不同消費者的需求。

來自包括中國在內的亞洲國家的低價進口競爭威脅加劇

消費文具零售市場的增長受到來自中國和其他亞洲國家/地區的低價進口商品的多方面阻礙。

首先，這些低價進口商品充斥市場，造成廉價產品供過於求。 結果，許多本地製造商倒閉，限制了本地生產的文具進入市場的機會。

其次，這些進口商品的質量往往很低，文具普遍具有負面形象。 如果消費者對來自中國和其他亞洲國家的劣質產品有負面體驗，他們可能不願意購買文具產品，這可能會影響消費文具零售市場的增長。

COVID-19 影響分析

除了 COVID 之前、COVID 和 COVID 之後的情況外，COVID-19 分析還包括價格動態（包括大流行期間的價格變化以及相對於 COVID 之前的情況）、供需範圍（包括貿易限制和lockdowns），由於後續問題導致的供需變化），政府舉措（政府機構為振興市場，部門和行業所做的努力），以及製造商的戰略舉措（製造商為緩解 COVID 問題所做的努力）。我正在解釋。

內容

第 1 章研究方法和範圍

  • 調查方法
  • 調查目的和範圍

第 2 章市場定義和概述

第 3 章執行摘要

  • 按產品細分的市場
  • 按分銷渠道細分的市場
  • 最終用戶的市場細分
  • 按地區劃分的市場細分

第四章市場動態

  • 市場影響因素
    • 司機
      • 對書寫工具和辦公用品的需求不斷擴大，推動了對該產品的需求
    • 約束因素
      • 來自包括中國在內的亞洲國家的低價進口競爭威脅日益加劇
    • 機會
    • 影響分析

第五章行業分析

  • 波特的五力分析
  • 供應鏈分析
  • 價格分析
  • 監管分析

第 6 章 COVID-19 分析

  • 關於 COVID-19 的市場分析
    • 在 COVID-19 市場情景之前
    • 當前的 COVID-19 市場情景
    • COVID-19 後或未來情景
  • COVID-19 期間的價格動態
  • 供需範圍
  • 大流行期間與市場相關的政府舉措
  • 製造商的戰略舉措
  • 結論

第 7 章副產品

  • 文具
  • 紙製品
  • 案頭組織
  • 工藝品用品
  • 其他

第 8 章分銷渠道

  • 電子商務
  • 超市和大賣場
  • 專賣店
  • 其他

第 9 章最終用戶

  • 學生
  • 上班族
  • 創意
  • 其他

第10章按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 意大利
    • 俄羅斯
    • 其他歐洲
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 其他亞太地區
  • 中東和非洲

第11章競爭格局

  • 競爭場景
  • 市場分析/份額分析
  • 併購分析

第12章公司簡介

  • ITC Limited
    • 公司簡介
    • 產品組合和說明
    • 財務摘要
    • 主要發展
  • Staples
  • Office Depot
  • Ryman
  • Muji
  • WHSmith
  • Smiggle
  • Paper Mate
  • Zebra Stationery
  • Royal Talens

第13章 附錄

簡介目錄
Product Code: FMCG2158

Market Overview

The global consumer stationery retailing market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 3.1% during the forecast period (2023-2030).

Consumer stationery retailing refers to the market segment that deals with selling paper-based products, such as pens, pencils, notebooks, envelopes and other related items. The market is highly fragmented, with a variety of brick-and-mortar stores, online retailers and specialist suppliers competing for customers. In this brief, we will examine the key trends, challenges and opportunities in the consumer stationery retailing market

One of the key drivers of the consumer stationery retailing market is the growing demand for writing and office supplies. As the number of students, professionals and businesses increases, the need for stationery products also rises. The trend is further bolstered by the growing preference for paper-based products over digital alternatives, which are seen as less reliable and personal.

Market Dynamics

Growing demand for writing and office supplies boosts the product's demand

The growing demand for writing and office supplies is one of the key drivers of the consumer stationery retailing market. The demand is fueled by several factors, including a growing number of students, professionals and businesses requiring these products for everyday use. Additionally, many people prefer paper-based products over digital alternatives, which are seen as less reliable and personal.

As the demand for writing and office supplies increases, so does the demand for retailers who can supply these products; this has led to the market's growth, with a variety of brick-and-mortar stores, online retailers and specialist suppliers competing for customers. Retailers can offer a wide range of products, including pens, pencils, notebooks, envelopes and other related items, to meet the needs of different consumers.

The rising threat of competition from low-cost imports from China and other Asian countries

The growth of the consumer stationery retailing market has been hindered by low-cost imports from China and other Asian countries in several ways.

Firstly, these low-cost imports flood the market, creating an oversupply of cheap products; this makes it difficult for local manufacturers to compete, as they cannot match the low prices of these imported goods. As a result, many local manufacturers have been forced out of business, which limits the availability of locally-produced stationery products in the market.

Secondly, the quality of these imported products is often low, which has created a negative perception of stationery products in general. Consumers may be reluctant to purchase stationery products if they have had negative experiences with low-quality products from China and other Asian countries; this impacts the growth of the consumer stationery retailing market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global consumer stationery retailing market is segmented by product, distribution channel, end-user and region.

The rising popularity of specialty writing instruments among students and professionals boots the segmental growth

Writing instruments, a type segment of global consumer stationery retailing, is expected to hold a significant share of the global market. Writing instruments are a staple product in the consumer stationery retailing market and demand for them remains strong. Writing instruments include pens, pencils, markers, highlighters and similar products used for writing or drawing.

A variety of factors drive the demand for writing instruments. For one, writing instruments are essential tools for students, professionals and anyone who needs to write or draw regularly. As a result, there is a steady demand for these products from consumers across different age groups.

Geographical Analysis

North America rules the market as a result of an increasing shift towards online and mobile purchasing, with a booming e-commerce sector

North America's consumer stationery retailing market is a well-established industry comprising a wide range of products, including writing instruments, paper products, office supplies and art supplies.

In recent years, the North American market has shifted towards online and mobile purchasing, with e-commerce becoming an increasingly popular option for consumers; this has led to the emergence of new online retailers and the expansion of existing brick-and-mortar stores into the digital space.

The COVID-19 pandemic has also impacted the North American consumer stationery retailing market, with many consumers turning to online retailers to purchase stationery products while working from home or engaging in remote learning; this has accelerated the shift towards e-commerce in the industry and is likely to have a lasting impact on consumer behavior.

Competitive Landscape

The major global players in the market include Staples, Office Depot, Ryman, Muji, WHSmith, ITC Limited, Smiggle, Paper Mate, Zebra Stationery and Royal Talens.

Why Purchase the Report?

  • To visualize the global consumer stationery retailing market segmentation based on product, distribution channel, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of consumer stationery retailing market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global consumer stationery retailing market report would provide approximately 61 tables, 61 figures and 198 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging art supplying Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet by Product
  • 3.2. Market Snippet by Distribution Channel
  • 3.3. Market Snippet by End-User
  • 3.4. Market Snippet by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing demand for writing and office supplies boosts the product's demand
      • 4.1.1.2. XX
    • 4.1.2. Restraints
      • 4.1.2.1. The rising threat of competition from low-cost imports from China and other Asian countries
      • 4.1.2.2. XX
    • 4.1.3. Opportunity
      • 4.1.3.1. XX
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Forces Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Writing Instruments *
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Paper Products
  • 7.4. Desk Organization
  • 7.5. Art & Craft Supplies
  • 7.6. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. E-Commerce *
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Supermarket & Hypermarket
  • 8.4. Specialty Stores
  • 8.5. Others

9. By End-User

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.1.2. Market Attractiveness Index, By End-User
  • 9.2. Students *
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Office Workers
  • 9.4. Creatives
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.5.1. U.S.
      • 10.2.5.2. Canada
      • 10.2.5.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. ITC Limited *
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Staples
  • 12.3. Office Depot
  • 12.4. Ryman
  • 12.5. Muji
  • 12.6. WHSmith
  • 12.7. Smiggle
  • 12.8. Paper Mate
  • 12.9. Zebra Stationery
  • 12.10. Royal Talens

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us