日本時尚電子商務市場：依產品類型、最終用戶、價格分佈、分銷管道

Japan Fashion Ecommerce Market, By Product Type, By End User, By Price Range, By Distribution Channel

出版日期: 2024年01月10日 | 出版商:

Coherent Market Insights | 英文 230 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2023年日本時尚電商市場規模為232.38億美元，預計2030年將達612.35億美元，2023年至2030年複合年成長率為14.8%。

報告範圍		報告詳情
基準年	2022年	2023/2024年市場規模	232.38億美元
實際資料	2017年至2021年	預測期	2023-2030
2023/2024-2030/2031預測期複合年成長率	14.80%	2030/2031 年預測值	612.35億美元

圖 1. 2023 年日本時尚電子商務市場佔有率（%），以價格分佈分類

日本時尚電子商務市場在預測期內錄得穩定成長。隨著高速網路的快速普及和智慧型手機的日益普及，越來越多的日本消費者在網路上購買各種時尚服裝和配件。尤其是年輕消費者擴大轉向電子商務平台來發現新的時尚趨勢並利用便利的宅配。優衣庫是日本主要零售控股公司迅銷株式會社旗下品牌，該公司是一家上市的日本跨國零售控股公司。 ZARA 和 H&M (Hennes & Mauritz AB) 等國際時尚品牌也正在加強其在日本的線上消費管道。總體而言，由於有利的人口結構、先進的數位基礎設施以及線上時尚產品種類的持續擴大，預計日本時尚電子商務市場在不久的將來將繼續成長。

市場動態：

日本時尚電子商務市場受到多種因素的推動，包括可支配普及、高速網際網路連接以及喜歡線上平台便利性的消費者不斷變化的購物行為。。然而，挑戰包括老年人更喜歡在商店更實際的購物體驗，以及一些國內品牌的庫存管理相對嚴格。市場參與企業的主要機會包括進一步最佳化適合行動裝置的網站、利用人工智慧 (AI) 和虛擬/擴增實境 (VR/AR) 進行個人化建議、僅限線上的產品線、季節性銷售期間的促銷策略、 ETC。持續加強跨縣快速配送的物流網路預計也將增加市場潛力。

本研究的主要特點

本報告對日本時尚電商市場進行了詳細分析，並給出了以2022年為基準年的預測期（2023-2030年）的市場規模和年複合成長率（CAGR%）。
它還揭示了服裝、鞋類、配件和化妝品等各個產品領域的潛在商機，並為該市場說明了一系列有吸引力的投資提案。
它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，對日本時尚電子商務市場的主要企業進行了介紹。
本研究報告針對該產業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
相關人員可以透過分析日本時尚電子商務市場時所使用的各種策略矩陣來促進決策。

Report Coverage	Report Details
Base Year:	2022	Market Size in 2023/2024:	US$ 23,238 Mn
Historical Data for:	2017 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023/2024 to 2030/2031 CAGR:	14.80%	2030/2031 Value Projection:	US$ 61,235 Mn

Japanese fashion ecommerce market has been registering steady growth over the forecast years. With rapid penetration of high-speed internet and growing smartphone usage, more and more Japanese consumers are shopping online for various fashion apparel and accessories. Particularly younger demographic cohorts have increasingly embraced ecommerce platforms for discovering new fashion trends as well as convenient doorstep delivery of orders. Major domestic retailers like Uniqlo is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company, and Fast Retailing is a public Japanese multinational retail holding company have complemented their physical stores with robust omnichannel strategies, focusing on personalized online experiences. International fashion brands like Zara and H&M (Hennes & Mauritz AB) is a multinational clothing company have also strengthened their direct-to-consumer online channels in Japan. Overall, the convergence of favorable demographic forces, advanced digital infrastructure, and continued expansion of fashion product assortments online are expected to continue propelling the Japan fashion ecommerce market upwards in the near future.

Market Dynamics:

The Japan fashion ecommerce market is driven by several factors such as rising youth population with high disposable incomes, rapid proliferation of smartphones, and high-speed internet connectivity, and evolving consumer shopping behaviors favoring convenience of online platforms. However, factors like preference for tangible in-store shopping experiences among older demographics and relatively tight inventory management of some domestic labels pose challenges. Major opportunities for market participants include further optimizing mobile-responsive websites, leveraging artificial intelligence (AI) and virtual/augmented (VR/AR) reality for personalized recommendations, launching exclusive online product lines, and strategizing promotions during seasonal sale periods. Continuous enhancements in logistics networks for swift delivery across prefectures will also augment market potential.

Key Features of the Study:

This report provides in-depth analysis of the Japan fashion ecommerce market, and provides market size (US$ Mn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different product segments like apparel, footwear, accessories and cosmetics and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the Japan fashion ecommerce market based on the following parameters - company highlights, product portfolios, key highlights, financial performance, and strategies
Key companies covered as a part of this study include JAPANNET Shopping, Happy Mail, LOHACO, SHOPLIST, iStyle by Cosme.net, DMM.com, WEGO, Felissimo, Rakuten, Amazon Japan, Zozotown, Yahoo! Shopping, @cosme, Winc, TRADEMARK JAPAN, CaSa, SHOP JAPAN, Felisiya, dot-st, and LOFT Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The Japan fashion ecommerce market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Japan fashion ecommerce market

Japan Fashion Ecommerce Market Segmentation:

By Product Type
- Apparel
- Footwear
- Accessories
- Beauty Products
- Others
By End User
- Men
- Women
- Kids
- Unisex
- Others
By Price Range
- Premium
- Mid-range
- Economy
- Luxury
- Others
By Distribution Channel
- Online Marketplaces
- Brand Websites
- Social Commerce
- Others
Top Companies in Japan Fashion Ecommerce Market
- Rakuten
- Amazon Japan
- Zozotown
- Yahoo! Shopping
- LOHACO
- SHOPLIST
- iStyle by Cosme.net
- com
- WEGO
- Felissimo
- @cosme
- Winc
- TRADEMARK JAPAN
- CaSa
- SHOP JAPAN
- Felisiya
- dot-st
- LOFT
- JAPANNET Shopping
- Happy Mail

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By End User
- Market Snippet, By Price Range
- Market Snippet, By Distribution Channel
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Growing internet and smartphone penetration
- Restraints
Fierce competition from offline retail
- Opportunities
Omnichannel integration
Key Highlights
Regulatory Scenario
Recent Trends
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Mergers, Acquisitions, and Collaborations

4. Japan Fashion Ecommerce Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Japan Fashion Ecommerce Market, By Product Type, 2017-2030, (US$ Mn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Apparel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Footwear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Accessories
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Beauty Products
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)

6. Japan Fashion Ecommerce Market, By End User, 2017-2030, (US$ Mn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Kids
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Unisex
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)

7. Japan Fashion Ecommerce Market, By Price Range, 2017-2030, (US$ Mn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
Premium
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Mid-range
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Economy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Luxury
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)

8. Japan Fashion Ecommerce Market, By Distribution Channel, 2017-2030, (US$ Mn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
Online Marketplaces
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Brand Websites
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Social Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)

9. Competitive Landscape

Company Profile
- Rakuten
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
- Amazon Japan
- Zozotown
- Yahoo! Shopping
- LOHACO
- SHOPLIST
- iStyle by Cosme.net
- DMM.com
- WEGO
- Felissimo
- @cosme
- Winc
- TRADEMARK JAPAN
- CaSa
- SHOP JAPAN
- Felisiya
- dot-st
- LOFT
- JAPANNET Shopping
- Happy Mail
Analyst Views