 |
市場調查報告書
商品編碼
1673823
紙巾市場：按產品類型、按應用、按分銷管道、按地區Tissue Towel Market, By Product Type, By Application, By Distribution Channel, By Geography |
||||||
價格
簡介目錄
2025 年全球紙巾市場規模預計為 545.3 億美元，預計到 2032 年將達到 657.5 億美元，2025 年至 2032 年的複合年成長率為 2.7%。
| 報告範圍 | 報告詳細資訊 | ||
|---|---|---|---|
| 基準年 | 2024 | 2025 年市場規模 | 545.3億美元 |
| 效能資料 | 2020-2024 | 預測期 | 2025-2032 |
| 預測期：2025 年至 2032 年複合年成長率 | 2.70％ | 2032 年金額預測 | 657.5億美元 |
數字。紙巾市場佔有率（%）（2025 年按地區分類）
紙巾是多用途吸水濕巾，用於擦拭和擦乾手、表面、食物溢出物等。它用於各種終端行業，包括住宅、商業、醫療和酒店業。輕質且經濟的紙巾是擦拭的有效解決方案，通常採用原生紙漿或再生纖維透過空氣穿透乾燥 (TAD) 工藝製成。公共間、辦公室、機場和其他設施中紙巾使用量的增加預計將在未來幾年推動全球紙巾市場的發展。
市場動態
全球紙巾市場受到飯店、餐廳和公司辦公室等商業機構的需求不斷成長等因素的推動。此外，由於人們對衛生和清潔的認知不斷提高，市場正在經歷蓬勃發展。此外，旅遊產業的成長也增加了機場和其他公共場所對紙巾的需求。然而，布毛巾等替代品的出現以及方便使用洗手間對紙巾的銷售構成了威脅。從積極的一面來看，開發由再生纖維製成的環保毛巾為該行業的永續成長提供了有利可圖的機會。此外，紙巾製造商為宣傳使用效益而採取的行銷措施預計將在未來鋪平道路。
研究的主要特點
- 本報告對全球紙巾市場進行了詳細分析，並提供了預測期（2025-2032）的市場規模和年複合成長率（CAGR%），以 2024 年為基準年。
- 它還揭示了不同領域的潛在商機並解釋了該市場的有吸引力的投資提案矩陣。
- 它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。
- 全球紙巾市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數進行的分析。
- 本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
- 本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
- 相關人員可以透過全球紙巾市場分析中使用的各種策略矩陣更輕鬆地做出決策。
目錄
第1章 調查目的與前提條件
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告描述
- 市場定義和範圍
- 執行摘要
- 一致的機會圖 (COM)
第3章市場動態、法規與趨勢分析
- 市場動態
- 驅動程式
- 限制因素
- PEST分析
- 波特五力分析
- 市場機會
- 監管情景
- 產業趨勢
- 合併和收購
第4章 全球紙巾市場-冠狀病毒 (COVID-19) 大流行的影響
- 介紹
- 影響全球紙巾市場的因素
- 影響分析
5. 2020 年至 2032 年全球紙巾市場（依產品類型）
- 介紹
- 捲毛巾
- 折疊式毛巾
- 盒裝毛巾
第 6 章 全球紙巾市場（按應用分類），2020 年至 2032 年
- 介紹
- 個人護理
- 居家醫療
- 醫療
- 飯店業
7. 全球紙巾市場，依通路，2020-2032 年
- 介紹
- 大賣場/超級市場
- 便利商店
- 藥局/藥局
- 其他
8. 2020 年至 2032 年全球紙巾市場（按地區）
- 介紹
- 北美洲
- 拉丁美洲
- 歐洲
- 亞太地區
- 中東和非洲
第9章 競爭格局
- 市場佔有率分析
- 公司簡介
- Kruger Inc.
- Wepa Leuna GmbH
- Cascades Inc
- Georgia-Pacific LLC
- Metsa Tissuem Procter & Gamble Co.
- Kimberly-Clark Corporation
- Asaleo Care Limited
- Hengan Group
- SHP Slovak Hygienic Paper Group
- AB Grigeo
- Essity Aktiebolag（publ）
- Industrie Celtex SpA
- Lucart SpA
- Sofidel SpA
- Century Paper and Pulp
- Petrofer
- Solenis
- Saraya Mystair Hygiene Pvt. Ltd.
- Lotus Tissues
- International Tissue Company
第 10 章分析師建議
- 興衰
- 一致的機會地圖
第 11 章 章節
- 參考
- 調查方法
簡介目錄
Product Code: CMI1619
Global Tissue Towel Market is estimated to be valued at USD 54.53 Bn in 2025 and is expected to reach USD 65.75 Bn by 2032, growing at a compound annual growth rate (CAGR) of 2.7% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 54.53 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 2.70% | 2032 Value Projection: | USD 65.75 Bn |
Figure. Tissue Towel Market Share (%), By Region 2025
Tissue towels are multi-purpose absorbent wiping papers that are used for cleaning and drying hands, surfaces, spills, and others. They find applications across various end-use industries including residential, commercial, healthcare and hospitality. Lightweight and economical, tissue towels provide an effective solution for wiping and are usually made from virgin pulp or recycled fibers using the through-air drying (TAD) process. Growing usage of tissue towels in public restrooms, offices, airports and other facilities is expected to propel the global tissue towel market in the coming years.
Market Dynamics:
The global tissue towel market is driven by factors such as rising demand from commercial establishments like hotels, restaurants, and corporate offices. The market has also witnessed rapid growth owing to increased awareness about hygiene and sanitation. Moreover, growing tourism and travel industry have amplified the demand for tissue towels in airports and other public spaces. However, the availability of alternatives like cloth towels and easy access to washrooms pose a threat to tissue towel sales. On the positive side, the development of eco-friendly towels made from recycled fibers presents lucrative opportunities for the sustainable growth of the industry. Additionally, marketing initiatives by tissue towel manufacturers to promote benefits of usage are expected to create new avenues going ahead.
Key Features of the Study:
- This report provides in-depth analysis of the global tissue towel market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global tissue towel market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Kruger Inc., Wepa Leuna GmbH, Cascades Inc, Georgia-Pacific LLC, Metsa Tissuem Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., Sofidel S.p.A, Century Paper and Pulp, Petrofer, Solenis , Saraya Mystair Hygiene Pvt. Ltd., Lotus Tissues, and International Tissue Company
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global tissue towel market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tissue towel market.
Detailed Segmentation-
- By Product Type:
- Roll Towel
- Folded Towel
- Boxed Towel
- By Application:
- Personal Care
- Home Care
- Healthcare
- Hospitality
- By Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Pharmacies/Drug Stores
- Others
- By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles:
- Kruger Inc.
- Wepa Leuna GmbH
- Cascades Inc
- Georgia-Pacific LLC
- Metsa Tissuem Procter & Gamble Co.
- Kimberly-Clark Corporation
- Asaleo Care Limited
- Hengan Group
- SHP Slovak Hygienic Paper Group
- AB Grigeo
- Essity Aktiebolag (publ)
- Industrie Celtex S.p.A
- Lucart S.p.A.
- Sofidel S.p.A
- Century Paper and Pulp
- Petrofer
- Solenis
- Saraya Mystair Hygiene Pvt. Ltd.
- Lotus Tissues
- International Tissue Company
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Application
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions
4. Global Tissue Towel Market - Impact of Coronavirus (COVID-19) Pandemic
- Overview
- Factors Affecting the Global Tissue Towel Market
- Impact Analysis
5. Global Tissue Towel Market, By Product Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Roll Towel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Folded Towel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Boxed Towel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
6. Global Tissue Towel Market, By Application, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Personal Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Home Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
7. Global Tissue Towel Market, By Distribution Channel, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Hypermarkets/Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Convenience Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Pharmacies/Drug Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
8. Global Tissue Towel Market, By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2020-2032
- North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn))
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- GCC Countries
- Israel
- Rest of Middle East & Africa
9. Competitive Landscape
- Market Share Analysis
- Company Profiles
- Kruger Inc.
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Wepa Leuna GmbH
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Cascades Inc
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Georgia-Pacific LLC
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Metsa Tissuem Procter & Gamble Co.
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Kimberly-Clark Corporation
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Asaleo Care Limited
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Hengan Group
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- SHP Slovak Hygienic Paper Group
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- AB Grigeo
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Essity Aktiebolag (publ)
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Industrie Celtex S.p.A
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Lucart S.p.A.
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Sofidel S.p.A
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Century Paper and Pulp
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Petrofer
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Solenis
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Saraya Mystair Hygiene Pvt. Ltd.
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Lotus Tissues
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- International Tissue Company
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Kruger Inc.
10. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
11. Section
- References
- Research Methodology
- About Us and Sales Contact
