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市場調查報告書

商品編碼

1699490

自動內容識別市場（按產品、最終用途行業和地區）

Automatic Content Recognition Market, By Offering, By End-use Industry, By Geography

出版日期: 2025年03月06日 | 出版商:

Coherent Market Insights | 英文 165 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025 年全球自動內容辨識市場規模估計為 45.2 億美元，預計到 2032 年將達到 190.3 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 22.8%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	45.2億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	22.80%	2032年價值預測	190.3億美元

數字。 2025年自動內容識別市場佔有率佔有率（依地區分類）

預計全球自動內容識別市場在預測期內將顯著成長。自動內容辨識 (ACR) 使用音訊和視訊指紋技術來識別電視、電腦、智慧型手機或其他媒體裝置上正在播放的內容，然後從該內容中提取元資料。 ACR 即時分析視訊和音訊內容，並將其與節目、廣告和其他內容的參考指紋資料庫進行配對。隨著媒體和娛樂產業在全球的發展，ACR 解決方案供應商正專注於開發先進技術來識別內容並實現各種功能。此外，數位平台在內容消費中的使用率不斷提高也是未來幾年推動自動內容識別解決方案需求的主要因素。

市場動態：

全球自動內容識別市場受到基於影片的內容和定向廣告日益成長的需求的推動。消費者對Over-The-Top媒體服務的日益普及進一步推動了各行各業對 ACR 技術的需求，以了解觀眾的行為和偏好。然而，ACR 解決方案的高額前期投資和技術複雜性阻礙了該市場的成長。此外，連網設備的興起為產業參與者提供了顯著的機會。為了利用這個機會，開發人員正在創建與各種平台相容的解決方案。此外，智慧型手機的普及率不斷提高，尤其是在新興國家，為自動內容識別技術提供者和應用程式開發人員開闢了新的途徑。

本研究的主要特點

本報告對全球自動內容識別市場進行了詳細分析，並給出了預測期（2025-2032）的市場規模和年複合成長率（CAGR%），假設 2024 年為基準年。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。

全球自動內容識別市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行的分析。

本研究涉及的主要企業包括 ACRCloud、Apple Inc. (Shazam Entertainment Ltd.)、Audible Magic Corporation、Clarifai Inc.、Digimarc Corporation、Google LLC (Alphabet Inc.)、Gracenote、IBM Corporation、KT Corporation、Kudelski Group、Microsoft Corporation、Nuance Communications Inc.、ArcSoft, Inc.、Vobi UNle Ltd. 和 UK。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

可以透過用於分析全球自動內容識別市場的各種策略矩陣來促進相關人員的決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 4.52 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	22.80%	2032 Value Projection:	USD 19.03 Bn

The global automatic content recognition market is projected to grow at a significant rate during the forecast period. Automatic content recognition (ACR) uses audio and video fingerprinting techniques to identify content playing on TVs, computers, smartphones or any other media devices and extract metadata from that content. It analyzes the video/audio content in real-time and matches it against a database of reference fingerprints for programming, advertisements, and other content. With the growing media and entertainment industry across the globe, ACR solution providers are focusing on developing advanced technologies to identify content and enable various functionalities. Moreover, the increasing usage of digital platforms for content consumption is another major factor expected to drive the demand for automatic content recognition solutions in the coming years.

Market Dynamics:

The global automatic content recognition market is driven by the rising demand for video-based content and targeted advertisement. The growing adoption of over-the-top media services among consumers is further propelling the need for ACR technology across various industries to understand viewership behavior and audience preferences. However, high initial investment and technical complexities associated with ACR solutions hinders the growth of this market. Besides, increasing number of connected devices provides a notable opportunity for industry players. Manufacturers are developing solutions compatible with different platforms to capitalize on this opportunity. Moreover, growing smartphone penetration especially in developing countries have created new avenues for automatic content recognition technology providers and app developers.

Key Features of the Study:

This report provides in-depth analysis of the global automatic content recognition market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global automatic content recognition market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include ACRCloud, Apple Inc. (Shazam Entertainment Ltd.), Audible Magic Corporation, Clarifai Inc., Digimarc Corporation, Google LLC (Alphabet Inc.), Gracenote, IBM Corporation, KT Corporation, Kudelski Group, Microsoft Corporation, Nuance Communications Inc., ArcSoft, Inc., Vobile, Inc., and Kantar Media U.K. Ltd.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global automatic content recognition market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global automatic content recognition market

Market Segmentation

Offering Insights (Revenue, USD Bn, 2020 - 2032)
- Audio & Video Fingerprinting
- Digital Watermarking
- Optical Character Recognition (OCR)
- Others
End-use Industry Insights (Revenue, USD Bn, 2020 - 2032)
- Media & Entertainment
- Advertising
- Consumer Electronics
- E-commerce
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- ACRCloud
- Apple Inc. (Shazam Entertainment Ltd.)
- Audible Magic Corporation
- Clarifai Inc.
- Digimarc Corporation
- Google LLC (Alphabet Inc.)
- Gracenote
- IBM Corporation
- KT Corporation
- Kudelski Group
- Microsoft Corporation
- Nuance Communications Inc.
- ArcSoft, Inc.
- Vobile, Inc.
- Kantar Media U.K. Ltd.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Automatic Content Recognition Market, By Offering
- Global Automatic Content Recognition Market, By End-use Industry
- Global Automatic Content Recognition Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Automatic Content Recognition Market, By Offering, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Audio & Video Fingerprinting
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Digital Watermarking
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Optical Character Recognition (OCR)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Automatic Content Recognition Market, By End-use Industry, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Advertising
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Consumer Electronics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
E-commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Automatic Content Recognition Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

ACRCloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple Inc. (Shazam Entertainment Ltd.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Audible Magic Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Clarifai Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Digimarc Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC (Alphabet Inc.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Gracenote
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
IBM Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
KT Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kudelski Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Nuance Communications Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
ArcSoft, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Vobile, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kantar Media U.K. Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies