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市場調查報告書

商品編碼

1729687

雲端社群媒體管理市場：按組件、按應用程式和按地區

Cloud Social Media Management Market, By Component, By Application, By Geography

出版日期: 2025年04月30日 | 出版商:

Coherent Market Insights | 英文 145 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球雲端社群媒體管理市場規模估計為 109.1 億美元，預計到 2032 年將達到 261.5 億美元，2025 年至 2032 年的年複合成長率(CAGR)為 13.30%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	109.1億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	13.30%	2032年價值預測	261.5億美元

圖。 2025 年雲端社群媒體管理市場佔有率（按地區）

隨著網路的普及率不斷提高以及全球智慧型手機的普及率不斷提高，人們在社群媒體平台上花費的時間越來越多，用於各種目的，包括與朋友和家人保持聯繫、共用內容以及獲取最新的新聞更新。因此，企業正致力於提高其線上影響力並透過社群媒體管道與客戶互動。

企業越來越意識到最佳化和衡量社群媒體行銷工作的重要性，這推動了對提供集中控制和高級分析功能的雲端基礎的社群媒體管理解決方案的需求。隨著企業進一步加快數位轉型，預計雲端社群媒體管理市場將在未來幾年繼續保持積極勢頭。

市場動態：

全球雲端社群媒體管理市場受到多種因素的推動，例如企業對社群媒體行銷策略的興趣日益增加、全球智慧型手機和網路使用者數量的增加以及對社群媒體計畫最佳化和分析的需求日益成長。

人工智慧、預測分析和區塊鏈等新興技術為雲端社群媒體管理供應商提供了龐大的商機。人工智慧 (AI) 功能可以為發布、監控、參與和廣告等任務提供高度自動化。此外，企業擴大採用混合雲端雲和多重雲端環境，這將推動向雲端基礎模式的持續轉變。

然而，對儲存在雲端網路中的敏感客戶資訊的資料隱私和安全問題可能會抑制市場成長。

本研究的主要特點

本報告對全球雲端社群媒體管理市場進行了詳細分析，並給出了預測期（2025-2032 年）的市場規模（以十億美元為單位）和年複合成長率（CAGR%），假設 2024 年為基準年。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。

全球雲端社群媒體管理市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行的分析。

主要公司包括 Adobe、IBM Corporation、Google LLC、Oracle Corporation、Salesforce.com, Inc.、Sprout Social, Inc.、Hootsuite Inc.、Meltwater、Sprinklr, Inc.、Digimind、Zoho Corporation、Agorapulse、Buffer、Sendible 和 Falcon.io。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球雲端社交媒體管理市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。

可以透過用於分析全球雲端社交媒體管理市場的各種策略矩陣來促進相關人員的決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 10.91 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	13.30%	2032 Value Projection:	USD 26.15 Bn

With growing internet penetration and rising adoption of smartphones worldwide, people are spending increasing time on social media platforms for various purposes including staying connected with friends and families, sharing content, and getting news updates. This has prompted businesses to focus on establishing strong online presence and engaging with customers on these social media channels.

The growing realization among companies about the importance of optimizing and measuring social media marketing efforts is driving the demand for cloud-based social media management solutions that offer centralized control and advanced analytics capabilities. The cloud social media management market is expected to continue its positive momentum over the coming years as digital transformation among organizations gathers further pace.

Market Dynamics:

The global cloud social media management market is driven by various factors such as the growing focus of companies on social media marketing strategies, rising smartphone and internet users worldwide, and increasing need to optimize and analyze social media initiatives.

Emerging technologies including artificial intelligence, predictive analytics, and Blockchain provide significant opportunities for cloud social media management vendors. Artificial intelligence (AI) capabilities can offer advanced automation for tasks like publishing, monitoring, engaging, and advertising. Furthermore, growing adoption of hybrid and multi-cloud environments by businesses will support the ongoing shift to cloud-based models.

However, data privacy and security concerns related to sensitive customer information stored on cloud networks may restrain the market growth.

Key Features of the Study:

This report provides in-depth analysis of the global cloud social media management market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global cloud social media management market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include Adobe, IBM Corporation, Google LLC, Oracle Corporation, Salesforce.com, Inc., Sprout Social, Inc., Hootsuite Inc., Meltwater, Sprinklr, Inc., Digimind, Zoho Corporation, Agorapulse, Buffer, Sendible, and Falcon.io.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global cloud social media management market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cloud social media management market.

Market Segmentation

Component Insights (Revenue, USD Bn, 2020 - 2032)
- Solutions
- Services
Application Insights (Revenue, USD Bn, 2020 - 2032)
- Sales & Marketing Management
- Customer Experience Management
- Risk Management & Fraud Detection
- Competitive Intelligence
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Company Profiles:
- Adobe
- IBM Corporation
- Google LLC
- Oracle Corporation
- Salesforce.com, Inc.
- Sprout Social, Inc.
- Hootsuite Inc.
- Meltwater
- Sprinklr
- Digimind
- Zoho Corporation
- Agorapulse
- Buffer
- Sendible
- Falcon.io

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Cloud Social Media Management Market, By Component
- Global Cloud Social Media Management Market, By Application
- Global Cloud Social Media Management Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Cloud Social Media Management Market, By Component, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Solutions
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Cloud Social Media Management Market, By Application, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Sales & Marketing Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Customer Experience Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Risk Management & Fraud Detection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Competitive Intelligence
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Cloud Social Media Management Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

Adobe
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
IBM Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oracle Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Salesforce.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprout Social, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hootsuite Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Meltwater
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprinklr
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Digimind
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Zoho Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Agorapulse
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Buffer
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sendible
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
io
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies