內容寫作服務市場：按內容類型和地區

Content Writing Services Market, By Content Type (Product Descriptions, Article Writing, Press Releases, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

出版日期: 2025年05月07日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計 2025 年全球內容寫作服務市場規模為 226.3 億美元，到 2032 年將達到 356.3 億美元，2025 年至 2032 年的複合年成長率為 6.7%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	226.3億美元
效能數據	2020-2024	預測期	2025-2032
預測期間：2025年至2032年的複合年成長率	6.70%	2032年價值預測	356.3億美元

近年來，由於各行各業對高品質、引人入勝的內容的需求不斷成長，該市場取得了顯著成長。隨著企業逐漸意識到內容在吸引、吸引和留住客戶方面所發揮的作用，對專業內容寫作服務的需求也隨之激增。該市場涵蓋廣泛的服務，包括網站內容、部落格報導、報導、產品描述、社交媒體內容等等。數位平台流量的不斷成長以及企業建立強大線上形象的需求也刺激了市場的成長。

市場動態

市場最大的驅動力之一是各行各業的企業越來越關注內容行銷策略。隨著數位平台的普及和企業專注於建立強大的網路影響力，預計市場將出現相當的成長。然而，自由工作者提供低成本內容寫作服務以及人工智慧驅動的內容生成工具的使用日益增多是市場面臨的挑戰。這些因素可能對傳統的內容寫作服務供應商構成挑戰。儘管如此，對在地化和個人化內容的需求仍然很大，這對市場有利。企業需要適應不斷變化的內容消費模式，數據驅動的內容策略日益重要，這為內容寫作服務供應商開闢了新的途徑，以擴展其服務範圍並滿足不同行業和地區客戶的不同需求。

研究的主要特點

本報告對全球內容寫作服務市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模（以十億美元為單位）和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球內容寫作服務市場中的主要企業進行了概述。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
全球內容寫作服務市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員可以透過全球內容寫作服務市場分析中使用的各種策略矩陣更輕鬆地做出決策。

介紹
北美洲
- 美國
- 加拿大
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 東南亞國協
- 其他亞太地區
中東
- 海灣合作理事會國家
- 以色列
- 其他中東地區
非洲
- 南非
- 北非
- 中部非洲

第6章競爭態勢

TransPerfect
Aptara
Omnicom Group
Dentsu International
Fiverr
Upwork
ContentWriters
Verblio
Brafton
Scripted
WriterAccess
Textbroker
iWriter
Express Writers
Copify

第7章分析師建議

興衰
一致的機會圖

第8章參考文獻與調查方法

參考
調查方法
關於出版商

簡介目錄

Product Code: CMI7894

Global Content Writing Services Market is estimated to be valued at USD 22.63 Bn in 2025 and is expected to reach USD 35.63 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.7% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 22.63 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	6.70%	2032 Value Projection:	USD 35.63 Bn

The market has seen a lot of growth in recent years, resulting from the increasing demand for high-quality and engaging content across various industries. As businesses understand the role content plays in attracting, engaging, and retaining customers, the demand for professional content writing services has surged. This market includes a wide range of services such as website content, blog posts, articles, product descriptions, social media content, and others. The growing traffic across digital platforms and the need for businesses to establish a strong online presence also add to the market growth.

Market Dynamics:

One of the biggest drivers for the market is the increasing focus on content marketing strategies by businesses across various industries. With the growing popularity of digital platforms and businesses focusing on establishing a strong online presence, the market is projected to have decent growth. On the other hand, the availability of low-cost content writing services from freelancers and the increasing use of artificial intelligence-powered content generation tools are challenges faced by the market. These factors can pose challenges for traditional content writing service providers. Still, there is demand for localized and personalized content, benefitting the market. The need for businesses to adapt to evolving content consumption patterns and the growing importance of data-driven content strategies offer new avenues for content writing service providers to expand their offerings and cater to the diverse needs of clients across different industries and geographies.

Key Features of the Study:

This report provides in-depth analysis of the global content writing services market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global content writing services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include TransPerfect, Aptara, Omnicom Group, Dentsu International, Fiverr, Upwork, ContentWriters, Verblio, Brafton, Scripted, WriterAccess, Textbroker, iWriter, Express Writers, and Copify
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global content writing services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global content writing services market

Market Segmentation

Content Type Insights (Revenue, USD Bn, 2020 - 2032)
- Product Descriptions
- Article Writing
- Press Releases
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- TransPerfect
- Aptara
- Omnicom Group
- Dentsu International
- Fiverr
- Upwork
- ContentWriters
- Verblio
- Brafton
- Scripted
- WriterAccess
- Textbroker
- iWriter
- Express Writers
- Copify

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Content Writing Services Market, By Content Type
- Global Content Writing Services Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Content Writing Services Market, By Content Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Product Descriptions
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Article Writing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Press Releases
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Content Writing Services Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Content Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Content Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Content Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Content Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Content Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Content Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

6. Competitive Landscape

TransPerfect
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Aptara
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Omnicom Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Dentsu International
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fiverr
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Upwork
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
ContentWriters
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Verblio
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Brafton
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Scripted
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
WriterAccess
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Textbroker
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
iWriter
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Express Writers
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Copify
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies