企業社交網路和線上社群市場：按公司類型、行業和地區分類

Enterprise Social Networks And Online Communities Market, By Enterprise Type, By Industry Type, By Geography

出版日期: 2026年02月25日 | 出版商:

Coherent Market Insights | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計到2026年，企業社交網路和線上社群市場規模將達到144億美元，到2033年將達到333億美元。預計從2026年到2033年，該市場將以9.8%的複合年成長率成長。

分析範圍		分析詳情
基準年	2025	市場規模（2026 年）	144億美元
效能數據	2020-2024	預測期	2026-2033
預測期（2026-2033 年）複合年成長率	9.80%	預計金額（2033 年）	333億美元

企業社交網路專注於利用線上社交社群或共用相似商業利益或職業活動的個人之間的社交關係。企業社交網路通常是一種商業社交軟體，本質上是組織內部使用的社交軟體。它們提供工具來協調組織內部的各種溝通流程，並利用各種通訊技術向外部傳播業務和組織資訊。然而，在大多數情況下，企業社交網路依賴現有技術，無論是透過開發新應用程式還是提供可擴展的現有工具。

市場動態

預計在預測期內，社交/協作軟體支出的增加將推動全球企業社交網路和線上社群市場的成長。例如，根據 Gartner 的《預測分析：職場的社交和協作軟體（全球）》，協作工作管理、企業社交網路和員工溝通軟體這三大軟體市場細分領域的收入預計將在 2021 年達到約 45 億美元，比 2020 年的 38 億美元成長 17%。

此外，對社交和分析平台的資金籌措增加預計也將促進市場成長。例如，2021年8月，開發用於企業員工管理的社交和分析平台的Start-Ups公司Knoetic獲得了1800萬美元的資金籌措。

本報告的主要特點

本報告對全球企業社交網路和線上社群市場進行了詳細分析，包括預測期（2026-2033 年）的市場規模和複合年成長率，以 2025 年為基準年。
此外，它還確定了每個細分市場的潛在商機，並描述了該市場中一系列有吸引力的投資提案。
此外，它還提供了有關市場促進因素和限制因素、機會、新產品發布和核准、市場趨勢、區域展望以及主要企業採取的競爭策略的重要見解。
本部分根據以下參數，對全球企業社交網路和線上社群市場中的主要企業進行介紹：公司概況、產品系列、主要亮點、財務表現和策略。
本報告中的見解將使負責人和企業經營團隊能夠就未來的產品發布、產品線更新、市場擴張和行銷策略做出明智的決策。
《全球企業社交網路和線上社區市場》報告面向該行業的眾多相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員可以透過分析全球企業社交網路和線上社群市場中使用的各種策略矩陣來促進決策。

北美洲
- 美國
- 加拿大
- 西歐
- 英國
- 德國
- 義大利
- 法國
- 其他歐洲國家
- 東歐
- 波蘭
- 俄羅斯
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- ASEAN
- 澳洲
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

第7章競爭情勢

公司簡介
- Microsoft Corporation
- Socialtext Inc.
- Google, Inc.
- IBM Corporation
- Zyncro tech
- SL
- Cisco Systems
- TIBCO Software
- VMWare, Inc.
- Jive Software
- Salesforce.com

第8章

參考
分析方法

簡介目錄

Product Code: CMI4878

Enterprise Social Networks And Online Communities Market is estimated to be valued at USD 14.4 Bn in 2026 and is expected to reach USD 33.3 Bn by 2033, growing at a compound annual growth rate (CAGR) of 9.8% from 2026 to 2033.

Report Coverage		Report Details
Base Year:	2025	Market Size in 2026:	USD 14.4 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2026 To 2033
Forecast Period 2026 to 2033 CAGR:	9.80%	2033 Value Projection:	USD 33.3 Bn

Enterprise social networking focuses on the application of social relations or online social communities among individuals who share similar business interests and/or occupational activities. Enterprise social networking is often a service of business social software, which simply is basically social software used within an organization. It may provide tools to coordinate various communication processes within an organization, or it may be used to deliver business or organizational information to external sources using any of a wide range of communication technologies. In most cases, though, enterprise social networking relies on existing technology, either for developing new applications or for providing existing tools that can be extended.

Market Dynamics

Increasing expenditure on social and collaboration software is expected to propel growth of the global enterprise social networks and online communities market during the forecast period. For instance, according to Gartner's "Forecast Analysis: Social and Collaboration Software in the Workplace, Worldwide," revenues in three software market segments - collaborative work management, enterprise social networks, and employee communication software - are set to reach almost US$ 4.5 billion in 2021, a 17% increase from US$ 3.8 billion in 2020.

Moreover, increasing funding in social and analytics platforms is also expected to aid in growth of the market. For instance, in August 2021, Knoetic, a startup developing a social and analytics platform for enterprise employee management, raised US$ 18 million in funding.

Key features of the study

This report provides in-depth analysis of the global enterprise social networks and online communities market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2026-2033), considering 2025 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global enterprise social networks and online communities market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Microsoft Corporation, Socialtext Inc., Google, Inc., IBM Corporation, Zyncro tech, SL, Cisco Systems, TIBCO Software, VMWare, Inc., Jive Software, and Salesforce.com
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global enterprise social networks and online communities market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global enterprise social networks and online communities market

Market Segmentation

By Enterprise Type
- Small Enterprise
- Medium Enterprise
- Large Enterprise
By Industry Type
- Healthcare
- BFSI
- IT and Telecom
- Government
- Retail and Consumer Goods
- Others
By Regional Insights
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Microsoft Corporation
- Socialtext Inc.
- Google, Inc.
- IBM Corporation
- Zyncro tech
- SL
- Cisco Systems
- TIBCO Software
- VMWare, Inc.
- Jive Software
- Salesforce.com

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Enterprise
- Market Snippet, By Industry
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New system Launch/Approvals

4. Global Enterprise Social Networks and Online Communities Market, By Enterprise, 2026-2033 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2033 (%)
- Segment Trends
Small Enterprise
- Introduction
- Market Size and Forecast, 2021-2033, (USD Bn)
Medium Enterprise
- Introduction
- Market Size and Forecast, 2021-2033, (USD Bn)
Large Enterprise
- Introduction
- Market Size and Forecast, 2021-2033, (USD Bn)

5. Global Enterprise Social Networks and Online Communities Market, By Industry, 2026-2033 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2033 (%)
- Segment Trends
Healthcare
- Introduction
- Market Size and Forecast, 2021-2033, (USD Bn)
BFSI
- Introduction
- Market Size and Forecast, 2021-2033, (USD Bn)
IT & Telecom
- Introduction
- Market Size and Forecast, 2021-2033, (USD Bn)
Government
- Introduction
- Market Size and Forecast, 2021-2033, (USD Bn)
Retail and Consumer Goods
- Introduction
- Market Size and Forecast, 2021-2033, (USD Bn)
Others
- Introduction
- Market Size and Forecast, 2021-2033, (USD Bn)

6. Global Enterprise Social Networks and Online Communities Market, By Region, 2026-2033 (USD Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028, and 2033 (%)
North America
- Regional Trends
- Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
- Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
- Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
  - U.S.
  - Canada
  - Western Europe
- Regional Trends
- Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
- Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
- Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
  - U.K.
  - Germany
  - Italy
  - France
  - Rest of Europe
  - Eastern Europe
- Regional Trends
- Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
- Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
- Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
  - Poland
  - Russia
  - Rest of Eastern Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
- Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
- Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
- Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
- Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East and Africa
- Regional Trends
- Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
- Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
- Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
  - GCC Countries
  - South Africa
  - Rest of the Middle East and Africa

7. Competitive Landscape

Company Profiles
- Microsoft Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Socialtext Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Google, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- IBM Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Zyncro tech
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SL
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Cisco Systems
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- TIBCO Software
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- VMWare, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Jive Software
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Salesforce.com
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates