社群媒體監聽市場（按應用程式和地區分類）

Social Media Listening Market, By Application, By Geography

出版日期: 2025年07月25日 | 出版商:

Coherent Market Insights | 英文 155 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

社群媒體監聽市場規模預計在 2025 年達到 104.6 億美元，預計到 2032 年將達到 256.9 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 13.7%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	104.6億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	13.70%	2032年價值預測	256.9億美元

社群媒體聆聽可協助組織監控、分析各種社群媒體平台上的對話並從中獲取洞察。社群媒體聆聽也稱為社群媒體監控，它涉及複雜的工具和技術，可從 Facebook、Twitter、Instagram、LinkedIn、YouTube 和新興社群管道等平台即時擷取資料。

該技術利用高級分析、人工智慧、機器學習演算法和自然語言處理，將非結構化社交媒體數據轉化為有意義的商業智慧。各行各業的組織都使用社群媒體監聽解決方案來追蹤品牌提及、監控競爭對手活動、識別新興趨勢、衡量消費者情緒、管理聲譽危機並增強客戶參與策略。

市場動態

全球社群媒體使用量快速成長，數十億用戶每天產生大量數據，這催生了對進階監控和分析工具前所未有的需求。越來越多的組織認知到社群媒體洞察在競爭情報、市場研究和客戶行為分析方面的策略價值，並推動各行各業對其的採用。以客戶為中心的商務策略日益受到重視，以及對即時品牌聲譽管理的需求，進一步加速了市場需求。

然而，市場面臨許多阻礙因素，包括資料隱私擔憂、《一般資料保護規則》(GDPR) 和《加州消費者隱私法案》(CCPA) 等嚴格的法律規範，以及管理多平台資料整合的複雜性。儘管面臨這些挑戰，人工智慧和機器學習技術的整合正在帶來巨大的機會，這些技術提升了社群媒體監聽工具的準確性和預測能力。社群商務的擴張、網紅行銷以及新社群媒體平台的激增，正在創造更多市場機會。

本次調查的主要特點

本報告對全球社群媒體監聽市場進行了詳細分析，並提供了預測期（2025-2032 年）的市場規模（十億美元）和年複合成長率（CAGR%），以 2024 年為基準年。
它還強調了各個領域的潛在商機，並解釋了該市場有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球社交媒體監聽市場的主要企業進行了概述。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興車型、市場擴張和行銷策略做出明智的決策。
全球社群媒體監聽市場報告涉及該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
透過用於分析全球社群媒體監聽市場的各種策略矩陣，相關人員將更容易做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 10.46 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	13.70%	2032 Value Projection:	USD 25.69 Bn

Social media listening helps organizations monitor, analyze, and derive insights from conversations occurring on different social media platforms. Social media listening, also called social media monitoring, includes sophisticated tools and methodologies that capture real-time data from platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and emerging social channels.

The technology uses advanced analytics, artificial intelligence, machine learning algorithms, and natural language processing to turn unstructured social media data into meaningful business intelligence. Organizations in different industries use social media listening solutions to track brand mentions, monitor competitor activities, identify emerging trends, gauge consumer sentiment, manage reputation crises, and enhance customer engagement strategies.

Market Dynamics

The fast increase in social media usage worldwide, with billions of users generating huge volumes of data daily, creates an unprecedented need for sophisticated monitoring and analysis tools. Organizations increasingly recognize the strategic value of social media insights for competitive intelligence, market research, and customer behavior analysis, driving widespread adoption across industries. The growing emphasis on customer-centric business strategies and the need for real-time brand reputation management further accelerate market demand.

However, the market faces significant restraints including data privacy concerns, stringent regulatory frameworks like General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), and the complexity of managing multi-platform data integration. Despite these challenges, substantial opportunities emerge from the integration of artificial intelligence and machine learning technologies, which enhance the accuracy and predictive capabilities of social media listening tools. The expansion of social commerce, influencer marketing, and the proliferation of new social media platforms create additional market opportunities.

Key Features of the Study

This report provides in-depth analysis of the global social media listening market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global social media listening market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Brandwatch, Sprinklr, Hootsuite, Sprout Social, Meltwater, Talkwalker, Mention, IBM Watson Analytics, Oracle Social Cloud, Salesforce Social Studio, Adobe Analytics, SAS Social Media Analytics, Digimind, BuzzSumo, and YouScan
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global social media listening market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global social media listening market

Market Segmentation

Application Insights (Revenue, USD Bn, 2020 - 2032)
- Customer Experience Management
- Brand Management
- Competitive Benchmarking
- Marketing Campaign Management
- Product Development & Innovation
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Brandwatch
- Sprinklr
- Hootsuite
- Sprout Social
- Meltwater
- Talkwalker
- Mention
- IBM Watson Analytics
- Oracle Social Cloud
- Salesforce Social Studio
- Adobe Analytics
- SAS Social Media Analytics
- Digimind
- BuzzSumo
- YouScan

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Social Media Listening Market, By Application
- Global Social Media Listening Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Social Media Listening Market, By Application, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Customer Experience Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Brand Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Competitive Benchmarking
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Marketing Campaign Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Product Development & Innovation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Social Media Listening Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

6. Competitive Landscape

Brandwatch
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprinklr
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hootsuite
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprout Social
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Meltwater
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Talkwalker
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Mention
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
IBM Watson Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oracle Social Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Salesforce Social Studio
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adobe Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SAS Social Media Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Digimind
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
BuzzSumo
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
YouScan
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies