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市場調查報告書

商品編碼

1474032

全球文具產品市場 - 2024-2031

Global Stationery Products Market - 2024-2031

出版日期: 2024年05月02日 | 出版商:

DataM Intelligence | 英文 196 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

全球文具產品市場在 2023 年達到 1,301 億美元，預計到 2031 年將達到 1,937 億美元，2024-2031 年預測期間複合年成長率為 5.1%。

隨著入學率的上升以及個人和政府對教育的日益重視，近年來世界各地的教育部門都取得了顯著成長。它對文具產品市場產生了直接影響，因為教育程度的提高通常伴隨著對文具產品的需求的成長。

近年來，中國和印度等發展中國家的教育發展迅速。《教育權法》要求所有6歲至14歲的兒童接受免費義務教育，這是印度政府為增加教育機會而推出的眾多舉措之一。這導致中小學和學院的註冊學生人數大幅增加，從而增加了對文具產品的需求。

2023年，亞太地區預計將成為全球文具產品市場成長最快的地區。這一成長的原因是亞太地區落後地區的高等教育普及率相對較低。在接下來的十年裡，許多參與者預計需求將會飆升。為了滿足未來的需求，他們正在增加產能。例如，2023年，印度文具公司DOMS透過首次公開募股獲得約2.4億美元資金，為其持續產能和零售擴張提供資金。

動力學

不斷發展的教育部門

由於過去十年入學人數的增加，新興市場預計將成為文具產品的主要需求來源之一。確保所有人成人識字符合聯合國等國際組織的目標。例如，23 會計年度印度的總入學人數為 2.65 億，比上年成長 3.3%。

隨著全球識字率的提高和入學機會的增加，各個年齡層的學生越來越需要文具用品，包括筆記本、鉛筆、鋼筆、尺和橡皮擦。 COVID-19 大流行已阻止了這一進展，並導致一些發展中國家的入學率下降。各國政府正加倍努力，與多個發展組織合作，扭轉這一頹勢。入學率的長期成長將增加對一系列文具產品的需求。

對可客製化產品的需求不斷成長

在追求獨特、個人化商品的消費者中，客製化、個人化的文具產品越來越受歡迎。筆記本、日記本、記事本和賀卡等文具產品的客製化印刷服務可以滿足日益成長的需求。記號筆、鋼筆和鉛筆只是眾多文具品牌推出的可定製文具產品中的一小部分。事實上，大多數生產商透過使用不同的顏色和主題來增加文具的產量。

幼兒園學生仍然是這些品牌的主要目標市場，因為他們被教導用鉛筆寫字以提高他們的運動技能。儘管有數位教學工具，但品牌仍相信與年輕消費者建立早期關係將帶來長期業務。個性化文具產品的推出將有助於擴大全球市場。

數位化學習的崛起

文具產品市場的一個主要障礙是工作流程和溝通的日益數位化。隨著更多的工作轉移到線上以及數位替代品變得更容易使用，對紙張、筆記本和筆等傳統文具用品的需求可能會減少。由於網路零售和電子商務平台的發展，文具產品市場面臨機會和問題。

傳統文具正面臨筆記型電腦、平板電腦和智慧型手機等電子設備的競爭，這些電子設備擴大用於記筆記、日程安排和通訊。線上平台為客戶提供了更大的可訪問性和便利性，但也使製造商和供應商更具競爭力。線上零售業的利潤率可能受到價格競爭、送貨費用和高效能數位行銷策略要求的限制。

With rising enrollment rates and an increasing focus on education as a priority for both individuals and governments, the education sector has seen significant growth in recent years throughout the world. It has had a direct impact on the market for stationery products, as rising education levels are typically accompanied by rising demand for stationery products.

Education has grown rapidly in recent years in developing nations like China and India. The Right to Education Act, which requires all children between the ages of 6 and 14 to receive a free and compulsory education, is one of the many initiatives the Indian government has launched to increase access to education. It has resulted in a significant increase in the number of students registered in schools and colleges, which has raised demand for stationery products.

In 2023, Asia-Pacific is expected to be the fastest-growing region of the global stationery products market. The increase is explained by the comparatively lower penetration rates of higher education in Asia-Pacific's backward regions. Over the next ten years, a lot of players anticipate demand to soar. In order to satisfy future demand, they are increasing their production capacity. For example, in 2023, the Indian stationery company DOMS obtained approximately US$ 240 million through an initial public offering to finance its continued capacity and retail expansion.

Dynamics

Growing Educational Sector

Due to an increase in school enrollment over the previous ten years, the emerging globe is expected to be one of the main sources of demand for stationery products. Ensuring adult literacy for all is consistent with the objectives of international organizations like United Nations. For example, the overall gross school enrollment in India for FY23 was 265 million, up 3.3% from the year before.

Students of all ages are becoming more in need of stationery supplies including notebooks, pencils, pens, rulers and erasers as literacy rates rise and access to school increases globally. COVID-19 pandemic has halted the advancement and resulted in a decline in school enrolment in several developing nations. Redoubling their efforts, national governments are working with multiple developmental organizations to reverse this slide. Long-term growth in school enrollment rates will increase demand for a range of stationery products.

Rising Demand for Customizable Products

Among customers looking for distinctive and personalized goods, customized and personalized stationery products are becoming more and more popular. The increasing need is met by custom printing services for stationery products such notebooks, journals, planners and greeting cards. Markers, pens and pencils are just a few of the customizable stationery goods that numerous stationery brands have created. In fact, the majority of producers have increased their output of stationery by using distinct colors and themes.

Kindergarten students continue to be the primary target market for these brands because they are taught to write with pencils in order to improve their motor skills. Despite the availability of digital teaching tools, brands are placing their bets on the belief that building early relationships with younger consumers will result in long-term business. The introduction of personalized stationery items will contribute to the expansion of the global market.

Rising Digital Learning

A major barrier to the market for stationery products is the growing digitization of work processes and communication. The need for conventional stationery supplies like paper, notebooks and pens may decrease as more work shift online and digital alternatives become more accessible. The market for stationery products is faced with both opportunities and problems due to the growth of online retail and e-commerce platforms.

Traditional stationery goods are facing competition from electronic devices like laptops, tablets and smartphones, which are increasingly being used for note-taking, scheduling and communication. Online platforms give customers greater accessibility and convenience, but they also make manufacturers and suppliers more competitive. Profit margins in the online retail industry can be limited by price competition, delivery expenses and the requirement for efficient digital marketing strategies.

Segment Analysis

The global stationery products market is segmented based on type, distribution channel, end-user and region.

Rising Office Culture and Branding Drives the Segment Growth

Corporates are expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. Corporate stationery goods represent a company's brand identity and culture. Businesses frequently spend in personalized stationery products such as letterheads, business cards, envelopes and notepads to improve their professional image and increase brand recognition among clients, partners and workers.

Corporate offices require key stationery supplies such pens, pencils, markers, paper, folders, binders and sticky tapes to support day-to-day operations, administrative chores and internal communication. The demand for these supplies is continuous, which drives the corporate stationery products market. Customized stationery items such as notebooks, calendars and desk accessories are common options for corporate giving, adding to market demand.

Geographical Penetration

Growing Demand for Online Courses in Asia-Pacific

Asia-Pacific is the dominant region in the global stationery products market covering over 30% of the market. Many Asia-Pacific countries, including India and China, are experiencing substantial growth in their education sectors. There is a heavy emphasis on education and online courses and rising student enrollment pushes up demand for stationery and supplies such notebooks, pens, pencils, erasers, rulers and other related things.

Furthermore, the expansion of massive open online courses (MOOC) in the region is expected to drive growth in the stationery items market. According to a report on China's smart education published in February 2023 by the State Council Information Office, the country currently has over 64,500 MOOCs online. The World Digital Education Conference began in Beijing with a report saying that more than one billion people have viewed these courses.

Competitive Landscape

The major global players in the market include Faber-Castlle, 3M, Staedtler, Maped, Muji, Artline, Fullmark, Reynolds Pens, Linc Pens & Plastics Ltd. and Mead.

COVID-19 Impact Analysis

The transition to remote work and online learning amid lockdowns and social distancing measures increased demand for home office supplies like notebooks, pens, sticky notes and other stationery products. Many people required these goods to set up home offices or enable remote learning for themselves or their children. The pandemic increased the already popular e-commerce trend of purchasing stationery supplies.

During lockdowns, when physical establishments were shuttered or operating at a reduced capacity, customers flocked to internet platforms to purchase stationery. E-commerce channels provide ease, security and a diverse selection of product options, resulting in considerable development in online sales of stationery products. While there was increasing demand for some things like notebooks and pens for home study, overall demand from educational institutions has fallen due to the reduction of in-person classes and activities.

Russia-Ukraine War Impact

Russia and Ukraine are both major exporters of raw materials used in the production of stationery products, such as paper, wood pulp and some types of plastic. The conflict and resulting interruptions in trade routes or manufacturing facilities cause supply shortages and price volatility in the global market. International instability and conflict cause economic uncertainty and undermine consumer confidence.

Consumers are more cautious with their spending, resulting in a reduction in demand for non-essential items such as stationery supplies. As the war disrupts the supply of raw materials or raises transportation expenses, stationery producers suffered increased manufacturing costs. The extra costs can be passed on to consumers in the shape of higher prices for stationery items.

By Type

Paper-based
Ink-based
Art-based
Others

By Distribution Channel

E-Commerce
Retail
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience Stores
- Others

By End-User

Educational Institutes
Corporates
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In December 2023, Max Publishing, identified for its strong portfolio of B2B retail trade publications and awards, has bought the London Stationery Show, UK's only event dedicated to the stationery, arts and crafts, paper and writing instruments sector.
In July 2023, Pilot Pen Corporation, a Japanese multinational maker of writing instruments, said that it would dissolve its joint venture with Luxor, an Indian manufacturer and create its separate presence in the Indian market.
In June 2023, Papier, a DTC stationery company started in London, made its wholesale debut in U.S. with the launch of Papier at Anthropologie. Along with a few of Papier's best-selling items, like as calendars, stationery and journals, the Anthropologie release features three unique designs for the firm.

Why Purchase the Report?

To visualize the global stationery products market segmentation based on type, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of stationery products market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global stationery products market report would provide approximately 62 tables, 52 figures and 196 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Distribution Channel
3.3.Snippet by End-User
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Growing Educational Sector
  - 4.1.1.2.Rising Demand for Customizable Products
- 4.1.2.Restraints
  - 4.1.2.1.Rising Digital Learning
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Paper-based*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Ink-based
7.4.Art-based
7.5.Others

8.By Distribution Channel

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2.Market Attractiveness Index, By Distribution Channel
8.2.E-Commerce*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Retail
- 8.3.1.Supermarkets and Hypermarkets
- 8.3.2.Specialty Stores
- 8.3.3.Convenience Stores
- 8.3.4.Others

9.By End-User

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2.Market Attractiveness Index, By End-User
9.2.Educational Institutes*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Corporates
9.4.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Faber-Castlle*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.3M
12.3.Staedtler
12.4.Maped
12.5.Muji
12.6.Artline
12.7.Fullmark
12.8.Reynolds Pens
12.9.Linc Pens & Plastics Ltd.
12.10.Mead

LIST NOT EXHAUSTIVE